Latest / SaaS Business with Fexingo: Software-as-a-Service Companies, ARR, and Recurring Revenue
Why SaaS Growth Is Stalling Right Now
In September 2026, the era of zero-cost customer acquisition is officially over. Lucas and Luna break down why SaaS companies are facing a structural margin squeeze as ad costs rise and churn accelerates. They examine how firms like Atlassian and ServiceNow are pivoting from top-of-funnel growth to deep account expansion. The episode explores the shift from 'growth at all costs' to 'profitable retention,' offering a concrete look at how modern software leaders are rethinking their GTM motions in a high-rate environment.
#SaaSGrowth #CustomerAcquisitionCost #ChurnReduction…
The skinny
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