Latest / Elevate Digital: The Digital Marketing Podcast
Should You Think Twice Before Implementing AI & Agentic Workflows?
AI agents and automated workflows are being pitched as the obvious next step for almost every business.
But should they be?
In this episode, we look at the other side of the AI automation conversation: where agentic workflows can create genuine leverage, where they can introduce unnecessary complexity, and why automating a bad process rarely makes it a better one.
We explore the questions businesses should be asking before introducing AI into their operations, from whether a workflow actually needs automating to where human judgement, context and accountability still matter.
The goal isn’t to…
The skinny
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