Latest / The Human Connection Podcast
Caitlin Bigelow | Blazil CMO on the Content Litmus Test That Actually Works
"The posts that I've felt most vulnerable or most exposed tend to be the posts that perform the best."
You've got a content team, a brand voice, and a library of talking points — and none of it moves anyone. Caitlin Bigelow, CMO at Blazil, has watched this pattern from both sides: she grew a YouTube channel to over 120 million views telling stories to four-year-olds, and now she's coaching hundreds of companies through the exact same problem at the executive level. The audience changes. The mechanism doesn't.
In this conversation, Caitlin breaks down why storytelling — not polish, not…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.