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Ariana Grande Brings Holiday Magic to Life in Swarovski’s New Musical Campaign
Ariana Grande is bringing music, dance, and holiday glamour together in a new campaign for luxury jewelry brand Swarovski.
Unveiled on October 27, the campaign, titled JOY: The Swarovski Musical, features the singer and actress in a one-minute video inspired by classic Hollywood musicals.
Grande opens the production wearing a white suit and top hat, performing alongside dancers on a grand staircase. The video moves through several elaborate scenes, including a pink feather-filled setting, a festive dollhouse, and a ballet sequence inspired by Swan Lake.
An orchestral soundtrack blends jazz…
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