Latest / Negocios Locales / #183 Pleper para el Análisis de la Competencia y de un Sector a nivel local

Transcript

#183 Pleper para el Análisis de la Competencia y de un Sector a nivel local · Negocios Locales

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Local business. Episode one hundred and eighty- three summer edition. Well,
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what a change of music we' re having this week. That' s
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why we have to celebrate in some way that we are already at the gates
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of the holidays, although some of you are already enjoying them. So those
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of you who are on holiday to spend the phenomenal and those who are still
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a little good, because here we are at the bottom of the canyon to
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make the days that we still have a little more takeaways. And the truth
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is that the truth, at least in Madrid, time is giving us a
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truce, because it does not finish making the heat this forty degrees. Thank
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God. So that makes us work a little bit better at least me,
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because the heat makes me numb and that if we are with this truce,
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I work much better. And when I go on vacation, let it come
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hot, let it come to the pool, let it come to the beach
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and enjoy especially the family. And since I know we' re all a
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little tired, and besides, others are on vacation. What I' ve
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decided is that these next episodes, those that are just between July and August,
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in the summer ones, we' re going to focus on making mini
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pills and we' re going to talk about tools that I use in the
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local seo and that' s sure to work out super well. And today
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we are going to talk about a tool that is called Plepper and that is
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a bestial tool gives you a lot of information, but first remember that If
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you really want to have a powerful tool to evaluate and measure the positioning of
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your local business, you have Kojak, which is a specialized rand tracker at
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a local level and that offers you more detailed ram, that is, maps
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where the position in the ranking of your business is shown for a geographical area.
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That way, you will have a clear and accurate view of how your
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company is positioned for ke wars, that is, for those relevant searches in
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your business. And the best of all is that Koya not only focuses on
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the local part, on the famous lokalpack, but also analyzes the organic sep,
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that is, that you can also analyze how it positions the web for
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local searches. And this is not all because Koyac is in continuous evolution,
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incorporating new functionality of great utility every time, so don' t stay behind.
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Discover all the possibilities of Koyac a randtracker to have under control the visibility
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and positioning of your local business and how you can get it, because very
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easy. Go to cojac C and now we are going with this week'
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s episode, but first I remind you that you can subscribe to the new
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business letter what you want and as the Laura Alfonso com Barra news letter.
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It' s true that I haven' t been sending a newsletter for a
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few weeks and why, because this week, I' m finally handing over
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my final Master' s project to cercify myself as a digital analyst. And
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the truth is that jo I' m with the project to TUP and I
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don' t have time for anything, so this week I deliver and next
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week, we already start to receive quality news letters again, with news that
3:30
are very interesting and that doesn' t give me time to address each week
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' s episodes. So nothing. Sign up for Laura, Alfonso com Barra
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s letter and you will receive this information. Anyway, I' ll leave
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you a link in the program notes, so it' s easier for you
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to subscribe and let' s go with the theme of the week. Let
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' s talk about a tool and what it' s called this pleper tool
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you teletreo PLPR and it' s a chrom extension so you can install it
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on your worker quickly and directly. And why I like this tool and it
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has become a basic within my daily work as a local seo consultant. Well
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because it gives me super detailed information of all the chips of the competitors of
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the sector of everything and with a click. With one click, I have
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all that information. Then I' ll explain to you how it works.
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In principle, it can be used both in the noble spanel, i e
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when you have the tab detail in the local finder, i e when the
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local pack appears and you click it to see more results and also in the
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Google Maps part and how it is used. Well, when you go to
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the non- milk craft normally, apart from the website buttons, how to
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get there, etcetera, you' ll get one more button called listing the
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pallets. If you press there, you will see all the details of the
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tab and when I talk about all the detail it is plepper informs you from
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that date it is verified or not. Therefore, you can do it both
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for your own business and for that of competitors. It tells you the categories
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you are using and the total number. I mean, you get a lump
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sum. It tells you this business is using nine categories and details all categories,
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the first being the main one. Then it gives you the basic information
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that serves you for any claim that you have to make, like güey,
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such as the play CID, the CD and business profilat, that is,
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the identifying numbers with which when it comes to doing any Google management, it
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will ask you. Of course, the web url will give you the address
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if you have the urletag with UDM parameters, because that urgeada would come.
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It gives you the number of total reviews that you have the average rating the
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geographical coordinates of your business, the null cras, that is, that url
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by which you directly access your nuelechcraft. Then the attributes and just below you
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have the detail of all the icons where you can find information about your business,
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that is, it shows you the link to go to the tab in
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Google Maps, but also to go to the detail of your tab in Apple
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Maps. Also to go to detail of your tab in me also the url
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that you need for users to leave you reviews also other social networks, like
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Facebook, also like jelp etc. So, well, there' s detailed
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information that gives you the best information on where that competition might be in other
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local directories. And finally, you get a summary of what is the local
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fluctuation that is taking place in recent weeks. For them he pulls the Ramflux
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that works at Bright Local. The thing is, I' m rand Flush
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has been in maintenance for months. So I don' t know if right
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now that information that' s giving us fluctuation is correct or not. I
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look forward to seeing if Bright Local comes back to life and gives us that
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information, because this detail is very useful, because what allows us is to
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analyze the competitors in detail. So, depending on the area you' re
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in, you get to identify your competitors and you go tab, tab,
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and you go, analyzing what categories you use, what are the reviews that
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have what are the attributes, that the attributes also help position and that way
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you can see how to optimize your profile even more. But that' s
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not all. Me. What I like very much about this extension too is
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the sectoral information that it gives us. But before reminding you that you have
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the course of management of your online reputation through the reviews and where the laural
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Alfonso with barracks and because this course is important. In primer place, why
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the comments that customers leave you on your business date helps both at ranking level
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and at conversion level. But in the course we go much further. We
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' re looking at the trend of sector reviews. We leave prece defined templates
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to respond to the reviews, both in case they are positive and negative,
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and we see concrete cases and very interesting sectors. I teach you to identify
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the parameters to analyze to identify false reviews, both yours and competitors, and
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how to report it to Google. And there is also a special section with
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special cases related to reviews, such as how to move them, how to
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move Simi Business or how to merge reviews. And this is just an appetizer
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of the content that awaits you in the course, a course that goes up
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in price on Jun 15, because it will incorporate new lessons, so don
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' t stay behind and work the reputation of your online business with knowledge of
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cause and start selling more. After this paragraph, we will analyze how plepper
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this extension of cron that I am commenting on can also help you to have
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a sectoral and geographical view of the chips that are competing with you for the
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same category in the same area and this how it is done. There are
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different ways. I' ll tell you the way I do it, which
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is very fast. I' m going to Google Maps and that' s
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where I put the service category I' m looking for. Imagine you dental
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clinic, but I accompany you with the geographic modifier to give me that segmented
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sectoral information to that area that interests me most. Then I can put dental
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clinic Coventas and in that way it shows me sectoral information, but adapted to
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that geographical area and then it gives me information. On the one hand,
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of the categories I identify the total categories that are being used in that sector.
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Well look at us right now that I' m doing the search tells
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me that there are fifty- six categories associated with dental clinic and tells me
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that, for example, such clinic is used in the twenty- one comma
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forty- three percent of the cases, orthodontist, in the ten commas seventy
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- one percent of the cases, dental hygienist, in the five coma three
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percent of the cases, facial aestheticist in the one coma seventy- nine percent
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of the cases. And he tells me that on average, each tab has
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two comma eight categories, that is, that on average they are using between
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two and three categories. And the one that scores the most categories. He
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' s got ten. That way, you are already identifying if you lack
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categories of interest for your business and, above all, how the purchase is
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using it so you don' t stay behind. But this sectoral vision not
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only focuses on categories. It also gives you information about reviews. It tells
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you on average what is the rating in that category of reviews, what are
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the maximum reviews, what are the minimum reviews, what is the average rating
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and how many cards do not have reviews. That way, you can compare
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yourself. In addition to reviews and categories, you have information about the attributes
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that or remember that there we have information such as wheelchair access, if it
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is friendly with the CLGTBI community and plus safe space for people to gender if
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you need to quote in which are the service options, if assistance is offered
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in other languages such as Spanish, English, etc, and any other category
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that is useful for that particular sector. And finally, the information that also
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gives you that it is included recently is that of the business waters, that
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is, the hours of service, with which you have on average What are
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the hours that these businesses have, for example, mental clinic, because it
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is hours from ten in the morning to five in the afternoon. But then
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it' s giving you the detail of what those hours are for every day
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of the week and besides, it' s telling you what percentage of business
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you have schedule. So, for example, from ten to two, we
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have twenty- nine percent business and it turns out that from ten to eight
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we have fourteen percent business. Therefore, since service hours can be a ranking
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factor. When the user is searching, if you have a continuous schedule like
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it is ten to eight, surely you have the possibility in that strip of
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two to five that opens the business, that closes to half day of positioning
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better. So that also gives you an idea of possible strategies that you can
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carry out. And now, finally, it has some short cuts or shortcuts
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through which you put on a tab you press, button, right mouse and
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you will appear the option of crazy plepper e or tools then you have different
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options. To me, one of the options that I like the most is
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that of Google nyar vice servers that what you do is tell him listen I
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want to do a search, as if I were in arguments in Bilbao or
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Seville. And that way, the results he offers you are localized. And
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if you want to know if he' s doing it, well, you
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' re going to your computer. You do this and when you do that
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search, you scroll down and you' ll see that it puts inside the
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serp at the end in the search engine the location that Google is taking into
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account when showing you those results. Then it has to be the one you
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put there in that sorkt Google neer b serts. And then you also have
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another option that, for example, it' s show place i ns FDA
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bar and that way, if you press there, it gives you the quick
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detail of what are the identifiers of your business. There are other options,
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but well, they are not options that I use and that I see of
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many relevance. However, I invite you to look at it so that you
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can see the usefulness, as you see today a mini summer pill, a
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small podcast where I am giving you very interesting tips in this case of tools
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that can work very well for you to improve the visibility of your local business.
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It' s a free chrome extension. It also has payment option,
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which has also very interesting information. I' m paying for it, but
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with this information I' m giving you you already have a lot of information
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about the competition. You can do a betchmat to see how you are about
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it and based on it, optimize precisely your Google date. Those profid so
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you' re already taking a long time to set it up and try it
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out, because I tell you it' s worth a lot. It'
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s one of those header tools I use every day, because so far today
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' s episode. I hope it was of interest to you, I'
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m sure you will. I' m going to leave a survey in Spotify
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for you to tell me if you know this tool and if, of course,
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you use any other that you consider relevant that I address in this episode.
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I approve of it and leave you also here a mini- pill on
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it so that you can also use it as always. Thank you very much
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for your five- star reviews and reviews on Apple Podcast and Spotify, and
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remember that you can also find me on the other podcasting platforms. I would
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greatly thank you to subscribe to this program before your preferred platform, because in
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that way you give me more visibility and could reach more people. And remember
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that if you want to improve the local positioning of your business, apart from
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the review management course, you also have the course of getting more customers positioning
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your local business. And it' s all we have left to close.
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But only until next week where we' ll hear each other again and where,
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because where it' s going to be here in local businesses. Happy
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vacation to all there are you are enjoying and those who do not come happy
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week much encouragement and see the one coming an Hug?