Latest / The Breakfast Club / INTERVIEW: LaRussell Talks ‘Something’s in The Water,’ 100k Records Campaign, Roc Nation

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INTERVIEW: LaRussell Talks ‘Something’s in The Water,’ 100k Records Campaign, Roc Nation · The Breakfast Club

0:01
Speaker 1: Every day a week ago. Pick your ass up the
0:04
Speaker 1: Breakfast Club.
0:05
Speaker 2: You don't finish for y'all done morning. Everybody's DJ Envy
0:09
Speaker 2: just hilarious. Chelamaine the guy. We are the Breakfast Club.
0:12
Speaker 1: We got a special guest in the building.
0:13
Speaker 2: Always a pleasure to see. This Brother album is out
0:15
Speaker 2: right now. Something's in the Water ladies and gentlemen, Lollo Russ,
0:18
Speaker 2: welcome back.
0:18
Speaker 3: Brother, Something that the Water comes out on the sixth year.
0:22
Speaker 1: You know, we actually were moving it back. We've been
0:26
Speaker 1: campaigned and sell one hundred thousand albums. It's out and no,
0:29
Speaker 1: it ain't out. You know, we just been doing pre
0:32
Speaker 1: orders so we can go pre order and listen to
0:34
Speaker 1: like some of the tracks. But we hit twenty one
0:36
Speaker 1: thousand hours and thirty days. So wow.
0:38
Speaker 3: You know, now talk to us about this hundred thousand,
0:42
Speaker 3: one hundred thousand copies. You're trying what's called a hundred
0:44
Speaker 3: thousand albums challenge. You're trying to sell one hundred thousand copies. Yeah,
0:47
Speaker 3: independently off this one project. Where did the idea come from?
0:51
Speaker 1: Man? Just a stroll with me and the homie. You know,
0:54
Speaker 1: we take walks every morning and just kind of build
0:56
Speaker 1: the vision and the dream and what we want. And
0:59
Speaker 1: it was one of the monings I was feeling myself
1:00
Speaker 1: and I'm like, no, God can sell a hundred thousand hours,
1:03
Speaker 1: you know. And I decided to just go to the
1:05
Speaker 1: world with it and believe in myself and take the chance.
1:08
Speaker 1: You know. I think it's a goal that a lot
1:09
Speaker 1: of people don't get to achieve, and I wanted to
1:13
Speaker 1: see that through for myself and my community.
1:16
Speaker 4: Like, I love what you.
1:16
Speaker 3: Do because it's like the evolution of Nipsey Hustles Proud
1:19
Speaker 3: to Pay campaign, but you always just pay what you want.
1:22
Speaker 4: Yeah, Yeah, And it's like people.
1:24
Speaker 3: Who just appreciate you and appreciate what you do end
1:26
Speaker 3: up dropping some money.
1:28
Speaker 1: Yeah.
1:28
Speaker 3: Kyrie Evan dropped what eleven eleven thousand, Snoop Dog twenty
1:32
Speaker 3: five hundred, John bellionni snow the product did five k,
1:36
Speaker 3: entertained it a thousand.
1:40
Speaker 5: Yeah, and then just like regular people too, like you
1:43
Speaker 5: know what I'm saying, Yeah, eleven thousand, eleven, like ten thousand,
1:47
Speaker 5: eight thousand, this is dope? And do you have a
1:50
Speaker 5: dadline for it? The honey cakes?
1:52
Speaker 1: So you just extended, Yeah, I just extended. So I'm
1:54
Speaker 1: gonna go through February. You know, I really feel like
1:57
Speaker 1: it's an achievable goal. And just where we Land did
2:00
Speaker 1: at twenty one thousand Indie, I've already you know, there's
2:03
Speaker 1: major artists that can't sell that amount, so we've already
2:06
Speaker 1: surpassed it. But I really I just want to see
2:08
Speaker 1: it to fluition. I believe I could do it.
2:09
Speaker 5: So why you wanted to sell one hundred k albums
2:13
Speaker 5: before you dropped it?
2:14
Speaker 6: Oh?
2:15
Speaker 5: I thought you mean just sell.
2:18
Speaker 1: Damn before damn.
2:20
Speaker 5: This is still good though, pre orders yeah damn.
2:26
Speaker 7: But congratulations, gratitude that Little John. Every record on album.
2:31
Speaker 1: Yep, yep, everything in my homies, my in house team.
2:35
Speaker 1: They teamed up with John and we sat in the studio.
2:37
Speaker 1: I think we did a total like four sessions. Got
2:39
Speaker 1: it done?
2:40
Speaker 7: How Little John?
2:43
Speaker 1: It's been some years we've been chopping it up. And
2:45
Speaker 1: then we was randomly in la and having a convo
2:48
Speaker 1: and I was like, I'm just in the text little
2:50
Speaker 1: John and see if he respond and was in the
2:52
Speaker 1: studio the next day.
2:53
Speaker 3: Wow, Yeah, what is the Russell's sound Because like a
2:57
Speaker 3: few people see you do records a little John, it's
3:00
Speaker 3: you doing the hapey stuff. Because you're from the Bay
3:01
Speaker 3: but then you can actually spit yeah a lyricist.
3:05
Speaker 4: Yeah, what is Lo Russell's sound?
3:09
Speaker 1: It's hard to encapsulate and it's tough. We talk about
3:15
Speaker 1: that often. Like a lot of people think I'm just
3:17
Speaker 1: like a Bay Area rapper because they've seen like lately,
3:20
Speaker 1: what's popular, what's viral? But you know you found me
3:23
Speaker 1: early do that little dance and you know people who
3:26
Speaker 1: know me, people who watch the Tiny Death. No, it's
3:30
Speaker 1: really hard to you know. I make everything from R
3:32
Speaker 1: and B to rap. I think the sound is just music.
3:35
Speaker 1: It's just I just make life music.
3:37
Speaker 3: Ovane sent me that, Uh it was the twenty twenty
3:40
Speaker 3: one freestyle. Yeah it was uh yeah, it was oh yeah,
3:44
Speaker 3: Good Company Radio.
3:45
Speaker 4: I forgot what the name of the freestyle.
3:47
Speaker 1: I know it was freestyle. Yeah yeah yeah.
3:49
Speaker 3: And I heard that and it was funny because Hobein
3:51
Speaker 3: sent it to me. God blessed that he sent it
3:53
Speaker 3: to me and I didn't click on it. And then
3:55
Speaker 3: like a day later he was like, you ain't click
3:57
Speaker 3: on that video. I since because he knew that about
4:00
Speaker 3: click on it, I'd be like, yo, who is this?
4:02
Speaker 3: That's exactly what happened I'm like, Yo, this dude is phenomenal.
4:05
Speaker 4: Yeah, so that's all to me. That was always the laying.
4:08
Speaker 3: But then I started seeing you do everything and I'm like, hey, Larrussell,
4:11
Speaker 3: can he can just do whatever he wants at this point?
4:14
Speaker 1: Yeah, And you know, that was the goal from the beginning.
4:16
Speaker 1: Like I, I've always made every kind of music, but
4:19
Speaker 1: I just I went viral for this, so people assume
4:22
Speaker 1: that that's what it was, you know. And I've always
4:24
Speaker 1: wanted to have regional representation and make sure people understood
4:28
Speaker 1: where I was from too. You know, when I started,
4:30
Speaker 1: everybody seeing the freestyles and they thought I was from
4:32
Speaker 1: the East Coast.
4:33
Speaker 2: So this is just like this album told you from
4:36
Speaker 2: the East Coast.
4:40
Speaker 7: So I say, what was your mind frame for this?
4:41
Speaker 2: And you wanted people to know you I'm from the
4:43
Speaker 2: Bay This is the sound o they don't know about now?
4:45
Speaker 1: God damn right right? Yeah, I really wanted something that
4:49
Speaker 1: represents us. You know. I feel like as a region,
4:51
Speaker 1: we haven't had dominance in a long time. You know,
4:53
Speaker 1: even when people think of their top ten list, you
4:56
Speaker 1: don't often put a Bay Area artists in there. And
4:58
Speaker 1: I wanted to just remin people like we make the
5:01
Speaker 1: music that the coach would move to. When you hear
5:03
Speaker 1: certain beats, that's our sound, that's our BPM and our residents.
5:07
Speaker 1: But it's also we get am you know. Ain't too
5:09
Speaker 1: many people who could rapt with me either?
5:12
Speaker 3: Are there people who take advantage of the format and
5:14
Speaker 3: try to underpay for the album, like here's a penny?
5:18
Speaker 1: Of course, you know, but don't. I don't even look
5:20
Speaker 1: at it as taking advantage. You know. We meet people
5:23
Speaker 1: where they are, and I've had some people give me
5:26
Speaker 1: a dollar for one thing and then come back three
5:29
Speaker 1: months later when they are in a different position and
5:31
Speaker 1: get me right with a hundred, you know. So I've
5:33
Speaker 1: learned to stop basing whatever they use on that day
5:37
Speaker 1: as like the value or the word of what they
5:39
Speaker 1: think my art is.
5:40
Speaker 2: Now, if somebody gives you eleven thousand dollars, right, is
5:43
Speaker 2: that one album?
5:45
Speaker 1: Yeah? So Kyrie bought one album for eleven thousand, so
5:48
Speaker 1: you can you can either buy multiple four in them
5:51
Speaker 1: out or you could buy one. And what special both
5:54
Speaker 1: of them apply to me because he gave me a
5:56
Speaker 1: world record for the highest digital album sold by buying
5:59
Speaker 1: one for that amount versus buying a thousand don't like that.
6:03
Speaker 2: I like see because you could have had having twenty
6:05
Speaker 2: three thousand, it should have been thirty three.
6:06
Speaker 7: Thats right, that's then I look at it up.
6:09
Speaker 1: But I wouldn't have three. That wouldn't have been history history.
6:14
Speaker 1: It wouldn't have been history. You know, So either one
6:17
Speaker 1: is beneficial because it ain't two thousand. Ain't never non beneficial,
6:21
Speaker 1: no matter how you cut it up.
6:23
Speaker 2: Because really, twenty three thousand copies, right, you could say,
6:26
Speaker 2: you like, yeah, sixty based on these numbers, Yeah, definitely.
6:32
Speaker 5: What do you think the true monetary value of the
6:34
Speaker 5: project is?
6:36
Speaker 1: It's priceless, you know. I think that's what I built
6:40
Speaker 1: my whole ethos and brand on. It's not free. It's priceless.
6:44
Speaker 1: You know, when you get an experience that changes your life,
6:46
Speaker 1: or you get to support somebody who's revolutionary and doing
6:49
Speaker 1: something new and different and making history, that's a priceless
6:52
Speaker 1: experience to contribute to.
6:54
Speaker 3: No matter what, you built a career outside the traditional
6:58
Speaker 3: industry machine, like did independence give you that?
7:01
Speaker 4: A major label never could.
7:04
Speaker 1: Freedom? You know, every label situation I was getting offered
7:09
Speaker 1: early didn't allow me the ability to do what I did.
7:12
Speaker 1: I released forty three albums just in the past. Since
7:16
Speaker 1: twenty twenty one, I've dropped forty three albums on five years.
7:19
Speaker 1: I was able to build my catalog that my family,
7:22
Speaker 1: my team, everyone, the fans. There's people who own equity
7:26
Speaker 1: even that me being able to share royalties with fans
7:29
Speaker 1: and my homies that don't exist in the major system.
7:32
Speaker 1: You know, it's like those royalties ain't choice to give.
7:34
Speaker 4: He not capping either. He tried to give them to me.
7:36
Speaker 1: Yo, what I did everybody who helped me early, you know,
7:41
Speaker 1: I tried to take care of just cause it's like, but.
7:43
Speaker 3: Only because it's we can't I'm a radio personality, so
7:46
Speaker 3: I can't do that.
7:47
Speaker 4: You know, that's unethical. But I'm like, nah, I Can'm
7:49
Speaker 4: not doing that.
7:50
Speaker 1: But you're a human though you're a radio personality, but
7:54
Speaker 1: you're a human outside of this. Like one day it
7:56
Speaker 1: won't be radio and you'll just be Charlemagne, and it's like,
7:58
Speaker 1: you help contribute to the culture. You deserve to have
8:01
Speaker 1: equity in that. Yeah, yeah, Okay, At what point?
8:06
Speaker 3: At what point did you realize you didn't need permission
8:08
Speaker 3: to be successful?
8:11
Speaker 1: When I started being granted the same opportunities as the
8:15
Speaker 1: people that I thought were here to me, and you know,
8:20
Speaker 1: being able to come on Breakfast Club early and being
8:22
Speaker 1: someone who got to come on to rap that first time.
8:24
Speaker 1: I didn't even get interviewed. I just came and rapped.
8:27
Speaker 1: We filmed the whole process of me coming up the elevator.
8:29
Speaker 1: It was like a ten minute video total. Like I
8:32
Speaker 1: came in, wrapped and left, you know, and that's all
8:35
Speaker 1: it was. And being granted that type of access as
8:38
Speaker 1: an Indian, as someone who people tell you like, oh,
8:41
Speaker 1: you need major distribution, you need this, you need that,
8:44
Speaker 1: and to get the same access and opportunity really just
8:46
Speaker 1: altered my perspective on what was possible.
8:49
Speaker 4: You just got the opportunity to perform at the super.
8:51
Speaker 3: Bowl tailgate and you create curating the super Bowl house band.
8:55
Speaker 4: I don't even know what that means.
8:56
Speaker 7: I mean.
9:00
Speaker 4: Bullhouse band.
9:01
Speaker 1: So for the first time there's a an artist led
9:04
Speaker 1: house band and basically all the in game music during
9:08
Speaker 1: the game, between each quarter, we have hits pregame as
9:11
Speaker 1: people coming in, Like, I'm just curating the energy in
9:14
Speaker 1: the space of what it feels like to be in
9:16
Speaker 1: the Bay Area for Super Bowl or you doing something
9:18
Speaker 1: at the crib. I'm outside all time.
9:22
Speaker 4: Okay, how did that happen? How did how did they
9:24
Speaker 4: reach out to Larrusso for the Super Bowl? Super Bowl tailgateboard.
9:28
Speaker 1: I got a good friend named George that I met
9:30
Speaker 1: when I did Sunday Service last year, who's just like
9:33
Speaker 1: a big brand guy. And he I met him and
9:36
Speaker 1: he's like, man, you you so dope, Like I believe
9:38
Speaker 1: in you. I'm gonna put you into contact with the
9:39
Speaker 1: head of the NFL. And I'm just like this nigga
9:42
Speaker 1: just talking, you know. But he ended up sending the
9:44
Speaker 1: email like last year, at the very top of the year,
9:48
Speaker 1: way before anything. And it wasn't even about s It
9:51
Speaker 1: was just like, Hey, this is a guy I believe in.
9:53
Speaker 1: I think you should check him out. And I just
9:55
Speaker 1: just got closer, you know. They came back and was like, man,
9:58
Speaker 1: we keep hearing your name everywhere. You on all of
10:01
Speaker 1: our pitch decks. We keep seeing it. Come into the office.
10:03
Speaker 1: Let's holler, let's see what we could do. And we
10:06
Speaker 1: didn't know if there wasn't a position made for us
10:09
Speaker 1: or budget nothing like this was something that was created
10:12
Speaker 1: just for us specifically. And then at the last minute
10:15
Speaker 1: they also offered us the tailgate, you know, as an
10:17
Speaker 1: extra incentive. So it all just came together.
10:20
Speaker 4: Because you know, everybody saw you out.
10:22
Speaker 3: You went and met with jay Z, so they saw
10:24
Speaker 3: the pictures of that, and then the super Bowl announcement
10:26
Speaker 3: the next week, everybody's like, oh.
10:28
Speaker 1: Yeah, the whole this was but you know, all of
10:31
Speaker 1: them didn't even know this was happening, Like this is
10:33
Speaker 1: something separate. You know, all of them curate the halftime
10:36
Speaker 1: show and everything, but this ain't the halftime show. This
10:38
Speaker 1: is completely separate. So even for them this was news.
10:42
Speaker 3: But let's talk about the whole meeting. Because you had
10:45
Speaker 3: you met with rock Nation, you know, I guess a
10:47
Speaker 3: couple of years ago. Yeah, and you had some some
10:49
Speaker 3: some criticism of the deal that they offered you.
10:51
Speaker 1: Yeah.
10:52
Speaker 4: Then well, first of all, talk about that. First of all,
10:55
Speaker 4: what was the criticism?
10:56
Speaker 1: Yeah, so on twenty twenty one, Rognation was one of
10:58
Speaker 1: the first labels to offered me a deal, you know,
11:01
Speaker 1: and how Van Champion that and we were talking earlier
11:03
Speaker 1: about that and when they offered me the deal. Just
11:06
Speaker 1: my entire process of going through that, like meeting who
11:10
Speaker 1: was the heads then the energy was an ideal, you know,
11:15
Speaker 1: but they end up offering me a deal, and the
11:17
Speaker 1: first draft of the deal that came to me didn't
11:19
Speaker 1: have like any advances, any money, anything attached to it.
11:22
Speaker 1: It was just like a discretionary fun three sixty ten percent. Yeah,
11:26
Speaker 1: they got us. So I went into the office and
11:27
Speaker 1: I'm like, man, what's up with the deal? Like where's
11:30
Speaker 1: all the info? And the numbers just don't really make sense.
11:32
Speaker 1: And then God makes a phone call and he come
11:35
Speaker 1: back with another deal within like two three minutes, and
11:37
Speaker 1: it had all the numbers on it, and it just
11:40
Speaker 1: blew me because I was like trying to get like
11:44
Speaker 1: if I would have signed the first draft of the deal,
11:46
Speaker 1: would you have ever told me that this wasn't the
11:49
Speaker 1: right deal? You know? From there, it just made me
11:51
Speaker 1: feel uneasy. And that's when I start talking like I
11:53
Speaker 1: got a highlight hole because I feel like Hole been
11:56
Speaker 1: champion this, Like I don't think he know what's going on,
11:59
Speaker 1: you know, And I know Iver really heard nothing back
12:01
Speaker 1: from there, and it just kind of kept moving, but
12:02
Speaker 1: that news spread and I'm like, man, I mean, I'm
12:05
Speaker 1: only I can only share my truth, you know. And
12:08
Speaker 1: just recently, probably a year and a half ago, cruise
12:11
Speaker 1: from Rock Nation hit me, and he's like, you know,
12:13
Speaker 1: we're building a new regime up here. We got all
12:15
Speaker 1: new people, and you know, I really want to make
12:18
Speaker 1: sure you understand that that's not reflective of us or
12:20
Speaker 1: representative of us, and how we believe you know that
12:23
Speaker 1: should have went. We understand what you're doing and we
12:25
Speaker 1: respect it. But I was still in the stance of like, nah,
12:28
Speaker 1: I got our at hole, you feel me? And uh,
12:30
Speaker 1: eventually I got the hoigher at hole and we really
12:33
Speaker 1: sat and talked for three hours and he brought up,
12:37
Speaker 1: you know, the deal and everything and just told me
12:41
Speaker 1: what it was and this journey and how this little
12:45
Speaker 1: black kid from Valao saying something to the world about
12:48
Speaker 1: Home's company. That's what made him look at his own
12:50
Speaker 1: house and be like, man, that wasn't right. That shouldn't
12:53
Speaker 1: have went that way. You know, he didn't even have
12:55
Speaker 1: full When you run a company that big, you don't
12:57
Speaker 1: always have full visual or what the people that you
13:00
Speaker 1: when power doing.
13:02
Speaker 4: So clearly, clearly the conversation was good.
13:05
Speaker 1: That your incredible, incredible.
13:07
Speaker 4: So would you have taken a half million dollars or
13:09
Speaker 4: the dinner.
13:10
Speaker 1: Both both of them?
13:13
Speaker 7: Are you thinking of the signing with Rock Nation this
13:15
Speaker 7: time around.
13:16
Speaker 1: You know, I'm officially signed to Rock Nation.
13:22
Speaker 7: What does that mean?
13:25
Speaker 1: It means I now have support beyond just my homies
13:30
Speaker 1: and somebody who truly believe in what I'm doing, who's
13:32
Speaker 1: already done what I've done to show me the path.
13:35
Speaker 1: You know, I've gotten to a point of so much
13:37
Speaker 1: success independently where I'm from that I lost my guides.
13:42
Speaker 1: You know, I surpassed a lot of people who did
13:44
Speaker 1: what I've done, so I didn't. We've been doing this
13:47
Speaker 1: with no blueprint, no map, no route like where I'm
13:49
Speaker 1: the first in my family to ever perform at super
13:52
Speaker 1: Bowl and curate a house band, and and you know,
13:56
Speaker 1: all of this is a first and Hove has been
13:58
Speaker 1: here and done it, so it just gives us. It's
14:00
Speaker 1: a different level of infrastructure. And I'm still indie. I
14:03
Speaker 1: still own all my masters, I still spend my path,
14:05
Speaker 1: I still do what I want. But now I have
14:07
Speaker 1: a support where like I'm from, the Bay is going
14:10
Speaker 1: to radio. I've never been able to get to radio.
14:13
Speaker 1: You know, it's just a different system. And as soon
14:16
Speaker 1: as we agree, like man, let's work, they were instantly
14:19
Speaker 1: like we believe in this record, we willing to take
14:22
Speaker 1: the radio. I've had partnerships prior where they try to
14:25
Speaker 1: tell me it ain't worth it. Your some not worth
14:28
Speaker 1: going on radio until you get a TikTok moment or
14:30
Speaker 1: some viral chain. It's like, why we count on TikTok
14:34
Speaker 1: to believe in something that we all believe in personally,
14:36
Speaker 1: you know.
14:38
Speaker 3: And also too, I feel like rock Nation still allows
14:41
Speaker 3: you to have independence completely complete.
14:46
Speaker 1: There was no way I would go over there without it,
14:49
Speaker 1: you know, even through this journey thus far, Like this
14:52
Speaker 1: is the first time I've partnered with anyone and they
14:55
Speaker 1: called me and said, hey, we're thinking about doing this.
14:58
Speaker 1: This is what we gonna spend on it. But how
15:00
Speaker 1: you feel do you want us to do more or less?
15:03
Speaker 1: What do you think for yourself? And that's a beautiful
15:05
Speaker 1: thing because a lot of artists ain't even in them conversations.
15:08
Speaker 1: You know that you have no idea what's going on.
15:12
Speaker 1: But I'm a part of every conversation that has anything
15:15
Speaker 1: to do with Larrussell.
15:17
Speaker 3: How do you define winning now? Is it money? Is
15:19
Speaker 3: it freedom? Is it impact? Is it peace?
15:29
Speaker 1: I think it's impact, you know. I think how many
15:33
Speaker 1: people I affect while I'm here and I'm doing what
15:35
Speaker 1: I'm doing, and I show the way is what my
15:40
Speaker 1: success is gauged by. You know, if I was to
15:43
Speaker 1: do all this and I didn't help nobody or contribute
15:46
Speaker 1: to nothing, even with what I did with Even, I
15:48
Speaker 1: opened the door for everybody to eat and do pay
15:51
Speaker 1: what you want and sell the album. Jake Cole just
15:55
Speaker 1: you know, he just did his last album to Even
15:57
Speaker 1: Pay what you Want and rant it up while they
15:59
Speaker 1: twenty one Savage, Like, I brought people actually selling their
16:03
Speaker 1: music back. That's something a Little black Boy and Valao did.
16:07
Speaker 1: Niggas was waiting on DSPs and trying to get their
16:10
Speaker 1: money off streams. I brought it back to like, nah,
16:13
Speaker 1: go to your people and get your chicken. Here's a
16:15
Speaker 1: platform for you to do. So that's my real impact
16:18
Speaker 1: and contribution to the culture that wasn't done. You know
16:22
Speaker 1: prior to me.
16:23
Speaker 3: I love what you mentioned Balletjo Man, because you know,
16:25
Speaker 3: like like you create in your own environment.
16:28
Speaker 4: Literally got the.
16:30
Speaker 3: Stage in your backyard, like with your people around you,
16:33
Speaker 3: mom work and everybody working. How important is your environment
16:37
Speaker 3: to your creativity vital?
16:40
Speaker 1: You know, when we made this album with Little John,
16:42
Speaker 1: we started the sessions in La and I kept telling
16:44
Speaker 1: him like, you gotta come to the bank, like we
16:46
Speaker 1: can only finish the album if you come to the bank.
16:49
Speaker 1: And he's like, man, I'm gonna come. And he came
16:51
Speaker 1: to the backyard and just the energy and feeling like
16:55
Speaker 1: him for him to be in the backyard and be like, man,
16:57
Speaker 1: I never thought I'd be here. It's crazy because we
17:00
Speaker 1: looking at him like Nigga, we never thought, you know.
17:04
Speaker 1: But it's like that that I'm Beyonce is something that
17:08
Speaker 1: has been missing, Like I've been getting with all the
17:11
Speaker 1: og producers, Me and Jazzy Fay was just cooking and
17:14
Speaker 1: they're in these studios and in a room with me
17:17
Speaker 1: like kids, like we all kids at play again. Like
17:21
Speaker 1: that feeling and that energy left you. You see it now,
17:25
Speaker 1: like it's like the fun left the music. People don't
17:27
Speaker 1: feel that way, the vibrancy. But we bet if you
17:30
Speaker 1: look at these videos of us making songs, it's like, man,
17:32
Speaker 1: these are really kids at play enjoying what they do.
17:35
Speaker 5: So you never thought that you would be here at
17:38
Speaker 5: this point. You never did.
17:43
Speaker 1: All I wanted was some molds in the box, shaving
17:46
Speaker 1: in the song.
17:47
Speaker 5: And the song wiggling. You say you were eighteen, You
17:50
Speaker 5: had your first job and you got your first check.
17:52
Speaker 5: You looked at it and was like, yeah, I'm not
17:54
Speaker 5: I ain't. I knew I ain't want a job.
17:56
Speaker 4: Where was you working at?
17:57
Speaker 1: How much was the check I was working at? You? Yes?
18:01
Speaker 1: And I think my first starting waves was like your
18:07
Speaker 1: twenty five.
18:07
Speaker 4: Your first job was ups.
18:09
Speaker 1: Yeah, it's actually good. Now. I was a seasonal helper
18:12
Speaker 1: for the Christmas season, and I think I was getting
18:15
Speaker 1: eight twenty five factory the warehouse I was on. I
18:19
Speaker 1: was in the truck like dropping off packages, but I
18:22
Speaker 1: was just a helper to the driver. And I remember
18:26
Speaker 1: like that first week probably worked like fifty sixty hours
18:30
Speaker 1: and I got that check and I was like, damn, Yeah,
18:34
Speaker 1: I just gave away so much in my life, you know,
18:36
Speaker 1: for so little money. And I thought there was some
18:38
Speaker 1: chicken in but it was like it gotta be more
18:41
Speaker 1: than this. There's no way. This was sixty Like now
18:44
Speaker 1: to see what sixty hours of my life can bring
18:46
Speaker 1: me versus what's sixty hours of my life brought me?
18:49
Speaker 1: Then it's incomparable.
18:51
Speaker 7: And that song, it's all what's song? Oh that song
18:53
Speaker 7: it's hard.
18:54
Speaker 2: Yeah, that's so I was gonna ask to who are
18:56
Speaker 2: you most surprised with your biggest contribution, Like when you've
18:59
Speaker 2: seen Kyrie, did you know what was happening or did
19:01
Speaker 2: it just happen?
19:02
Speaker 1: Like, oh shit, I had no idea. I had no
19:05
Speaker 1: id none of them, none of them. All of them
19:08
Speaker 1: was like a surprise Papa. I'll get a message from
19:10
Speaker 1: you know, the co founder mag and he'd be like, man,
19:13
Speaker 1: this just came through. But I had no clue what
19:16
Speaker 1: None of those what all right?
19:18
Speaker 5: So I had a second to it. So when you
19:20
Speaker 5: saw that first check, right, was that like the first
19:23
Speaker 5: pivotal moment and decide in which your future was all right,
19:25
Speaker 5: I'm gonna do this because you was already rabbing by then.
19:27
Speaker 5: You've been rapping this since elementary school? So did you?
19:30
Speaker 5: Was that like the moment where you're like, no, I'm
19:32
Speaker 5: I'm a better myself and rap.
19:36
Speaker 1: It took me a lot more time after that to
19:39
Speaker 1: get to the point where I was willing to bet
19:41
Speaker 1: on myself. That was just one of the moments of like, man,
19:45
Speaker 1: this is it, you know, but I still didn't know
19:48
Speaker 1: that any of this was a possibility. When I was younger,
19:51
Speaker 1: I used to think rappers like snooped off Nelly and
19:55
Speaker 1: all them. I thought they were like wrestlers. I didn't.
19:58
Speaker 1: I didn't think they were like real people. Yeah, I
20:00
Speaker 1: thought it was just car that everybody playing. So I
20:02
Speaker 1: didn't even see this as a possibility where it's like
20:05
Speaker 1: I could be famous and successful for doing the same.
20:07
Speaker 4: Thing, even with E forty like right there.
20:10
Speaker 1: But he wasn't right there, Like I didn't. I didn't
20:13
Speaker 1: see E forty growing up like I heard of the
20:15
Speaker 1: forty You feel me and we listened to the music,
20:17
Speaker 1: but I didn't see him presently.
20:19
Speaker 2: But put your eyes on the goal when it came
20:21
Speaker 2: to it, because you no, like you said, you worked
20:25
Speaker 2: at ups and in the first check was small, right,
20:27
Speaker 2: But now you're in the industry and all these people
20:30
Speaker 2: are throwing your money. And instead of taking that money
20:32
Speaker 2: and buying the luxuries if you wanted that you could have,
20:35
Speaker 2: you decided to say, now I'm gonna wait for my turn,
20:36
Speaker 2: and I'm gonna keep it this way.
20:37
Speaker 7: What gave you that.
20:38
Speaker 2: Guyans to say, I'm gonna keep the blinders on and
20:40
Speaker 2: I'm gonna keep going.
20:48
Speaker 1: I just want success in freedom more than I want
20:52
Speaker 1: the other things. You know, I really I thrive off
20:57
Speaker 1: seeing my team elevate and show the word what was possible,
21:01
Speaker 1: like getting super Bowls, like man like this, this ain't real,
21:07
Speaker 1: you know, And been able to share that with a
21:09
Speaker 1: bunch of Bay Area kids feels way more better than
21:13
Speaker 1: getting a car or getting anything else. Just none of that,
21:16
Speaker 1: None of that fulfills me in the same way because I.
21:18
Speaker 2: Don't think anybody would have looked at it differently because
21:20
Speaker 2: you had a child, you had a family to provide
21:23
Speaker 2: for in the reasons, but you still said I'm gonna
21:26
Speaker 2: stick through it.
21:26
Speaker 7: And most people wouldn't stuck through.
21:28
Speaker 2: And you see it all the time in the industry
21:29
Speaker 2: where people make these bogus deals and they fight their
21:31
Speaker 2: whole career to get out of these days. But you
21:33
Speaker 2: was like, Nah, this is the way, because it didn't.
21:36
Speaker 1: Have to work. It didn't you know. I've I've been
21:39
Speaker 1: in enough time to give up, you know, but I
21:43
Speaker 1: just I had to see it through. You know. It's
21:46
Speaker 1: like with this hundred K campaign. It's just something that
21:49
Speaker 1: when something on your spirit, you have no choice but
21:51
Speaker 1: to act on it. And it's one of those things
21:53
Speaker 1: that I got to see through. I got approve of
21:55
Speaker 1: all these little homies in Valleo that I see when
21:57
Speaker 1: I take my daughter to school that's like this, and
22:00
Speaker 1: as possible, they see me, They shake my hand, they
22:02
Speaker 1: hugged me. They know I'm a real person in a
22:05
Speaker 1: life who actually did it.
22:07
Speaker 3: I also feel like, you know, you prove that you know,
22:11
Speaker 3: success is subjective, right, because I feel like, you know,
22:14
Speaker 3: as long as you're happy doing what it is that
22:17
Speaker 3: you're doing, you're successful.
22:18
Speaker 1: Absolutely.
22:19
Speaker 3: So it's probably rappers out there that's making four or
22:22
Speaker 3: five million dollars right every month, but they not happy.
22:26
Speaker 4: But Russell is genuinely happy.
22:29
Speaker 7: And the idea of performing in the backyard? Whose idea
22:33
Speaker 7: was that? When you brought it to your family? What
22:35
Speaker 7: did they say the first time?
22:36
Speaker 1: They was all in? You know, I mean everybody everybody
22:40
Speaker 1: of course had they like, well, you know, you know
22:42
Speaker 1: this come with different precautions, but they was all in.
22:45
Speaker 1: You know, my parents see me drin in that bedroom,
22:49
Speaker 1: making songs, pressing my own out and pressing my own merch,
22:53
Speaker 1: throwing my own shows, and you know they know how
22:56
Speaker 1: ambitious I am. I don't really take no for an answer.
23:00
Speaker 1: You know, even if they would have been like, man,
23:02
Speaker 1: you can't do that here? I would have went and
23:03
Speaker 1: bought a house and built one, you know, like I'm
23:06
Speaker 1: that ambitious when to come to what I want for myself.
23:10
Speaker 1: And you know, that was just that was an act
23:12
Speaker 1: of rebellion. That's one of those things I'm really thankful
23:14
Speaker 1: for that somebody told me no. It's like all the labels.
23:17
Speaker 1: If nobody told me no, I wouldn't be here today.
23:20
Speaker 1: And somebody telling me know about a venue made me
23:22
Speaker 1: build my own infrastructure.
23:24
Speaker 3: Why was it important for you to bring the spotlight
23:26
Speaker 3: home instead of chasing validation someplace?
23:29
Speaker 4: Elf.
23:32
Speaker 1: I didn't want the next wave of kids to come
23:35
Speaker 1: from where I come from to think they had to
23:38
Speaker 1: leave to be successful, or that they couldn't do it,
23:41
Speaker 1: to just think it wasn't a possibility. You know. It's like,
23:44
Speaker 1: we have limited options where I grow up. We don't
23:47
Speaker 1: grow up meeting lawyers and doctors and all of that,
23:49
Speaker 1: so our options of who we think we could become
23:52
Speaker 1: is very limited. And it's just like when people come
23:56
Speaker 1: into Valao, you know, and they got to stop at
23:59
Speaker 1: my crib, and they going to Momos, and they end
24:01
Speaker 1: up going to profit and they go to all these
24:02
Speaker 1: other places because they in the city and you see
24:05
Speaker 1: Juvie pull up on your block and Little John pull
24:07
Speaker 1: up on your block. That do something to your spirit
24:09
Speaker 1: as a youngin like that, just make you feel like
24:12
Speaker 1: you walking around around like he Man at some point
24:15
Speaker 1: because you really really feel like you could do something
24:17
Speaker 1: with your life.
24:18
Speaker 5: And when does the the he Man effect turned into
24:23
Speaker 5: the worry effect?
24:24
Speaker 1: Right?
24:24
Speaker 5: Because you know, where there is great success, you know,
24:27
Speaker 5: it's always some evil shit that comes after, you know,
24:30
Speaker 5: guys hating or whatever, you know what I'm saying, because
24:32
Speaker 5: everybody ain't got it like that, of course, and you
24:34
Speaker 5: know some people do the wrong things to get it
24:37
Speaker 5: or just hate on the next person. Do you ever
24:38
Speaker 5: worry about things like that?
24:43
Speaker 1: Man? Hate come with the plate? Yeah, hate, come with
24:46
Speaker 1: the plate. Nobody hates on the niggas who ain't doing nothing,
24:51
Speaker 1: that's true, you know, like they just in the basement,
24:54
Speaker 1: not doing nothing with their life. Don't even have to
24:56
Speaker 1: worry about that. So the fact that it's even become
24:59
Speaker 1: a thing in my life, I'm really grateful. You know.
25:02
Speaker 1: I was telling the homies like I used to sit
25:04
Speaker 1: in my room and be upset that I could go
25:07
Speaker 1: online and no one was talking about my shit. It
25:09
Speaker 1: was like man, nobody knows about me, you know. So
25:12
Speaker 1: now that I could wake up and there's thousands of
25:15
Speaker 1: mentions about what I'm doing, I'm just grateful for it.
25:19
Speaker 3: You're knowing for consistency, right, Like, like over hype and gimmicks,
25:23
Speaker 3: how do you stay disciplined in a culture that's addicted
25:26
Speaker 3: to the gimmicks and doing anything to go viral?
25:38
Speaker 1: I really just like focus on the things I enjoy
25:42
Speaker 1: and I love. Like, I don't even make content just
25:45
Speaker 1: to make content. I'm really making things that like this
25:48
Speaker 1: is cool to me, Like I love the Jabbewakeees. I
25:50
Speaker 1: came up watching them, so getting them to come to
25:53
Speaker 1: the crib and do something in my backyard like that
25:55
Speaker 1: mattered to me. I love Juvie, getting them to the
25:58
Speaker 1: yard that mattered to me. So I'm really not I'm
26:00
Speaker 1: not trying to go viral or just make moments. I'm
26:03
Speaker 1: just doing things that I think it's cool that I
26:05
Speaker 1: enjoy and they happen to be moments that resonate with
26:08
Speaker 1: the rest of the world. But I'm not chasing nothing.
26:11
Speaker 4: Dude.
26:11
Speaker 3: The ja Milwaukee's age, I was wondering that when I
26:13
Speaker 3: saw them at the they came out with your female
26:16
Speaker 3: Lopez this weekend?
26:17
Speaker 4: Is it a new set of job? I had the
26:22
Speaker 4: mask on the whole time when they was around you.
26:24
Speaker 4: Are they young?
26:24
Speaker 7: Oh?
26:25
Speaker 1: Their backs all be hurting and flipping and all that
26:27
Speaker 1: the world may never know, the world may never know
26:30
Speaker 1: could be as well know.
26:32
Speaker 3: The What responsibility do you feel to your community now
26:35
Speaker 3: that your platform is grow?
26:51
Speaker 1: I feel it's vital for me to just have proper
26:54
Speaker 1: representation of who we are and what we believe in
26:58
Speaker 1: and what we stand for. And I'm I'm also human,
27:00
Speaker 1: you know, and I'm flawed, so it's like it's not
27:03
Speaker 1: just on me, but I feel like while I'm in
27:05
Speaker 1: this position and then in seat, you know, my goal
27:08
Speaker 1: is to just represent my people in our light, not
27:13
Speaker 1: just our negatives and all that, but also our light.
27:16
Speaker 1: You know. I went to the news station the other
27:18
Speaker 1: day and I went upstairs. I'm like, let me meet
27:21
Speaker 1: all the producers and shake their hand too, and give them,
27:23
Speaker 1: you know, the same grace that all the panel get
27:26
Speaker 1: to meet. And we ran into this older black woman
27:29
Speaker 1: and she was just thanking us for being on time
27:31
Speaker 1: and being present and coming in a's who we are
27:34
Speaker 1: and she was like, you know, you're showing something new
27:37
Speaker 1: in a different wave. You know, I'm a rapper that's
27:39
Speaker 1: been on the news like T twenty. It's part of
27:41
Speaker 1: my normal pr that's how much they love me and
27:44
Speaker 1: enjoy me. And we never seen that. You know, we
27:47
Speaker 1: don't get to see our rappers speak this way sometimes
27:50
Speaker 1: or with this level of poise or just you know,
27:54
Speaker 1: the representations sometimes be off and be far left from
27:57
Speaker 1: like reality of who we are as humans and what
28:00
Speaker 1: he truly represents. So I feel like that that's my
28:02
Speaker 1: thing is just every time I get it, I get
28:04
Speaker 1: a chance to show the world who we are. I
28:06
Speaker 1: do that properly.
28:08
Speaker 4: Now.
28:09
Speaker 2: Before he met with Jay a while ago when Diddy
28:11
Speaker 2: was home, You met with Diddy?
28:12
Speaker 7: Yeah, were you thinking about signing with bad Boy?
28:14
Speaker 1: No? Never?
28:15
Speaker 7: What was that? What was that meeting about?
28:20
Speaker 1: I think he just wanted to meet, but he also
28:22
Speaker 1: wanted me to write for like a record that he
28:24
Speaker 1: was making during the time. But I think he just
28:27
Speaker 1: wanted to link and you know, feel the energy out
28:30
Speaker 1: and everything. Like I'm he's seen the light, you know,
28:34
Speaker 1: And I think that's the case with everybody who end
28:36
Speaker 1: up on to meet, Like they see the light and
28:38
Speaker 1: they want to get around it. And I feel like
28:40
Speaker 1: when I met Puff, he was in that he was
28:42
Speaker 1: in a space like you could feel his discomfort, you know,
28:46
Speaker 1: Like I I remember leaving there. I went with my
28:49
Speaker 1: mom and my daughter's mom and I left her and
28:51
Speaker 1: we went on a long walk. Yeah, we went on
28:57
Speaker 1: a long walk, and I was just like, man, he
29:01
Speaker 1: going through it like he not okay, and before this, before,
29:05
Speaker 1: way before, I just man, I'm a great sense engage
29:09
Speaker 1: of like human and I could feel it, you know,
29:12
Speaker 1: and just how the people around him moved. It was
29:15
Speaker 1: like this ain't gonna be good because nobody around you
29:17
Speaker 1: care enough to tell you when you wrong or tell
29:20
Speaker 1: you you know, hey, this this a little off. And
29:24
Speaker 1: you know, we we had conversation. We was walking to
29:26
Speaker 1: the stool and I was like, man, you've got everything.
29:29
Speaker 1: What do you want now, Like what's left for you
29:31
Speaker 1: to have? You know, because he was still distressed and
29:35
Speaker 1: he was like, man, I just want to be able
29:37
Speaker 1: to breathe. And I was like, damn. Like that was
29:42
Speaker 1: a sentiment that I felt deeply because I've been in
29:46
Speaker 1: that space through growing and getting famous in the crew
29:49
Speaker 1: of success, where I'm like, damn, I can't even breathe
29:51
Speaker 1: it so much on me, you know, and to see
29:54
Speaker 1: him in that state was like, man, and you know,
29:59
Speaker 1: I'm I'm non complicit in it, like nigga a nigga,
30:02
Speaker 1: wrong is wrong, But I also can understand how somebody
30:06
Speaker 1: could get all the way to that point when it
30:08
Speaker 1: goes unchecked and when you build a world where everybody's
30:11
Speaker 1: complicit in your behavior. And he wanted me to write
30:14
Speaker 1: to I think the record was act bad. He played
30:16
Speaker 1: me the record and I literally he was like what
30:20
Speaker 1: you He was like, what you think after? And I said,
30:23
Speaker 1: I don't love it? And he was like and everybody
30:28
Speaker 1: in the room went still, And that that was the
30:32
Speaker 1: first time that showed me all y'all niggas in here
30:35
Speaker 1: lying because y'all gonna make me like I'm wrong for
30:37
Speaker 1: saying I don't love it. And he was like, what's
30:39
Speaker 1: you don't love about it? You know? And we had
30:42
Speaker 1: a long discourse and I was telling them, like you
30:45
Speaker 1: at the phase of your journey where we want to
30:47
Speaker 1: hear your life. We know you had the bitches and
30:50
Speaker 1: you did all that with like, that's not the puff
30:52
Speaker 1: I want to hear from, like you fifty, that's not
30:55
Speaker 1: the puff I want to hear from like we need
30:56
Speaker 1: some life, right. And I was writing a new record
30:58
Speaker 1: where I was like I was putting his journey in
31:01
Speaker 1: and he was like, nah, man were trying to party
31:04
Speaker 1: like that's too deep and I'm just like, damn, like
31:07
Speaker 1: it was too far gone. You know.
31:09
Speaker 3: I mean people hit me up because you did the
31:11
Speaker 3: ny I forgot what the podcast? Whose podcast was you on?
31:14
Speaker 7: Yeah?
31:14
Speaker 3: I forgot who what podcast you was on? But you
31:16
Speaker 3: you had told that story. You know how many people
31:18
Speaker 3: hit me? And it was like, is this real?
31:20
Speaker 4: He's just saying this because everything did he going through.
31:22
Speaker 3: I'm like, nah, that's real. That was like three four
31:26
Speaker 3: years ago. It was it was a while agod.
31:30
Speaker 4: I'm like, yeah, he hit me about that long time ago.
31:32
Speaker 1: Did I'm sorry?
31:34
Speaker 2: I was gonna say cause the record didn't do great,
31:35
Speaker 2: So did y'all let it speak after that and be like, see,
31:37
Speaker 2: this is why this is why it was goding YouTube.
31:39
Speaker 1: Now we haven't spoke since. I don't think uh, I
31:42
Speaker 1: don't think he was hyper fond of of you know
31:45
Speaker 1: after that, you know, I don't think he disliked me.
31:48
Speaker 1: But it was like, Nigga, I don't need no nigga
31:50
Speaker 1: around me telling me the truth. You know, I just
31:53
Speaker 1: I think I was out the circle at that point,
31:55
Speaker 1: and you're a good reader.
31:57
Speaker 5: I was about to stand on that. Do you think
32:01
Speaker 5: it was more so like a fear of him going deep?
32:04
Speaker 5: Cause where you were yo, yo, shit, we not were talking.
32:07
Speaker 5: We're not talking to did we talking about?
32:08
Speaker 1: Come on?
32:09
Speaker 5: Anyway? Do you think it was like because he wanted
32:12
Speaker 5: to party party?
32:13
Speaker 1: You know what I mean?
32:13
Speaker 5: But you was trying to get him in, Like you said,
32:15
Speaker 5: you fifty year old puff, I don't want to hear it.
32:17
Speaker 5: Nobody want to hear that right now. You know, at
32:18
Speaker 5: some point you got to get tired of turning up
32:20
Speaker 5: and start teaching niggas or start getting detailing us the
32:22
Speaker 5: things that we don't know whatever, right showing a different side?
32:25
Speaker 5: Do you think it was? It could have been out
32:27
Speaker 5: of fear that he didn't want to get that deep,
32:30
Speaker 5: or just because he just really be on some party shit.
32:33
Speaker 5: Could he could have been suppressing.
32:35
Speaker 1: As I've grown as a man and human, it's a
32:40
Speaker 1: really deabilitating process too, shed everything you know yourself ass
32:49
Speaker 1: You know, you end up in this state where you
32:51
Speaker 1: like lost and you low and a lot of people
32:54
Speaker 1: don't want to go back that low and have to
32:56
Speaker 1: build up. And sometimes it's like the image you built
32:59
Speaker 1: such an m in a life for yourself that you
33:02
Speaker 1: don't even know who you are no more to go
33:04
Speaker 1: back to something you know, like there's no home to
33:07
Speaker 1: go back to when you destroyed every house you had.
33:09
Speaker 3: Yeah, damn, you're a good reader of energy too, man,
33:13
Speaker 3: Like what was the difference?
33:15
Speaker 4: I don't want to say difference.
33:16
Speaker 3: What was the energy when you was with Hop and
33:19
Speaker 3: every and all those guys.
33:22
Speaker 1: You see, just you asking that made me smile like that,
33:25
Speaker 1: that shows you like the presence and the energy. And
33:29
Speaker 1: prior to us going, my homie Splash was like, man,
33:31
Speaker 1: you're gonna meet home today? Like how you feeling? And
33:33
Speaker 1: I was telling them like, man, I'm conflicted because I
33:35
Speaker 1: honestly don't know who I'm gonna meet because of the
33:37
Speaker 1: Diddy thing and just meaning so many other people, And
33:40
Speaker 1: I was like, man, I'm nervous because I don't know
33:42
Speaker 1: who I'm gonna meet. Am I gonna meet like someone
33:43
Speaker 1: that I'm like, man, this is what I hope for?
33:46
Speaker 1: Like damn another one? And it was it was everything
33:50
Speaker 1: beyond like who who? Social media and the Internet make
33:55
Speaker 1: hold out to be. It's so far from what it is,
33:59
Speaker 1: just just from my interpreted I can only go off
34:01
Speaker 1: my gauge and who I sat when and who I
34:03
Speaker 1: spoke with. You know. Even before I went, my mama
34:05
Speaker 1: was like, but what about all the YouTube videos? And
34:10
Speaker 1: see what? She was really worried and concerned, you know.
34:14
Speaker 1: And I was telling her like, man, one day, I'm
34:16
Speaker 1: gonna be successful to the point where all those same
34:19
Speaker 1: videos gonna be about me, and you're gonna be mad
34:21
Speaker 1: because you're gonna have to fight for me, for who
34:23
Speaker 1: you know who I am. And I told her, I said,
34:25
Speaker 1: I'm gonna make my own determination. I'm gonna sit with
34:28
Speaker 1: him and man like he poured into us in same
34:32
Speaker 1: vice versa. And he even told me like the fact
34:36
Speaker 1: that he would say, Man, I'm glad you said something
34:39
Speaker 1: because I'm not above criticism. And if you didn't, I
34:43
Speaker 1: wouldn't have changed my own house and this wouldn't exist.
34:46
Speaker 1: That's a powerful statement to make as a nigga who
34:48
Speaker 1: up here because he's high enough to be like, nigga,
34:51
Speaker 1: I don't care what you're talking about. I ain't never
34:53
Speaker 1: got to see you again, you know. And for somebody
34:55
Speaker 1: up there to say I'm not above criticism. I deserve
34:58
Speaker 1: that critique too, because it helped me.
35:01
Speaker 4: Man, let's get listen.
35:02
Speaker 7: Can we get play some joints off there.
35:04
Speaker 3: Or he can rap whatever you want to do, whatever
35:07
Speaker 3: you feel like doing.
35:08
Speaker 1: Yeah, I like rapping. Got it queued up? You still cold?
35:14
Speaker 4: You still cold?
35:15
Speaker 1: You warmed up? Man, I'm the coldest happy.
35:18
Speaker 4: The Russell text me this morning. He sent me instrumental.
35:20
Speaker 4: He said, just in case, Yeah, just k That means
35:24
Speaker 4: I'm like, okay, what we got.
35:26
Speaker 5: Man came ahead with two hats in.
35:28
Speaker 4: The sleeping baby, gonna turn it down a little bit.
35:35
Speaker 1: I think I'm good.
35:36
Speaker 5: Okay.
35:37
Speaker 1: Pops used to whip a black and burger the suburban.
35:40
Speaker 1: Back then, I knew that I was deserving. Back then,
35:44
Speaker 1: I knew that I would be something. God put a
35:47
Speaker 1: light inside me like a pumpkin. Quality and quantity doing
35:51
Speaker 1: in conjunction. A bruised ego could fuck up the family function?
35:54
Speaker 1: Did it from the crib changed the way the family functions? Yeah?
36:00
Speaker 1: I see myself and my mama, I see myself and
36:02
Speaker 1: my daughter. I see myself and my daddy. Remove myself
36:04
Speaker 1: from a drama. I'm trying to help the family heal
36:07
Speaker 1: and still make it up to heal, take care of everyone,
36:10
Speaker 1: but still recoup the deal. I'm big Russ now. I
36:14
Speaker 1: used to be live and big rusts still alive. This
36:17
Speaker 1: shit real all ever, one that was to make my
36:19
Speaker 1: daddy proud. You execute different when your daddy in the crowd,
36:23
Speaker 1: trying to follow with lee, used to barely crack a smile.
36:26
Speaker 1: Was in my style. I've been this way since a child,
36:29
Speaker 1: back and forth with y'all. Y'all, I was young and wild.
36:32
Speaker 1: We was both just babies having a child. Now we've
36:35
Speaker 1: grown in a house, still not a home. I cried
36:38
Speaker 1: some nights, knowing your better off alone. I'm on the
36:41
Speaker 1: road making money off songs while you're at home raising
36:45
Speaker 1: babies on your own. Thank God you got your mamma
36:48
Speaker 1: and your siblings. Thank God I'm still invited on Thanksgiving.
36:52
Speaker 1: I might have to pass on the next one. I said,
36:55
Speaker 1: I'm the only one, not the best one, but every
36:58
Speaker 1: day I show up in my human in form I said,
37:01
Speaker 1: my mama knew this be my life when I was born.
37:03
Speaker 1: Remember that night up in the hospital, you was torn
37:06
Speaker 1: open by the breaching up my baby. I wasn't you.
37:09
Speaker 1: If I couldn't understand the flow of life, all I
37:12
Speaker 1: could do is grab your hand and try to hold
37:14
Speaker 1: it tight. Used to be played with all the women.
37:16
Speaker 1: I will hold that night thinking about mail when I
37:18
Speaker 1: was learning how to hold the right. But shit got
37:21
Speaker 1: ugly as a nigga with and over. That wasn't nice.
37:26
Speaker 6: But I yeam, hey, hold on these rap songs then't
37:32
Speaker 6: help heal plenty men reversing damage that was done to
37:35
Speaker 6: us by many men.
37:36
Speaker 1: You know they love to play gainster to somebody shank
37:39
Speaker 1: your I learned early. Dear Lord. I want to thank
37:42
Speaker 1: you for walking me through for us. When my eyes closed,
37:46
Speaker 1: you ain't got to say a word when your eyes
37:48
Speaker 1: hold the light giving to you by the most high.
37:51
Speaker 1: I'm from the north, but I live on both sides.
37:54
Speaker 1: You know I'm in the hood like a surpentine built
37:57
Speaker 1: spitting rhyme's nigga felt member getting whoopings till the nigga
38:01
Speaker 1: had welch. Early life lessons from a belt, yelling my
38:06
Speaker 1: mama name, calling out for help. Once she ain't come
38:09
Speaker 1: to rescue me, I will melt ship on my shoulder
38:12
Speaker 1: through the day stayed in the room, I ain't even
38:15
Speaker 1: want to play all the shit I never used to
38:18
Speaker 1: say out of fear. I get to say here, these
38:23
Speaker 1: flows been healing me since I was young. Ninety seven.
38:26
Speaker 1: Work done with a fucking run. I can't see it
38:29
Speaker 1: coming down my eyes, so I gotta let the song cry. Yeah.
38:33
Speaker 1: I can't see it coming down my eyes, so I
38:36
Speaker 1: gotta let the song cry. Yeah. Every night it came
38:40
Speaker 1: down my eyes, and I still let this song cry. Yeah.
38:45
Speaker 1: Thank god it came down my eyes. So I gotta
38:48
Speaker 1: let the song cry. It's the motherfucking rock. I don't even.
39:05
Speaker 3: Or there's something's in the water right now, Man, get
39:08
Speaker 3: my guy one hundred dollars.
39:09
Speaker 1: We don't we don't even biz. Please. You know I'm
39:13
Speaker 1: a young black kid from the turf and this campaign
39:17
Speaker 1: means so much to me. It's really showing the world
39:20
Speaker 1: what's possible. We don't get to witness people really go
39:23
Speaker 1: for something they believe in and publicly asks for help.
39:26
Speaker 1: It takes so much the dissolution of pride to go
39:31
Speaker 1: to your community and say, please help me achieve this.
39:33
Speaker 1: And that's why I'm at with it, Like I want
39:35
Speaker 1: my people to support me. I want people to rally
39:37
Speaker 1: behind me. This is something I believe is obtainable, So please,
39:41
Speaker 1: even not being something's in the water, ya what I mean.
39:44
Speaker 3: You can go to the website, you can pay whatever
39:46
Speaker 3: you want to dollar, five dollars, ten dollars, whatever. Man,
39:48
Speaker 3: let's just get my guy out.
39:52
Speaker 4: Even make a purchase.
39:56
Speaker 7: My damn, it's the Breakfast Club Morning