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Walmart Buys Vibe.co to Power TV Ads | Durham News
Walmart just splashed down $1.2 billion to buy Vibe.co, aiming to turbocharge its ad game—especially on smart TVs and streaming apps—so small businesses can easily run campaigns that actually drive sales. With Walmart Connect growing 44% in the U.S. alone, this move taps into their massive retail footprint and shopper data to compete with Amazon in advertising, not just retail. After nabbing VIZIO for TV screens, Vibe.co gives them the platform to actually run ads there. It’s a bold play to turn physical stores into an ad powerhouse, boosting profits without pushing more products—and maybe…
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