Latest / The Coretex Athletic Review
27. Social Media & Athletic Performance
Elite athletes often speak openly about the psychological toll of social media. From abusive comments to relentless criticism, online negativity has become an unavoidable part of professional sport. But does that criticism actually show up on the field?
In this episode, we examine a newly published study analyzing more than 1.2 million Instagram comments directed at English Premier League defenders during the 2022–23 season. Using sentiment analysis, machine learning, and player-level statistical models, the researchers asked a simple but important question:
Can what fans say online predict…
The skinny
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