Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
Building Enterprise Mindshare: Lessons from Island's Meteoric Growth - Eric Appel CRO Island
Are you struggling to sell the “unsellable” in cybersecurity? Wondering how to create or lead a brand-new product category? Curious about how to maintain a winning sales culture and scale your team when you’re growing fast? This episode offers actionable insights for sales and marketing leaders looking to accelerate growth and navigate the changing cybersecurity landscape.
In this conversation we discuss:
👉 Building market category leadership: how Island tackled the challenge of selling a paid enterprise browser against established free products
👉 Evolving sales hiring strategies to fit…
The skinny
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