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Go From the Warehouse to Software Engineering | Working at SwagUp

Swag, swag, and more swag! Everyone loves swag!

In this episode of Culture Uncovered, Jena Dunay sits down with Michael Martocci, Founder and CEO of SwagUp, to talk about building a people-first company from the ground up and protecting that culture as the business scales, goes remote, and navigates acquisition.

Michael shares the lessons he learned starting SwagUp at 21, how the company grew largely through word of mouth into a global swag and logistics platform, and why he prioritizes autonomy, trust, and responsibility over hierarchy, titles, or rigid processes.

They dive into what culture…

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