Latest / Skin Anarchy / JuE Wong, CEO of OLAPLEX Interview

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JuE Wong, CEO of OLAPLEX Interview · Skin Anarchy

• 0:01
  SPEAKER_00: Hi guys, welcome back to the Skincare Anarchy.
• 0:04
  SPEAKER_00: This is your host, Ekta, and today I have a very, very special guest.
• 0:07
  SPEAKER_00: Um, I'm so excited she had time on her schedule for us today.
• 0:10
  SPEAKER_00: I want to introduce you guys to Jui Wong.
• 0:12
  SPEAKER_00: She is the CEO of Olaplex Hair Care, which I'm sure all of you have heard of.
• 0:17
  SPEAKER_00: Um, it is definitely a fan favorite line.
• 0:20
  SPEAKER_00: So welcome, Juie.
• 0:21
  SPEAKER_00: I'm so excited you had time for us today.
• 0:26
  SPEAKER_00: Thank you so much for having me.
• 0:31
  SPEAKER_00: It's my it's my pleasure, honestly.
• 0:33
  SPEAKER_00: I um really want to know all about your background and your career history um before we dive into Olaplex's you know entire journey.
• 0:40
  SPEAKER_01: Absolutely.
• 0:41
  SPEAKER_01: I mean, you know, like everybody says, you know, where do you start?
• 0:45
  SPEAKER_01: And I guess, you know, if you think about me as a person, um I was brought up in a fairly conservative, you know, place in Singapore, as you can imagine, um in the 70s, where everybody was really told to toe the line, speak when spoken to, you know, uh be very respectful to you know to your elders.
• 1:07
  SPEAKER_01: And so I spent a good part of my life up until I was 16, 17 in Singapore, and I realized that as great as a life that I had, I really wanted to branch out.
• 1:17
  SPEAKER_01: And that was my first foray into the international space.
• 1:21
  SPEAKER_01: And I pleaded with my parents to let me go study in Australia.
• 1:25
  SPEAKER_01: And I chose Australia primarily because the US had their school year starting in September.
• 1:32
  SPEAKER_01: And in Asia, we followed the British rule, and when we finished our school year at the end of the year at December.
• 1:39
  SPEAKER_01: So the earliest, the fastest I could start my college degree was in March in Australia.
• 1:45
  SPEAKER_01: So I told myself I'd rather start in March than start in September because that would have, you know, I would have lost almost a year as a result.
• 1:53
  SPEAKER_01: So when I started in Australia, it really opened my eyes and it showed me that the world, there were so many possibilities and that there were so many different cultures and so many different types of people.
• 2:04
  SPEAKER_01: And that took me on a journey where I have never really been back since I left for college in Australia.
• 2:12
  SPEAKER_01: I spent another year in my junior year.
• 2:15
  SPEAKER_01: Um, in the British culture, it's usually four years for uh a degree.
• 2:19
  SPEAKER_01: And I spent my junior year as an exchange scholar at UCLA in California, and then went back to went back to Australia, got my first job in Singapore, and was only in Singapore for a year before I got transferred to Hong Kong, then London, Geneva, Bangkok.
• 2:36
  SPEAKER_01: And then I worked in Hong Kong again for PepsiCo.
• 2:39
  SPEAKER_01: And so you can just tell from my experience, I was never afraid to kind of plug myself up, all my family together with me to another location because I believe that is the best teacher of life.
• 2:53
  SPEAKER_01: Yeah.
• 2:53
  SPEAKER_01: And so and the US now, ironically, I have spent the most time here since I've been in the US since 1996.
• 3:01
  SPEAKER_01: But even then, I have started off in Arizona, then was in Los Angeles in California, then went to New York, spent a couple of uh spent about three to four years in Atlanta, Georgia, and then I'm back in New York again.
• 3:15
  SPEAKER_01: So really, I think you know the constant theme of my life is movement and motion, because I I believe that the more I get to know people up close and personal in their geography, I also am a better leader and a better steward of whatever I apply myself or where I am, you know, she love that company.
• 3:38
  SPEAKER_00: Yeah, no, and I can't tell you how much I appreciate hearing that um coming from you because um I'm very similar.
• 3:44
  SPEAKER_00: I mean, let me just put it that way.
• 3:46
  SPEAKER_00: I was internationally educated, so I completely understand the value that comes from what you just described.
• 3:52
  SPEAKER_00: And so, you know, I I want to actually dive into that more and how that um, you know, you being able to see so many cultures and geographies has really um influenced your role as CEO of such an amazing company.
• 4:04
  SPEAKER_00: So um, can we dive into that?
• 4:05
  SPEAKER_00: How you kind of um, you know, fell like you came into the role of CEO for Olaplex, like how what was the journey with the whole brand?
• 4:12
  SPEAKER_00: Yes.
• 4:13
  SPEAKER_01: So, you know, I think this is like the best place and the best time for me at this juncture of my career.
• 4:21
  SPEAKER_01: Because if Olaplex had came on even four or five years before, I may not be ready because I've always been in what we call turnaround situation.
• 4:31
  SPEAKER_01: So I work with a lot of private equity backed brands, and the whole idea is to turn them around and get them ready for an exit, get them ready for a transaction, or you know, get more equity value through an investor.
• 4:44
  SPEAKER_01: But when I started at Oloplex, the opportunity was this this is a growth brand.
• 4:49
  SPEAKER_01: So Oloplex wasn't in trouble.
• 4:51
  SPEAKER_01: Oloplex, in fact, had an opportunity to scale growth, to accelerate growth.
• 4:57
  SPEAKER_01: So coming into this was tremendously exciting because while I had been internaround, I was actually the CEO of Moroccan Oil for about two years before joining Oloplex.
• 5:08
  SPEAKER_01: So that gave me a glimpse of what growth opportunity really looks like.
• 5:13
  SPEAKER_01: So when the company, when Oloplex was up for a transaction, uh the private equity that was interested in them started reaching out to me.
• 5:23
  SPEAKER_01: And I was very interested because having been at Moroccan oil, I obviously knew the power of Oloplex and how quickly it was growing.
• 5:32
  SPEAKER_01: So when the opportunity availed itself, I really wanted to give it a go.
• 5:37
  SPEAKER_01: Obviously, I had no idea that COVID was going to take place.
• 5:41
  SPEAKER_01: So, you know, obviously I was looking at the brand on the distribution growth trajectory, opportunity to expand, you know, its footprint in different markets, and then you know, opportunity to really take it into different uh channels of growth, such as direct-to-consumer, travel retail, or home shopping.
• 6:00
  SPEAKER_01: So if you look at all that, that was a very well thought, you know, thoughtful plan that I laid out.
• 6:07
  SPEAKER_01: And then I started in January and come March, that was where COVID happened.
• 6:12
  SPEAKER_01: And that I think was a situation where taught me that if it doesn't kill you, it does make you stronger.
• 6:20
  SPEAKER_01: And I never looked at COVID as a problem.
• 6:24
  SPEAKER_01: I rather look at COVID as an opportunity to sort of say to myself, am I going to be able to weather this not only for myself, for the company that I'm with, but also for the people that believe in me?
• 6:37
  SPEAKER_01: And I think that gave me a lot of um sort of confidence and courage to really not not necessarily doing the right thing because right is relative sometimes in different people's eyes, but doing the thing that I know that when I look back does not mortgage the future of the organization.
• 6:57
  SPEAKER_01: So that has been my operating principle.
• 7:00
  SPEAKER_00: I love that.
• 7:01
  SPEAKER_00: And you know, I just want to say that through all of this, the COVID thing, you're absolutely right.
• 7:05
  SPEAKER_00: We had no idea this was coming.
• 7:07
  SPEAKER_00: And, you know, um the fact that you have such an amazing mindset is so uh refreshing to hear.
• 7:13
  SPEAKER_00: Because, you know, I know a lot of people have been down during this time.
• 7:16
  SPEAKER_00: A lot of brand owners, especially new entrepreneurs, you know, I'm sure you hear about this more than I do, that, you know, new entrepreneurs of skincare lines or hair care lines are getting kind of disheartened, you know, because it's hard to sell their products and whatnot.
• 7:28
  SPEAKER_00: But I love what you just said, and I hope everyone listening out there takes advice from your words because it's very important to stay, you know, steadfast and headstrong.
• 7:38
  SPEAKER_00: So um, can you tell me a little bit about the vision of Olaplex?
• 7:41
  SPEAKER_00: Because um, I'm sure that that plays a role in your day-to-day job, right?
• 7:44
  SPEAKER_00: Like keeping true to the vision and the ethos of the brand.
• 7:47
  SPEAKER_01: Yes, absolutely.
• 7:48
  SPEAKER_01: So Oloplex actually has three secret sauce.
• 7:52
  SPEAKER_01: The first one being it's technology.
• 7:54
  SPEAKER_01: Its technology is truly proven, it's potent, and it's patented.
• 7:58
  SPEAKER_01: So to me, that is one huge secret sauce that will continue to drive the authenticity and the equity of the brand.
• 8:06
  SPEAKER_01: The second secret sauce about this company is truly the love of the community for this brand.
• 8:12
  SPEAKER_01: If you look at our social media footprint, it is such that people gravitate to us, not only because our product works, but because our team and the DNA of the brand is such that we see everyone that connects with us, that engages with us, as an opportunity for us to extend our reach and our influence with them by making a difference, you know, in this case in their hair.
• 8:36
  SPEAKER_01: And then the third secret source that we have is really about the love of the professional community.
• 8:43
  SPEAKER_01: The professional community has always been tarnished by people sort of saying the hair professionals are too emotional, that they are emotionally charged.
• 8:53
  SPEAKER_01: But what they do not see is the flip side.
• 8:55
  SPEAKER_01: The hair professionals are emotionally intelligent.
• 8:59
  SPEAKER_01: They are not emotionally charged and overly emotional, but they understand when to be empathetic and why empathy is so important.
• 9:08
  SPEAKER_01: And when COVID hit, it was very apparent the love for the hairdressers were the ways that their clients continue to help shore up the opportunity for them to stay in business, whether remotely or within their booth rental space, where they can really have each customer come to them, sanitize their space, and then still be able to receive another customer.
• 9:31
  SPEAKER_01: So I do believe that these three secret sauce, the technology, the social media community, and the hair professional emotional intelligence drive the equity of Olaplex.
• 9:44
  SPEAKER_00: I really, I love that.
• 9:45
  SPEAKER_00: And I think that that's definitely a very, you know, it's a well thought out plan, like you said.
• 9:50
  SPEAKER_00: It makes sense.
• 9:51
  SPEAKER_00: And, you know, I think with um emotional intelligence, you made an excellent, excellent point.
• 9:55
  SPEAKER_00: I think anyone who knows what they're doing is very, you know, like emotionally tied to their jobs.
• 9:59
  SPEAKER_00: So I can understand that, you know what I mean?
• 10:02
  SPEAKER_00: And especially if you hit an entire industry with a pandemic, it's going to be very, very emotionally charged, you know, the situation.
• 10:08
  SPEAKER_00: And those the people and the, you know, especially the hairdressers and the people who are doing this as a career path, it's gonna, you know, it's gonna hit them very heavily.
• 10:16
  SPEAKER_00: So I get it.
• 10:17
  SPEAKER_00: Absolutely.
• 10:18
  SPEAKER_00: But um, I wanna I wanna ask you though, about because I know there's a lot of talk um in the beauty industry and the hair care industry about inclusivity with hair care.
• 10:27
  SPEAKER_00: Um, the other day I was uh interviewing a dermatologist and we kind of went into hair care and how not a lot of people know about it, you know, and um especially like for example, black people, or um, you know, for me, I'm Indian and you know, we have such different hair types.
• 10:40
  SPEAKER_00: So, how does Olaplex deal with the inclusivity aspect and you know keep everyone in mind when formulating the products?
• 10:47
  SPEAKER_01: That that is a very good question.
• 10:49
  SPEAKER_01: So, what I want to kind of share with you is that Olaplex has always been very much what I call um aware of the diversity, the equity, and the inclusive peace, even though they've never really talked about this.
• 11:03
  SPEAKER_01: Because when I joined a company, what I realized is the professional beauty industry has the highest minority ownership.
• 11:12
  SPEAKER_01: 52% of the industry is carved out by 23% of Asian American ownership, 16% of Hispanic ownership, and 12% of black ownership.
• 11:26
  SPEAKER_01: And moreover, 80% of the 800,000 professional stylists that is in the US are women.
• 11:34
  SPEAKER_01: So if you look at how Oloplex has functioned in this space with the community that is diverse, ownership that is diverse, and majority of women who is in the space, they have always contributed to both the well-being and the ability to earn an income as such.
• 11:55
  SPEAKER_01: So when our products are created and those professionals gravitate to our products because it delivers the results that their clients need, then you can see that our products are good for all hair types.
• 12:09
  SPEAKER_01: Because hair does not discriminate.
• 12:12
  SPEAKER_01: Ultimately, what happens is the basic foundation of hair is if it's not healthy, nothing you do is going to work.
• 12:20
  SPEAKER_01: So the first thing we want to address is the health of your hair.
• 12:23
  SPEAKER_01: How do I get your hair healthy?
• 12:25
  SPEAKER_01: And that is by repairing the bonds, right?
• 12:28
  SPEAKER_01: So once I've repaired your bonds, then I can take into consideration the hair type.
• 12:33
  SPEAKER_01: So if you look at our range, we keep it very tight, but in our styling products, and which is our protection products, whether it's for you know the against the environment, whether it's for heat styling or blow drying, that is where textured curly hair really benefits because of the additional moisture and the protection.
• 12:53
  SPEAKER_01: And then it also does very well for black hair because black hair needs a lot of moisture.
• 13:00
  SPEAKER_01: And we understand that you know, not only black hair needs moisture, but fine hair needs moisture.
• 13:06
  SPEAKER_01: So Oloplex has always gone down the path that our products is good for all hair types, but we are also aware certain hair types require a certain punch up, you know, on these ingredients.
• 13:18
  SPEAKER_01: And that is why when we introduce our latest product, con number zero, which has the highest concentration of this amino, and that's where we believe that the people who need the punch up in their hair can actually gravitate to our highest concentration of our proprietary ingredient.
• 13:36
  SPEAKER_01: But at the same time, if your hair needs that extra boost, not because it's damaged, but because you need the extra shine, health, smoothness, and hydration, you can also have that.
• 13:47
  SPEAKER_01: So when we formulate our products and when we develop our products, we are very mindful that how do we address concerns and less about just, you know, because we can sell more products.
• 14:01
  SPEAKER_00: I, you know, I just want to take this time to say how amazing it is to be talking to you.
• 14:08
  SPEAKER_00: I know I keep saying that, but the reason is because of this.
• 14:11
  SPEAKER_00: Listen, listen to this.
• 14:13
  SPEAKER_00: I keep trying to tell people exactly what you've been telling me, and it just doesn't seem to register.
• 14:18
  SPEAKER_00: And I feel like I'm finally talking to somebody who gets it.
• 14:21
  SPEAKER_00: Um, you know, being like, I feel like when you are internationally educated, when you are someone who is well traveled, you don't look at people anymore as these like boxes and categories.
• 14:31
  SPEAKER_00: You try to solve a problem, and that and that problem does not have to be labeled as, oh, this is friendly for black hair or this is friendly for this.
• 14:39
  SPEAKER_00: No, the way you just described your products is exactly what I wish everybody in this beauty industry would do, which is create phenomenal products and then like do it based on strength or needs, you know what I mean, of the consumer.
• 14:51
  SPEAKER_00: Don't just be like, well, this is catered toward Hispanics or this is catered towards black people.
• 14:56
  SPEAKER_00: You know, it's like it's exactly what you described.
• 14:58
  SPEAKER_00: Find the find the solution, you know, and be a solution-oriented brand and that will universally sell out, you know.
• 15:05
  SPEAKER_00: So I I think, and and I really want this message to come through to people because I'm a huge advocate for, you know, if we really want inclusivity, um, it has to be by solution formation.
• 15:16
  SPEAKER_00: It cannot be towards like, you know, social media or marketing or you know, all that stuff.
• 15:20
  SPEAKER_00: It has to be the fundamentals, which is what you said.
• 15:23
  SPEAKER_00: If you have harsher hair, if it's drier, then this is the product we have and it has more moisture.
• 15:28
  SPEAKER_00: You know, that to me is more inclusive than someone saying this is a brand just for Indian women.
• 15:33
  SPEAKER_01: You know what I mean?
• 15:34
  SPEAKER_01: Absolutely.
• 15:35
  SPEAKER_01: And you know, you being a in the medical profession, you know you all blood bleeds red, right?
• 15:42
  SPEAKER_01: All people bleed red.
• 15:43
  SPEAKER_01: I mean, would you ever come and say, oh, this is a different color of blood?
• 15:47
  SPEAKER_01: No.
• 15:47
  SPEAKER_01: So I think that is the reason why you have identified with what I've just shared with you, because I really do believe that ultimately, once we get to know each other, color barriers come down, ethnicity barriers come down, and even you know, socioeconomic differences come down because we are then now people to each other.
• 16:08
  SPEAKER_00: Yes, yes.
• 16:09
  SPEAKER_00: And you and you can start to see somebody for who they are, it's just humanity.
• 16:12
  SPEAKER_00: So, yeah, oh my gosh, I love this um so much.
• 16:15
  SPEAKER_00: But I want to talk more about the formulation.
• 16:18
  SPEAKER_00: So, like, I know that it's obviously a beautiful brand, luxury brand.
• 16:22
  SPEAKER_00: Um, how does the formulation work?
• 16:24
  SPEAKER_00: Um, the whole process of it.
• 16:25
  SPEAKER_00: Um, you know, can you go into that for us?
• 16:28
  SPEAKER_01: Absolutely.
• 16:28
  SPEAKER_01: So if you look at it, our number one technology deliverer is called bisamino propylen diglycol demalliate.
• 16:39
  SPEAKER_01: So it is a big mouthful, but we call it bisamino for short.
• 16:43
  SPEAKER_01: And what it actually does is that it really targets the bonds that are broken in your hair.
• 16:51
  SPEAKER_01: So we what we do is we repair as in R E P A I R, but we also repair it as in re-putting two pairs together, the disulfide bonds, so that your bonds are stronger.
• 17:04
  SPEAKER_01: Think of friendship bonds.
• 17:06
  SPEAKER_01: When your friendship is strong, very difficult to break that friendship.
• 17:10
  SPEAKER_01: But if that bond is weak, guess what?
• 17:13
  SPEAKER_01: People can gossip about you, they can give you some, you know, whisper in your ears, and that bond is broken.
• 17:18
  SPEAKER_01: So our ultimate goal is to repair those bonds in such a way that you can continue to do whatever your lifestyle wants of you, right?
• 17:27
  SPEAKER_01: You like to swim, you like to be in outdoors, you want to wash your hair every day.
• 17:31
  SPEAKER_01: It shouldn't preclude you from having the life that you want to live.
• 17:35
  SPEAKER_01: And some women love to color their hair instead of every four to six weeks.
• 17:39
  SPEAKER_01: They want to have a new fashion color every other week.
• 17:42
  SPEAKER_01: We we should there should not be limitations to living your best life or your foolish life.
• 17:47
  SPEAKER_01: And hair is actually a very small thing that we could make a difference in.
• 17:52
  SPEAKER_01: And therefore, the technology allows people, I instead, I don't see it as just addressing a problem, I see it as giving people permission to do whatever they love, you know, in their life.
• 18:06
  SPEAKER_00: And it's like a safety blanket for them.
• 18:08
  SPEAKER_01: Like you go do what you want, but we're here to take care of your hair when you're done.
• 18:12
  SPEAKER_01: Yes, and most hair products in the marketplace, up until you know Olaplex, has always been about conditioning the hair and really solving what we call a problem rather than addressing the root cause.
• 18:27
  SPEAKER_01: So think of it like skincare or like a doctor.
• 18:30
  SPEAKER_01: You know that type 2 diabetes is because people don't take care of themselves, they overeat, you know, processed food, they don't exercise, they don't live a healthy lifestyle.
• 18:40
  SPEAKER_01: You know that you can tell them that.
• 18:42
  SPEAKER_01: But if they don't, you know, address the root cause, which is sometimes you overeat or you do something because you are depressed.
• 18:50
  SPEAKER_01: There's much more than just a physical reaction.
• 18:53
  SPEAKER_01: So with hair, it's very similar.
• 18:56
  SPEAKER_01: We don't want people to just address the symptomatic problem.
• 19:00
  SPEAKER_01: We want them to really fix the root cause of the damage.
• 19:04
  SPEAKER_01: And by fixing and repairing your bones, now when you have stronger hair, you can do much more with your hair than you have ever dreamt of.
• 19:13
  SPEAKER_01: And that is the technology that we bring forward.
• 19:16
  SPEAKER_01: And if you look at what has happened to, we actually took the technology into what we call the back bar.
• 19:22
  SPEAKER_01: The back bar is where you do your color processing, your chemical treatment, your bleaching, which actually causes a lot of damage to the hair.
• 19:31
  SPEAKER_01: But it doesn't mean that you should avoid all that.
• 19:34
  SPEAKER_01: Some people do, some people don't.
• 19:36
  SPEAKER_01: But if you love coloring your hair, you want to bleach your hair, you want to be, you know, a light color instead of me or dark, or you want to really, you know, chemically treat your hair to you know give it a lot more hydration, or some people like to straighten their hair.
• 19:50
  SPEAKER_01: I mean, who are we to judge that you shouldn't do that to your hair?
• 19:53
  SPEAKER_01: You can do whatever you want.
• 19:55
  SPEAKER_01: And so we provide an avenue, like you say, a safety blanket so that people can still do what they want most.
• 20:02
  SPEAKER_01: And so the journey for us has never been about just touting the technology, but using the technology as a as a conduit, as a facilitator for you to do whatever you feel, you know, fulfills your life.
• 20:17
  SPEAKER_00: And I think that that's the that should be the hallmark of everything that a consumer buys, right?
• 20:22
  SPEAKER_00: Making our life so that we don't have to think so hard about, you know, well, if I want to go do this for fun, am I still gonna be okay?
• 20:30
  SPEAKER_00: You know, and hair for women, especially.
• 20:32
  SPEAKER_00: I mean, you know, we can talk about this for hours, right?
• 20:34
  SPEAKER_00: I mean, we love our hair.
• 20:36
  SPEAKER_00: And um, I think someone told me a long time ago, a woman's power is sometimes in her hair, you know.
• 20:40
  SPEAKER_00: So if we have a good hair day, we feel amazing.
• 20:43
  SPEAKER_00: So I completely I hear what you're saying.
• 20:45
  SPEAKER_00: And I, you know, what's interesting to me is that I know that a lot of hair care brands or products are very geared towards like moisturization, you know.
• 20:54
  SPEAKER_00: And uh the problem, um, Juie, that I always had with my hair was that people were, you know, selling me things that were just too much moisture.
• 21:01
  SPEAKER_00: It was like, you know, at one point you need to have other things in your line other than this is very, very good for moisturizing your hair, you know?
• 21:10
  SPEAKER_00: So what are what are some of the buzzwords or the wordings that you guys use um um when it comes to like, you know, explaining what the products do for your hair?
• 21:17
  SPEAKER_00: Because I know marketing plays a big role, you know, in how consumers purchase.
• 21:20
  SPEAKER_01: So absolutely.
• 21:21
  SPEAKER_01: How you want to, you know, kind of communicate to your customer is very important because people actually listen.
• 21:27
  SPEAKER_01: And when they listen to things, they don't listen entirely.
• 21:30
  SPEAKER_01: You have to say something almost three or four times before it gets picked up.
• 21:34
  SPEAKER_01: But yeah, we are also very data driven.
• 21:37
  SPEAKER_01: So what we do is we look at data that's available, whether it's on Google Analytics or whether how people search through SPAT, and you will see that people search on a lot of different things, you know, whether it's relating to themselves or for their friends.
• 21:51
  SPEAKER_01: And one of the things that's being searched constantly on hair is that 90 some percent of women actually think they are doing something to damage their hair.
• 22:00
  SPEAKER_01: And 57% of women actually have damaged hair.
• 22:04
  SPEAKER_01: And that 90-some percent who thinks that they are doing something to damage their hair is actually not far from wrong.
• 22:09
  SPEAKER_01: Because even as simple as running your fingers through your hair, you are introducing what we call mechanical damage.
• 22:15
  SPEAKER_01: Even when you are combing your hair, you're causing mechanical damage.
• 22:18
  SPEAKER_01: Not to mention that when you blow out your hair or you kind of use a styling tool, you're adding heat damage.
• 22:24
  SPEAKER_01: So what we want to do is to be able to address very quickly for somebody what they are searching for and what they want addressed.
• 22:32
  SPEAKER_01: So you know, nothing is worse than you have a copy on your packaging that says everything and then says nothing, right?
• 22:39
  SPEAKER_01: So if you look at our name, we are very clear.
• 22:42
  SPEAKER_01: When we have our number zero, it is intensive bond building hair treatment.
• 22:49
  SPEAKER_01: There's no ifs and buts.
• 22:50
  SPEAKER_01: You know, you want an intense treatment that is for bond building and it's a hair product.
• 22:55
  SPEAKER_01: Go go to town for it.
• 22:56
  SPEAKER_01: We'll be launching uh our number eight in um in April of this year that is called Intense Moisture Mask.
• 23:04
  SPEAKER_01: So again, no doubts about it.
• 23:07
  SPEAKER_01: What you want.
• 23:08
  SPEAKER_01: We want to be able to make your life declutter your life so that your search is simple, your it, your purchasing pathway is frictionless, and then more importantly, it delivers the performance you are looking for.
• 23:22
  SPEAKER_01: Because women are eternal optimists, right?
• 23:24
  SPEAKER_01: I mean, we can try one lousy product and another lousy product and another lousy product.
• 23:29
  SPEAKER_01: Yes! If somebody tells you that this product is good, you have hope.
• 23:33
  SPEAKER_01: You are an eternal optimist.
• 23:34
  SPEAKER_01: You will go out and try it.
• 23:36
  SPEAKER_01: What we don't want people to do is to constantly get disappointed.
• 23:40
  SPEAKER_01: We cannot, if we cannot deliver something, we're not going to call it out.
• 23:44
  SPEAKER_01: And we want people to find, make, make their life simple.
• 23:47
  SPEAKER_01: Like when you're buying a conditioner or a shampoo, it needs to do what it says it does, not you know, tells you something and delivers something else.
• 23:57
  SPEAKER_01: And to me, trust is very important.
• 23:59
  SPEAKER_01: In fact, one of the things that as an Asian that has always been drilled into me, my parents always tell me, your reputation is all that you have.
• 24:07
  SPEAKER_01: Yeah.
• 24:08
  SPEAKER_01: Lose that reputation, you are no longer worthy of a lot of good things that happen in your life.
• 24:16
  SPEAKER_01: And that has always been in my mind.
• 24:19
  SPEAKER_01: And whether how I bring up my children and how I sort of work in an organization and how I interface with my team, has always been important to me because I believe that authority is given, but trust is earned.
• 24:33
  SPEAKER_00: Absolutely.
• 24:34
  SPEAKER_00: Yeah.
• 24:34
  SPEAKER_00: And I I and I couldn't agree more with you.
• 24:36
  SPEAKER_00: I mean, yeah, you know, as Indian, I completely understand my parents raised me exactly the same way.
• 24:41
  SPEAKER_00: Yeah.
• 24:41
  SPEAKER_00: And, you know, trust is what we look for in hair care.
• 24:45
  SPEAKER_00: You know, what for me personally, if I find, you know, a shampoo conditioner styling treatment that really works for me, I'm gonna stick to it.
• 24:53
  SPEAKER_00: And it is about trust.
• 24:54
  SPEAKER_00: You're absolutely right.
• 24:55
  SPEAKER_00: Why?
• 24:55
  SPEAKER_00: Because I know I can go to this every day, come home from the hospital, wash my hair, and it's not gonna be dried out, you know.
• 25:01
  SPEAKER_00: And that is something that I think is more valuable than going to the store seeing 15 products and saying, I tried the new best thing.
• 25:07
  SPEAKER_00: I don't need to try the new best thing.
• 25:09
  SPEAKER_00: If my, you know, original products, you know, if I have an Olaplex hair care routine and I know it works, I'm not gonna go out and looking for, you know what I mean?
• 25:17
  SPEAKER_00: It's like having a good boyfriend that you know you're gonna marry and then you keep going on to Tinder.
• 25:21
  SPEAKER_00: Like, you know, why would you do that?
• 25:23
  SPEAKER_00: Why would you do it?
• 25:24
  SPEAKER_00: Why would you jeopardize a good thing?
• 25:25
  SPEAKER_00: Yes.
• 25:26
  SPEAKER_00: Exactly, exactly.
• 25:27
  SPEAKER_00: Well, you know, this was this was awesome, Julia.
• 25:29
  SPEAKER_00: And I I love picking your brain about the brand and you are so informative.
• 25:33
  SPEAKER_00: So thank you so much.
• 25:34
  SPEAKER_01: No, absolutely, and thank you for giving me the opportunity because the power of what you do is that you are able to reach so many people, and I'm very, you know, sort of impressed and dedicated that you are.
• 25:46
  SPEAKER_01: You you work all day at the hospital as an MV, and then you still come back and want to give back to the community that you, you know, that you believe will take away something material from your podcast.
• 25:58
  SPEAKER_01: So I have to say, you know, thank you for making that available to many, many people.
• 26:03
  SPEAKER_00: Thank you so much.
• 26:04
  SPEAKER_00: That truly, it really does mean the world to me, and I appreciate it so much.
• 26:08
  SPEAKER_00: Everyone out there, I hope you love this episode as much as I love talking to Juice.
• 26:12
  SPEAKER_00: It was just such a pleasure hosting you.
• 26:14
  SPEAKER_00: I would love to have you back anytime that you guys that you have time in your very busy schedule.
• 26:20
  SPEAKER_00: Um, and everyone out there, please leave us some feedback.
• 26:23
  SPEAKER_00: Um, if you have questions for Jui's team, please let us know.
• 26:27
  SPEAKER_00: I'll pass them along to her team.
• 26:28
  SPEAKER_00: Um, but yeah, check out Olaplex if you have not already.
• 26:32
  SPEAKER_00: Um, I don't know any people that don't know the brand.
• 26:34
  SPEAKER_00: So um and let me know what you think.
• 26:36
  SPEAKER_00: Thanks so much.
• 26:37
  SPEAKER_00: Thank you.
• 26:37
  SPEAKER_00: Take care.
• 26:38
  SPEAKER_00: Bye.
• 26:39
  unknown: Bye.
• 26:39
  SPEAKER_00: Hey guys, so I hope you love that episode.
• 26:42
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• 26:47
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• 26:49
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• 27:04
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• 27:21
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• 27:25
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• 27:30
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• 27:35
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• 27:41
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• 27:46
  SPEAKER_00: Thank you.