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Surveillance Capitalism: Shoshana Zuboff
Surveillance Capitalism
Surveillance Capitalism is the dominant economic logic in our world today. It claims private human experience for the marketplace and turns it into a commodity. Vast amounts of personal data are necessary -- often harvested without our knowledge or consent –- in order to predict future behavior. Surveillance capitalists create certainties for companies by modifying people's behavior.
Instrumentarian Power
Instrumentarianism seeks to modify, predict, monetize, and control human behavior through the instruments of surveillance capitalism, our digital devices. Having…
The skinny
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