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Scale Your Business with Remote Team Building -- Scott Cox #6004 · Financial Survival Network

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  What I do is now I'm focused on still the marketing and sales components and
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  helping your business grow, but doing it in a way where I can help
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  you build your own team, develop your own strategy, so you can do
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  everything in house and do all that with remote workers, so it is feasible,
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  it can be consistent. And look, when you're trying to grow a
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  small business, there's a couple of things right. The first thing is one,
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  they tend to become all consuming, so there's so much to do,
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  There's so many different things pulling our attention so many different ways. It's difficult
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  not to just constantly be working and constantly get be wrapped up in with the
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  business needs. And the second thing is you're listening to Carrie Let's's Financial Survival
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  Network, where you get valuable information you just can't find anywhere else to thrive
• 0:49
  in today's trying times. You need the Financial Survival Network now more than ever.
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  Go to Financial Survivalnetwork dot com and get your free newsletter and gift.
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  Financial Survival Network now more than ever, and welcome you are listening to and
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  watching the Financial Survival Network. We are on the road. I am in
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  Thailand right now and playing the Digital Nomad and Hey, any of you people
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  out there in Thailand, I'll be here for another week and a half or
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  so. Shoot me at email kl at Carrie Lutz dot com if you want
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  to get together. Love to see you. I've already met John. John
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  been a loyal fan of the show for many years and him and his wife
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  were so nice. Showed me all over Bangkok, introduced me to people where
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  I am now, I'm further south than the country and just have been having
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  the most amazing time. The food, the people, the culture, it's
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  amazing. My producer Melissa's schedules a meeting with Scott Cox. We're talking and
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  it turns out we're like a couple of miles away from each other. Hey,
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  Scott, you've been playing the Digital Nomad for quite a while now.
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  It's great to have you on the show, and I know you've got some
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  useful information if you are a small business you're looking to scale up, and
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  you're looking to not work for the business, but have the business work for
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  you. Because so many times I've been in this small businesses, you wind
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  up you are working for the business. You've got a job, and what
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  Scott, you help people do is actually liberate themselves from that so that the
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  business works for them, building remote teams to just tell us how you do
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  this. Yeah, so again, thanks for having me on and I look
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  forward to connecting here. So it's going to be it's gonna be a lot
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  of fun. I love living in Thailand, love living this digital nomad life.
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  And you know, I left these dates probably two years ago. At
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  this point, I've been traveling around South America Southeast Asia, probably two best
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  regions of world. And yeah, it's been a good life. And so
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  you know, I had a marketing agency for quite a few years before I
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  started this, and you know, one of the reasons why I transitioned was
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  because as a facilitator of you know, like I had my own team and
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  I would go to small businesses and I would help them implement you know,
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  marketing through my team. You know, it just there was a disconnect between
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  the small business owners really getting it and how much I was really able to
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  help them scale because we would come in, we would help the market,
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  they would start to have you know, success, they would have more sales,
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  and then they didn't know what to do, so they would struggle to
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  hire. They would struggle to know systems to put in place. They would
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  struggle to know the processes all these things. And I struggled with this stuff
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  too, like it was my thing, scaling my business. I you know,
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  I thankfully and luckily I had some really good mentors that were in my
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  circle that could really help me and guide me. You know. I even
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  had like one of my good friends is a he's a really art or programmer,
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  developer. He built his own CRM from scratch and so he's like a
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  systems process guy, and he really helped me get in that mindset of cultivating
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  that. And so what I do is now I'm focused on still the marketing
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  and sales components and helping your business grow, but doing it in a way
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  where I can help you build your own team, develop your own strategy so
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  you can do everything in house and do all that with remote workers, so
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  it is feasible, it can be consistent. And look, when you're trying
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  to grow small business, there's a couple of things, right. The first
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  thing is one, they tend to become all consuming, so there's so much
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  to do. There's so many different things pulling our attentions so many different ways.
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  It's difficult not to just constantly be working and constantly get be wrapped up
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  in with the business needs. And the second thing is it's expensive to grow
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  business. It's expensive and time consuming in and of itself. And so you
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  know, utilizing remote workers, which is what I started doing when I started
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  my marketing agency, has really been a game changer. It's allowed me to
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  hire quality employees. It's allowed me to you know, automate systems and processes
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  in my business, or at least take them off of my blate. I
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  don't have to worry about them. And so, you know, when I
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  was in my marketing agency seeing all these happen, all these things happened,
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  seeing the business owners my clients struggle with these things, you know, I
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  just said, hey, I can help people in a bigger, more impactful
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  way. I live an amazing life, as we've discussed them in Thailand,
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  and I've been bouncing around the world. And whether people want to travel or
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  not, they want to spend more time with their family, or they want
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  to volunteer more in their communities, whatever it is that people want to do.
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  A small business is a path to that, but you have to do
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  it correctly. And so my goal is to help we'll get more out of
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  life by creating a small business actually serves them, like you said, instead
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  of them serving small business. Yeah, So how do you do it correctly?
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  What is the key towards towards making the business work for you and not
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  being a slave to your business? Yeah? Well, and I mean this,
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  I think this conversation has been quite It has been discussed in different circles
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  quite a bit, and so you can find this. It's nothing new,
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  but it's it's systems, processes and people. Right. But the biggest thing
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  here is and a lot of people say that, right, systems process people.
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  You know, you put a system at place, you give them,
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  you hire people, and you give them a process to work the systems,
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  and that's it, right, And it essentially is that the biggest thing is
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  is us as business owners. There's so many in so many areas when it
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  comes to managing people, knowing how to create systems, you know, putting
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  these processes. We are just typically not educated and we have little experience on
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  how to do these things successfully and navigating different problems that come up. And
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  so it is some processes. It's hey, if you are trying to do
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  some sales, you should have a CRM, and you should have you know,
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  a salesperson that's made not CRM, and you know you should give them
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  an instruction on how to utilize the CRM so it matches the workflow in your
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  business. But those things tend to see these seem to be pretty foreign with
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  you know, small business owners. Even if we just look at sales,
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  then we look at marketing, like how does some owner put together a sales
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  pitch successfully that allows them to sell their business? You know, And so
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  there's so many things within us. You know, that's my biggest My biggest
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  thing is you know, we can look at those three items, but you
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  know we we have to be able to be willing to grow and learn and
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  and change and change, right the jet D to see where change? Yeah,
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  well, you know it's even like the biggest objection I get to hiring
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  remote workers is well, what can they do? And can I trust them?
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  You know? And it's honestly good. Probably you can probably trust them
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  more than you can trust someone you know from a Western country. To be
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  honest, they're hard at working, they want to perform well, they actually
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  see your job at or to six dollars an hour as a great opportunity for
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  right, so they appreciate, you know, Versus you're going to pay someone
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  in the States. I don't even know what you pay now, I mean
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  what the twelve fifteen dollars an hour twenty end up? If you want some
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  actually, yeah something right, So it's insane what you're gonna pay. Versus
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  you can go find someone who's gonna work twice as hard. They're going to
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  be more loyal, they're gonna stay much longer in your business for you know,
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  five bucks an hour, six bucks an hourly, you know you're gonna
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  go there three boy, they're grateful, right, gightful for the position.
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  Yeah here, yes, sir, yes, ma'am, thank you. You
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  know all those things where you know, even maybe a twenty dollars hour play
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  in the state should still get you know, begrudging looks and you know,
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  showing up late and you know who knows what it's Oh. I always say
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  that there's a two kinds of people in the world, those who can't do
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  enough for you and those who can't do enough for you. Right right,
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  exactly exactly. We lost your camera there, I lost your camera and your
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  mic and my mike. Oh, now you're there. Now we got it.
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  Sorry about that. I was just switching around apps here. So hey,
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  I always say there's two kinds of people in the world, those who
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  can't do enough for you and those who can't do enough for you. And
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  certainly hiring remotely, you know, they might not have the knowledge base,
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  but they are very trainable, motivated because they're grateful for this opportunity because hey,
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  six bucks an hour in Thailand is some major money for these people.
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  It's life changing for them. Yeah, And here's the thing is where we're
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  at this these days, right, you have technology, We have AI software,
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  especially when it comes to marketing and sales. You know, tasks and
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  skill sets that that you know, most businesses are trying to get done.
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  You campair, you know, a five dollars an hour VA who maybe has
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  eighty percent ninety percent English capability with chat GBT or an app like Hemingway,
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  where it's going to basically take what they've written, it's going to expand on
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  it and then you can drop it into a Hemingway which is going to reformat
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  it into great English at a certain reading level whatever you want, which is
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  going to give you amazing content. You know, at a really digestible reading
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  level. But then you're paying five dollars an hour to get it done.
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  So really, you know, maybe a couple of years ago I could see
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  like, yeah, you know, okay, if you need someone who is
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  like a really proficient English copywriter, you're gonna have to pay more. And
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  we're talking like ten dollars an hour, which if you've been in business,
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  you've been in marketing, you know copywriters go for way more than that.
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  But you know, with AI, it's just I mean, they can work
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  faster, they can get more done and better quality. Well, right now,
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  as we speak, my AI note taker read dot AI is transcripting this.
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  It's going to come up with a summary, and then I take that
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  and use it to write show notes. It enabled me. I had somebody
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  who was paying twenty plus dollars an hour or two in the States who wrote
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  show notes. She was amazing, but she didn't really understand the business that
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  I'm in. What I do. Now, I take this and it's about
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  ninety percent as good as her. I pay for this red AI one hundred
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  twenty dollars a year and instead of one hundred and twenty a week or one
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  hundred and fifty or two hundred and you know, and my workflow has improved,
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  So the AI can really do a lot for you. So that's just
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  one example of what you can do. And when you're when you're looking to
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  help people and you know you onboard them into your process, what are you
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  looking for when you take on a client, Because you don't just take anybody
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  on. They've got to meet a certain criteria because you only want to work
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  with people who are going to be successful, right Scott. Yeah, And
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  I mean sometimes you know, it's hard to know who exactly is going to
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  be successful. But yeah, I mean pretty much the kind of client that
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  I'm looking for is going to be someone who's in the service industry. It
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  could be residential services, it could be blue collar, it could be white
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  collar services. That's kind of really my niche from the marketing agency. That's
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  what I know really well. It's also one of the more difficult industries I
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  think to market versus something like an e commerce. I mean, they all
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  have their pros and cons, but yeah, it's goodbal services, yeah,
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  yeah, but services industry you know probably doing you know, I've you can
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  go to my website, have varying packages. So the first kind of offer
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  I have is an audit where I come in and I just basically we have
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  like one hundred and seventy five point audit, We go through your business and
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  we just kind of highlight all the problems for you. So anyone at that,
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  anyone at any level could benefit from that. Obviously probably want to be
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  doing around you know, six figures a year, you know, one hundred
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  thousan in a year, one hundred twenty thousand a year to really benefit from
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  that, are implementing, and then you know, you need to be in
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  a mode of looking to hire. You need to be you need to be
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  open to the idea of letting go of some of the things in your business.
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  So, you know, starting around one hundred thousand and up, you
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  know, a lot of my clients are in the sixth you know, six
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  figure to low seven figure range looking to scale the multiple seven figures, but
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  at the same time not be making you know, one and a half million
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  dollars a year, be profiting fifty thousand, you know, and so,
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  and be working eighty hours a week in the business, which is how out
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  of seem to be building their businesses who wants to do that. I mean,
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  I've been there, done that, I got the T shirt, I
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  was successful, but knowing what I know now, I would just never do
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  it the way then. Yeah, say, man, I want a simple
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  life. I want to enjoy my life. So you know, if I
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  can hire some remote workers, I can get some AI software, and I
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  can get some systems in place to help manage everything, and I can work,
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  you know, ten to twenty hours a week and live a great life
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  in Thailand or wherever I am. And you know, so happiness, right,
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  the happiness factor. Everything you do should be aimed at achieving happiness and
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  a blissful balanced state. But unfortunately not usually the case. You know that
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  old saying most people lead a life of a quiet desperation. Yep, absolutely,
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  yeah, you know, I think happiness is one of those things where
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  I don't necessarily think that's the goal, because happiness, you know, can
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  fade different times and things like that. But I think you choose to be
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  happy, and I think if your environment is correct, it's much easier to
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  choose to be happy. So like you can create an environment where you know,
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  you don't have to be like, I'm going to be happy today you
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  know, like, you know, you can just be happy because you've created
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  a simple life. And I think that's one of the problems. You know.
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  We were talking, you know, briefly before we started the podcast about
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  you know, the US and everything, and I think that's just one of
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  the things that the West does, especially the US, does really well,
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  is they just keep people busy. And I think that part of people in
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  the rat race, if we keep them busy, they'll be distracted and they
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  want, you know, on the wheel exactly, hold out a little food,
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  hold out some drugs, to hold out to entertainment prospects. But you
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  know, what we're talking about here is the difference between I heard a doctor
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  say it on YouTube. It's not my thing. He says, pleasure is
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  dopamine happy. This is they're atoning, right, and it's so true.
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  So hey, I'm going to put you on the spot here, Scott.
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  Three things if you're a business owner you can do right now to up your
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  marketing game. All right. Three things. Start documenting what you're doing.
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  You don't have to just create random content or try to create random content.
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  Document what you're doing. That's a Gary v thing that has always been true
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  and resonated with me. So just document it, put that out there for
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  people to see, and let's see. What would the third thing be,
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  Document what you're doing, put it out there, and be consistent, honestly,
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  be consistent. That those would be the three things, as simple as
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  that, because most people aren't. Most people are documenting what they're doing to
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  create these Uh, they're trying to create these you know, like like a
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  lot of small business owners and it's just because we don't know. But we'll
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  go out and we'll hire a spend five thousand dollars on a company to do
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  a three minute commercial, right, and it's like, no one's watching a
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  three minute commercial any more. Yeah, there's no way. Man. If
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  you get them to watch for fifteen seconds, you're doing amazing, right,
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  So you know there will document what you're doing, make and that'll be interesting
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  because people are actually and you see this on TikTok, right. You see
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  how many people are just you know, metal workers and wood fabricators and all
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  these things and they're just literally have a camera on a tripod and they're just
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  recording and talking to the camera. It's fascinating and I have to tell you,
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  I got to tell you a funny story about that. Yeah, toilet
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  in my house. It was doing what's called phantom flushing because leaking the flapper
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  isn't the ceiling, so the water drains out and then when it gets to
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  a certain point, it flushes, and that's called phantom flushing. So I
• 18:57
  said, well, hey, I'm pretty handy. I'm going to go onto
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  YouTube and I'll find I'll find some plumbers to tell you how to fix it,
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  what to do. So I go and they say, buy a flapper,
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  and so I buy it, and of course I buy a universal flapper,
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  which I come back and I said, well, as long as I'm
• 19:18
  doing one toilet, I'll do the other toilet too, because it's probably going
• 19:22
  to need it. So of course the universal flapper is not universal. It
• 19:26
  doesn't fit mine. So back to home depot, return them, get to
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  get the other universal flapper. I get that, and all right, I
• 19:36
  pulled the other one out. I made the mistake of not turning off the
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  water and there's a hose that goes into the float and I'm not the hose,
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  and all of a sudden, water is shooting all over the place.
• 19:51
  I'm drenched. I'm cursing my brains out. Finally I get to wherewithal,
• 19:55
  I turn off the water and the toilet, which I should have started with,
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  and I do. I'm thinking, oh my god, I'm going to
• 20:02
  have to call a plumber here now to come fix this thing, and he's
• 20:06
  gonna laugh at me, and I'm gonna have to pay more money for him
• 20:10
  to fix my mess. Well, I get my wits about me, put
• 20:12
  the hose back in, change the flapper. The phantom flushing stopped. So
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  the point is, when you start doing this, you're gonna get soaking wet
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  because I'm gonna make mistakes. But the end and goal the satisfaction of not
• 20:27
  having to call the plumber to come fix your mess out these the uncomfortability that
• 20:37
  you encounter. So I think I think you really could teach people a lot.
• 20:41
  Hey, how do we find you? How do we connect with you
• 20:44
  on the web? Assuming that we're not traveling to Thailand. Yeah, if
• 20:48
  you're coming to Thailand, I'm here for a while, so definitely, uh
• 20:52
  you know, let me know. But you can go to my website at
• 20:56
  Stxconsulting dot co, so you can find out more about what I do there.
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  But you can also connect with me on social I have a YouTube channel
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  where I publish videos. We're actually changing up the style of videos. We're
• 21:10
  going to start doing more documentary and stuff and kind of I've done a lot
• 21:14
  of videos on sales, marketing and vas or remote workers. So if you're
• 21:18
  looking for how to do those things, all of that content is on your
• 21:22
  channel. We've got sixty something videos on there that highlight those things from a
• 21:26
  top level that can be applied to any business. And now we're going to
• 21:30
  start kind of We're still talking about those things, but I'm going to be
• 21:33
  showing how this plays out in my life, because see, people seem to
• 21:37
  be way more interested in how I actually live my life by implet themselves,
• 21:45
  right, So we're going to be highlighting that and showing my life of getting
• 21:49
  multiple passports and moving countries and you know, how do I like, how
• 21:55
  do I just literally decided to move to Thailand in December. Two weeks later
• 21:59
  I left Indonesia and now I'm living in Thailand. I'm like, when you
• 22:03
  have a business, how do you do that? You know, like,
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  I think most people want to saw to do that. So you can follow
• 22:07
  me on YouTube at no Mad Talk and that oh is a zero, so
• 22:14
  n zero mad talk and then you can find me on Instagram, Facebook,
• 22:18
  everywhere else at the same handle and zero mad talk and yeah, in follow
• 22:23
  my jail reach out. All right, excellent, man, Hey, we
• 22:26
  really appreciate you coming on. Got a question for Scott or myself. The
• 22:30
  email address is kl at Carrie LUTs dot com. Even though I am twelve
• 22:36
  thousand miles away from Florida, I'm still getting all my emails and everything.
• 22:41
  I've got the local Tie cell phone service, so I've got my data,
• 22:47
  so I'm still a data junkie. Kl at Kerrie LUTs dot com. We
• 22:51
  return everything and hey to get Scott's link and everything else. It's in the
• 22:56
  show notes this interview on Financial Survival Network dot com. And while you're there,
• 23:02
  sign up for a free newsletter. Scott. Been a pleasure. We
• 23:04
  will definitely connect soon. Sounds good. Thanks for listening to Carrie Letz's Financial
• 23:10
  Survival Network, your solution to today's trying times. For the latest, go
• 23:15
  to Financial Survivalnetwork dot com. Financial Survival Network now more than ever