Latest / Omni Talk Retail / Are Smart Glasses Ready for a 2026 Breakthrough? | Fast Five Shorts

Transcript

Are Smart Glasses Ready for a 2026 Breakthrough? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Are
• 0:00
  smart
• 0:00
  glasses
• 0:01
  ready
• 0:01
  for
• 0:02
  a
• 0:02
  breakthrough
• 0:02
  year
• 0:03
  in
• 0:03
  2026?
• 0:05
  At
• 0:05
  least
• 0:06
  that
• 0:06
  is
• 0:06
  what
• 0:06
  a
• 0:06
  new
• 0:06
  McKinsey
• 0:07
  and
• 0:07
  business
• 0:08
  of
• 0:08
  Fashion
• 0:08
  report
• 0:09
  is
• 0:09
  claiming.
• 0:09
  And
• 0:10
  wearables,
• 0:11
  the
• 0:11
  report
• 0:11
  says,
• 0:11
  including
• 0:12
  smartwatches,
• 0:12
  rings,
• 0:13
  eyewear
• 0:13
  and
• 0:14
  bands
• 0:14
  are
• 0:15
  the
• 0:15
  fastest
• 0:15
  growing
• 0:15
  accessory
• 0:16
  category
• 0:16
  with
• 0:17
  growth
• 0:17
  of
• 0:17
  8.3%
• 0:18
  per
• 0:18
  year
• 0:18
  since
• 0:19
  2022,
• 0:20
  set
• 0:20
  to
• 0:20
  continue
• 0:20
  at
• 0:21
  9%
• 0:21
  annually
• 0:22
  up
• 0:22
  to
• 0:22
  2028.
• 0:24
  Consumer
• 0:24
  adoption
• 0:24
  of
• 0:25
  smartwatches
• 0:25
  is
• 0:26
  also
• 0:26
  high
• 0:26
  with
• 0:26
  the
• 0:26
  category
• 0:27
  representing
• 0:27
  35
• 0:27
  to
• 0:28
  40%
• 0:28
  of
• 0:29
  the
• 0:29
  watch
• 0:29
  market
• 0:30
  volume,
• 0:30
  while
• 0:31
  smart
• 0:31
  eyewear
• 0:31
  and
• 0:32
  smart
• 0:32
  rings
• 0:32
  represent
• 0:33
  less
• 0:33
  than
• 0:33
  10%
• 0:34
  of
• 0:34
  their
• 0:34
  respected
• 0:35
  market
• 0:35
  volume.
• 0:37
  Consumers
• 0:37
  are
• 0:38
  expected
• 0:38
  to
• 0:38
  further
• 0:39
  embrace
• 0:39
  smart
• 0:39
  glasses
• 0:40
  in
• 0:40
  2026,
• 0:41
  according
• 0:41
  to
• 0:41
  the
• 0:41
  report.
• 0:41
  For
• 0:42
  example,
• 0:42
  Ray
• 0:43
  Ban's
• 0:43
  Meta
• 0:44
  glasses
• 0:44
  were
• 0:44
  already
• 0:45
  the
• 0:45
  top
• 0:45
  selling
• 0:45
  product
• 0:46
  in
• 0:46
  60%
• 0:46
  of
• 0:47
  Ray
• 0:47
  Ban's
• 0:47
  EMEA
• 0:48
  stores
• 0:48
  as
• 0:48
  of
• 0:48
  Q3
• 0:49
  2024.
• 0:50
  And
• 0:51
  this
• 0:51
  is
• 0:51
  also
• 0:51
  the
• 0:52
  put
• 0:52
  you
• 0:52
  on
• 0:52
  the
• 0:52
  spot
• 0:53
  question
• 0:53
  of
• 0:53
  the
• 0:53
  week
• 0:53
  from
• 0:54
  the
• 0:54
  A
• 0:54
  and
• 0:54
  M
• 0:54
  consumer
• 0:55
  and
• 0:55
  retail
• 0:55
  group
• 0:55
  and
• 0:55
  they
• 0:55
  want
• 0:56
  to
• 0:56
  know
• 0:57
  wearables
• 0:57
  Brand
• 0:58
  share
• 0:58
  has
• 0:58
  been
• 0:58
  concentrated
• 0:59
  and
• 0:59
  generally
• 1:00
  dominated
• 1:00
  by
• 1:00
  technology
• 1:01
  brands
• 1:01
  like
• 1:02
  Apple,
• 1:02
  Garmin,
• 1:03
  Samsung
• 1:04
  in
• 1:04
  watches
• 1:04
  and
• 1:05
  Aura
• 1:05
  in
• 1:05
  rings.
• 1:05
  However,
• 1:06
  with
• 1:06
  glasses,
• 1:07
  the
• 1:07
  branding
• 1:07
  model
• 1:07
  seems
• 1:08
  to
• 1:08
  be
• 1:08
  led
• 1:08
  by
• 1:08
  the
• 1:09
  fashion
• 1:09
  brand
• 1:10
  with
• 1:10
  a
• 1:10
  powered
• 1:11
  by
• 1:11
  technology
• 1:11
  sub
• 1:12
  brand.
• 1:12
  Ray
• 1:13
  Ban
• 1:13
  Meta
• 1:14
  is
• 1:14
  the
• 1:14
  great
• 1:14
  example.
• 1:15
  What
• 1:15
  are
• 1:15
  the
• 1:15
  most
• 1:15
  important
• 1:15
  implications
• 1:16
  on
• 1:16
  the
• 1:16
  growth
• 1:17
  and
• 1:17
  profit
• 1:17
  opportunities
• 1:18
  for
• 1:18
  the
• 1:18
  fashion
• 1:19
  and
• 1:19
  technology
• 1:19
  brands
• 1:20
  based
• 1:20
  on
• 1:20
  this
• 1:21
  go
• 1:21
  to
• 1:21
  market
• 1:22
  choice
• 1:22
  Better
• 1:23
  you
• 1:23
  than
• 1:23
  me?
• 1:23
  Well
• 1:24
  yeah,
• 1:24
  I
• 1:25
  mean
• 1:25
  I
• 1:25
  would
• 1:25
  say
• 1:25
  as
• 1:25
  a
• 1:26
  fashion
• 1:26
  retailer
• 1:26
  I'd
• 1:27
  be,
• 1:27
  I'd
• 1:28
  be
• 1:28
  looking
• 1:28
  at
• 1:28
  what
• 1:28
  I
• 1:28
  can
• 1:29
  do
• 1:29
  with
• 1:29
  my
• 1:29
  current
• 1:29
  resources
• 1:30
  and
• 1:31
  capabilities
• 1:31
  to
• 1:32
  support
• 1:32
  the
• 1:32
  wearable
• 1:33
  market
• 1:33
  and
• 1:34
  my
• 1:34
  current
• 1:34
  customers
• 1:35
  that
• 1:35
  are
• 1:35
  not
• 1:35
  into
• 1:36
  wearable.
• 1:36
  So
• 1:36
  you
• 1:37
  know,
• 1:37
  like
• 1:37
  I
• 1:38
  thought
• 1:38
  the
• 1:38
  options
• 1:38
  that
• 1:39
  they
• 1:39
  mentioned
• 1:39
  in
• 1:39
  the
• 1:39
  business
• 1:39
  of
• 1:40
  fashion
• 1:40
  article
• 1:40
  made
• 1:41
  sense
• 1:41
  like
• 1:41
  accessories.
• 1:42
  Are
• 1:42
  you
• 1:43
  looking
• 1:43
  at
• 1:43
  engraving
• 1:44
  but
• 1:45
  things
• 1:45
  that
• 1:45
  you
• 1:45
  would
• 1:45
  do
• 1:46
  to
• 1:46
  your
• 1:46
  own
• 1:46
  products
• 1:47
  that
• 1:47
  you're
• 1:47
  just
• 1:47
  going
• 1:48
  to
• 1:48
  do
• 1:48
  to,
• 1:49
  to
• 1:49
  these,
• 1:49
  you
• 1:49
  know,
• 1:49
  these
• 1:50
  tech
• 1:50
  enabled
• 1:51
  products.
• 1:52
  And
• 1:52
  as
• 1:52
  a
• 1:52
  tech
• 1:52
  company
• 1:53
  I
• 1:53
  would
• 1:53
  be
• 1:53
  leveraging
• 1:54
  my
• 1:54
  relationships
• 1:55
  with
• 1:55
  designers
• 1:55
  because
• 1:56
  I
• 1:56
  think
• 1:56
  the
• 1:56
  biggest
• 1:57
  thing
• 1:57
  to
• 1:57
  me
• 1:57
  that
• 1:58
  still
• 1:58
  stands
• 1:58
  in
• 1:58
  the
• 1:59
  way,
• 1:59
  I
• 1:59
  don't
• 1:59
  know
• 1:59
  that
• 1:59
  I
• 1:59
  agree
• 2:00
  that
• 2:00
  2026
• 2:01
  is
• 2:01
  going
• 2:01
  to
• 2:01
  be
• 2:01
  the
• 2:01
  year
• 2:02
  of
• 2:02
  the,
• 2:02
  of
• 2:03
  the
• 2:03
  smart
• 2:03
  glasses.
• 2:04
  I
• 2:04
  just,
• 2:04
  I
• 2:04
  think
• 2:05
  it's
• 2:05
  different
• 2:06
  than
• 2:06
  a
• 2:06
  watch
• 2:07
  or
• 2:07
  a
• 2:07
  ring
• 2:08
  that's
• 2:08
  a
• 2:08
  little
• 2:08
  more
• 2:09
  discreet.
• 2:09
  These
• 2:10
  are
• 2:10
  something
• 2:10
  that
• 2:10
  you're
• 2:10
  putting
• 2:11
  on
• 2:11
  your
• 2:11
  face.
• 2:11
  This
• 2:11
  is
• 2:12
  like
• 2:12
  your
• 2:12
  window
• 2:13
  to
• 2:13
  any,
• 2:13
  any
• 2:14
  person
• 2:14
  or
• 2:15
  you
• 2:15
  know,
• 2:15
  thing
• 2:15
  that
• 2:16
  you're
• 2:16
  coming
• 2:16
  in
• 2:16
  contact
• 2:16
  with.
• 2:17
  So
• 2:17
  as
• 2:17
  a
• 2:18
  tech
• 2:18
  company
• 2:19
  I
• 2:19
  would
• 2:19
  say
• 2:19
  I
• 2:19
  don't
• 2:20
  see
• 2:20
  this
• 2:20
  reaching
• 2:20
  like
• 2:21
  mass
• 2:21
  adoption
• 2:21
  until
• 2:22
  the
• 2:22
  tech
• 2:22
  company
• 2:22
  has
• 2:23
  figured
• 2:23
  out
• 2:23
  how
• 2:23
  they
• 2:24
  can
• 2:24
  make
• 2:24
  their
• 2:25
  product
• 2:25
  as
• 2:25
  agile
• 2:26
  as
• 2:26
  possible
• 2:27
  so
• 2:27
  that
• 2:27
  I
• 2:27
  can
• 2:27
  put
• 2:27
  it
• 2:28
  into
• 2:28
  my
• 2:29
  existing
• 2:30
  frames
• 2:30
  the
• 2:31
  way
• 2:31
  that
• 2:31
  I
• 2:31
  could
• 2:31
  like
• 2:31
  put
• 2:32
  a
• 2:32
  blue
• 2:32
  light
• 2:32
  filter
• 2:33
  on
• 2:33
  my
• 2:33
  glasses.
• 2:33
  Like,
• 2:34
  it's
• 2:34
  not
• 2:34
  something
• 2:35
  that
• 2:35
  is
• 2:35
  going
• 2:35
  to
• 2:36
  change
• 2:36
  how
• 2:36
  those
• 2:37
  glasses
• 2:37
  appear
• 2:37
  on
• 2:38
  my
• 2:38
  face.
• 2:38
  It's
• 2:38
  really
• 2:38
  just
• 2:39
  like
• 2:39
  an
• 2:39
  add
• 2:39
  on
• 2:39
  that
• 2:40
  I
• 2:40
  can
• 2:40
  do
• 2:40
  that
• 2:40
  I
• 2:41
  can
• 2:41
  add.
• 2:41
  Can
• 2:41
  do
• 2:41
  when
• 2:42
  I'm
• 2:42
  getting
• 2:42
  my,
• 2:42
  my
• 2:43
  glasses.
• 2:43
  So
• 2:44
  I
• 2:44
  would
• 2:44
  say
• 2:46
  it's,
• 2:47
  it's
• 2:47
  something
• 2:47
  that
• 2:48
  I,
• 2:48
  I'm
• 2:48
  not,
• 2:49
  I'm
• 2:49
  not
• 2:49
  in.
• 2:49
  I
• 2:50
  don't
• 2:50
  agree
• 2:50
  with
• 2:50
  business
• 2:50
  of
• 2:51
  fashion
• 2:51
  here.
• 2:51
  I
• 2:51
  think
• 2:52
  that
• 2:52
  fashion
• 2:52
  retailers
• 2:53
  should
• 2:53
  tread
• 2:53
  very
• 2:54
  carefully
• 2:54
  with
• 2:55
  anything
• 2:56
  that
• 2:56
  they're
• 2:56
  doing
• 2:56
  outside
• 2:57
  of
• 2:57
  their
• 2:57
  current
• 2:57
  capabilities.
• 2:58
  And
• 2:59
  tech
• 2:59
  companies,
• 2:59
  you
• 3:00
  really
• 3:00
  got
• 3:00
  to
• 3:01
  work
• 3:01
  and
• 3:01
  try
• 3:01
  to
• 3:02
  make
• 3:02
  ends
• 3:02
  with
• 3:02
  the
• 3:02
  fashion
• 3:03
  retailers
• 3:03
  to
• 3:03
  get
• 3:03
  them
• 3:04
  to,
• 3:04
  to
• 3:04
  offer
• 3:05
  this
• 3:05
  to
• 3:05
  their
• 3:05
  consumers
• 3:06
  who
• 3:06
  are
• 3:07
  very
• 3:07
  finicky
• 3:08
  consumers
• 3:08
  typically,
• 3:09
  especially
• 3:09
  when
• 3:10
  it
• 3:10
  comes
• 3:10
  to
• 3:10
  eyewear.
• 3:11
  So
• 3:11
  how
• 3:12
  do
• 3:12
  you
• 3:12
  make
• 3:12
  your
• 3:12
  product
• 3:12
  as
• 3:12
  agile
• 3:13
  as
• 3:13
  possible
• 3:13
  so
• 3:13
  that
• 3:14
  it
• 3:14
  can
• 3:14
  fit
• 3:14
  into
• 3:14
  the
• 3:14
  most
• 3:15
  types
• 3:16
  or
• 3:16
  shapes
• 3:16
  or
• 3:17
  styles
• 3:17
  of
• 3:17
  glasses?
• 3:18
  But
• 3:19
  Chris,
• 3:19
  what
• 3:20
  about
• 3:20
  you?
• 3:21
  You
• 3:21
  actually
• 3:22
  have
• 3:22
  the
• 3:22
  glasses.
• 3:23
  Yeah,
• 3:23
  I
• 3:23
  know.
• 3:23
  I'm
• 3:23
  kind
• 3:23
  of
• 3:24
  like,
• 3:24
  thank
• 3:24
  God
• 3:24
  that
• 3:25
  that's
• 3:25
  when
• 3:26
  you
• 3:26
  had
• 3:26
  on
• 3:26
  this
• 3:26
  one.
• 3:27
  Because
• 3:27
  I
• 3:27
  didn't
• 3:28
  want
• 3:28
  to
• 3:28
  disagree
• 3:28
  on
• 3:28
  another
• 3:29
  headline.
• 3:29
  And,
• 3:30
  and
• 3:30
  you
• 3:30
  picked
• 3:31
  this
• 3:31
  headline.
• 3:31
  So
• 3:31
  I
• 3:31
  was
• 3:31
  like,
• 3:32
  not,
• 3:32
  I
• 3:32
  was
• 3:32
  not
• 3:33
  sure
• 3:33
  where
• 3:33
  you're
• 3:33
  going
• 3:33
  to
• 3:33
  go
• 3:34
  with
• 3:34
  it.
• 3:34
  I'm
• 3:34
  just
• 3:34
  like
• 3:34
  saying
• 3:35
  thank
• 3:35
  God
• 3:35
  because
• 3:36
  there's
• 3:36
  two
• 3:36
  points
• 3:36
  I'd
• 3:36
  bring
• 3:36
  up.
• 3:37
  First
• 3:37
  is
• 3:37
  like
• 3:37
  the
• 3:37
  overall
• 3:38
  2026
• 3:38
  year,
• 3:38
  the
• 3:39
  smart
• 3:39
  glasses.
• 3:39
  I,
• 3:40
  I'm
• 3:40
  selling
• 3:40
  that
• 3:40
  hard.
• 3:41
  Like,
• 3:41
  it
• 3:41
  sounds
• 3:42
  like
• 3:42
  you
• 3:42
  are
• 3:42
  too.
• 3:42
  Like,
• 3:43
  like
• 3:43
  you're
• 3:43
  right.
• 3:43
  I
• 3:43
  have
• 3:43
  the
• 3:44
  meta
• 3:44
  glasses,
• 3:44
  the
• 3:44
  Ray
• 3:45
  Bans,
• 3:45
  and
• 3:46
  they're
• 3:46
  a
• 3:46
  novelty.
• 3:47
  Like
• 3:47
  they're
• 3:48
  awkward.
• 3:48
  You're
• 3:48
  filming
• 3:49
  people.
• 3:49
  You
• 3:49
  have
• 3:49
  to
• 3:49
  have
• 3:49
  a
• 3:50
  real
• 3:50
  specific
• 3:50
  use
• 3:50
  case
• 3:51
  to
• 3:51
  even
• 3:51
  wear
• 3:51
  them.
• 3:52
  I
• 3:52
  don't
• 3:52
  wear
• 3:53
  them
• 3:53
  hardly
• 3:53
  at
• 3:53
  all.
• 3:54
  And
• 3:54
  so.
• 3:55
  Right.
• 3:55
  And
• 3:55
  they've
• 3:55
  kind
• 3:55
  of
• 3:56
  just
• 3:56
  sat
• 3:56
  on
• 3:56
  the
• 3:56
  shelf
• 3:56
  collecting
• 3:57
  dust.
• 3:57
  And
• 3:58
  so,
• 3:58
  so
• 3:58
  I
• 3:58
  agree,
• 3:59
  like,
• 3:59
  while
• 3:59
  the
• 3:59
  style
• 4:00
  and
• 4:00
  the
• 4:00
  tech
• 4:00
  can
• 4:00
  improve
• 4:01
  and
• 4:01
  I
• 4:01
  met
• 4:02
  it
• 4:02
  might
• 4:02
  make
• 4:03
  me
• 4:03
  wear
• 4:03
  them
• 4:03
  more.
• 4:03
  But
• 4:04
  it's
• 4:04
  a
• 4:04
  big
• 4:04
  if
• 4:04
  because
• 4:05
  it's
• 4:05
  different
• 4:05
  than
• 4:05
  a
• 4:05
  watch.
• 4:05
  Like
• 4:06
  a
• 4:06
  watch
• 4:06
  has
• 4:07
  biometric
• 4:07
  benefits
• 4:08
  too.
• 4:08
  Right.
• 4:08
  Like,
• 4:08
  so
• 4:08
  that's
• 4:09
  something
• 4:09
  you
• 4:09
  have
• 4:09
  to
• 4:09
  think
• 4:09
  about.
• 4:09
  And
• 4:10
  then
• 4:10
  I
• 4:10
  think
• 4:10
  it's
• 4:10
  still
• 4:11
  hard
• 4:11
  to
• 4:11
  improve
• 4:11
  upon
• 4:12
  the
• 4:12
  overall
• 4:12
  utility
• 4:13
  of
• 4:13
  the
• 4:13
  smartphone
• 4:14
  experience
• 4:14
  itself,
• 4:15
  you
• 4:15
  know,
• 4:15
  which
• 4:15
  is
• 4:15
  just
• 4:16
  on
• 4:16
  demand
• 4:16
  to
• 4:16
  give
• 4:16
  you
• 4:17
  all
• 4:17
  the
• 4:17
  search
• 4:18
  information.
• 4:18
  You
• 4:18
  can
• 4:18
  put
• 4:19
  your
• 4:19
  camera
• 4:19
  up
• 4:19
  to
• 4:19
  it.
• 4:19
  You
• 4:19
  can
• 4:20
  take
• 4:20
  a
• 4:20
  video
• 4:20
  the
• 4:20
  same
• 4:21
  way
• 4:21
  you
• 4:21
  can
• 4:21
  with
• 4:22
  your
• 4:22
  glasses.
• 4:22
  So
• 4:22
  like,
• 4:23
  I
• 4:23
  just
• 4:23
  don't,
• 4:24
  I
• 4:24
  just
• 4:24
  don't
• 4:24
  know.
• 4:25
  But
• 4:25
  the
• 4:25
  other
• 4:25
  point
• 4:25
  of
• 4:25
  this
• 4:26
  is
• 4:26
  I'm
• 4:27
  selling
• 4:27
  it
• 4:27
  hard
• 4:27
  for
• 4:27
  the
• 4:28
  fashion
• 4:28
  brands
• 4:28
  to
• 4:29
  the
• 4:29
  fashion
• 4:29
  brands.
• 4:30
  I
• 4:30
  wouldn't
• 4:30
  be
• 4:30
  touching
• 4:30
  this.
• 4:31
  It's
• 4:31
  not
• 4:31
  your
• 4:31
  core
• 4:31
  competency.
• 4:32
  Competency.
• 4:33
  It's
• 4:33
  not
• 4:33
  your
• 4:33
  core
• 4:34
  competency.
• 4:35
  You're
• 4:35
  trying,
• 4:36
  you're
• 4:36
  tying
• 4:37
  yourself
• 4:37
  into
• 4:37
  a
• 4:37
  tech
• 4:38
  company
• 4:38
  which
• 4:38
  history
• 4:38
  has
• 4:39
  shown
• 4:39
  tech
• 4:40
  companies
• 4:40
  can
• 4:40
  behave
• 4:40
  like
• 4:41
  vultures.
• 4:41
  So
• 4:42
  at
• 4:42
  some
• 4:42
  point
• 4:42
  you're
• 4:43
  going
• 4:43
  to
• 4:43
  be
• 4:43
  left
• 4:43
  holding
• 4:43
  the
• 4:43
  bag
• 4:44
  on
• 4:44
  either
• 4:44
  a
• 4:44
  big
• 4:45
  markdown
• 4:45
  on
• 4:45
  product
• 4:46
  that's
• 4:46
  not
• 4:46
  going
• 4:46
  to
• 4:47
  sell
• 4:47
  because
• 4:47
  you
• 4:47
  haven't
• 4:47
  hit
• 4:48
  it
• 4:48
  right
• 4:48
  from
• 4:48
  a
• 4:48
  fashion
• 4:49
  standpoint,
• 4:50
  or
• 4:50
  you
• 4:50
  can
• 4:50
  have
• 4:50
  the
• 4:50
  threat
• 4:51
  of
• 4:51
  the
• 4:51
  tech
• 4:51
  company
• 4:52
  departing,
• 4:53
  doing
• 4:53
  business
• 4:53
  with
• 4:54
  you
• 4:54
  and
• 4:54
  leaving
• 4:54
  you
• 4:54
  again
• 4:56
  on
• 4:56
  the
• 4:56
  lurch.
• 4:57
  So,
• 4:57
  like,
• 4:57
  I
• 4:57
  just,
• 4:57
  yeah,
• 4:58
  I
• 4:58
  just,
• 4:58
  I
• 4:59
  just
• 4:59
  don't,
• 4:59
  I
• 4:59
  wouldn't
• 4:59
  be
• 5:00
  touching
• 5:00
  this
• 5:00
  in
• 5:00
  any
• 5:00
  way,
• 5:01
  shape
• 5:01
  or
• 5:01
  form.
• 5:01
  I
• 5:01
  think
• 5:01
  it's
• 5:02
  a,
• 5:03
  it's
• 5:03
  a
• 5:03
  salacious
• 5:03
  headline
• 5:04
  made
• 5:05
  to
• 5:05
  generate
• 5:05
  clicks
• 5:05
  and
• 5:06
  interest
• 5:06
  in
• 5:07
  the
• 5:07
  topic
• 5:07
  for,
• 5:08
  you
• 5:08
  know,
• 5:08
  the
• 5:09
  people
• 5:09
  that
• 5:09
  put
• 5:09
  it
• 5:09
  out.
• 5:09
  In
• 5:09
  my
• 5:10
  opinion,
• 5:10
  agreement.