Latest / Make It Happen with Iyia Liu
Big Influencers Are Out. Here’s What’s Working Instead
Influencer marketing has changed - and what worked a few years ago isn’t necessarily what’s working now.
In this episode, I’m breaking down the shift I’m seeing away from huge influencer partnerships towards smaller creators, authentic recommendations and content that feels more like word of mouth than traditional advertising.
I get into why nano influencers can be so valuable for brands, what makes people actually trust a recommendation and why having a huge following doesn’t automatically mean someone can influence purchasing decisions.
I also share how these…
The skinny
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