Latest / Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams
Why Sales Reps Should Prospect on LinkedIn Not Email
Lucas and Luna dive into the shift from cold email to LinkedIn prospecting for B2B sales reps. They analyze a case study of a SaaS company that increased reply rates by 300 percent by replacing cold emails with personalized LinkedIn messages. The hosts break down the data: average LinkedIn message response rates hover around 20 percent versus 1 to 3 percent for cold email. They discuss how to craft effective InMails, the importance of mutual connections, and why the platform's social proof element builds trust faster. Lucas shares a specific framework: the 3-3-3 rule – three sentences…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.