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Why Most Entrepreneurs Stay Stuck | Chase Tolleson on Mindset, Business & Rewriting Your Reality · Discomfort Required

• Trent: most like forward facing thing is it fitness coaching or is it business coaching or what do you think it like? Okay. ⁓ what like, what got you into the business side of things? Chase Tolleson: Or business coaching. Yeah. I had fitness coaching clients who came back and asked, hey, how'd you build this thing? Trent: Okay, cool. ⁓ yeah, I want to touch on that like for like, as much as we can, because I think people would, it would really resonate, right? Because like, there's fitness coaches out here, man, we don't know that don't know what, what, how to build a business at all. Right? So, cool, man. ⁓ we're just gonna get right into it. Cool. Sweet. All right. What's up, everybody? Welcome to discomfort required. ⁓ where being comfortable isn't thing. Chase Tolleson: Yeah. Let's go. Trent: That's where hopes and dreams go to die. I got my buddy Chase on today. Chase ⁓ is a business coach, ⁓ former-ish fitness coach, and ⁓ really trying to help ⁓ people grow their businesses out there. ⁓ Chase, how are you doing my friend? Chase Tolleson: I am absolutely phenomenal, Trent. I'm looking forward to this conversation. Nice little break in my day between back-to-back-to-back coaching calls. Trent: I love it. That's great. And I love the neon in the background. That is awesome for sure. All right, Chase, a little bit about you, man. Give me a little bit of rundown. Let the people know ⁓ what you focus on and how you got from where you started to where you're at. Chase Tolleson: Well, it all started on June 27th, 1988. Now, I got out of the Navy in 2014 and opened a gym. I was a lifelong fitness aficionado and I was drinking the CrossFit Kool-Aid thick at that time. So I opened a CrossFit box in 2014 and inside of that box, I Trent: Perfect. Nice. Chase Tolleson: grew a team of coaches. took people from just barely getting their level one to being raved about as some of the best coaches in the area ⁓ and had them selling and enrolling their own personal training clients. ⁓ know, 2018-ish, I had elevated myself basically up and out of a lot of the delivery in the gym. So I went online and I started taking remote clients online. I still wanted to scratch that itch. And then 2020, a little thing happened where my gym didn't have very much in-person business. I went even harder online. I did that online fitness coaching all the way through when I shut my gym down at beginning of 2022. I shut my gym down because my little brother died suddenly and I realized that I wasn't in some of the pictures and videos. So I all right, I already have this online brand. Let's just go full force. Now, that was good. Like the online fitness was good. There was something, though, that was not there for me, though. Like it just felt. It was interesting. Well, come 2023, people come back and like, hey, how'd you build this thing? And I was like, I'm not an Instagram guru. Go ask somebody else. One of my clients called me, called me up, called me forward, called me out. It's like, well, you're an actual entrepreneur. So you think maybe because like you're actually running a business, you can see the gaps in the market. Like, yeah, he's like, well, you just mentor me for a little bit. Yeah, sure. And that's how it started. Trent: There we go. That's how it starts. Chase Tolleson: And like, Homie enrolled some clients and the sales skills got a lot better, his messaging got better. So, beginning at 24, we made a hard shift to almost only business coaching. Now here's where it got interesting, is all the testimonials while they were talking about making money, going from driving for Lyft to making $16,000 a month for $20,000 in the first two months, like good stuff, right? Trent: Okay. Chase Tolleson: That wasn't what they were talking about. They mentioned that. What they were talking about was, Chase helped me get on my own way. Chase helped me see where I was holding myself back. Chase helped me find the stories that were actually running the show. ⁓ cool. They're still talking about the mindset stuff, just like all my fitness clients did. So now, well, yes, I understand business. I've carved out this segment of the market for myself where... I am more and more being recognized as the guy who just helps coaches get extremely crystal clear so they can actually run their business because most business coaches are ⁓ doing damage to fitness professionals' self-worth and ability to show up with critical thinking skills. Trent: ⁓ I could not agree with you more. Right. ⁓ and I love that you said, ⁓ how you started getting into the mindset stuff. Right. And like that is, that's where it all starts. Right. So, me just, you know, kind of the same thing, like I still do fitness coaching. do plenty of remote coaching and I love it. Absolutely love it. ⁓ when it comes to business coaching, not my forte, but like when it comes to mindset coaching, that is like where my heart lies. Like I, I think changing what happens between the ears. everything else kind of falls into place after that you get clear on your vision, you get clear on like what your goals are, like actual true goals, not just wanting to want a thing, but like actually wanting a thing. And like teaching people that wow, hey, discipline is not that actually fucking hard. Like we can have discipline, right? And it can be easy when you have a path forward or whatever. So, ⁓ Chase, what do you think discomfort required means like to you in your heart? Chase Tolleson: Hmm. So yeah, I was sitting with this one. There's two angles. What do what do I think it means? I think it means ⁓ recognizing that we're in the here and now a lot of people are not as comfortable as they claim to be. They think, ⁓ I'm I'm I'm comfortable. No, you're not. You're familiar. There's a difference. And the first discomfort that's required is that recognition, that ownership. Trent: Yeah. Chase Tolleson: And then it's opening and swinging a big old door. that they think is gonna be hard to open, so they never push on it. Trent: Yeah. I agree. I think that I think you nail it on the head. And I love asking this question to every guest that we have, right? Because everybody has the same answer, just a different way of getting there, which is super cool. Right? Like all of the success is in all the hard work, right? It's just what it is. Like, mean, unless some fucking crazy thing happens and you magically become successful in the blink of an eye, right? Which almost never happens like getting struck by lightning. But I think when it comes down to it, Chase Tolleson: Mm-hmm. Trent: like putting in the hard work, that's where it's at. And to put in hard work and be successful, you have to be fucking uncomfortable. You have to get in to like places where like, wow, I didn't think I could, I would succeed, right? And get uncomfortable doing shit you haven't done before. Cause that's where all the money's been made, you know? So, uh, what's one thing like, if you were going to give advice to a new entrepreneur that is like in the fitness space or just in the business space, what is like one or two first Chase Tolleson: Yeah. Trent: top of the list things that you would teach them or give them as advice. Chase Tolleson: You can set yourself apart from the market by orders of magnitude if you stop blaming clients and take the responsibility to become a phenomenal coach because a lot of the market right now is only cash grabbing from easy clients that would have succeeded on their own anyway. Trent: Yeah, I agree. For sure. ⁓ So like when it comes to like the fitness space or just the Instagram influencer space, ⁓ I feel that like, online coaches and nutrition coaches and things like that, they're they're doing their clients to justice. Like it is complete robbery what some people are doing, right? Because like, they are giving them a cookie cutter program, they say that's dialed for them. And when their clients aren't seeing success or you know, progress, they're like, ⁓ well, you're not following it to a T. And even if people are following it to a T, they're just still dumping money into them constantly over and over and over. Right? So like, I do nutrition coaching. I do love it. ⁓ I love remote coaching a little bit more. like nutrition coaching is fine. If I had a nutrition client for longer than eight months, I'm fucking up a because I didn't teach them anything so they can take it to succeed and be Like I'm stealing their money. Like they should be succeeding on their own by that point, right? ⁓ When it comes to the online fitness space and just online gurus, ⁓ what do you think is lacking when it comes to them taking care of their clients? Chase Tolleson: Yep. Mmm. self-awareness. Trent: ⁓ all right. That's a good one. For sure. Chase Tolleson: Because until you tap, so my favorite definition of enlightenment is to see reality as it actually is. And in order to do that, we must first see ourselves as we actually are. So it's really hard to see the gaps in our business, the gaps in the market, the gaps in our messaging and our delivery, unless we can actually look in the mirror and withstand it. Trent: Yeah. Bye. Chase Tolleson: And like true self-awareness, that's a more uncomfy mirror than looking in a mirror on four grams of mushrooms. Trent: You're not wrong. ⁓ So like when like, I think of it like I see shit on Instagram all the time. And it's like, you're peddling things that you don't necessarily believe in. And what I think it is, is like, I was talking to one of my buddies, and I was like, what do think a common or a new type of plague is? And he's like, ⁓ I think, you know, Chase Tolleson: Yeah. Trent: unawareness or just not being aware of your surroundings or other people or things like that. was like narcissism. Narcissism is like a new plague, right? Because if you think about it, like, it is okay to be confident, it is okay to like know what you're doing, and like spread that in a very constructive way. But like the art just in the space in anywhere, people are just like, I'm gonna do what I can to make more money. I don't care who I have to step on to get there. What do think about that? Chase Tolleson: Yeah. Yeah. Well, I think on a long enough timeline, those people get found out their business erodes. And unfortunately, their life usually erodes on one level or another. Oh man, either that bulb's burning out or there's somebody here with me. Yeah, by the way, ghost, segue. No, it's... Trent: Ghosts. Chase Tolleson: I think the online gurus, this is business coaches get a bad rap because a lot of ⁓ them deserve it. Because they sell to the lowest common denominator. And they say, hey, make money, make money, make money. And it becomes this cash grab. And inside of those containers, nobody actually speaks up or takes the moment to think, what if we actually realign this thing and started operating from here instead of here? because they see other people winning. They're like, well, those people are winning, they must be happy. So like, I'm just gonna focus on trying to get there, what they don't realize. And I have a lot of clients, not, I won't say a lot, a lot is subjective, relative. I have a fair amount of clients who have done a hundred, 120, $180,000 per month who hated their life at the time. Yeah. So it's, yeah, go ahead. Trent: So for sure. I was gonna say like, I mean, if you're making that much money, right? Like, if you're not happy, what is the fucking point? Right? Like you're just, you can't take it with you, A, right? And I mean, that is a shit ton of money, right? And if you're fucking miserable, there's zero point. Take the money, save it and go do the shit that makes you happy, right? Chase Tolleson: Exactly. Well, yeah, I have, I don't hang it up for everybody else to see, but over the top of my computer, I have my $50,000 per month plaque. like, maybe I'll never get, I'm okay never seeing 100K a month. And it's like, oh, well, you're a business coach. You ought to make six figures a month. Like, that's who? Like, I like. Trent: Yeah, there's no rules. Chase Tolleson: Yeah, I like actually coaching like crazy idea crazy idea in this new space, right? We're like you're supposed to outsource everything and have AI agents answer your people and like sell coaching but be fucking off on a beach in Bali somewhere. But yeah, no, no. Trent: You Yeah, that ain't it. That ain't it. And dude, congrats on 50k a month, dude. That is a wild number, right? Like, what do you think? Like, did you have that posted somewhere, so where you saw it every day and you're like, I'm going to chase this goal? Or did you just like, oh, this is what kind of just what happened as a byproduct. Chase Tolleson: I enrolled with the mentor. It just happened as a byproduct. And the month that happened the first time, I enrolled with somebody and he was like, Eddie, I you're so well-spoken and content is still put together. I thought you were already doing 50K a month. I was like, oh, oh, okay. As the kids say, that. Trent: Love it. Chase Tolleson: And I went and just made a bunch of offers that month and sold a bunch of coaching relative to what I had done in the past. And to the point of what we're talking about here is like nothing really massive changed about my life. I paid down some credit cards, cool, whatever. It's all imaginary ones and zeros anyway. Nothing crazy changed about my life. And my three-year-old doesn't give a crap if I make. Trent: Exactly. Chase Tolleson: $30,000, $50,000, $80,000, or $200,000 a month. She wants me to be in the garage with her yesterday on Sunday building her mud kitchen that we're building. Trent: Mm hmm. For sure. That's the important shit. Right. And I think people lose sight of that. Just like you just like we were talking about earlier, like the things in life are super, super important. Don't take them for granted. But like you don't need to just put everything on the other side of money. Right. Or happiness on the other side of a thing. So. With it being a byproduct and making that much money, like when you talk about sales and like booking clients and things like that, like what is your what is your offering like? Like if you were going to give. some free advice to an entrepreneur that's in the space. What is some free advice you would get like on how to package an offering? Chase Tolleson: If I was gonna package like a fitness offer in 2026 right now, I would honor the fact, like we're talking about here, that like it's about the mindset, it's about this honor the fact that most people are stuck in an if-then mindset. If I get this, then I'll feel that way. And speak to it at a high enough identity level that they go, oh, they understand who I actually wanna be. Trent: for sure. Chase Tolleson: so that in the content they start trusting, maybe they do understand where I wanna go. So then when you offer a path that's a little different than just eat better, move better, they go, okay, cool, yeah, you already earned my trust. In the sale, I just got off with a client who, his niche is similar to a relatively large name that sells like $8,000 packages. and he gets people that were on calls with that relatively large name ⁓ that were disgusted by them and turned off and will never go back because it's this force like, well, I guess you just don't want to be the best version of yourself then, right? ⁓ So my advice is if you want to run a business and not feel like you lose your soul along the way is... Trent: What do think that is? Chase Tolleson: that manipulative hard closing tactics, if you need to do that, reevaluate your offer and your ability to understand your ideal client because you probably don't yet. somebody ought to, when somebody gets on a call, they ought to be 70 % sold by the time they get to a call. Yeah. Trent: I agree. ⁓ ⁓ yeah, 100%. So like, and this goes to coaching in anything, right? And this could be like, absolutely anything is you do well because you fucking care, right? It's not because of how good your programming is. It's not good or how much you can tell somebody that they can make is how much you care about your client for them to get the outcome that they want, right? And it's like, okay, let's help establish some goals and I'm going to be your biggest fucking cheerleader. I'm going to be hard on you. Chase Tolleson: Yep. Trent: but I'm also gonna be there every step of the way and be annoying and accountable, be accountability for you. Those are the super important things. Chase Tolleson: Yeah, and in that too, an important caveat, if we will, is Carpman's drama triangle. Where, ⁓ if we think about the victim mentality, every victim needs a villain, right? They also need a hero. They need a savior. What does every hero or savior need? Trent: Okay. ⁓ absolutely. Chase Tolleson: They need a victim to save. Trent: ⁓ that's true. Yeah. Chase Tolleson: So it's, you know, there's this, and where exactly the line lies could be different for each individual. It's in showing up and caring a lot. Like actually showing up as a coach and also detaching our self-worth from what the clients do or do not decide to do. Like. on a level of like we can take it objectively, we can see, this one didn't, because it makes it easier to take it objectively. Okay, this client didn't execute, what did or didn't get done, how can I improve my processes? As opposed to if we just play the savior role and somebody didn't do it, well, now they hurt our self-worth and we lose the ability to actually improve our product. Trent: Yeah, I agree 100%. One thing ⁓ with any of my personal training clients or remote clients or whatever, ⁓ I always like separate business and friendship A and B. is like you have to look at it completely objectively, man. Are things getting done? If they're not getting done, why are they not getting done? If they're like, let's figure out the why. If the why is on you, what can we fix? If the why is on me, what can I fix? And then what can we fix together to make sure that we're moving forward? Right. So, ⁓ what is the ⁓ client that you have for business coaching? Like how long you've been with them? Chase Tolleson: They just enrolled on Friday. Today's Monday? Four days? Yeah. Trent: Okay, so when it when you onboard them, like if they enroll on Friday, do they start that Monday? Or is there ⁓ like you have to like onboard them and then explain what's going on and then like how you're gonna attack it. Chase Tolleson: Yeah, so a lot of my coaching right now is very one to one. ⁓ So she onboarded Monday, started, Friday we were able to start today. Yeah. Trent: Okay. Okay, cool. So what is your what is your onboarding look like? Chase Tolleson: Write your stories down. Yeah. ⁓ you know, we'll talk about like, where are you building? Where do you want to go? ⁓ you know, the typical, Hey, what are you building? Where do you hear? I find, and this is just how I skin the cat. If I ask them too much about their vision too early on, that's clouded by still clouded by what they're running away from. Right. And a lot of the work I do with people is going in and clearing out the stories of stuff that they've been running away from. Trent: Okay. Yeah, I agree. Okay, I like that. Yeah, that's that's that's really helpful. Good. Chase Tolleson: So. So we start with an exercise called the inner evil business partner and the voice and their specific prompts there that will tell us what that and that that just helps us pull on threads to find the stories from five years ago, 10 years ago, 30 years ago that have been driving the subconscious that they didn't realize were there. Trent: So like, things that like, ⁓ I need to prove myself in this area. That's why I want to succeed, right? Instead of just wanting to succeed to have a better type of life, right? Or live a little bit more comfortably. ⁓ What do you feel like across the board if you were to average all of your clients? What do you think is the number one thing that most people are running away from that you see most consistently? Chase Tolleson: Exactly. a sort of need for validation if we were to lump it in. ⁓ They're running. Trent: Okay. Chase Tolleson: They're validation seeking. And what they're running away from is often something to do with ⁓ parents from when they were younger than 15. Mom and dad got divorced and I was the oldest and I had to hold the house together. That kind of stuff. And they're smart people. They read the books, they listen to the podcast, they go, ⁓ I understand it. Trent: for sure. Right. Yeah. Chase Tolleson: My response is like, yeah, you understand it. You're standing under it. It's still in there. So we go in, we use a very practical process, get it up and out. And then they're like, ⁓ wow. It's quiet in my head for the first time ever. Trent: Yeah, that's good. That's amazing. So when it comes to addressing like that and, and helping people like digging deeper, ⁓ do you try to figure out when your goal setting with them and then work your way backwards? Okay. Like, okay. They're like, I want to make $500,000 a year. Right. And you're like, then you find out what's holding them back. Right. It's nine times out of 10. It's them holding themselves back. Right. Right. So it's like some thing in the past. Chase Tolleson: Yeah. Trent: How do you work backwards from where they think their goal is to you helping them reestablish it and then working back all the way to zero to start? Chase Tolleson: I take their goals when they come in with a grain of salt. And like we barely ever even write them down. Like, hey, what are you trying to do here? I want to my business. Cool, we'll figure out what you want to build once we get you clear. And it sounds counterintuitive. And there might be a better way to do it. That's what we do. And so we clear all that stuff out. And then we celebrate wins. And we celebrate all the cool stuff they've done. Trent: Okay. I like it. Chase Tolleson: only after we've cleared out the stock, because now they can actually believe it. And then we set the goal. weird things happen, as in the etymology of weird is of having the ability to control destiny. I had a client right in his 10 year vision one time. I'm doing workshops at the local high schools to teach him weightlifting. His period, he has a cross-regime owner. His CRM dings. Trent: I like it. Chase Tolleson: It wasn't a lead for his gym. It was a local high school teacher asking if he had any coaches in the gym that wanted to come in and teach their new personal training class for a day. Trent: Wow, that's wild. Chase Tolleson: Yeah. Trent: That is, that's like ⁓ manifesting on a whole other level, right? That's super. Chase Tolleson: Uh-huh. It's, and I'm careful how many of those stories I share, because there's more than a couple of them. He was also taking action. He was also a hard worker, right? You can't just write something down and get a briefcase of cash showing up on your front porch. That'd be nice. Uh-huh. Trent: Hey, I mean... Wouldn't it be dope? Like just walk out there and you're like, ⁓ Hey, there's an extra 60 grand. ⁓ so that, that goes right into like, what do you think sets apart a high performer? Right? Because like you have to put in the work, right? And I think I was just talking about this, ⁓ this morning with one of my nutrition clients, you can't make a high performer. It's either somebody can grind or they can't, right? It's like they can work hard for sure. Chase Tolleson: Yeah. Trent: Don't like anybody can learn how to work hard, but like if you're gonna grind like that is like deep, deep inside you. So what do you think from your perspective sets a high performer apart? Chase Tolleson: Now, before or after they figure themselves out. Yeah, because before they figure themselves out, they're running from dad chasing mom around in a parking lot and beating on the windows during the nasty divorce. And they just want to quiet that. Every time they get to a new goal, they realize that noise is just quieter than that goal was, achieving that goal is. So they keep going. After they clear that out. Trent: Let's do both. Let's start with before. Chase Tolleson: There's a world that opens up where they realize they can explore potential for potential's sake. And they're curious. And that's when it gets cool because they realize that they can build really cool things and also let themselves live a really good life. Trent: I dig it. I dig that for sure. So what do you think when it comes to this? We'll take the clients that you've had for the last six months. What do you think has been like the most, the biggest mindset shift you've seen in a client that has just completely changed their outcome? Chase Tolleson: that they can run their business the way that they know how to run their business and they don't need a guru to sell them the super secret sauce. Trent: Okay, so like no snake oil just just hey you can do this. Chase Tolleson: Yeah, no snake oil, just apply proven concepts. One of my clients, guy I just got off with, he had paid $30,000 to be inside of a coaching program. Trent: Whew, that's a lot of money. Chase Tolleson: Yeah, and he was kind of crickets for him in there. Then we link up and we did basically what we did was the mindset stuff. And then he messaged me one day, goes, hey, so I built this low ticket funnel last night and I'm gonna run ads to it. And it's something I've been wanting to do for like a year and a half, but now I actually had enough mental space to take action on it. He's at. I think 4X, three and half or 4X cash collected on that low ticket funnel. He's had three $45,000 months back to back to back. And he was in a two year downtrend too. Trent: That's legit. I love that. That's amazing. I love hearing stories like that. ⁓ Chase Tolleson: So he broke out of a two year downtrend and had two record, this month was not a record month. It was still better than his old record month. They had two record months back to back. Another month almost up there, right in that window. All because he got clear. Trent: So just being real consistent. Okay, so ⁓ when it comes down to it, we'll take that client for instance, right? So how long you guys been working together? Chase Tolleson: Yeah. We worked together for five months and he just graduated. Trent: Well done, right? So there's like a curriculum that you have and provide. Chase Tolleson: Yeah, when I can't help them anymore, I stop taking their money. Trent: Yeah, and that's way it should be when it comes to coaching, right? For sure. So when it comes to what, like, we'll take this client, you teach them how to do the things that they already know how to do. And you give them confidence to do the things that they should be doing. Right? So when his old PR number, how much did he times that by for his record breaking month? Chase Tolleson: Yeah. Mm-hmm. Yep. So his old number was 41, right? But he was in a two year downtrend. When we started working together, he was doing 15 to 16 a month. Trent: Okay. That's brutal. Chase Tolleson: So then he got back to 40 I think he did 45 49 and then 45 Trent: Sweet. When that happens for your clients, what is their biggest takeaway other than ⁓ the processes and things like that, right? Because I know when you start adding confidence to people, things just start changing, right? So what did you see in this client? Chase Tolleson: that it can be fun. Trent: Nice. Chase Tolleson: Yeah, it's like, it can be fun. It doesn't have to be this slog. And especially for entrepreneurs, like, why are we doing it anyway? And if we're running a business just to have a glorified bitchfest about something, have fun watching your business burn down in a few years. Yeah. Trent: just out in the back parking lot lighting money on fire for sure. ⁓ When it comes down to... Chase Tolleson: Uh-huh, 100%. Trent: Yeah, what got you into podcasting, by the way? Chase Tolleson: ⁓ COVID in my gym. We started a podcast for my gym in 2020. No. Yeah. Trent: Nice. I did the same thing in 2020. It was like, like everything shut down. I was like, Hey, let's start a podcast. And was great. Um, and then I'm, when I moved to Seattle, uh, I moved up here to be part owner of gym that ended up happening, but like downtown Seattle just never came back to what it was prior to COVID. So we ended up having to shut the doors. Honestly, one of the best things that ever could have happened when it comes to giving people advice or, Chase Tolleson: Yep. Trent: podcasting and or anything like that. What is your message that you're trying to come across with? Chase Tolleson: Just like my my overall message that I aim to deliver out here Fixed her words fix your story rewrite reality. I Mean it's yeah Trent: Yeah. Okay. Where? No, keep going. Go ahead and keep going. Chase Tolleson: So this has been ⁓ the message that my book is going to be on. My book is called Abracadabra with my word I create, a practical guide to rewriting reality. ⁓ Your words influence what your brain looks for and finds and stores in this world. self-talk is becoming more and more popular. You got Peter Cronle going on all the big podcasts, talk about words. Now, that being said, Well, most of a lot of people are not talking about is the words that are running underneath the surface. Right? So easy way to find those is to look at what words we are using and what emotional drivers are under those words. Because when we clean those out, when we talk about coaching, talk about leading in any room, talk about being in a family, in a relationship, grandfather clocks from putting a room with each other will all fall in sync. or any pendulum clock even, like the one over my shoulder on the wall. ⁓ They all fall in sync with the largest one in the room. And when we take that, and we also include the three degrees of influence, Harvard researchers found that our beliefs, our habits, our actions, our emotional state, it's contagious to our friends, friends, friends. Well, we got that. And then we take the HeartMath Institute's data that our heart does emit a Trent: Okay? Chase Tolleson: a measurable magnetic field based on what emotion we are feeling. Okay, now we're just all a bunch of pendulum clocks and we are helping to synchronize each other. So when we can clear ourselves out the most, when we can discharge the most out of our tissue, out of our brain that we've been holding onto, we can become the biggest grandfather clock three degrees forward and back. We can send out the good and filter what comes back to us. And to me that that that's that's change. And honestly, like, fuck your Stripe screenshots. That's impact. Trent: Love that. Yeah, that's awesome, dude. ⁓ When is your book coming out? Chase Tolleson: Good question. It'll be written before July. And then it's just all on editor and that kind of timeline. Yeah. Trent: Okay. Okay. That's awesome, man. I love it. I love hear that like the shit like that, like brings me joy is that type of impact out there is where it's at. ⁓ we're gonna bring it back to goal setting real quick. ⁓ I, something just popped in my head. I want it. So when you are helping your clients set goals or, know, setting a vision or a mission, ⁓ what is your process like that? Cause every coach is a little bit different. Chase Tolleson: Well, first of all, write it any goal not written down is only a dream. So I think it was another Harvard study, like over like 30 years. I think it was tied to money. But essentially it was if they wrote the goal down, they were like a thousand percent or 10,000 percent more likely to achieve it. Yeah. So even you scribble it on the back of a bar napkin, right? Trent: love that. I'm write everything down. Chase Tolleson: So write it down. Now, where I go with goal setting is we write down the story of the goal. And we take it through the four step process that I use of reading it different ways, breathing through it. And if there's any like resistance in there, we'll go find like that story from childhood that is creating the resistance and rip it out judiciously. And then we just work it backwards. I mean, then it's goal setting 101. It's okay, if that's where you are here. Where are you in between these two spots? Okay, cool. What can you do in the next two days to start the needle there? What can you do in the next two weeks? And then it's just from there, it's three words that I love, action dispels overwhelm. And my favorite way of under thinking it is what is that version of you do that you're not doing now? And which one of those is the highest leverage action that you can implement today? Trent: is great. Yeah. Like that, like I'm pumped for this book, by the way. Like I just keep getting more excited. This is awesome. Oh, we got a couple more questions here. What? Chase Tolleson: Thank you. Thank you. Trent: What are the three initial signs that ⁓ make you want to work with a client? Chase Tolleson: They've been running a business and showing up for their clients for anywhere from at least a few months to a few years, like show me you actually want it. Trent: Okay. Chase Tolleson: They are open and willing to looking under the hood. My first, you're not getting on a sales call with me, you're getting on a call where we're gonna see what's under the hood. And then we'll talk about working together. The third one is they're a full yes. I don't handle objections. You either want to do this work or you want to be right about your reality. That's fine. Trent: Like, and that's, that's very true. Like, ⁓ I agree with that 10,000%. ⁓ So when it when, when it comes to how they run their business, and they've been running their business for a while, and they're they're taking care of their clients, what how do you dissect that to make like, to quantify it be like, you know what, yes, I think I can help this person. Chase Tolleson: You know, any business stuff works applied well enough. ⁓ I can help somebody if they want to be helped. Because I'm not a hey, you need to run DM ads guy. I'm not a hey, you need to run a low ticket funnel guy. I'm not going to say tell you that you I will. If they understand business at a base level. Then we can open their critical thinking skills up. 10, 20, a hundred fold to where they're actually like operating as a CEO instead of just trying to take the guru's latest snake oil sales play and implement it. Trent: dig it. What is your biggest mindset shift in the last six months? Chase Tolleson: Hmm, last six months. ⁓ well, being a dad of two would be the biggest shift. Yeah, mean, that would be, thank you. That would be the biggest shift is ⁓ learning to... Trent: Yeah. ⁓ Right on, congrats. Chase Tolleson: split not split time or show up fully for both of my daughters even though the first ones or the second one is 11 weeks old so it's still And as more gets onto my plate, being able to stay as present and aware of myself as I have been in the past. ⁓ It was really, really easy to be downregulated with no kids. Now, three and a half year old and 11 week old, you you got a basically drunk midget at 6 p.m. because she skipped her nap. I mean, and it's. Trent: Yeah, I bet. Like- Chase Tolleson: it would be really, really easy to start yelling at her and just wreck her nervous system because I decided that I don't want to have patience today. Or I could sit with her, tell her a story, get her down regulated, and then she chooses to do the thing that I was asking her to do. Trent: That's a good way to go about it, right? Then you're both kind of Yeah, for sure. ⁓ So when it comes to finding that work-life balance, right? Where you can show up for your kids and you can be a partner and you can still run a business at a high level and be there for your clients. How do you either compartmentalize or how do you find balance? Chase Tolleson: Yeah. This is a good one. you know, know a lot of the whole there's no such thing as balance is going around right now. A lot of people just think balance means that they're going to get checks delivered to their mailbox. You know, it's, I mean, I've gotten called a business shaman before. I'm still, I still got some spice in me though. All right. You, ⁓ back to where I was gonna go with this one. Get off on these sarcasm tangents. All right, I've been noodling on this because... Trent: You I love it. Chase Tolleson: in the online game especially or new entrepreneurialism, it's like, well, I can make money from home. So then we're making money from home. We don't have a commute. We're not inside of our brick and mortar location for 12 hours, running it from end to end, then cleaning, then doing admin. And then it becomes, well, I want more family time. So, well, you're running a business. So I clock out at five every day during the week. That being said, Saturday, my wife did bedtime with a three year old. I had the baby and then she got done with bedtime before nine and I came down here and I worked at night. Right. And then yesterday I stayed out of my office and my computer stayed shut and I built my daughter a mud kitchen. Right. I intentionally got ahead so I knew that in the back of my head there wouldn't be this, ⁓ man, I'm heading into Monday with this workload. Trent: That's awesome. Chase Tolleson: And I think it's an awareness of what open loops are there to close so that we can be there fully. And also be very, very, very careful about lifestyle creep because so many people start off thinking, I just want $10,000 a month. That would be amazing. And then they buy this thing and that thing and that thing. like, ⁓ well, I guess I need 20 or maybe we're just dopamine seeking machines and you're buying too much stuff with that money you're making now. So. That's my long-winded answer on balance. Trent: Yeah, but I love that, right? ⁓ I love breaking everything down into like, getting to the getting behind it, right? So like for me, ⁓ it's the same thing, like trying to find balance, like, fuck, I'm an entrepreneur, you're an entrepreneur, we end up working seven days a week, even if it's like, ⁓ I'm gonna, you know, check out, check emails or send some texts out at night before I go to bed, like making sure people fucking love their food or whatever, right? And trying to find that balance where like, I can show up, Chase Tolleson: Yep. Trent: and be a good partner for my fiance. And I can show up and like, make sure that my dog gets a walk and she gets played with and all of those things, right? And still be able to show up for the people at the gym who need me in person because they're relying on somebody to give them the best hour of their day and shit like that, right? For me finding balance, that took so long, right? And I have anxiety and severe depression. And it's like trying to like show up on a constant basis to do that is demanding, right? Like it's tough. but also learning where I can excel and where I fall short. Like, okay, let's try to make me falling short a little bit less. And if I can excel here and I know I'm gonna excel here, we can dial that back and put more energy into the things that I fall a little bit short on, right? And I'm starting to realize that instead of just feeling like I'm in chaos all the time, I'm like, ⁓ I'm starting to get a little bit more balanced. I'm starting to find a little bit more peace and I'm starting a little bit more happiness, right? And I could show up and be a better partner and be a better person just in general, right? And it's almost compartmentalized. That's why I asked if you compartmentalize or if you balance, I kind of have to do both at like the same time, which is really, really tough. Chase Tolleson: Yeah, you know, and it's a time and a place, I mean, for me, for compartmentalization and also like... A lot, a lot, for a lot of people, lot of compartments were created to house things that they have yet to actually address. So then we put other things in there and that thing that ought to not have an emotional drag, that ought to not feel like it's weighing on us while we're with our family does for some reason. Well, yeah, it's in there knocking around with the other stuff that we never really looked at, because it looks like the boogeyman in the closet, but really it's just a pile of clothes on the floor. No. I think for me, like balance. It's just moving different things to different, you know, different pieces, different spots on the plate. It's all still there. And like, I didn't open my computer yesterday. I did answer some messages on WhatsApp. That was when my daughter was out of sight. So, yeah. Trent: for sure. I do the same thing. It's like at night, I'm like, kind of blow through everybody's, you know, check ins for the day or like what notifications I haven't coach rx and then it's like, okay, need to some texts and text, all of that fun stuff, right. And just trying to make a what's that Chase Tolleson: Coach RX. Have you been through the OPEX CCP? Trent: Uh, I have not been through the CCP, but I use coach RX's app and, I just did a coaching mentorship with coach L from brute. And, um, he went, he used to work at OPEX, uh, and he used to be an athlete for OPEX. So I was, uh, learned a fuck ton from there. Chase Tolleson: Okay. It's a phenomenal, I went through the CCP in 2018. So when you said Coach RX, I was like, huh, you must at least be adjacent connected to the OPEX community with that. Yeah, yeah. Trent: Nice. Yeah. Yeah, and and I think I think their methodology and I think how they attack business is great. I think they are they really try to to bring forth ⁓ a good product and they give a shit about how that product comes across, which is fucking awesome. Like, you know, it's not like a water fire that can eat a dick, honestly. That's, you know, my take on it for sure. ⁓ Chase Tolleson: Yep. Trent: Okay, last question. If you could go back 10 years, what is the first step that you would take to get to the position that you are now that you didn't take then? Like if you give yourself advice. Chase Tolleson: These questions always trip me up. Been chewing on this one. like because here's the sticky part. Who says it works? Trent: That's true. Chase Tolleson: No, ⁓ cause like originally, you know, my, my first instinct, first instinct, if I go back 10 years, wouldn't be about getting to where I am. It would be about, ⁓ keeping my brother alive. Right. Now that being said, ⁓ thank you. And that, that being said though, after my brother passed, no, it was the first month, ⁓ January, he passed and he died suddenly in November, 2021. Trent: That's a good one for sure, man. I'm so sorry for your loss. Yeah. Chase Tolleson: ⁓ January 22, my wife and I said, let's take it serious, trying to get pregnant. That's when our first daughter came around. So who says we have Theodora or our second daughter, Efrain, right now? ⁓ And pile on top of that, that PepsiCo was trying to relocate my wife to, we're outside of Chicago, to the Dallas-Fort Worth area. And on November 29th, we had a flight to go down and look at houses. Well, on November 27th, my brother passed. So I didn't get on that flight. I canceled my ticket very last minute. The gentleman that sat next to my wife was going down to see his nephew who was in hospice and who he needed to get to see before he passed and was the last seat he could find on last minute details to get to Dallas. Trent: man. Chase Tolleson: So when we play this past game, I'm like, you know, could I have listened to the noise? Is there another timeline, another reality that could have excelled more? I don't know. And it gets really like, I think the one thing I would do if I went back 10 years ago. is give myself a hug. and tell them you're doing fucking great. And then I walk out of the room. Trent: is that is an amazing answer. ⁓ Absolutely amazing. ⁓ I would go back and it's it's a long same. I'd be like, man, so I'm proud of you. Somebody needs to be proud of you. Like that's it. You know, you're gonna you're gonna be fine. Like that. And that's what that's what I would do. ⁓ You know, I've had ups and downs last 10 years and longer and ⁓ some most of it or some of it was my doing a lot of it was outside forces. Right. And it's like, I wouldn't trade it for anything because I have what I have now. Right. And it's like, it just showed me resilience and fucking all kinds of stuff. Like everything kind of happens for a reason. I believe that. And yeah, and it's like, I'm glad I'm at where I'm at. And I wouldn't trade it for the world like this conversation. Am I happy? ⁓ Did this make me a more enlightened person? Fuck yeah, did. And I'm glad that I'm having this conversation. You know what I mean? And that's like, this wouldn't have happened if I was still the same person I was 10 years ago because I was a fucking asshole. Chase Tolleson: No, yeah. Trent: You know what I mean? So, yeah, man, this is a great conversation. I appreciate you for coming on and ⁓ talking a little bit about what you do and how you help people. ⁓ Where can everybody find you? Chase Tolleson: Instagram is the best spot at will coach underscore chase underscore tallison and We are up in the YouTube game. So go search chase tallison on YouTube It'll be a video a week for now and as long as those are halfway well received will pump the volume up Trent: Hell yeah. I love that. And when your book, keep me posted when your book comes out, I will update the, ⁓ the show notes in this. So that way people can find your book and track it down. again. Thank you so much. And, ⁓ you were fucking awesome, dude. Yeah, man. Cool. ⁓ chase dude. ⁓ I really, yeah. Appreciate you coming on, man. ⁓ I can't thank you enough, dude. Like this was really, really cool. Yeah. Chase Tolleson: Thank you. Appreciate you, Trent. This is a blast. Of course man, happy to do it. This is a blast. I'm glad Caitlin made the connection. Trent: Fuck yeah. Yeah, for sure. ⁓ Cool, man. I hope you have a good rest of your week. ⁓ I will circle back with you probably in a couple months if you want to jump on another episode and like talk about what business has grown and shit like that. And I'm sure I'll come up with some fucking other crazy questions to ask you and it'll be pretty cool. Chase Tolleson: Yeah, man. Yeah, know you're a savage and I just open door offer and host me on your podcast. you are, if you want to see what I do firsthand with the stories and stuff, I got I got 60 minutes for you. We can make it on the calendar sometime. Trent: I would love to do that dude that would be super awesome. Yeah, that would Chase Tolleson: Cool, I'll drop you a link in Instagram. You can grab a spot that works for you. Trent: Cool man, yeah, that would be fucking super great. I would really, really appreciate that. Chase Tolleson: Yeah, absolutely Trent. Cool man. Appreciate you. Yes sir. Alright. Trent: All right, brother. You have a good day and I will talk to you soon. All right, buddy. Later.