Latest / Unshakeable with Human Design - A Human Design For Business Podcast / 405: The Secret Framework Every 6-Figure Entrepreneur Has (But Won't Tell You About)

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405: The Secret Framework Every 6-Figure Entrepreneur Has (But Won't Tell You About) · Unshakeable with Human Design - A Human Design For Business Podcast

0:02
Nicole Laino: Welcome to Unshakeable with Human Design, the show dedicated to helping entrepreneurs use human design to shift from hustle to flow without sacrificing results.
0:11
Nicole Laino: Come here to become an unshakable human and build an unshakable business according to your human design.
0:17
Nicole Laino: I'm your host, Nicole Laino.
0:22
Nicole Laino: Hello and welcome to Unshakable with Human Design.
0:25
Nicole Laino: I'm your host, Nicole Laino.
0:27
Nicole Laino: And today it's just you and me.
0:29
Nicole Laino: And I want to talk about this thing that I see.
0:34
Nicole Laino: Every six figure plus entrepreneur I know and certainly the seven figure ones who are coaching and who are selling services, every single one of them I know has something that I don't often hear people talking about.
0:48
Nicole Laino: And I think part of it is because they take it for granted and.
0:52
Nicole Laino: It'S not their morning routine.
0:53
Nicole Laino: We certainly hear an awful lot about that stuff.
0:55
Nicole Laino: We hear about their mindset work, we'll hear their inspirational quotes.
0:59
Nicole Laino: Especially when people get to like that thought leader status, they start to just, you know, inspire us and they might even share something about like their marketing strategy.
1:08
Nicole Laino: But I very seldom hear people really talk about this.
1:14
Nicole Laino: And it's honestly what makes the whole thing work.
1:18
Nicole Laino: And it's something that because people don't know about it, they never create it.
1:21
Nicole Laino: And I feel like it's a reason that a lot of people stay stuck and they're not selling their offers and they are stuck on that content hamster wheel where every day creating content feels so difficult and they're constantly pressed up against like, what am I going to post?
1:40
Nicole Laino: So the thing is that I don't think it's a secret necessarily.
1:45
Nicole Laino: Like I don't think anyone's gatekeeping it.
1:47
Nicole Laino: Like I'm not going to tell anybody this, but it's certainly something that if they teach it's in their paid stuff, but they don't necessarily talk about it in their open marketing, in their content that's free.
1:59
Nicole Laino: And then some of them, I think it just goes overlooked and it's something that doesn't get shared.
2:03
Nicole Laino: And I wanted to talk about it today before we get started.
2:07
Nicole Laino: I do want to mention that we have the Authority Accelerator Masterclass starting on September 15th.
2:13
Nicole Laino: If you are listening to this anytime before then and even if you were listening to it after, check out and see if you can register because we still have that and we'll send you links and stuff to the replays so you can catch up with us.
2:27
Nicole Laino: But my Authority Accelerator Masterclass is my five day free masterclass where I take you through soup to Nuts.
2:33
Nicole Laino: Everything it takes to build a business according to your human design and how to step into being an authority in your space, specifically using human design to do that.
2:42
Nicole Laino: How do you step up and be bigger in who you are and how can your business grow?
2:48
Nicole Laino: Because you got bigger.
2:49
Nicole Laino: That's what this is all about.
2:50
Nicole Laino: To register, all you have to do is go to nicolelaino.com masterclass.
2:55
Nicole Laino: You can register right there or go to Instagram.
2:59
Nicole Laino: DM me.
2:59
Nicole Laino: I'm icoleno official.
3:01
Nicole Laino: DM me the word masterclass and we can register you right there in the DMs.
3:05
Nicole Laino: You don't even have to go anywhere.
3:06
Nicole Laino: All right, so without further ado, let's talk about this.
3:09
Nicole Laino: The secret that nobody is sharing.
3:11
Nicole Laino: You know, and like I said, I don't think that they are gatekeeping this on purpose.
3:15
Nicole Laino: Or maybe they are, I don't know.
3:16
Nicole Laino: But the successful entrepreneurs, all of them, myself included, have a signature framework.
3:26
Nicole Laino: It is some unique way that they get people results.
3:31
Nicole Laino: And I. I mean, I think maybe they feel like it's too obvious or I think even myself, I don't talk about it all that often.
3:37
Nicole Laino: I talk about the pieces in my framework, but I don't talk about the framework itself.
3:42
Nicole Laino: And it is so irreplaceable in my mind because once I did this, I stopped being confused.
3:50
Nicole Laino: I stopped wondering what I would post every day.
3:54
Nicole Laino: I stopped having content that didn't convert it all, made it all work.
4:00
Nicole Laino: And I'm thinking about one of my clients who she resisted doing this because it is work we have to think through in order to have a signature framework.
4:09
Nicole Laino: You really have to think through what you do.
4:11
Nicole Laino: And I'm not going to say that it's the most fun that people have doing this work.
4:15
Nicole Laino: Most people would love to explore their human design, but they don't want to do something like develop their signature framework because it takes a lot of thinking.
4:24
Nicole Laino: I see this especially with our line twos, and I think that it's actually incredibly valuable for them because line twos, a lot of times will doubt how good they are at things because it comes so naturally to them.
4:40
Nicole Laino: And I approach this differently with those people, but by them going through the process, organizes their thoughts around what they do and builds so much confidence.
4:52
Nicole Laino: So it's highly valuable for so many reasons.
4:55
Nicole Laino: But this one client that I'm thinking about, she didn't want to do it.
4:58
Nicole Laino: She kept putting it off.
4:59
Nicole Laino: She kept procrastinating.
5:00
Nicole Laino: And I was like, have you gone and done the framework thing?
5:02
Nicole Laino: She's like, no, no, and then finally she came back.
5:05
Nicole Laino: She's like, okay, I did the framework.
5:06
Nicole Laino: And this is like, somebody put a jetpack on me.
5:11
Nicole Laino: Like, everything is clear.
5:12
Nicole Laino: I know what I have to do.
5:14
Nicole Laino: I know what I'm saying.
5:16
Nicole Laino: I know what the offer is.
5:17
Nicole Laino: I know how this all works.
5:19
Nicole Laino: And I've talked to her since.
5:21
Nicole Laino: I mean, I'm still in contact with so many of my clients that are no longer in bbd.
5:26
Nicole Laino: She's still using it.
5:28
Nicole Laino: She is still organizing her thoughts and what she does based on my framework for the framework.
5:34
Nicole Laino: Right.
5:35
Nicole Laino: And so it's something, it's an unsung hero of your business.
5:40
Nicole Laino: And I think a lot of people, one of the things that the reason that they don't have one is that they're copying what other people do instead of identifying their own process.
5:53
Nicole Laino: And this is hurting their business.
5:55
Nicole Laino: This is hurting your ability to sell.
5:57
Nicole Laino: If you're doing it that I understand that we start there.
5:59
Nicole Laino: We might model people at first, but eventually you have to get to a point where you're like, this is my way.
6:07
Nicole Laino: This is how I help you.
6:09
Nicole Laino: And I think, you know, some people don't even realize that their unique way is valuable.
6:14
Nicole Laino: That's a problem too.
6:15
Nicole Laino: Because if you don't really believe in it to a level where you're like, I know I can get you results.
6:21
Nicole Laino: Because you might think that it's a fluke if you've done it before and you've gotten people results, but you don't know how and you didn't take them through a process.
6:29
Nicole Laino: You either have to have so much confidence that your intuitive way is just like soul led and it works every time.
6:38
Nicole Laino: And you have so much confidence in that.
6:40
Nicole Laino: And I applaud you if you do that kind of work.
6:43
Nicole Laino: But if you don't have that level of confidence, then that is probably seeping into your sales process where you are not selling as hard as you could be if you believed in what you did more, if you were like, I know that when someone signs up with me, we're going to go through this.
6:59
Nicole Laino: And that might be a process that changes a little bit.
7:01
Nicole Laino: I think when we say framework, people get in their mind, like, it's going to be this rigid step by step process.
7:09
Nicole Laino: And that's not what a signature framework is.
7:12
Nicole Laino: To me, we might think it through that way.
7:15
Nicole Laino: But I mean, I teach human design.
7:17
Nicole Laino: That's part of my framework.
7:19
Nicole Laino: There's obviously so much nuance and, you know, we're tailoring it to each person.
7:26
Nicole Laino: It's so personalized it is completely bespoke.
7:30
Nicole Laino: So it's not the same thing for everybody.
7:31
Nicole Laino: But the step of going through a reading is what we do with what we find in that step is a different story.
7:39
Nicole Laino: Right?
7:40
Nicole Laino: And then I think the other reason, you know, that people don't have a signature framework and so many people miss this is that they just were never taught to look at their expertise this way.
7:48
Nicole Laino: And.
7:48
Nicole Laino: And it's really hurting their ability to sell.
7:50
Nicole Laino: It's hurting their confidence, everything that I was just talking about.
7:54
Nicole Laino: So let's talk a little bit about, you know, like, why this is such a problem.
7:59
Nicole Laino: So when you don't have a framework, when you haven't really thought through what you do and you don't have a method, you're constantly wondering, what should I talk about?
8:07
Nicole Laino: What should I post?
8:09
Nicole Laino: What should I put in my emails?
8:11
Nicole Laino: What should I talk about on my podcast?
8:14
Nicole Laino: So I teach people to launch podcasts and to monetize podcasts.
8:17
Nicole Laino: Part of the way that we monetize a podcast is the podcast is built off the framework, and that is sort of the guiding light of how we choose what episodes belong.
8:28
Nicole Laino: Right now, I'm talking to you about signature framework.
8:30
Nicole Laino: This is a step in my process.
8:34
Nicole Laino: This is something that I teach.
8:36
Nicole Laino: If you are interested in that, if this is something where you're like, oh, my God, I have to have that, well, guess what?
8:41
Nicole Laino: I sell it.
8:43
Nicole Laino: I'm talking to you about something that I sell, but I'm also explaining the value of it.
8:48
Nicole Laino: You don't have to buy it.
8:50
Nicole Laino: You don't have to do it with me.
8:52
Nicole Laino: That part is up to you.
8:53
Nicole Laino: But I am letting you know that the things that I talk about on this show are things that I can monetize.
8:59
Nicole Laino: So that's what we're teaching, and that's what so many people are missing.
9:03
Nicole Laino: They're just talking about stuff that might be interesting, and that's fine.
9:07
Nicole Laino: There's a place for that in everybody's brand and in everybody's business.
9:11
Nicole Laino: You always have to have a little category for just shit.
9:13
Nicole Laino: I want to say, people I want to talk to.
9:17
Nicole Laino: This sounds like fun.
9:18
Nicole Laino: I want people to know who I am.
9:20
Nicole Laino: That is absolutely valid and needed, but it can't be everything, or you're probably going to face a brand.
9:27
Nicole Laino: Either you're going for full influencer status, which is a different thing.
9:30
Nicole Laino: I don't help with that.
9:32
Nicole Laino: That's not my area of expertise.
9:35
Nicole Laino: Or you're not selling and then you're going broke, or sales aren't.
9:40
Nicole Laino: You feel like you have to hunt constantly.
9:43
Nicole Laino: I don't want to do that.
9:45
Nicole Laino: I want the content on my Instagram and the content on this podcast to be working for me.
9:50
Nicole Laino: I want it to be building demand for what I sell.
9:54
Nicole Laino: Not everybody's going to buy it, of course not.
9:56
Nicole Laino: But they know I sell it.
9:58
Nicole Laino: They get what I do, they understand the value that I offer.
10:02
Nicole Laino: And then they're making a choice whether or not that is something that they need.
10:07
Nicole Laino: That's the other piece.
10:08
Nicole Laino: That's completely up to them.
10:10
Nicole Laino: But my job is to make sure that it's very clear that this is what you can buy from me.
10:15
Nicole Laino: And here, let me tell you something about it.
10:17
Nicole Laino: That's what a framework allows you to do.
10:19
Nicole Laino: And a framework, what it really is, it's that unique methodology that is your way of thinking through how you get people results from problem to.
10:30
Nicole Laino: To result.
10:31
Nicole Laino: How do you get people there?
10:34
Nicole Laino: So it's like having pillars.
10:36
Nicole Laino: Content pillars are often thought about that.
10:39
Nicole Laino: But I think when we think about content pillars, it's like, so what are my pillars?
10:42
Nicole Laino: And we start with like, what are my pillars?
10:44
Nicole Laino: But we're not really thinking through our methodology.
10:48
Nicole Laino: And when you think through your methodology, you know, I look at these.
10:52
Nicole Laino: I teach this very differently than a lot of other people do as well.
10:56
Nicole Laino: I don't just teach a methodology.
10:58
Nicole Laino: I teach a methodology that is also a marketing tool.
11:02
Nicole Laino: And the way that I teach that is each pillar should solve a problem.
11:08
Nicole Laino: This is how you get a program that doesn't have stuff in it that's not needed.
11:12
Nicole Laino: This is how you get very clear about what you're doing.
11:16
Nicole Laino: And this is how you can sell what you do versus just talking about features of your program, which is not what people buy.
11:24
Nicole Laino: So we think through that all in the signature framework piece.
11:29
Nicole Laino: That's what it does.
11:31
Nicole Laino: And then when you have this in place, when you have a signature framework, when you've thought through all of this, when you are like, okay, I get what I do, I get how I take people from A to B, understand how we get there.
11:43
Nicole Laino: I understand the nuances within that.
11:45
Nicole Laino: I understand the problems that all of these things solve, your content starts to write itself.
11:51
Nicole Laino: Your content starts to become very easy to create.
11:54
Nicole Laino: You could say, like, okay, well, I'm going to talk about these things when I want to sell this offer.
11:59
Nicole Laino: Your sales page becomes so much clearer and compelling because you've thought through it all.
12:04
Nicole Laino: It doesn't feel like you're starting from scratch over and over again.
12:08
Nicole Laino: Every time you have to write a sales page, a landing page, an email, a social media post, a podcast episode.
12:16
Nicole Laino: It's something that you've thought through.
12:17
Nicole Laino: Now it's just a matter of you thinking about how do I want to present this time?
12:21
Nicole Laino: The other amazing thing about this is that you can create multiple offers from one framework.
12:26
Nicole Laino: And if you're doing that, this is the key, honestly, to being able to sell multiple things to largely the same person or people at a different stage of the journey.
12:39
Nicole Laino: And every time you explain your framework, people want to buy your offers.
12:43
Nicole Laino: And when you have a framework, this is how I see so many people.
12:46
Nicole Laino: And we're going to do an episode just on this, but I'll touch on it here.
12:50
Nicole Laino: So many people want to do low ticket offers.
12:52
Nicole Laino: Oh, I'll sell this.
12:53
Nicole Laino: And I did this too.
12:54
Nicole Laino: Before I had a framework, I sold so many things.
12:57
Nicole Laino: I created offers constantly.
12:59
Nicole Laino: I was so burned out and I wasn't making nearly as I was making a fraction of what I make now.
13:04
Nicole Laino: I have so much more free time now and my offers sell so much more.
13:09
Nicole Laino: I make so much more money and I keep so much more of my money because I'm more efficient.
13:15
Nicole Laino: Everything I do serves the greater good of my business.
13:20
Nicole Laino: It serves business by design.
13:22
Nicole Laino: It serves the offers that I sell.
13:26
Nicole Laino: And I teach an ecosystem.
13:28
Nicole Laino: Every offer builds demand for another offer.
13:32
Nicole Laino: That's how we compound and that's how we get more out of every bit that we make, everything that we create, every bit of marketing.
13:41
Nicole Laino: Someone is saying, oh, I want to buy into this.
13:44
Nicole Laino: And it's like, oh, well, I'll buy this small piece and then I'll upgrade to that later if I like the small piece.
13:52
Nicole Laino: But being able to make all of that work, the offers have to be related in some way and the framework is that unifying factor.
14:01
Nicole Laino: So when you have this, when you have a signature framework, when you have a methodology that you've thought through the way that I teach it becomes a sales tool, becomes a marketing bible for you, an offer and funnel roadmap that you can start picking things off very easily and very clearly.
14:19
Nicole Laino: It's also a confidence booster because like I was saying, you are so clear not just about what you do, but how what you do can help the people that you serve.
14:30
Nicole Laino: And this is where so many people get stuck.
14:32
Nicole Laino: This is why so many people.
14:34
Nicole Laino: I don't have any testimonials or I don't have this when they first start out.
14:37
Nicole Laino: You can start out with a really good method and you can get around the.
14:41
Nicole Laino: No testimonial thing by beta launching your program.
14:45
Nicole Laino: But you do need to tell people what it can do for them.
14:48
Nicole Laino: And so many people come to me, even ones who have decent sized businesses, they come to me, I look at what they're doing and I'm like, we need to get clear on what it is that you do and what your message is.
15:00
Nicole Laino: Because your message comes down to like, what's your methodology?
15:03
Nicole Laino: What do you have to say about this?
15:05
Nicole Laino: They go hand in hand.
15:07
Nicole Laino: And when those two things are missing, this is how we get misaligned offers.
15:10
Nicole Laino: This is how we get offers that aren't selling.
15:13
Nicole Laino: We get burnout because we're doing so much more work than is necessary.
15:18
Nicole Laino: When you have a method, you're not just giving people advice, you're actually explaining a process that you can take them through to get them to a result.
15:29
Nicole Laino: That's what people buy.
15:30
Nicole Laino: This is why coaches get upset, because people don't want to pay them for advice.
15:35
Nicole Laino: I don't sell advice.
15:36
Nicole Laino: That's not what I do.
15:38
Nicole Laino: That is something that I do within my programs.
15:40
Nicole Laino: Of course I'm giving you advice, I'm giving you guidance, but I'm also giving you a framework to build your business.
15:45
Nicole Laino: I'm also giving you a framework to understand your design.
15:48
Nicole Laino: I'm also giving you a framework to come home to yourself.
15:51
Nicole Laino: And I can explain to you how I do that.
15:53
Nicole Laino: That instills confidence in the people who maybe have heard coaches and service providers out there over the last 10 years online spewing some bullshit and really not having a method behind anything.
16:08
Nicole Laino: So you buy into some several thousand dollar program and you find that there's really no thought behind it.
16:14
Nicole Laino: It's just a bunch of stuff.
16:16
Nicole Laino: And that's where people are like, yeah, it was cool, but I don't know.
16:19
Nicole Laino: But they can't really say what they got out of it.
16:21
Nicole Laino: They can't really say what it did for them or it feels like what they thought it would do for them, it didn't do.
16:27
Nicole Laino: When you can take them through your process, then they can feel really held by the fact that it's like, oh, she's really thought through this and that's the result that I want.
16:36
Nicole Laino: And it seems like she really understands, like the process of getting through these steps.
16:42
Nicole Laino: Like, it seems really purposeful.
16:44
Nicole Laino: I trust that she will be able to shepherd me through this journey.
16:49
Nicole Laino: That's what we're after.
16:50
Nicole Laino: So start noticing.
16:51
Nicole Laino: What do you actually do to get people results?
16:55
Nicole Laino: Can you clearly explain your method?
16:57
Nicole Laino: And again, it isn't about having this rigid step by step.
17:01
Nicole Laino: Like one step leads into the other.
17:03
Nicole Laino: Mine isn't.
17:04
Nicole Laino: It's much more artistic than that.
17:06
Nicole Laino: There's much more of a nuance to it.
17:08
Nicole Laino: But at its core, there are going to be things that are necessary in order for somebody to get results, and then there's going to be some twists and turns along the way.
17:18
Nicole Laino: But generally, can you explain your method for getting somebody to the finish line?
17:25
Nicole Laino: And if you can't, please come to the Authority Accelerator Masterclass where you're going to see the building blocks through this.
17:32
Nicole Laino: We're going to be talking about this, that you're going to see the whole thing laid out for you.
17:36
Nicole Laino: All you have to do to register.
17:38
Nicole Laino: It's totally free.
17:39
Nicole Laino: It's five days.
17:40
Nicole Laino: It is totally free.
17:41
Nicole Laino: Replays are available always.
17:43
Nicole Laino: We start on September 15th.
17:45
Nicole Laino: But even if you're hearing this after, please DM me the word masterclass on Instagram to register I am icolenofficial.
17:52
Nicole Laino: Or go to nicolelaino.commasterclass and you can register right there on the website.
17:57
Nicole Laino: Okay, so I hope that this inspired you to stop being another expert and become the expert with the method.
18:06
Nicole Laino: That is what this I hope you take away from this.
18:09
Nicole Laino: So I hope that we achieved that and I hope that you enjoyed our time together.
18:13
Nicole Laino: I appreciate you.
18:15
Nicole Laino: And remember, in order to have an unshakable business, you must first become an unshakable human.
18:20
Nicole Laino: So thanks for letting us help you become unshakable with human design.
18:23
Nicole Laino: We will see you next time.
18:25
Nicole Laino: If you love this episode and you're a fan of the show, please show us the love on itunes, Spotify or wherever you're listening to the show and leave us a review.
18:32
Nicole Laino: And if you'd like to connect with other entrepreneurs on their human design journey, join our free Facebook community, Human Design for entrepreneurs.
18:39
Nicole Laino: Go to NicoleLaino Me PodcastLinks to join the group.
18:43
Nicole Laino: Book a human design reading with me or access our free human design resources.
18:48
Nicole Laino: We'll see you there.
18:50
Nicole Laino: Sam.