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Selling With Soul Through Consistent Speaking and Authentic Marketing · The One Small Change Podcast

0:00
Welcome to the One Small Change. And as always, I am
0:04
thrilled that you're on this journey with me of exploration and transformation.
0:08
And I'm your host, Yvonne McCoy and I bring almost 30
0:12
years, I can't believe I'm saying that, 30 years of entrepreneurial
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experience. I have a passion for discovering growth through the power
0:19
of seemingly small change. So I am glad that you're joining me.
0:23
This week we are talking with Cari Brunton and, and she's
0:27
going to show what the change and share her
0:30
story with us that had a change in her business
0:34
and why she does what she does and why
0:37
she's so good at it. Cari, thank you for
0:41
coming. Thank you for spending time with us. Thank you so much for having
0:45
me today, Yvonne. So I, you know, one of the things for me for
0:49
the podcast is to let other people experience, experience
0:52
what, you know, other people have gone through in their business and
0:56
see that they can make a small change in their business and expose them
1:00
to people from all different kinds of businesses so they can get
1:03
ideas. So tell us what your, you know, what happened that
1:07
made you change and I'm assuming that this is your business more than
1:11
anything else. And you know how it
1:14
snowballed and built momentum. Yeah.
1:18
So I decided to host my first webinar in
1:22
2020 because of the
1:26
pandemic. And what happened was I had, up until that point
1:31
I had, was only working on live events. I opened my business
1:34
for live event planning. That was the focus, that was all of it.
1:39
And I live in Canada and So March of
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2020 we shut down everything.
1:47
And for those of you who don't know, Canada had very strict lockdowns
1:51
across the country. And then some provinces were allowed to set their
1:55
own things, just like some of the states were. But we were
1:58
on very harsh lockdown for a long time, for
2:02
nearly two years. And so live
2:06
events were gone, bye, gone out the door.
2:10
And I had to do something because my business
2:14
just came to a screeching halt. I, I have to
2:17
tell you, I experienced the same thing. I was working with
2:21
female executive directors of non profits and
2:25
it's like their funding dried up overnight. They couldn't bring
2:29
people in to provide services. And you know,
2:33
on Monday I had a business and on Friday I didn't.
2:36
Absolutely. I, I actually mainly had non profit clients
2:40
at the time because I have a extensive background raising
2:44
and they were just like, wait,
2:48
like we don't know. So yeah,
2:51
so my contracts just kind of went and I was
2:55
crying on the couch because
2:59
how do you deal with that? Right. And so fortunately,
3:03
I started getting asked about webinars
3:06
and marketing webinars specifically. And so I watched a couple
3:10
and I was like, I should do. I should, I should, I should do this.
3:14
I'm gonna do this. And it just
3:18
sparked a total explosion in my business that I'm so grateful
3:22
for. And I started speaking
3:25
when I was four years old. There was a program through my school that you
3:29
could do public speaking as an extracurricular type of thing. You memorized
3:33
a poem and you went and you presented and you got out of school for
3:35
a day. It was all wonderful. It's all benefits. Right?
3:41
You know what? In retrospect, smartest thing I could have done,
3:44
I, I think I was just excited to talk. So
3:50
I'm still just excited to talk, to be honest with you. But.
3:54
So I'm extremely comfortable with public speaking. I was like, okay, I have a huge
3:57
marketing background. Public speaking. I totally got this.
4:01
So I get on stage, I've got 40 people in the room. Which
4:05
for anybody wondering for your first webinar is a.
4:09
It is, right? Because the marketing side. The marketing side, I have. Right. So I
4:13
had 40 people in the room. I got up, speak,
4:17
you know, I let it all flow out. People are nodding, people are
4:20
laughing. People are, you know, people are clapping afterwards. People are telling me, you did
4:23
such a great job. What a great webinar. That was amazing.
4:28
Nobody bought a thing.
4:33
I felt so stupid. Open mouth,
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insert shoe. I was so certain this was going to be totally
4:40
easy for me. Like, you know, it was going to be this next thing to
4:44
breathing for me. Right. And nobody bought a thing.
4:47
I was so embarrassed,
4:51
just not because I had made like huge public claims of. I'm going to sell
4:54
all the things, you know, but just I had been so sure that I
4:58
had this and smack in the face, no, you don't.
5:02
I just interject this because please do.
5:06
You know, one of the things that I have trouble with is,
5:10
I mean, and I've been paying attention to how many people go, I really
5:14
had a good time at your workshop. And I. And I've been saying
5:18
to myself, not enough pain. I am not.
5:23
They're having too good a time. I'm entertaining. It's not enough
5:26
pain. So I can understand
5:30
why that happened to you. I love, I love that. That's,
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that's the thought. I would encourage you to get out of that mentality.
5:38
Well, you know, it's not enough decision making information.
5:42
Okay, okay. But this is the shift I want. You to make on that one.
5:45
But, but yes, I understand and, and because
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as. As glad as I am when people have a great time and are
5:53
entertained when I talk, at the end of. The day, I want you to buy
5:55
stuff. Well, I had somebody who stayed afterwards
5:59
and said, I want to give you a couple of tips. And
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after a minute I had to say to myself, you have to. You have to
6:06
be careful who you listen to. Right? Yes. And she was
6:10
in the entertainment business and she wanted to make it more entertaining.
6:14
And I was like, I see where you're coming from, but that
6:17
is not what I'm about. So that's not the right advice
6:21
for me. But anyway, it's just funny that you should say that. Sorry.
6:25
No, no, no. It's. You know what? Entertainment is great. Like, I don't. You never
6:29
want to be the boring speaker, right? The speaker who don't. Who love people
6:32
sleep. And when you make people laugh or you make people metaphorically
6:36
cry, if you make people literally cry, you'd be really impressed. But
6:41
I don't see that very often. Uh, but if you're
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making them laugh, making them cry, they are more likely to buy from you.
6:49
So those are great. But it's not about the because you're entertaining, it's
6:53
about because you're connecting. Right. And those are different things.
6:57
Yes, but we're still amused and engaged when we're connecting. But
7:00
we're not. It's not necessarily. You know, I'm watching my favorite TV show with a
7:04
bowl of popcorn, so. So the point that you made that I
7:08
think is really important and what I talk about is
7:12
when you are your. When you are you. Right.
7:16
People spend a lot of time workshopping their
7:19
workshops, you know, and, you know, what's the time and what's
7:23
of this and what's that and stuff. And what they forget is the most
7:26
important ingredient is themselves. You
7:30
know, how do you do it and come across as yourself? Because
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people are buying you. Yes, it's the first thing we buy.
7:40
That's the first thing we really buy, is you. Your services are great,
7:43
but before you actually start providing that, we're buying you.
7:48
And I always say that in your webinars and your workshops, Arch and your speaking.
7:52
Are. Are people test driving you like you're a car?
7:55
Don't act like a Ferrari if you're a Jeep.
8:00
There's nothing wrong with being a Jeep. Do you know how many people are out
8:02
there right now driving Jeeps? Right.
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There's nothing wrong, but just be who you are. I like to think of myself
8:09
as like a 1950s, like cherry red Sports car, you know, all the curves
8:13
and, and the zip. But
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if I'm going to be a car, I'm going to be a hot car. But
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so, but, but that's, that is such an important thing, is you got to be
8:27
new and there's nothing wrong with you. And the
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more you let you out of the box, the more people like you, the more
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they connect with you, the more they want to buy from you. All
8:38
right, So I think that the caveat,
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but the good caveat is the people that are
8:46
right for you want to buy from you. And those
8:49
people will recognize your value and will be willing to
8:53
pay you more for what you do. And so you don't have,
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you know, you aren't caught in that cycle of undercharging or saying, should I put
9:01
a discount on this or should I do. You know, and, and, and the
9:04
other part is you do your best work
9:08
with the people who, who
9:11
naturally connect with you. Yeah.
9:15
And because they. That you're starting to build that whole trust thing,
9:19
and you share things in common, you know, that you can relate
9:23
to with each other. Yeah, absolutely. And you
9:26
know what? It's. It's all a little things. Like, did you know that if you
9:29
have a pet and they walk on screen while you're speaking digitally,
9:33
other people in the room with pets are almost two times more likely to buy
9:36
from you? That makes sense. It's just, it's an
9:39
instant bonding thing. It's, hey, they're a pet owner.
9:43
Their life is like my life. They're gonna get me. Yeah. You know, it's just.
9:47
It's one of the. We look for those connections. And so it's really important
9:51
to drop those while you're speaking. And I'm very pleased to tell you that after
9:55
that first bomb in the face of my webinars, I,
9:59
I have turned it around. I did a lot of training, a lot of expertise,
10:02
and I learned a lot of things that so many people don't know about
10:06
sales psychology, about speaking to sell, about the
10:09
difference between creating a talk that leads people to make decisions
10:13
rather than just applaud and say, hey, that was great. Bye now.
10:18
Right. And because to me, and I realized
10:21
that so many people were in that mindset that I was. That those things should
10:24
just be instinctual. It should be natural, it should be easy. You just get up
10:27
and talk and go. And so
10:31
those are the people I want to help. And I realized that they need my
10:35
help. And so I'm here for you, and I'm here to show you that you
10:38
can be you, you can relax, you can let whatever kind of car you are
10:41
out of the garage and people are going to
10:45
want to drive with you. All right? I have friends who, if I say,
10:49
hey, I'm going to the middle of nowhere and it's going to be really
10:53
fun. I have friends who are going to say, I don't get, I don't know
10:54
what you're doing, but let's go. Right. And then I have people who like
10:58
have, in my life who have just essentially hated me for exactly
11:02
who I am. And while I personally like to think it's because they're very repressed,
11:05
I am more of a free flowing kind of person. It doesn't
11:09
matter. Right. That's on them. Well, here, here's the
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thing that I think is that I've experienced
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is, you know, I had, I had a client who was kind of my
11:20
wingman on a workshop, and after the workshop she said to
11:24
me, I don't know
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how to tell you this, but the person that did that
11:31
workshop is not the coach I love working with.
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Yeah, because I had, you know, workshopped this thing to death. I
11:39
mean, I had the timing down and I had the, you know, the exercise
11:42
up in there. And so that was really a wake up call for me.
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And so one of the things that I think is so important
11:50
is to kind of figure out what your unique powers are. What are
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the things that you're really good at that somebody else,
11:58
you know, would not be able to help them as easily. And,
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and, and really trying to put that into my marketing and what
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I do. And so one of the words for me is energetic.
12:10
So it's really been interesting to me that the people that I've been
12:14
talking to in the last couple of months are saying things like,
12:18
I love your energy. I mean, you make me feel like I can, you
12:21
know, get things done. Which means people are
12:26
self selecting out that don't love my energy,
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which is good because that, that disconnect of
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having to move so much slower is, takes energy.
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You know, I think
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what I, what I, a lot of my clients have taught me is that they
12:45
get trapped in the mindset of I have to appeal to as many people as
12:48
possible so that I have as much potential for sales. And
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what I remind them, and I will remind your audience, is that
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the people who love you and who love your energy and love you exactly
13:00
as you are are willing to pay a lot more money
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to spend time with you because they love you and they get all the benefits
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of working with You. Can we. Can we talk about that a little bit? Because
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I think that is so important. And. And the.
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You know, the. The whole. To me, the whole misconception of the
13:18
funnel thing, you know, you throw this really big. You know, you throw this
13:21
really big net and hope that you get enough people
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in there that they'll, you know, kind of come through where it's.
13:29
To me, it's much better to throw a more specific net
13:34
so that you've got more. Instead of having 100 people with only
13:37
maybe two people who are your. Who are your right client, you maybe
13:41
have 20 people, but 10 of them are your right
13:45
client. So you're not wasting your time, you know, and you're
13:48
connecting with the people who are more likely to buy from you.
13:54
I find that the more specific you can be about your marketing,
13:58
the stronger people respond to it, because
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it's. It's like.
14:07
It's like the car thing, right? When I mentioned that some people are Jeeps, there
14:10
are some people in your audience who went, I love Jeeps. Where are the Jeeps?
14:13
I want to go hang out with the Jeeps. And there are. Some people are
14:16
like, wait, Cari's a 1950s sports car? Damn, that's specific. She's like,
14:20
she's. And she's cherry red, and she's got curves. And. And.
14:24
And for those of you who really want to date yourselves with me, there was
14:27
a Cruisin World USA video game in the. In the
14:30
1990s where they had. They had an orca car, which is the thing that actually
14:33
comes to mind. But, you know, and that
14:37
made other people go, but those people are
14:40
instantly more excited and more passionate, and that
14:44
means they're more likely to take action because
14:48
they're more engaged and they're more connected. And
14:52
at the end of the day, you're gonna just have more fun with those people.
14:55
Yes. You get to be more of yourself. You get to be more relaxed,
14:58
and you get to create an environment that you're excited to be in.
15:02
And your coaching environments and your program environments really need
15:06
to be somewhere that you want to be, because otherwise
15:10
your business is no fun, and it's going to drag you into the dirt. You're
15:13
gonna get burned out and look around going, I don't know what's wrong with me.
15:16
Well, you know, answer is, you don't like your own program.
15:20
Things I always say to people is, just be yourself. Don't feel like
15:24
you have to put yourself on a pedestal. Because if you try to put yourself
15:27
on a pedestal, you're Going to get knocked off. I mean, you know,
15:30
and, you know, so I'm like, I don't have all the answers, but,
15:34
you know, we'll find the answers together. Right?
15:38
Absolutely. Is constantly changing. And my
15:41
strong suit is to help you to implement and
15:46
talking about implementation. Let's talk a
15:49
little bit about. So you talked about going to doing more
15:53
virtual things and doing your workshop. Did you decide that you
15:57
wanted to do your workshop, like, on a regular basis for
16:00
consistency or. It took me a long
16:04
time to find what I wanted, like, like through
16:08
speaking. And for a while it was regular
16:11
webinars. For a while it was a rotating series. For a while I
16:15
was only doing summit speaking. And so
16:19
it's rotated a lot. I now do have a
16:23
fairly regular workshop. I try to do it every other month, actually
16:27
introducing a new one coming up soon. So I'm excited about that.
16:30
But I do, I do
16:35
very much speak regularly. The locations change. The.
16:38
The certain methodologies change a tiny bit.
16:42
But speaking is something that I'm very consistent about because
16:46
that's the thing where I'm seeing all of my clients come from, and it's
16:49
what I'm teaching my clients to do. So they love that. They love that I
16:52
do it. It's a nice full circle piece. And I agree with
16:56
you. And, and so for me, part of it is
16:59
speaking is a strategy. There are lots of tactics
17:03
about how you can speak, right. So you can,
17:08
for instance, do a. I do a monthly workshop
17:12
and I also do. This year I decided to really jump out even
17:16
more and try to do at least one summit a month, something like that. And
17:20
I do some podcasts. But what I tell people, and I, I want to hear
17:24
your side of this is that it's really important to show
17:27
up consistently, you know, so that people know where to find
17:31
you. So if you, you know, one of the things that I suggest for my
17:34
clients is to do like an office hours.
17:38
They can do like twice a month. It's like two hours
17:42
that, you know you're going to be somewhere. You know, you invite people to come
17:46
if nobody shows up, and I guarantee that nobody probably will for the
17:50
first two, you're working on a camera, so you're working to
17:53
make it better. Right? But what happens is
17:58
they know where to find you, that these two times of
18:01
the month, this is where you're going to be. And so
18:05
most people, it, you know that that old thing about it takes
18:09
people 12 contacts or something like that, and you have to be on, you
18:12
know, and so the first couple, the first month, they probably are not going to
18:16
find you. Right? But what they do, whether
18:20
it is two people, I mean, when I did it, I don't think I ever
18:23
had more than eight people show up, which was fine because I got a
18:27
chance to talk to everybody. And the times that I had one or two, I
18:30
actually probably turned at least one of them into a sale. So
18:34
it's a, it's a great way to start and start
18:37
consistency and then you can add other pieces to it and still
18:41
stay consistent. So I don't know how you, what your, what
18:45
your point of view is on that. So
18:48
consistency is really important. I, I don't think you necessarily
18:52
have to be doing the same thing consistently to be considered
18:56
consistent. If I like to say, to speak
18:59
consistently doesn't mean that you are only speak. You know, that you are at
19:03
a, a summit of some kind every week. It might mean some weeks you're at
19:06
summits and some weeks you're on podcasts, and some weeks you are,
19:10
you know, at networking meetings as the guest speaker.
19:14
It might mean that some weeks you're doing lives. And
19:17
so I think there needs to be a consistency to it there,
19:21
that you are frequently doing visibility tasks. I
19:25
don't think it needs to consistently be the exact same thing. However,
19:29
the one strategy I have come to absolutely love
19:33
is hosting a regular workshop. So like I said, mine is every other month.
19:37
And what I do then is when I speak at summits and on networking
19:41
groups and things like that as a gift, because you are often
19:44
asked to give a gift as a speaker. My
19:48
gift is a free or $1 ticket to my workshop,
19:53
which is one of my key ways of filling it. And then we
19:57
actually get to do a little bit of work together. We dive in and
20:00
actually do a few things. So you get more of a sample of my coaching.
20:04
And that way it's, it creates
20:09
a filling system. Right? It's a way for you to fill up. But you are
20:12
still being that consistent person. You're still being,
20:16
showing up regularly. You're still offering yourself visibility options.
20:21
So I don't think you necessarily have to. So if, if it feels good,
20:25
that my, my big rule in marketing is this, if it feels good, do it.
20:29
Yeah. If it doesn't feel good, pay somebody else to do it or just don't
20:32
do it. Those are the two
20:36
combinations. Now if it doesn't feel good and you want it, but you,
20:39
you really like the idea, go get a coach.
20:43
Go get somebody who will show you how to do it and who can either
20:46
you Know who can hold your hand, who can walk you through the process. If
20:49
speaking sounds fun, call me. If you know, if social
20:53
media seems like something that you would have a lot of fun with, go get
20:56
a social media coach. There. There's a lot of
21:00
room for that. And anybody who doesn't have a coach right now,
21:04
you need a coach. I don't care. You need mentors in business. It's the
21:08
only way you're going to keep going. I don't know anybody successful in business who
21:11
doesn't have a coat, at least, like, multiple coaches on the go kind of
21:15
thing. So you need a coach. So if
21:19
you're like, I want to do this, but I'm not doing it, or I want
21:22
to do this, but it's hard or anything like that, get a coach.
21:25
If you're doing it and you're like, I don't want to do this, it's not
21:28
getting results and I'm not enjoying myself, just stop doing it.
21:32
Yeah. So either. Yeah. Until you can pay somebody else to do
21:36
it or just you don't need to do it at all. So if we were
21:39
talking about steps to take action, you know, one of the
21:43
things you said is get a coat. Absolutely. To help you
21:47
to get, you know, and, and, and I add coach and community
21:51
because sometimes being an entrepreneur is kind of lonely.
21:56
And like I said, I did, I did everything backwards. I have
21:59
to admit, it took me a really long time to see the
22:03
value of community because I felt like when I joined
22:07
a community, I had to be like an expert.
22:11
So I was like, crafting whatever it was I was crafting.
22:15
But the thing about a community is there's always going to be
22:18
somebody ahead of you. There's always going to be somebody behind you. And what
22:22
that means is you're going to add value to the people who
22:26
are newer than you are. You are going to get value
22:30
from people who are ahead of you and sometimes even add
22:33
value to the people who are ahead of you because they've forgotten
22:37
what it was like when they were starting, you know, or they were coming along.
22:42
And so coaches and community, I think, are
22:45
absolutely a must. What else?
22:48
I would add a caveat that it's join the right community because
22:52
you. There are communities that will fill you up and communities that will drain you.
22:57
And you need to be in one where you feel comfortable, where you're excited to
23:00
go to the meetings, where, you know, I have a group that meets on
23:04
Thursdays, and come hell or high water, I'm there because that group
23:07
is so Much fun. I get so much out of it. The, the trainings are
23:10
amazing, the connections are phenomenal. And then I have groups
23:14
that I consistently skip because I'm not seeing
23:18
the value and it's not fulfilling to me. So I would, I would,
23:22
I would caveat that it's so the right
23:26
community. So I think one of the things that we're both, we're saying,
23:29
whether it's about community and stuff, is use
23:33
your, your energy level as part of the way you
23:36
prioritize things. So things that give you
23:40
energy, you know, and how much energy you have
23:44
is a wonderful way to kind of gauge how you prioritize things.
23:48
And, and for instance, I used to always meet my clients in the morning
23:52
because I thought that's when I'm the best, right. And then all the tasks
23:56
that I had to do that required that I really think and you know, whatever
24:00
were in the afternoon and I would be really struggling with them.
24:04
And what I found was seeing my clients in
24:08
the afternoon actually energized me and so I
24:11
just flip flopped it. You know, I do my, my thinking and you know, like
24:15
two hours in the morning that I'm doing stuff that I need to do and
24:17
do my clients later because, you know, they get me going. So
24:21
we're going to prioritize our energy. We're going to get a coach and,
24:25
and, and community. What else? We're gonna start to
24:29
speak and you get to choose what that looks like. If that looks like
24:33
you start with, you know, office hours. If that looks like you have a start
24:36
with a webinar, which is actually where I recommend you start because you get to
24:40
have more control over webinars and workshops when you're the one hosting
24:45
and, and start growing from there. It is the fastest way to grow
24:48
your audience. It is the easiest way to bring in enough
24:52
clients to fill a group program. I cannot recommend speaking
24:55
enough. It's fun even. I have
24:59
several clients who are introverts who, you know, were very nervous about getting
25:03
started speaking and now they love it. And it's their favorite way of marketing their
25:07
business because they, it's when you're doing it really
25:10
well, it really feels like you're just going out and hanging out with a
25:14
bunch of your ideal clients. Yeah. So that
25:18
brings us to your free gift. So tell us about that. Yeah.
25:22
So today I have for you all, it's the seven questions to ask before
25:25
accepting a speaking gig. Now, when you're starting out and you're first
25:29
speaking, if you want to accept every possible speaking gig that comes your way to
25:32
get in the practice. Go for it. However, since we
25:36
are being very intentional about how we use our time and energy,
25:40
these are the questions I want you to ask before you accept speech
25:44
gigs. I want you to learn how to
25:47
ascertain which gigs are going to give you the most return.
25:51
How to learn who's going to be in the audience, what's going to be expected
25:54
of you, all the things so that you know that this giga that
25:58
I'm going into, I'm going to get clients. I'm likely to get clients. Or this
26:01
gig is probably not a good use of my time, because
26:05
one of the reasons that you might not be getting clients right now from your
26:08
speaking, if you've already started, is that you're speaking in the wrong places.
26:12
Yeah. So I want you to read this and start
26:16
asking these questions before you say, yes, I'm gonna be there. And
26:20
you know what? That is so important. I mean, I
26:23
cannot tell you. Well, when I first started
26:27
doing podcast interviews, I was, like, taking everything
26:31
that came along, and somebody would say, well, I go, well,
26:35
I'm not. I don't really have a program for parents, but I am a
26:38
parent, and I can tell you the mistakes I made. Right. So,
26:42
you know, I would. I did probably about 25 interviews before I was
26:46
like, I'm doing this very wrong. You know, I'm not
26:49
talking to who I should be talking to. So I think that is a
26:53
great gift. And it also is the gift of.
26:58
I don't want to say control, but it's the gift of knowing when you
27:02
have clarification that you get to say no,
27:07
who do? And I want. I want everybody listening to this to be intentional
27:11
about their. About where they're spending their time and energy. And that means
27:14
if you're speaking, that means being intentional about where you're speaking.
27:18
I will not take a speaking gig of, you know,
27:22
in front of 60 accountants. I could. Can I sell to them?
27:26
Absolutely. Can I teach them how to speak? Sure. Do I want to? Nope.
27:31
It's just, I. I love my accountant. My
27:34
accountant is saving my butt. The concept of chat. I am so confused by the
27:38
concept of taxes. Like, it's just not for me. But that's okay
27:42
because it's for her, and that's what. And so she's there, but in
27:46
Texas. For 15 years, just so you know.
27:52
So I. I absolutely have love for accountants and bookkeepers. They're just
27:55
not going to be my ideal audience. Yeah, I get it.
27:59
All right. So I hate to say this but we are running out of time,
28:03
so I said it. So
28:06
you're here because we had such a good time when we, when we, when we
28:10
connected with each other. So the question is, when was the last time you did
28:13
something new for the, you know, for the first time?
28:19
I try to do new things a lot, actually, just because. For several
28:23
reasons. One is I'm fairly certain I have adhd. I'm in the process of getting
28:27
tested, so I get bored very easily. So it's like, let's
28:31
do all the things I need
28:34
to do. And I can think of new things that are coming up that I
28:38
will be doing. Like, for instance, next week I'm going to a fire walking seminar.
28:41
I'm so excited. I mean, just the fact that you booked
28:45
it. Oh, yeah, I'm too. I'm super excited for that.
28:50
I have a friend who went and like, he got his head lit on fire
28:52
and stuff and he's got pictures. I'm like, oh, I need that. So.
28:56
So I'll be doing that next week.
29:01
As far as I'm concerned, that counts. I think that's. I think. I
29:05
mean, I'm really excited about it. It's going to be fun. So. But
29:09
yeah, what we have to do is find out what happens afterwards.
29:12
That's what we want to find out about. So anyway, so I
29:16
got to put in a little commercial and, you know, as a first step, if
29:19
you haven't done this already, please subscribe and share and engage on, you
29:23
know, with the podcast on, on social media. And the reason I do
29:27
it is it's part of my way of trying to give back to the community,
29:30
to introduce you to people that you may not have met and come up with
29:33
some things that you can use in your business and kind of fuel your quest
29:37
for growth and impact. And so, you know, I want you to
29:40
continue to join me on the one small change and embark on a journey
29:44
where even the smallest shift can yield monumental transformations.
29:48
And if you haven't listened to the first episode, you might want to, to see,
29:53
you know, the ideas that I had
29:57
behind having this and see some, you know, help you with
30:00
your bold vision and innovation. So, Cari, do you have
30:04
any last words of wisdom or a favorite saying that you like?
30:09
If you don't like your marketing, stop doing it. Find something you do
30:13
like. There's so many tactics out there, guys.
30:16
Find the ones you like. Stick with them. Your business will go
30:20
further. That is perfect. That is
30:24
perfect. Thank you.
30:28
So remember that change can be simple, but it's not always
30:31
easy. And it requires a certain amount of courage, resilience, and a
30:35
willingness to step outside your comfort zone. So you have to be willing to get
30:39
a little uncomfortable and a little messy sometimes. So I hope you
30:42
will continue to join me on the one small change as we try to
30:46
see what. What messiness we can get in.
30:50
Until the next time, I hope you stay very curious. Cari,
30:54
thank you so much for your gift and your time. Thank you for
30:57
coming. Thank you so much for having me. This was
31:01
great. Bye. Bye.