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Quick Sips: From "Crazy Idea" to Big Acquisition (and Buying it Back)
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In this Quick Sips from tomorrow's episode of the Ready To Drink Podcast, LEVIA co-founders Eric and Kristin Rogers share the incredible "boomerang" story of their brand.
From spotting a gap in the market for zero-sugar, zero-calorie cannabis seltzers in 2017 to a major acquisition by Ayr Wellness and their recent move to buy the brand back - this is a masterclass in brand building and persistence.
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The FreeMind Group
Owner-operator market development and PR, built on the street…
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