Latest / The Unofficial Shopify Podcast
Ecom Vibe Check: What's Working in 2026
"If your product sucks, you're never going to succeed. A lot of people are trying to solve product problems with marketing spend."
Chase Clymer runs Electric Eye, a Shopify agency deep in CRO, redesigns, and migrations. He also hits about one industry event a month, which means he's got a real read on how merchants and partners actually feel right now. Not the Twitter version. The hallway version.
We got into the real state of ecom in 2026: Facebook CPMs nearly doubling since the pandemic, why most brands under $5M shouldn't be split testing at all, how agencies are using AI tools like Claude…
The skinny
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