Latest / The SmallBizChat with Melinda Emerson
Building Your Brand Through Book Authorship with Stephanie Chandler
In this episode, Melinda Emerson chats with Stephanie Chandler, CEO of Nonfiction Writers Association, about the role of books in business promotion. They discuss strategies and timing for book promotion, niche selection, delegation, and the pros and cons of self-publishing versus traditional publishing. The conversation concludes with the value of a publicist and final advice on book publishing. (0:00) Introduction and Guest Stephanie Chandler, CEO of Nonfiction Writers Association (1:43) The Role and Importance of Books in Business Promotion (3:58) Strategies and Timing for Book Promotion…
The skinny
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