Building SAALT: How Cherie Hoeger Turned Period Care Into a Global Mission | Episode 19
Today in The Lab, we sit down with Cherie Hoeger, CEO and co-founder of SAALT, to explore how one conversation about period poverty grew into one of the world's leading sustainable period care companies. From launching menstrual cups in 2018 to building a global brand focused on innovation, impact, and women's health, Cherie shares what it really takes to build a mission-driven business.
This conversation goes far beyond period products. Cherie opens up about entrepreneurship, branding, leadership, company culture, sustainability, and balancing motherhood with running a multimillion-dollar…
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