PochettePlus: Category Entry Points and Brand Entry Points
This episode introduces "PochettePlus," a financial education app for families, co-developed by Mizuho and Sega, that teaches economic concepts through engaging gameplay.
It explores marketing strategies by focusing on "Entry Points," which are crucial for a product to be chosen by consumers. Specifically, it distinguishes between "Category Entry Points (CEP)," the moments or situations when consumers recognize a need for a certain product category, and "Brand Entry Points (BEP)," the subsequent moment when they choose a specific brand within that category.
They illustrate how PochettePlus…
The skinny
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