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Culture Matters: Cara McDonald on Taking Her Career into Her Own Hands, and Maintaining a Healthy Work Environment

Cara McDonald is the founder and CEO of Content Matterz, a content marketing agency that focuses on helping software and SaaS marketers navigate the waters of complex buying journeys with fantastic content. Cara’s favorite day is when she gets to do some writing, talk to amazing people, and help a marketer achieve success. Marketing is a ridiculously difficult job and Cara and her team are just so jazzed when they can make it just a little bit easier. When Cara is not cooking up great content, she is working on her own YA novel (yes, she writes in for her job AND her downtime. She loves…

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