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Right Content, Right Time, Right Experience: AI and the Modern Association with Erica Salm Rench
On this episode of The Association Podcast, we welcome Erica Salm Rench, Chief Marketing Officer at Sidecar, to explore how associations can move beyond AI buzzwords and into meaningful adoption. Erica shares her career journey from digital marketing to leading AI-driven innovation in the association space, along with the experiences that shaped her approach to technology, community, and leadership.
We dive into practical strategies for AI adoption, including building a culture of experimentation, creating internal learning cohorts, and identifying workflows ripe for automation. Erica also…
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