Latest / The Katie Lance Podcast
The Why and How to Lean Into Your Niche Market
If you need heart surgery do you want a general surgeon or do you want the best heart surgeon you can find? No one wants to hire a generalist – we want to hire the best specialist we can find right?
The riches are in the niches and in this episode I share my own journey in trying to be “all things to all people” and the transformation that came to my business when I really focused on my core audience, where I was known, in the real estate space!
After you take a listen, I’d love to hear from you and hear your struggles with this – message me on FB or Instagram!
Lessons learned
No one wants to…
The skinny
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