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The Future of Product Selection
The design industry is going hybrid. Our latest research shows that the production selection process is increasingly blending both physical and digital. In this episode, ThinkLab explores this intersection (what we call “phygital”) and the reinvention of the offline/online experience. First, ThinkLab’s lead researcher, Erica Waayenberg, reveals the five key elements of product selection identified in our latest hackathon. Our next two guests are Matt Rebbe, design director for AECOM in Chicago, and Jenn Zella, co-founder and design director for CID Design Group. They discuss some of the…
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