YouTube: Banking's New Front Door

Banking Transformed with Jim Marous · Jul 27, 2026 · 9m

We can have all the trust in the world, but still lose the moment.

Consumers aren’t asking many of their first financial questions in a bank branch anymore. They’re asking them on YouTube, social media, Reddit, podcasts, and increasingly through AI. New eMarketer research shows nearly 40% of adults under 45 now research banking products on social platforms, compared with about 10% of adults over 45. Financial institutions remain among the most trusted sources of financial guidance, yet many are missing from the platforms where consumers begin researching mortgages, savings accounts…