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97 | The Intersection Of Personalisation And Technology With Simon Belsham
From content recommendations tailored to viewing habits, to refilling prescriptions via a smartphone, the growing convergence of tech and personalisation continues to provide consumers with more and more specific options in an ever-increasingly efficient package.
We’re used to Amazon suggesting additional purchases based on our previous orders and are likely all familiar with being offered something to ‘watch next’ on Youtube - but there are now a number of industries outside typical retail that are seeing the benefits and potential in leveraging e-commerce tech and media to better serve…
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