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How a Local Pizza Shop Used a Dough Subscription to Beat Delivery Apps
In this episode of Small Business Success, Lucas and Luna examine how a neighborhood pizzeria in Portland, Oregon, called Slice Syndicate, turned the tables on DoorDash and Uber Eats by launching a monthly dough subscription. Owner Maria Torres shares how she noticed that 60% of online orders were coming from regulars who lived within a mile radius. So she built a membership: $20 a month gets you a pre-portioned dough ball, sauce, and cheese every Friday, plus a 10% discount on any extra toppings. Within six months, Slice Syndicate cut its reliance on third-party delivery from 70% of revenue…
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