Latest / The Hannah Hammond Show / I Lost It All Then Built a $100M+ Empire: How Justin Colby Built His Wealth & How You Can Too
Transcript
- 0:00Then you have mentors like my parents, I never wanted to be
- 0:03them. I have two children.
- 0:04They're incredible and like I want to love them in a way that
- 0:07I wasn't loved and I graduated UCLA.
- 0:09I've never had AW two job. I went directly into door to
- 0:12door sales, which is a great opportunity.
- 0:14From there I went into real estate.
- 0:16End of 2006 was not so great and so I ended up on a couch and my
- 0:22$100,000 Lexus was taken by the repo man and my $500,000 house
- 0:26is taken by the bank. And so that point of losing
- 0:29everything allowed me to do some internal searching and a whole
- 0:33lot of therapy to say I'm going to go create a fucking epic
- 0:37life. Those lessons to say, OK, I
- 0:39deserve more and I want more come out of a place of my
- 0:42childhood. My mom was an alcoholic.
- 0:44My dad was an alcoholic. My stepfather was an alcoholic.
- 0:46And I remember waking up in the back of a car in a parking lot
- 0:49because my mom had to sit in a bar all night and drink.
- 0:52And I was, you know, four or five years old.
- 0:54And that lesson I had to learn, unfortunately, through not being
- 0:57loved, seen, heard, felt comforted as as a kid should be,
- 1:03led me to who I am today as a parent and in a business owner.
- 1:07So I'm sitting here with Justin Colby, and I actually met him
- 1:09through one of the masterminds that I'm a part of called the
- 1:11family. And then we just have so many
- 1:13mutual connections and friends. And one of our friends is
- 1:16sitting here today, Adam. And it was just time that we got
- 1:19together. So it worked out great that
- 1:21you're here in Scottsdale today. And thanks for being on the
- 1:24show. Well, thanks for reaching out
- 1:25and inviting me, and thanks to Adam putting us together.
- 1:28Adam Williams, everybody. Yeah, Adam Williams and Dana.
- 1:31And Dana, Adam and Dana, the power couple.
- 1:35Yeah, thank you. And Justin's amazing.
- 1:38He's a real estate mogul. He's been investing in real
- 1:40estate for almost 20 years now, done about 3000 deals.
- 1:45He has over 50 single family rental properties, a handful of
- 1:49apartment complexes, a storage facility I believe as well.
- 1:53He's a national best selling author.
- 1:55Flipping to Wealth is his book. You should definitely read it.
- 1:57And he's also the host of two of the top ten podcasts on Apple.
- 2:01So with no further ado, so like I mean, you're just incredible
- 2:05in all areas. So I'm super excited to like dig
- 2:07into your life and your story and, and you also do coaching
- 2:10and mentoring for people to learn how to wholesale flip.
- 2:14Fix and flip and buy and hold. I believe everyone should be a
- 2:17full what I call like a dynamic investor.
- 2:20I don't really believe and just do the one thing anymore.
- 2:22Like, yes, wholesaling is great, and that's where the masses go
- 2:25because they think they need money and credit.
- 2:28But you can fix and flip with none of your own money.
- 2:29You can buy and hold with none of your own money.
- 2:31I've been doing it for years. I still do it today.
- 2:34Although I have money now that I could do it with good credit, I
- 2:37still use other people's money to buy my rentals, to buy my fix
- 2:39and flips because it's just good business.
- 2:42Right. So the thing that I tell
- 2:43everyone is when you went and bought your home, your actual
- 2:47home, did you use the bank's money to do it?
- 2:49Well, yeah, but I put down 10% or put down 20%.
- 2:52OK, great. Well, when I bought my first
- 2:54home in 2006, which says how old I am, the banks were giving 100%
- 2:59financing. Literally, I got a Wells Fargo
- 3:01loan. I didn't.
- 3:03All I had to do was cover closing costs.
- 3:05I think I bought my first $500,000 home, my own home.
- 3:08So if the banks were willing to offer and everyone was willing
- 3:11to take it back in 2006, why would you ever treat investment
- 3:14properties any different than your own home?
- 3:16Because if people just have this like mental block when it comes
- 3:21to like borrowing private capital versus borrowing bank
- 3:25capital as if like there's worse or better, it's just still
- 3:29getting a loan, right? And so I just tell people be
- 3:31dynamic. Don't just do wholesaling, don't
- 3:33just do fix and flip. Don't just do buy and hold.
- 3:36Look at every property and say, what is the best potential of
- 3:38that property? And then figure out what am I
- 3:40going to do here, right? And for a lot of people, it
- 3:43might be a cash crunch personally.
- 3:45So then just look at your bank account.
- 3:47Do you like where your bank accounts looking or not?
- 3:49And if you don't then just wholesale it quickly and make
- 3:51more money, right? So that's what I really try to
- 3:54teach and educate in reilive.co's, the community.
- 3:58You guys can all go check it out and make sure everyone knows
- 4:01came from Hannah cuz I want to know where you came from.
- 4:05Yeah, Yeah. No, I love that you say that
- 4:07because something I've always done is diversify, you know,
- 4:11vertically integrated along real estate, expert in real estate,
- 4:14but diversify as far as you know.
- 4:17I invest in real estate, I flip some real estate, I buy and
- 4:19hold. I own a brokerage.
- 4:20I broker commercial deals and residential deals and various
- 4:23asset classes, various representations.
- 4:26And that's always been, I feel very important because when the
- 4:29market pivots, which it does, and I'd love to dig into more of
- 4:33your story. You got started when the market
- 4:35was really high. Most people who did lost
- 4:36everything and then were scared of real estate forever.
- 4:39So but yeah, I like that that your diverse fight as well,
- 4:42because it really is. It's just a game.
- 4:44And then that way you can put all these puzzle pieces
- 4:47together. And then as the market shifts,
- 4:48there's other opportunities that come and go and then you can
- 4:52just pivot quickly and take advantage of that best
- 4:54opportunity at that current time.
- 4:55You brought up something I think most people need to understand.
- 4:57So I've done this for 18 years now, and I'm bald because
- 5:01because of it. But I say that just because
- 5:04really, I'm bald because of contractors.
- 5:06Yeah, all else. Oh my gosh.
- 5:08But I say that because people are like, that's a long time in
- 5:11a general sense. What have you ever done for 18
- 5:12years? Right.
- 5:13Like, besides school, there's not a lot of people who have
- 5:15done something for 18 years. So I've been able to kind of
- 5:18look at back at it. And really the the success has
- 5:22been because of my ability to adapt and pivot, which kind of
- 5:27is the same thing Like I bought was buying from auctions here in
- 5:30Phoenix back in 2007 and 2008. Well, everyone understood when
- 5:33the market tanked, the hedge funds came in here in Phoenix.
- 5:36We were one of the first markets.
- 5:38Well, a little guy like me with a couple 100 grand that I borrow
- 5:40from, you know, people, I can't compete and pay 100 cents on the
- 5:44dollar with a hedge fund. So all of a sudden my inventory
- 5:48drives up. So you always have to adapt and
- 5:50pivot. There's no one straight line
- 5:52trajectory to winning in anything, let alone in real
- 5:55estate, right? And so that's what I try to tell
- 5:57people is adapt and pivot over time.
- 5:59People are all worried about this.
- 6:01Interest rate is irrelevant. The interest rate to me is
- 6:04basically irrelevant because it's all about how you're
- 6:07acquiring the property. Right?
- 6:09Cash out refi's They still exist.
- 6:11I just put a portfolio of five of my properties under one loan.
- 6:14I took out 15 grand on a cash out refi on rental properties.
- 6:18Like it still exists if you buy, right?
- 6:20Right. It's all, you know, on the buy
- 6:22and I have a proper execution and have a good exit.
- 6:25And that's I have a private lending company and a debt fund
- 6:28and it's the same thing. People are like, Oh well, you
- 6:30know, why would someone pay 12% when they could get a bank loan
- 6:32at six? I'm like, well, you don't have
- 6:3445 days to close on a property. That's a good opportunity.
- 6:36So would you rather pay an extra five, 6% for a handful of months
- 6:40and save 20% on the property and have speed and ease and more
- 6:44time to find more deals? Or would you rather pay market
- 6:46value for property and then you make no money on the property?
- 6:49So it's just getting creative with the numbers and you know,
- 6:52when interest rates go up, property values tend to go down.
- 6:55And so it's it's always just finding solutions to make it
- 6:58profitable. For you, I think we have a fun
- 7:01you and I and those that know what we're doing.
- 7:03I think we have a fun 18 months. I think it's going to be
- 7:07interesting. I think everyone's looked at
- 7:08Trump as the savior. I think he will be over time.
- 7:14I think his first 12 to 18 months, he's going to have to
- 7:17just kind of play the course and try to rectify a lot of the
- 7:21stuff that's happened. But I think going into his third
- 7:24trimester, if that's even the right way of saying that that's
- 7:29where his third year will be, where we will see like Trump,
- 7:33the guy who was able to get back down to 0% interest rates and
- 7:36all those type of things. I think the first 18 months
- 7:38he'll just have to kind of tread water and get us there.
- 7:41In his third year, he'll he'll do it.
- 7:45Yeah, I agree. I mean, I think there's been so
- 7:47much money printed and so much circulating the economy.
- 7:51It's not just as easy as, you know, we have a new president,
- 7:55everything's perfect. Like there's consequences to the
- 7:57inflation that we've had and the a massive amount of money that
- 8:00was given out through COVID and stuff like.
- 8:01That I don't think people, I don't think, I don't think the
- 8:05news or the the government is being honest with unemployment.
- 8:09I think they're hiding some of the stats of that kind of stuff.
- 8:12I mean, I'm in this day-to-day just like you are like it's a
- 8:15lot of people out there hurting for money right now.
- 8:17A lot. And I just think for the people
- 8:21that know how to do this and are, if you're wanting to get in
- 8:23this game right now, I'll tell you to get in the game right now
- 8:26because if you know how to do this, there's going to be a lot
- 8:29of opportunity. And then even more so beyond so.
- 8:34What do you think is the biggest opportunity in the real estate
- 8:36market coming in the near future?
- 8:39I think there's a lot, I mean, I think you can make an argument
- 8:41for commercial. I think there's going to be some
- 8:43great opportunity for commercial.
- 8:45But I also think even just the normal single family homes right
- 8:49now, I mean, I just got hit up AI used to work a lot with the
- 8:53funds while I was here. The funds are coming back pretty
- 8:55heavy again for the single family space.
- 8:57Well, they're going to pay 110 cents on the dollar relative to
- 9:01someone even like myself. I can't pay what the funds pay.
- 9:03Their cost of capital is so low. So why wouldn't I just wholesale
- 9:07everything or the fund or double close?
- 9:08I'll close down and sell it back and I'll go make my 25 grand
- 9:11because they'll overpay on something I can't.
- 9:13So I think there's opportunity in commercial.
- 9:16I think that'll be a big play. That's where I'm going to be
- 9:18driving a lot of business for myself.
- 9:21But I think the low hanging for the single family will always be
- 9:24there, especially over the next at 18 months.
- 9:27Yeah. And if you were to start over
- 9:30again with no network, no money, no properties, anything like
- 9:34that, what would your advice be to somebody like to make their
- 9:37first $1,000,000 into real estate or just to get started in
- 9:40the business in general? Right now, great question.
- 9:42There's two network like crazy. Understand who are the needle
- 9:47movers and go get next to them right.
- 9:49Like me, for example, you like we actually buy real estate.
- 9:53We actually do the thing I like to tell people like go get next
- 9:56to us. Like I did a training last night
- 9:58for totally free. I literally did an hour of
- 10:00analysis on properties. We did four different properties
- 10:03that basically took 25 minutes on why is the deal, why it's not
- 10:06a deal. What is as is value.
- 10:07What is rehab value? Here's my buy box, my actual buy
- 10:10box. I was showing it on the zoom
- 10:12like here's why I would buy this.
- 10:13Here's why I wouldn't buy this. Getting next to those people
- 10:16with intention. Point number one, do that.
- 10:19But then the other thing is go create the opportunity.
- 10:22You provide me a whole lot of value.
- 10:23If you can go find me a deal to buy a lot of value and you'll
- 10:27make a lot of money doing it. I have members of my community
- 10:29that make a ton of money off of me because I show them how to do
- 10:32it. And then I go buy it from them
- 10:34and they I don't care how big the whole selfie is.
- 10:36They can make I'd one guy make $33,000 in November off of me.
- 10:40I don't care. Great.
- 10:41Here's your you know, the coaching paid for itself a
- 10:44bazillion times over, right? And so I say that to say, if you
- 10:48are a marketer, if you are a lead Gen. specialist, you don't
- 10:53need to know everything I know or what Hannah knows.
- 10:55You just need to go find the opportunities.
- 10:57It could be with Realtors, it could be direct to homeowner and
- 11:00then find the people who can move on those properties,
- 11:03whether you wholesale them. And and everyone says start with
- 11:06wholesaling, OK, fine, you can, but go line that up for a couple
- 11:10deals and then you'll be able to go, you know, Sky's the limit.
- 11:14But the combination of knowing the right players and then going
- 11:18and finding them what they want, that's the easiest way to do it.
- 11:22Yeah, if you can find the deal, the money's always there.
- 11:24Right, the reason so great example.
- 11:26So the hedge funds dried up for the last what three years ish
- 11:29here 2 weeks ago. I get a call right before the
- 11:32Christmas holidays. Hey, we're buying again.
- 11:34We're buying in Vegas, we're buying in Phoenix, we're buying
- 11:36in Oklahoma blah blah blah. We've done a lot of business
- 11:40with you. Hey, keep finding us deals.
- 11:42We're buying again, same buy box, blah, blah, blah, like
- 11:44newer type homes. And it's because I aligned
- 11:47myself with the hedge funds that I get a call back.
- 11:50After 2 1/2 years of basically crickets, they call me back.
- 11:54It always boils down to people. I mean, you know that that's why
- 11:56we're doing this podcast. That's why you're going to be on
- 11:58my podcast. It's like I'm very intentional
- 12:01with 2025 about collaborating. There's more money to be made
- 12:04with people than there is about spending money on marketing.
- 12:07You can make a lot of Money Marketing, I get it, but if you
- 12:10know the right people, the opportunities and the money that
- 12:12you can make is going to be way greater.
- 12:14So I really lean into collaboration, finding the
- 12:18doers, finding the people that are further down the road with
- 12:20you. If you have to pay for a coach,
- 12:21do it, but like go network and understand that like those
- 12:26relationships will open up way more doors down the road.
- 12:28Yeah, relationships have been everything for me and just
- 12:32serving people and not burning bridges and building more
- 12:36relationships and then seasoning the one that I have and I I
- 12:39actually have never done any paid marketing ever, no kidding
- 12:43in my whole career. I wish I could say the same,
- 12:45yeah. No, I'm not, I haven't.
- 12:47So it's just 100% relationships and referrals.
- 12:50Yeah, yeah. And but that's the that's what
- 12:52I'm saying. If I were to tell someone, go
- 12:54make $1,000,000, but lean into the people first, you've done
- 12:58well, right? And you leaned into people and
- 13:00you said, OK, let's go find a way to collaborate.
- 13:02Let's go find deals, let's go find business to be had.
- 13:05I'm at a place in my life financially where I would rather
- 13:07split the pie. And that's what REI live.co is
- 13:11all about is I'm going to help someone do more deals because of
- 13:14my resources and my ability to get deals, but then we're going
- 13:17to split the pie. You're probably getting your
- 13:18first deal. I'm getting my whatever number
- 13:21of deal. But I'd rather do that then go
- 13:23just do my own deal, make all the money and not be able to
- 13:26share it. So I want to to be able to
- 13:28collaborate way more, especially with the newer people to try to
- 13:31actually help them reach the levels that they want to reach.
- 13:34But even at our level, like I want to collaborate with
- 13:36everybody. I mean, mutual friend Andy,
- 13:38where I'm heading from here over to Andy Elliott's Zach keeps
- 13:43working. I'm going to tell you know, so I
- 13:44just want to be able to do more. And I think people need to
- 13:46really lean into collaboration, working with others.
- 13:50Yeah, I agree. And it's so much more fun.
- 13:52Like it's so fun to do it with each other and just to.
- 13:55So I like this rule. Make money, have fun, do good,
- 14:01do good by others, have fun doing it and make a whole lot of
- 14:04money. I mean, if you could just do
- 14:06that, isn't that like the perfect kind of life for an
- 14:08entrepreneur? Yeah, it's the dream.
- 14:10And so many people struggle, you know, I think in
- 14:14entrepreneurship, and this is a lot of what I talk about in a
- 14:16lot of my personal journey of excellence and fulfillment in
- 14:19the pursuit of both of those, right?
- 14:22So many entrepreneurs think that they'll find fulfillment through
- 14:25their pursuit of success. And then every every time they
- 14:27had a new success, they lack the fulfillment.
- 14:30And once you start to feel the fulfillment, it doesn't actually
- 14:33drive more success because you're like, this actually feels
- 14:36really good right here. I don't need to go chase more.
- 14:39Always chasing. I was just sitting down with a a
- 14:41friend about this and we were talking about it is when's
- 14:45enough enough? Right.
- 14:46And there's there's the a type alpha.
- 14:49Never, I'm going to go more and I fine, I get it.
- 14:52But most people aren't that right.
- 14:54So Jen Gottlieb is a friend of mine and we were talking about
- 14:58like when you get to a place where you're genuinely
- 15:01financially do whatever you want, have that like and you're
- 15:05happy. Pushing more just for the sake
- 15:07of pushing more doesn't provide any more value.
- 15:10Now I I play that line because I still nowhere near the goals I
- 15:15want to get, although I've done very well.
- 15:17I would need to go way further for where I want to get going
- 15:21but it's not out of need now. It's more of AI don't want to
- 15:25call it legacy but like kind of what else am I going to go do?
- 15:29Yeah, it's the love of the game. Yeah, I do love the game, right?
- 15:32And by the way, the game is not always easy, right?
- 15:34Like I've taken plenty of LS in 18 years.
- 15:38I've taken an L just this last year.
- 15:39That was just more of a relationship L.
- 15:42We went down a strategic partnership that didn't work out
- 15:44well. And that sucks.
- 15:46But you know the game isn't for everyone either, right?
- 15:48I want everyone to also know that and that's entrepreneurship
- 15:51game. Not necessarily real estate, but
- 15:52just being an entrepreneur. You got to be able to have thick
- 15:55skin, tough stomach, like it is not always puppy dogs and
- 15:59rainbows. None of us who have been on this
- 16:00podcast shit gold everyday. Like this is like it's work,
- 16:04real work. It looks glamorous, right?
- 16:07This all looks amazing. But this is part of our work
- 16:10because you and I know the value of people.
- 16:13But anyways, it's not always just a direct uphill straight
- 16:17line, right? You know that you and I've seen
- 16:20it a million times, not emoji, but you know, the little image
- 16:22of like the straight line to success and then all the
- 16:24squiggly, Yep, right. I mean, that's the perfect
- 16:26definition of what it takes to win as an entrepreneur.
- 16:29Yeah, and it's, I always like the quote that life is like a
- 16:34heartbeat. It's filled with peaks and
- 16:35valleys, 'cause once it's flat lined, you'd be dead.
- 16:38I like that. Yeah.
- 16:39So just embracing the hard times, embracing the failures,
- 16:43the lessons, the difficulties. But, you know, I think it's easy
- 16:48for me, like success was an addiction.
- 16:51It still is an addiction that I, you know, I, I always thought,
- 16:54OK, I the 1st 100,000 I'll be happy.
- 16:57The, the million, I'll be happy. The 10 million, I'll be happy,
- 16:59right then it was just always like the next thing.
- 17:01And now because I'm around so many older, wiser people and
- 17:06these masterminds and these groups in my networks who are in
- 17:08their 50s, sixties, 70s, and I realize they're all doing the
- 17:12same thing still. Like they are still not happy,
- 17:14they're still not satisfied, they're still not fulfilled.
- 17:16And I'm like, I don't want to be 60 years old and feeling this
- 17:20way, you know? And so that's what's caused me
- 17:22to really start to become like, get really honest with myself
- 17:26and zoom out and be like, what are my intentions behind what
- 17:29I'm, what I'm doing? Like, is this truly coming from
- 17:32a place of abundance? And love and passion and
- 17:34creation and purpose and service and and fulfillment.
- 17:38Or is it coming from a place of lack and need and scarcity and
- 17:41fear and ego and all of these things that I don't want?
- 17:47But it can start that way. And it does.
- 17:50It always does. Most of it starts in that ego,
- 17:53fear, scarcity. It did for me.
- 17:56I was, I don't want to say homeless, but yeah, essentially
- 17:58like I was living on my friend's couch.
- 18:00You brought up the point of I got started in the real estate
- 18:03tank. I tanked with it, right?
- 18:05Just like so many others. I'd lost my home, I lost my car,
- 18:08the repo man took my car. Like I lost it all.
- 18:12And I was doing really well as a realtor at the time, but the
- 18:14real estate market tanked, right?
- 18:15So that's going to hurt me. So that desire like fuck this,
- 18:20this is not going to happen to me and I'm going to create a way
- 18:23brought me 18 years later to where I'm sitting here on your
- 18:26podcast right now. There's 18 years of history
- 18:29there, but I don't think it's terrible to start out of a need
- 18:32or scarcity or fear. I don't think that's a terrible
- 18:35starting place as long as that's not your trajectory for your
- 18:38career. Because it can be the biggest
- 18:41motivator. Your pain can be your biggest
- 18:43motivator, right? And so now you're more
- 18:47enlightened. Now you realize the mistakes
- 18:48maybe you made along the journey if because you stayed too long
- 18:51in that, but that's part of the learning process, right?
- 18:55Like, I don't know how long you've been in the business, how
- 18:58old you are, but like, you're going to adapt and mature and
- 19:01grow. Otherwise, again, what are you
- 19:03doing? Flatlining.
- 19:04You're dying, right? And so you're going to have
- 19:06these learning iterations. I mean, I made a post today,
- 19:09Blew my mind. I don't know if you saw it or
- 19:11not. Demi Moore just won her first
- 19:14award ever as an actress ever. She got up on stage and said,
- 19:18I've been doing this for 45 years and I've never won an
- 19:22award. And it just kind of blew my mind
- 19:24that for 45 years she stuck at it.
- 19:27She kept going TV commercials, movies, everything we're we know
- 19:32her to be. And she just want, do you have
- 19:35the maturity and longevity and drive and stamina to keep going
- 19:40even though you don't get the accolades that you're really
- 19:44kind of looking for her maturity, right?
- 19:48I would argue was already there because most people have said
- 19:52I'm the best actress and fuck this and blah, blah, blah.
- 19:54No, you know, but her maturity said I'm just going to keep
- 19:57doing what I love regardless of all the ego and all the other
- 20:01things. And you know, I'm not named the
- 20:05biggest act. Julia Roberts winning all these
- 20:07awards, right? I just thought it was
- 20:09impressive. I mean, it just takes a level of
- 20:10maturity to keep doing something like that without having the
- 20:12accolades and rewards and all those other things.
- 20:15Yeah. And I think that's where the
- 20:17passion comes into is like you, in order to sustain what you
- 20:22have to go through as an entrepreneur, you have to have a
- 20:25level of love for it. Like you can't, you know, that
- 20:28was me trying to get in the construction business and
- 20:30starting construction companies and having all these, you know.
- 20:33Did you do it? Are you still doing it or did
- 20:34you said Oh no? Yeah, no way.
- 20:38I lasted like a year and a few months and I was like, I'm done.
- 20:43Like I I don't care what I lose. I don't care what I'm making.
- 20:45I don't care anything. I hate my life and I had no
- 20:48passion for it at all. I was just doing it because it
- 20:50was money, you know, and so there has to be in love with the
- 20:54game. And if you don't love the game,
- 20:55that was a big mistake I made in the beginning was I was just
- 20:59chasing money. Like I became an engineer
- 21:00because I knew an engineer and they had a lot of money.
- 21:03So I was like, I just want a lot of money.
- 21:04I'm going to become an engineer. Had no passion for engineering
- 21:07and ended up quitting engineering.
- 21:08That was the next thing I was a mining engineer in for CAT for
- 21:11construction. So I'm like, oh, I'll start
- 21:12construction companies because he's a billionaire.
- 21:15Like this sounds cool, right? And absolutely hated it, you
- 21:18know, and the one thing that was always consistent for me was
- 21:21real estate. I always was doing real estate
- 21:23and I always just kept going back to it, never quit it.
- 21:26And and then just started to pivot into directions of real
- 21:31estate that I really enjoyed, like commercial, you know, real
- 21:34estate and just investing and value add and stuff like that.
- 21:36So that passion is important. For longevity, you have to, for
- 21:40any type of longevity, right 'cause again, you're gonna, it's
- 21:43not always perfect, right? And so the life of an
- 21:46entrepreneur is challenging to say the least, but so rewarding
- 21:51because I, I just so fun fact about me, I graduated UCLA.
- 21:54I've never had AW two job ever. I went directly into door to
- 21:58door sales, which is a great opportunity.
- 22:01From there I went into real estate, which we talked about in
- 22:032000 and five, 2000 and five, 2006 was great.
- 22:06End of 2006 was not so great. And so I ended up on a couch and
- 22:11my $100,000 Lexus was taken by the repo man, and my $500,000
- 22:15house is taken by the bank. But those lessons to say, OK, I
- 22:20deserve more and I want more come out of a place of my
- 22:23childhood because I never went without in my childhood.
- 22:26My family was, my mom was an alcoholic, my dad was an
- 22:29alcoholic, my stepfather was an alcoholic.
- 22:32I don't have incredibly terrible stories, but that's not an easy
- 22:36childhood, right? I remember waking up in the back
- 22:39of a car in a parking lot because my mom had to sit in a
- 22:42bar all night and drink. And I was, you know, four or
- 22:44five years old. I say that because I realized,
- 22:48you know, when I did lose everything back to this like
- 22:50point of like pain, I was not willing to create a life that
- 22:55led anywhere near that. Right now, it's not about the
- 22:57alcohol, but it's about like wanting more.
- 22:59Like don't let the your circumstances or all the other
- 23:02things dictate whether you can go achieve it.
- 23:04Just go out and achieve it. And so that point of losing
- 23:07everything allowed me to do some internal searching and a whole
- 23:11lot of therapy to say I'm going to go create a fucking epic
- 23:15life. And I chose real estate.
- 23:18It's not for everyone. I just love real estate.
- 23:21To your point, like name the billionaires and almost all of
- 23:24them have a massive portfolio of real estate.
- 23:28Some of them got created like a Trump.
- 23:29It was created through real estate and others are like, it
- 23:33is the best asset to put anything in.
- 23:35So I'm going to go take all my fortune and put it into real
- 23:37estate, right? Right.
- 23:39So when did that drive begin for you as a child?
- 23:42I mean, you know, I, I talk a lot about and study doctor
- 23:45Gabriemate, who's a therapist, one of the most renowned
- 23:48therapist on addiction and trauma and healing and all that.
- 23:50And he says the primary trauma in most people is simply not
- 23:54feeling seen, hurt or protected by their parents when they're
- 23:57just a toddler. So it doesn't need to be extreme
- 23:59abuse or things like that. And so, and because we don't
- 24:03feel loved or seen or heard from our parents, that is what causes
- 24:07that need for proving our worth or that deep rooted insecurity
- 24:12where we have to prove it to others and to ourselves and
- 24:15become so disconnected and kind of give up our authentic selves
- 24:18to be loved by the people that are around us.
- 24:22And even society in America is, is toxic in itself with how it's
- 24:27so rewarding towards, you know, success and things.
- 24:29So were you like a troublemaker kid or were you always like, I
- 24:33was an overachiever, hyper overachiever, breeding rich dad,
- 24:36poor dad at 13 years old. But then I know a lot of people
- 24:39that were complete trouble, like, you know, gang members or
- 24:42beating people up or whatever. And then they had a rock bottom
- 24:46and kind of shifted. Like what was that like for you?
- 24:47When did you realize I want to be successful and I'm going to
- 24:51do whatever it takes to have a life that I want to live.
- 24:54I. Mean the the moment of my own
- 24:56adult rock bottom, right, where I lost my home and lost my house
- 24:59was kind of the moment in terms of like, I'm absolutely a
- 25:04statistic to the doctor talking about right.
- 25:06My childhood was I wasn't seen. I wasn't again, I didn't have
- 25:12some very overly traumatic. I wasn't sexually abused.
- 25:15I don't have that story, thankfully, and I know a lot of
- 25:18people do, but I also like that I made a post recently again
- 25:24about mentors. You can pay for a mentor like
- 25:26you or like me that have what you want.
- 25:28And so you're going to pay them to Fast forward to the laptop in
- 25:30front of the line to go get what they have because they know how
- 25:33to do it. Then you have mentors like my
- 25:35parents, I never wanted to be them.
- 25:38I want to love them. I have two children.
- 25:39They're incredible and like, I want to love them in a way that
- 25:42I wasn't loved. And that lesson I had to learn,
- 25:45unfortunately, through not being loved, seen, heard, felt
- 25:49comforted as as a kid should be, led me to who I am today as a
- 25:55parent and in a business owner. And so, you know, the
- 25:58interesting thing is sometimes I look at it where I'm at and
- 26:01where I could be potentially if I was like a shark killer beast
- 26:04business guy and I don't give a fuck.
- 26:06And I'm going to come after your throat all the time.
- 26:09And those people are there. I just, it wouldn't be my
- 26:13genuine, authentic self, right? And so because I have compassion
- 26:16and empathy and that's not normal for most males, I think,
- 26:20but I, I lean into like saying, Hey, I'm, I'm not perfect.
- 26:23I make mistakes and, and not everything's perfect.
- 26:26And I'm can be understanding it. And so the moment was when I
- 26:30lost everything was the actual moment of saying I need an
- 26:33awesome life because I deserve it.
- 26:36This isn't what life's about, you know, sleeping on a couch
- 26:39and not affording anything. But also I would tell most
- 26:44people when you're shooting, when you're writing goals or
- 26:47like people talk about write out your perfect day, write out your
- 26:50perfect life. Like what do you want this to
- 26:52like? It changes.
- 26:54It's not a static thing. So if you write something today
- 26:58about your goals and your life and what you want your life to
- 27:01look like in three years, you might go back and read that and
- 27:03be like, it's not really what I want my perfect day to look like
- 27:06or what I want my like, because we grow, right?
- 27:10And so we're not a static individual.
- 27:11We're growing, we're developing, we're adapting.
- 27:14And so I hope people can just understand that like, there's no
- 27:17right, there's no wrong. Adapt it to what you really,
- 27:20really want, right? Money doesn't solve everything.
- 27:23It just gives us choices. And I just really like nice shit
- 27:27and choices to go on 6 vacations every year with my family that
- 27:31are very expensive and instead of going to Disney World the
- 27:34normal way I hire the VIP host that walks us behind the
- 27:36building so we don't have to. Like I want those choices so I
- 27:40do. I get viewed as like money
- 27:42hungry but it's not because I necessarily want nice things,
- 27:45although I do. It's because I want the choice
- 27:47to be able to do the thing, do the things I want to do.
- 27:50Yeah, I'm the same way. And money's just a tool to have
- 27:53freedom and the choices to live a life that you want to live.
- 27:56And we have one life, so might as well have an amazing life.
- 27:59And I think that's The thing is like that line of money doesn't
- 28:03buy happiness. And it's like, well, money buys
- 28:05me happiness all the time. It can't buy that internal like
- 28:09deep rooted fulfillment and and joy and peace inside.
- 28:15I saw your post you today whenever you talked about your
- 28:19or car that's that post was brilliant.
- 28:23That's right on the spot because you feel better getting into AG
- 28:26wagon every day than getting into a Honda Corolla.
- 28:31It's as simple as that, right? Like you just feel better about
- 28:35yourself doing that. And so would everyone by the
- 28:38way. But they would rather make
- 28:39excuses for why they can't work and why they can't go make as
- 28:43much money as Hannah and why they can't get the G wagon.
- 28:46Because it's easier to say I can't, I can't, I can't and
- 28:49here's why than to say I want to just be happy everyday getting
- 28:53in my damn vehicle instead of getting in a vehicle.
- 28:55I'm like, it's as simple as that.
- 28:57The money gives you the ability to be happy everyday.
- 29:01Not because you can go buy one thing, right?
- 29:04It's because you have the things that make you happy.
- 29:07Yeah. And the freedom then, that's the
- 29:08big thing is the freedom to enjoy it.
- 29:09Now, if you were buying AG Wagon just to try to show somebody
- 29:13that you could afford it, but you're saving your life away in
- 29:15a miserable career, in a miserable relationship, and
- 29:17you're unhealthy and you're sick and you're like, that's
- 29:19different, right? But if you're a thriving person
- 29:22who's created a life of abundance and of wealth and of
- 29:24freedom and you can go, you know, put it in sport mode and
- 29:28haul ass on the freeway and get a feeling of adrenaline and just
- 29:31love it and get a back massage and you're heated seats and
- 29:33everything's so nice, then that's worth it.
- 29:36Like that's something that's awesome and that's something
- 29:38that brings joy. And some people don't give a
- 29:40shit about cars and that's great.
- 29:41But to each his own. There's different, you know,
- 29:43like my horse, most people would never care about a horse, but
- 29:46that horse is a lot of money more than the Doo wagon and, you
- 29:50know, brings me more joy than almost anything in my life.
- 29:53And so you can't have those experiences in life if you don't
- 29:58have the time, the money, the health and the freedom to do so.
- 30:02Yeah, so cool. And So what was the moment when
- 30:06you hit the rock bottom? Moment where you lost everything
- 30:09and you were pretty new? You know, you had massive
- 30:11success, exponential growth and then huge sell off, right and
- 30:15hit rock bottom. And that was a pretty long
- 30:18period of really bad real estate market like the Great Recession.
- 30:23Like how, how did you feel in that moment?
- 30:25Did you lean into addictions? Did you go into deep depression?
- 30:29Did you like, how did you cope? And how did you kind of bounce
- 30:33back and weather the storm and that and not give up and not
- 30:36just go back to a normal job or say, you know, screw real
- 30:39estate, This is not for me. And 'cause you saw, you know,
- 30:43you saw the best of it and the worst of it so quickly.
- 30:46So I did not, I have a very and this is very hard to teach.
- 30:49So as an educator, as a leader, like I have to try to do my best
- 30:54to give the Tony Robbins at times to people because like not
- 30:57always easy, but I have a very shoulder shrug mentality.
- 31:01All right, what's next? What's my next move?
- 31:03What's my next play? What am I doing next?
- 31:05What? So I've always had that and
- 31:07partly probably from my childhood, like, oh fuck, I just
- 31:09came home. My mom's passed out on the
- 31:10floor. OK, I'm going to go upstairs
- 31:14and, you know, do my homework or whatever, right?
- 31:17So partly that like shoulder shrug, I would, I would guess
- 31:20came from that my ability to kind of like, all right, this is
- 31:23it is what it is, right? So if you can lean into that and
- 31:28and I think the other component would be is if people can lean
- 31:31into it's never as good as you think it is and it's never as
- 31:34bad as you think it is. It never is.
- 31:36I don't care what it is. It is never as good as you think
- 31:38it is and it's never as bad as you think it is.
- 31:41So if you can realize like, all right, everything has a way out
- 31:45or a way in or whatever the case is, you don't get overly
- 31:48dramatic. So I didn't go through a
- 31:50depression. I didn't go through this
- 31:51dramatic. Oh my God, I'm going to go
- 31:54become a alcoholic like my parents.
- 31:56I didn't go through that. Now, I spent my 20s and 30s here
- 31:59in Scottsdale and had way too much fun.
- 32:03And so, but it wasn't because of like a depression.
- 32:06It was just like, I want to go be a fuck boy essentially for a
- 32:10decade. And that was a choice.
- 32:11I chose it right and so, but what it what that dark time
- 32:18allowed for me was space to say OK, what vertical again?
- 32:23I never had AW 2 so I've never had a boss.
- 32:25What do I want to go do? And this is God. 2007 is before
- 32:30I think any flipping shows. Maybe Flip this house was on,
- 32:33maybe, I don't know for sure, but it's like Myspace, I think
- 32:36was around. There's no Instagram, there's no
- 32:38TikTok, there's none of what we have today to create
- 32:41insecurities and fear and oh, I suck and look at everyone else
- 32:44and they're amazing and I'm not. I didn't have any of it.
- 32:47So I really had space back then just like, what do I want to do?
- 32:53And at the time I saw a YouTube video.
- 32:57So YouTube was around in 2007 of this guy and I still know him
- 33:02today with spotted hair and he was a short sale flipper and it
- 33:09was a YouTube video on a property that he made some big
- 33:12number flipping a short sell. And I'm like, holy shit.
- 33:16Because obviously being real estate, I realized there's a lot
- 33:19of financial pain. People are losing homes and
- 33:20banks. How to figure this out?
- 33:21And I'm like real estate investing.
- 33:25That's what I want to do because as a realtor, I never liked
- 33:29driving people around. I don't honestly, I don't know
- 33:31many Realtors that do. They deal with it and they can
- 33:34be good at it, but they don't love that part, right?
- 33:37I didn't like doing open houses, etcetera.
- 33:39And so I was like, dude, I don't want to be a realtor, but I do
- 33:41love real estate and I know it creates billionaires and a lot
- 33:44of money and blah, blah. So I saw this video
- 33:47simultaneously the, the circuit of a real estate investing
- 33:52seminar started coming out, right?
- 33:55And I saw the video, in the video, there was an ad for a
- 34:00product called Freedom Soft. So I called my grandfather
- 34:05because I have no money for $1000 to buy Freedom Soft.
- 34:09Well, when I bought it, they gave me two tickets to a
- 34:12seminar. Shocker.
- 34:14So I bought it thinking, OK, this is I'm going to get all my
- 34:17short sale leads in because I'm a realtor.
- 34:19I know how to da da and then I'm going to whatever.
- 34:22So it was basically a serum. So I go to the seminar for three
- 34:25days, which is a long seminar now, and they're selling $25,000
- 34:29coaching and I call a friend and borrow $25,000.
- 34:34My God, that's a good friend. It's a great friend, by the way,
- 34:39and it speaks volumes of who I am and then who he is, right?
- 34:42Like he trusted me at 25 grand, but he also was willing to give
- 34:45it to me. God.
- 34:46So that was kind of the scenario.
- 34:49And then I said, well, shit, I got to get him his 25 grand
- 34:52back. And then when you put yourself
- 34:54in a corner, at least for most people myself, like when you're
- 34:57in that corner, there's only one way out forward, like, you got
- 35:00to get out of the corner. And so when I borrowed the 25
- 35:02grand, it's like, I can't, there's no failing.
- 35:04This is a friend of mine. Borrowing money from your
- 35:07parents would almost. And I didn't.
- 35:09My family never had enough money to borrow.
- 35:10But you can always be like, oh, sorry, mom and Dad, you can't
- 35:15really do that with a friend. I mean, you could.
- 35:18Yeah. You want to lose a friend?
- 35:19Right. And so I had to go make it
- 35:21happen and it wasn't easy. And it took nine months to get
- 35:24my first deal. And trust me, the the friend
- 35:26conversation started to get a little squirrely, right?
- 35:29Like, hey, dude, how's it going? Is my money coming back anytime?
- 35:32So I'm like, I'm working on it. But then I started it, you know,
- 35:36first deal led to an immediate second deal because the best
- 35:38time to get your next deal is right after your first deal,
- 35:40right? And then that started the
- 35:41training of momentum. But you know, I would almost
- 35:46advise people to put themselves, you don't have to go out and
- 35:48borrow a bunch of money and put yourself in financial harm, but
- 35:51I'd put yourself in a position that you don't have anywhere
- 35:53else to go but to go when right. And if you can do that, I mean,
- 35:58I don't know exactly everyone's scenario listening to this, but
- 36:01like, if you can put yourself in this area, like I have to win
- 36:04because of this scenario. So one of my first coaches told
- 36:09me this, actually, you know, Michael Bernoff.
- 36:13Yeah. So I love Michael.
- 36:14So we used to share an office suite together.
- 36:16Oh wow, that's funny. And he's in my.
- 36:19Genius Network. Yeah, group.
- 36:21And yeah, he's great. So he's incredible.
- 36:23So we just got really, really close.
- 36:26And my first mentor said it one way, but then he really says it
- 36:29that I think a lot of people can understand.
- 36:32So we were sharing an office together and I was thinking
- 36:34about getting a Maserati. And he was like, you have to go
- 36:38do that now because you told me that now I'm going to hold you
- 36:40accountable to go get your Maserati.
- 36:42And I'm like, damn, man, like what now?
- 36:45Why? He's like, because if you put
- 36:47yourself spending, because I think the payment was like 4
- 36:50times the payment of what I was currently driving or something
- 36:52like that, right? He's like, if you put yourself
- 36:54in a financial position of needing more money, guess what?
- 36:56You're going to go do make more money.
- 36:58You're going to go make more money.
- 36:59And again, I'm not trying to give advice like go put yourself
- 37:01in harm way and go buy a Maserati and go do these things
- 37:04and run up your credit card. So you have to go don't do that
- 37:06shit, don't be dumb, but put yourself in a position that
- 37:09you'd like, OK, I got to go win, right?
- 37:12Because as humans, we will likely go win as long as you're
- 37:16mentally strong enough. I don't think people talk enough
- 37:18about the mental strength it takes in the fortitude and the
- 37:20overcoming the negative self talk and all the other stuff.
- 37:25But I'll tell you, it's always at another friend, close friend
- 37:28and business partner. He said, when I started having
- 37:30kids, I was going to make more money than I've ever made in my
- 37:32life. And I'm like, OK, I get it.
- 37:35You got to pay for kids. Oh, he was dead right.
- 37:38Because there's something instinctual about like, oh, I
- 37:40got to go provide not just for me so I can make sure I can eat,
- 37:44but kids and life and vacations. And you get forced in this
- 37:48position, like I'm going to go create a great life for them
- 37:52now, not just for me, for them. And so, you know, it's that
- 37:56position of like when you're in those dark days and you're
- 37:59having trouble and like, there's light, but the light's only
- 38:03going to shine on you if you're willing to open your eyes.
- 38:06A lot of people would rather keep their eyes closed and put
- 38:08their head in the sand. It's dark, it's tough, it sucks.
- 38:12So I'm just going to try to ignore how bad this shit is.
- 38:14But if you can open your eyes, you can actually see that there
- 38:17is light coming out of another door that just opened for you.
- 38:20You just actually have to go find the door and walk through
- 38:23it. And that's where people break.
- 38:25They don't, they don't have the mental strength, willpower,
- 38:28fortitude, say, OK, I got to keep my eyes open because God is
- 38:31giving me something that it's going to be a gift.
- 38:34It is going to be the new door that I'm going to be able to
- 38:36walk through. And so and listen, like I said,
- 38:3918 years, I've taken plenty of L's financially, business
- 38:42partners. I've had two business
- 38:43relationships blow up. It sucks.
- 38:45It's never fun losing a quarter $1,000,000 on a flip here in in
- 38:49central Phoenix, right? Like losing multiple millions on
- 38:53a development play out in Mesa, like I've taken lumps.
- 38:57I just have the ability to keep my head up, keep my chest out
- 39:00and say, OK, there's light here. It's not going to be easy or
- 39:03fun, but I'll be able to get out of this darkness.
- 39:05And every time I do, and every time I kind of rise up as a
- 39:07Phoenix. Yeah, and I love the saying, you
- 39:12know, I, I forget who says it, but I'm sure a lot of people say
- 39:15it. But think of kind of what you
- 39:17said. It's never as great as it seems.
- 39:18It's never as bad as it seems. If we really so many people are
- 39:21so afraid to take action that they don't take action.
- 39:24And I don't think it's so much the fear of failure, but it's
- 39:27the fear of embarrassment, judgement.
- 39:31But if you think about like, what's the worst thing that
- 39:34could possibly happen? And then if that happens, what's
- 39:37the worst thing that could possibly happen from there?
- 39:39Like you go down every scenario, if it's the absolute worst thing
- 39:42that could happen, are you still going to like, what are you
- 39:44going to be? What, what's your life going to
- 39:45be like? Are you going to be OK?
- 39:46Are you going to be alive? Is it going to be fine?
- 39:49And the answer is yes. And so a lot of our fears are so
- 39:52great, but it's just this anxiety inside of us.
- 39:54But in reality, even if the worst thing possibly happened,
- 39:57like you lose everything, you go bankrupt, you start over, you're
- 40:00still going to be OK. Like you, you know you're still
- 40:02there and you you have skills that you can go out and make
- 40:06more. Money, like if I lost everything
- 40:07today, I lost my properties, I lost my businesses, I had to
- 40:10restart, I lost my networks. I have all the skills that got
- 40:13me here today and I could go probably make $100,000 in 10
- 40:16days without a problem. And so or whatever amount of
- 40:19money, at least enough money to put food on the table, you know,
- 40:21so I think that's what's so important.
- 40:24And it's something for me is like I, as you make bigger moves
- 40:27as an entrepreneur and you start to scale companies and delegate
- 40:30and you take on more risk and more overhead and liability and
- 40:35you're more exposed to lawsuit. You know, I filed 3 lawsuits
- 40:38last week and I'm like, I hate this.
- 40:41I, I always said I would never file any lawsuits.
- 40:43And I'm like, well, you know, at some point in your business
- 40:46there's gonna be. Lawsuits if you are.
- 40:47Going and but just thinking of like I'm the same way as I don't
- 40:53really have that anxiety anymore because it's like what's the
- 40:56worst that can? Happen it is, it is.
- 40:57It's really sound advice. So when I lost the multiple
- 40:59millions out in Mason development play, my one of my
- 41:02best friends and what I consider a Big Brother mentor, Kent
- 41:05Clothier came out, literally flew out.
- 41:07He heard my tone on a call. He called me at random, heard my
- 41:11tone. It's like, hey, dude, I'm going
- 41:12to bring a couple boys out. We're going to come hang out
- 41:14with you in Scottsdale. I'm kind of thinking like
- 41:17dinners, cocktails, fuckery and Old Town.
- 41:20And it turned into like, hey dude, I know shit's going down
- 41:23and talked to me. And literally the whole point
- 41:26was what is the worst that can happen?
- 41:29And he kept saying it and then I'd say this and he'd say, OK,
- 41:33what's the worst that can happen?
- 41:34And he did that exact exercise with me and I got to a point
- 41:37where I'm like, oh, I'm fucking great, let's roll.
- 41:40Because you just really realize like there is no worse like me.
- 41:45And you at least, sure, people do some real fucked up shit, but
- 41:49like, if you're doing good, your heart's in the right place and
- 41:52you made a mistake, there's no real worst killing someone,
- 41:56that's different. But like making a business
- 41:58mistake, there's not a level of like, it's over, you're ruined,
- 42:02you're done, you're going, you know, no one loves you and no
- 42:06right. And so that is a great exercise
- 42:09for people to put themselves through and just say, what is
- 42:11the OK, what's the worst? If that happens?
- 42:13What's the worst, right? And so that was great.
- 42:15The other thing is I've been in several lawsuits myself and I'll
- 42:20tell you settle every time. Not that you need this advice
- 42:26but I'll tell you just settle. Like what plays into is the ego
- 42:29of I'm right you're wrong and I recently just went through this
- 42:33right, I'm right, they are wrong and I went through Christmas in
- 42:38the holidays and I said fuck it meaningless.
- 42:43Text them. Hey dude want to just get this
- 42:46done? Settle.
- 42:48Yep. So like today or tomorrow, I
- 42:51should be getting an e-mail from the lawyer.
- 42:53Yeah. Settling.
- 42:54And it's because I got to a place in my life where I'm just
- 42:56like, what am I fucking over? What now?
- 42:59If it's like a $10 million swing, OK, I'm gonna probably
- 43:03fight and do that couple 100 grand here there one way or
- 43:07another. And I'm just like, I can, to
- 43:09your point, if I work and do what I need to do, I can do it
- 43:11in 30 days. Yeah, what am I doing?
- 43:14So I would tell anyone, if you're ever out there listening
- 43:16to this or getting like, I would try everything you can to not
- 43:20right? And then just settle and get
- 43:22your ego out of the way and say go make the money.
- 43:25Unless it's some really big number or defamation or fine.
- 43:30But. I'm the same way and that's why
- 43:32I always would say I would never be in a lawsuit because it's not
- 43:35worth because I've had tons of huge financial losses and
- 43:38business partnerships were same thing as like I'm right, you're
- 43:40wrong, but I don't care. I don't have the ego like I
- 43:42don't want to waste my time because that's opportunity cost.
- 43:46Like my time, my energy, my thoughts, my attention.
- 43:49It's not worth. I didn't want to do it right.
- 43:51And so then all of a sudden I realized like I basically am not
- 43:54sleeping because my mind's running all night and you know,
- 43:57the scenario is like, I don't even have bad feelings towards
- 44:00the other side really. I mean, I really just don't.
- 44:03I just there was classic miscommunication, classic guys,
- 44:07you know, or lack of communication.
- 44:10Classic and it led to this shitty scenario that we ended up
- 44:14in and I'm like, who cares, right?
- 44:17And and so I wasn't sleeping. My wife could tell I was
- 44:19stressed out. Like it was just an obvious like
- 44:21this is not and it was going to drag out.
- 44:23Every lawsuit drags out because if both sides are stubborn and
- 44:26any good lawyer is going to tell you to settle.
- 44:28So if both sides don't want to settle, then fucking it just
- 44:31keeps going. So I just tell anybody like be
- 44:33done. And if that helps you in
- 44:34whatever your 3 scenarios are, I would tell you immediately if
- 44:37there's a number, if there's a way to get it done and not have
- 44:39to do it, I'll tell you to do that just for you, not for
- 44:43nothing else. Just like go clear your energy
- 44:44for 2025. That was another thing I was
- 44:47like, is this really the energy I want to start the fucking year
- 44:49with? So I'm like, fuck it, and the
- 44:51lawyer's going to send me a settlement agreement.
- 44:53And yes, it is way less than I would have wanted.
- 44:56I don't care. Move on, On to.
- 44:58The next on to the next. Bigger, better things.
- 45:00Yeah, I know. And a lot of people, I mean most
- 45:03like mine are. I lend money to people and you
- 45:07know two of them are fraudulent they.
- 45:09Just took the money. Like friends, pretty, not
- 45:11friends, but acquaintances, real estate agents like to ask me for
- 45:15money, 'cause I have a lending company and I lend money.
- 45:18But if it's, you know, 50,000 or 100,000 or something less than
- 45:22that, sometimes I won't collateralize it if I trust them
- 45:24and then they take the money and run.
- 45:26So that's those situations. I mean, they're small, like
- 45:28super, super small type situations.
- 45:30If you feel valid, and I'm not going to take away from validity
- 45:33of feeling like you need to go do that 'cause that's pretty
- 45:35shitty. And but if there's a way for you
- 45:38to just say fuck this. Yeah.
- 45:40Then do that. Yeah, I just tell the attorney
- 45:43to handle it and call me when he needs me.
- 45:45But yeah, that is, you know, fraud, people who are fraudulent
- 45:51and people who are liars and people who use people like, you
- 45:55know, I get a little triggered just even saying that 'cause it
- 45:58just is so sick. It's so wrong.
- 46:00Like, that's not how you win in life.
- 46:02And that's why you're, you know, in your 40s and you have nothing
- 46:04and no one. And you're asking, asking, you
- 46:07know everybody that you possibly can for money and you owe 100
- 46:10people money. Like that's just not the way to
- 46:12get ahead. No matter what position you're
- 46:14in. If you be a good person and
- 46:16you're honest and you have integrity and you don't deceive
- 46:20and manipulate and screw people over, like you will be
- 46:23successful people will help you. People want to help you.
- 46:26And even if you're just getting started and you're looking for a
- 46:29mentor, like you can find successful mentors for free.
- 46:32Some like there's people out there that are older and have
- 46:35done it all and they want to give back.
- 46:36Like that's part of Maslow's hierarchy and needs, right?
- 46:39Is that it feels so good to teach and to give and things
- 46:42like that. So I think it's just the most
- 46:44important thing over all else is be a good person and be good to
- 46:48your word. That's why I have the big three
- 46:50right? Make a lot of money, have fun
- 46:52and do good. So the do good is everything you
- 46:54just talked about, have integrity, right and do good by
- 46:57people. So that's the big three for me.
- 47:00Yeah, yeah, it's important. So what have you struggled with
- 47:08on your journey throughout building your companies?
- 47:11I mean, you have companies now you've built multiples, you
- 47:14know, 7 figure revenue businesses and are obviously a a
- 47:17huge success financially and all these other things and you're in
- 47:21in really good shape. Like you stay fit and usually
- 47:23people. It's hard to balance everything,
- 47:25right? It's so hard to be have good
- 47:28relationships and be a good parent or spouse and you know,
- 47:31have amazing friends that you maintain and have be successful
- 47:34and be good looking and follow a good diet and don't have any bad
- 47:36addictions and all these things like has there been, at least
- 47:39speaking for me, I've always struggled to keep that, that pie
- 47:42balanced. Has there been any area of your
- 47:45life that's been hard for you to maintain balance in or that
- 47:49struggled that you've sacrificed throughout this journey?
- 47:52The hardest for me right now, frankly, and it's not a bad
- 47:55thing. It was just like, I don't know
- 47:57completely how to balance fatherhood with business and
- 48:02being a husband all at the same time because you can't be a
- 48:05master of all three. Somewhere you're going to make
- 48:08sacrifices. But I'm going to remove that for
- 48:10the sake of the question. You know, I think the reason why
- 48:15I talk so openly about like my late 20s and 30s essentially and
- 48:19being a fuck boy is what the kiddos call it these days is
- 48:24because that actually was what was needed for my soul and not
- 48:29challenge them. Oh, you really need to party
- 48:31three nights a week, fucking Friday, Saturday and all day
- 48:33Sunday and drink like a crazy person kind of.
- 48:37And it's not because I needed it because I was hiding something.
- 48:39It was because I needed to just go through that and allow my
- 48:42selfishness and allow these things.
- 48:43And I just went through a pretty terrible breakup.
- 48:45And like, I'm like, I can be selfish because I don't have
- 48:48wife and kids. And so it was never a problem.
- 48:53I didn't become an alcoholic. I'm not an alcoholic, but that
- 48:57was the time that I needed. So I didn't become one.
- 48:59That was the time I needed where I didn't.
- 49:01So I know I'm not going to cheat on my wife.
- 49:02That was the time I needed that I can really be intentional with
- 49:05my kids and not feel like they're a burden.
- 49:07So for me, that kind of really flushed out a lot of the selfish
- 49:10tendencies that I probably would have been going through at 43
- 49:13right now. And so, you know, I don't know
- 49:18if I have a, a challenge of like how to balance my biggest
- 49:23challenge, frankly is the kids side because you just want to be
- 49:26so there at least I do right? Because my childhood.
- 49:30So I'm like, I know what I don't want, but then I also want to be
- 49:33able to provide this really epic where I can take 6 massively
- 49:38expensive long vacations every year with them and, and I can.
- 49:43So there's this balance of like, how do you do it all?
- 49:46And I'll tell you, that's the hardest thing that keeps me a
- 49:48little restless is like, I want to be more there for my kids,
- 49:53although they're very young and there's not a lot more to do per
- 49:57SE. I never miss a recital.
- 49:59I never miss anything my 3 year old daughter does.
- 50:01Like I never do that. But I think, you know, eating or
- 50:06alcohol or any of that. I just think, listen, people
- 50:09have real chemical imbalances. That is a very real thing,
- 50:15right? But unless someone physically
- 50:19has that chemical imbalance, which my mom was bipolar and
- 50:23manic depressive, which is I can't even imagine.
- 50:28I think it just has, you got to have the willpower to like, I'm
- 50:34not going to overeat or I'm not going to go drink 8 beers a
- 50:38night or whatever The thing is, right?
- 50:39I just, you got to have some reasonable willpower.
- 50:42The last thing I'll say to that is I also allow myself to go
- 50:49have fun still, right? I allow myself to go out and
- 50:56have 5 or 6 drinks and actually have fun enjoyment.
- 51:00And then when I wake up the next day I go, I'm not sure I love
- 51:03this. Then I can realize, OK, I don't
- 51:05want to do that for a while. So giving yourself a little bit
- 51:08like again, I've never had a problem meeting, but the idea
- 51:11would be like, hey, if you're really good on your diet and you
- 51:13eat chicken and broccoli every night, go have your cheat day,
- 51:17right? Because then you'll realize, OK,
- 51:18I'm bloated and don't feel great.
- 51:19It tasted great, but like I'm groggy and don't feel them.
- 51:23It like allow yourself some of that because I think most people
- 51:26won't give themselves grace these days.
- 51:28They got to be perfect on Instagram.
- 51:31Everyone's perfect, Hannah, duh. Their bodies are perfect and
- 51:35they're making all the money and they never have issues and their
- 51:38marriage is amazing. Their kids never cry ever,
- 51:41right? It's like, OK, so like, I just
- 51:43think give yourself grace. Go do the thing that society was
- 51:47old or I'm going to judge you. You're eating pizza and Donuts
- 51:50or or go and party for a weekend if you want.
- 51:53If you're single, like go do it, right?
- 51:55I mean, the reality is like, this is life.
- 51:57It's experiential. I just, I don't know how much
- 52:01time we have, but I only fly first class.
- 52:03Here's why. You never know who you're going
- 52:04to sit next to. I've met the most amazing people
- 52:06and built the most amazing network because of flying first
- 52:09class. Very expensive.
- 52:10I get it every time because of people.
- 52:15But I say that because the last trip I took, I don't even
- 52:19remember where I was going. But the guy sitting next to me,
- 52:24he's a financial advisor and he's older, you know, semi
- 52:28retired. And he gave me this quote that I
- 52:31will quote for the rest of my life.
- 52:32Invest in current living and I'll never forget that.
- 52:38Spend the money, do the thing, have the fun party in Vegas.
- 52:42Do it because it is your life and it is finite.
- 52:46And if you don't go do it, then you're always going to have that
- 52:49pit in your stomach. Or when the days are ending, or
- 52:52I wish I would have. I wish I would don't do that
- 52:55right? That will be your biggest regret
- 52:57is the wish. I would a wish I would.
- 52:58So go do the thing again. Like fuck society judging you
- 53:01because you spent two days in Vegas at a pool party and drank
- 53:04too much. Who cares about society?
- 53:06If you want to go do that because that'll bring you some
- 53:09level of joy for that moment, go do it.
- 53:12Or hey, eat your Donuts or pizza or whatever, or hey, you know,
- 53:16whatever The thing is. Don't overly judge yourself,
- 53:19right? No one is perfect.
- 53:21It isn't Instagram, it isn't perfect, it's fucked up, it's a
- 53:25mess, it's crazy, it's wild. This is our life.
- 53:29So invest in your current living and live.
- 53:31I'm also not saying be an idiot. So I'm also want to make sure
- 53:34I'm clear with my audience here. Like I'm not telling you to go
- 53:36fucking party and do all the drugs and be an idiot for four
- 53:40or five days. Like that's not healthy, but
- 53:42like or eat Donuts every day of your life.
- 53:44Not healthy. So I just there's a line and I
- 53:46don't want to be too extreme and jump over it, but I just believe
- 53:49in like you have one life and it's finite and it can be short.
- 53:53So go enjoy it. Yeah, I think that's amazing and
- 53:56it's so true. And you know, I was, I used to
- 53:59be just the delayed gratification.
- 54:01I'll do this when, right. I think so many people like even
- 54:03retirement, they're like, oh, I'll travel when I'm 70 years
- 54:06old and I don't have to worry more.
- 54:07And I think it's just so backwards.
- 54:09And all we have ever in our life is the present moment.
- 54:13And and that line is an investment is supposed to do
- 54:17something that is better for your future.
- 54:19And so it's making the decisions and investing in the things for
- 54:22your current living today that aren't gonna negatively impact
- 54:26your future. And so like having the fun,
- 54:28that's a positive impact on your future because you need to let
- 54:31loose and you need to enjoy life and you need to have fun.
- 54:33And you need to take the trip and, and do the party or have
- 54:36the cake or whatever. And then you, you know, make the
- 54:40decision the next day to eat a good nice diet that feels really
- 54:43good for you. And it, and that's that where
- 54:45that investing comes in and some investments you make and you
- 54:47lose a little bit and then you learn from it and you invest in,
- 54:50in something better the next day or the next time.
- 54:52So I think that's really awesome advice and I was actually going
- 54:56to ask you like, what's 1? I know you said you recently
- 54:58heard that, but throughout the course of your life, like what's
- 55:011 quote or philosophy that you've lived by that's helped
- 55:04you get to where you are and stay on track?
- 55:10I mean, as generic as it is, is everything is up to you to
- 55:15create. And that probably stems from my
- 55:18childhood again because I basically had to feed myself and
- 55:20get myself right? Like I just, I had to grow up
- 55:23fast. And so it was just something
- 55:25that, you know, wherever I heard it first, I don't know whether
- 55:27it was Tony Robbins or whoever it was the first time.
- 55:29It just has always resonated. And like, it is my choice to
- 55:33create the life I want. It is also my choice to not if I
- 55:36don't want to work as hard and I don't care about making as much
- 55:38money, it's my choice. There's no wrong or right, but I
- 55:42need to understand what I want. I need to understand what I want
- 55:45my life to look like. And then I have to make the
- 55:46choice to go in that direction. So that's just always, And you
- 55:50got to take a lot of action to get there.
- 55:51And if you don't want a lot, then you take a lot of unaction,
- 55:54inaction. But like, if you want what I
- 55:55want or what you want, like go fast, take a ton of action.
- 56:00Shit's going to break while you're doing it.
- 56:02But like, it's always up to you. It's always a choice that you
- 56:06have to make. Yeah, love.
- 56:08It and then the last question I'd like to ask this one is if
- 56:12you could give advice to your 20 year old self, what would it be?
- 56:24That's hard because I wouldn't be where I'm at if I made
- 56:26different decisions. So it's one of those like, I
- 56:30mean, if I have to give you an answer, I'd say maybe, you know,
- 56:35be done with the fuckery a little earlier, but ultimately
- 56:40like, listen again, I'm so hot, like I met my wife late because
- 56:44of it, like and she's my wife and I dated girls while you know
- 56:47what I mean. So it's like it's very hard to
- 56:50say what advice I would say, if anything, and then I would say
- 56:53really study and understand business above all else.
- 56:56Like I went to UCLA and I have a diploma from UCLA and I've never
- 56:58used it. I've never had AW two job.
- 56:59It was meaningless. I got an English degree.
- 57:03OK, well it does nothing for me, right?
- 57:05So if I could have leaned into hey, go and study business
- 57:08finances and real estate and you know how business and economics,
- 57:12how that all works, I would have told them the 20 year old me
- 57:15lean into that. So you have that skill set going
- 57:18into your adult life. Awesome.
- 57:21Yeah, Well, thank you, Justin. It is so very happy here.
- 57:23And what's the best way for the audience to get a hold of you
- 57:26and. Instagram's usually easiest.
- 57:27It's really me. I really communicate with
- 57:29people. So the Justin Colby, the Justin
- 57:31Colby on Instagram is the easiest way.
- 57:33If you're in the real estate and you're trying to get deals, go
- 57:35to reilive.co and I'll help you guys get some deals.
- 57:39Awesome. Thanks, Justin.
- 57:41Right on. Thank you.