Weddings Fund It. Corporate Grows It.
There's a version of this conversation I have on repeat. Someone tells me they had a great year. More weddings booked than the year before, prices finally went up, reviews are five stars across the board. Then they say the part that gives it away: the calendar is packed during wedding season, and then it just stops.
If that's you, stick with me. I want to tell you why weddings can only take you so far, and why most of you are already doing the thing that fixes it and just haven't noticed.
I built my company on weddings. I'm not talking down on the market, it's a real business and it can be a…
The skinny
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