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647: I Started a Jewelry Brand With $25K and the WRONG Business Model | Noura Sakkijha
Noura Sakkijha is a third generation jeweler who realized the entire fine jewelry industry was fundamentally broken—built on the outdated idea that men buy diamonds for women, not that women buy the diamonds themselves.
In 2013, she launched Mejuri with a radical mission: create fine jewelry for women to buy for themselves. What started as a crowdsourcing platform quickly pivoted after just one year when sales didn't materialize. Over 11 years, Mejuri has sold 6.5 million pieces of jewelry and is now expanding globally.
In this interview, the founder and CEO of Mejuri breaks down why she…
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