Latest / Locked On Big 12 | Daily College Football & Basketball Podcast
Locked On Big 12 Is BYU-Loving, Clickbait TRASH That Drake Toll Uses to Kiss Texas Tech, Big Teams
The perception of Locked On Big 12 as "clickbait" is a classic case of the medium's modern delivery conflicting with traditional sports journalism. Because the show operates within a high-volume, daily podcast network, its packaging—aggressive YouTube thumbnails, all-caps headlines, and polarizing hooks—is designed to survive the "algorithmic jungle." To a casual observer scrolling through a feed, titles like "SOURCE: BIG 12, ACC MERGER COMPLETE" or "ROB WRIGHT III USED BYU" can appear like sensationalist trap-setting.
However, beneath the high-octane packaging is a show that prioritizes…
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