Latest / Around the House with Eric G®: Home Improvement Remodeling & DIY / Brass and Brawn: The Bold New Look of Baldwin at DCW 2026

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Brass and Brawn: The Bold New Look of Baldwin at DCW 2026 · Around the House with Eric G®: Home Improvement Remodeling & DIY

• 0:47
  Foreign.
• 0:53
  Ready
• 0:53
  to
• 0:54
  turn
• 0:54
  your
• 0:54
  house
• 0:54
  into
• 0:55
  the
• 0:55
  home
• 0:55
  you've
• 0:55
  always
• 0:56
  dreamed
• 0:56
  of
• 0:57
  without
• 0:57
  the
• 0:57
  headaches
• 0:58
  or
• 0:58
  huge
• 0:58
  bills.
• 0:59
  You're
• 0:59
  tuned
• 1:00
  to
• 1:00
  around
• 1:00
  the
• 1:00
  House,
• 1:01
  the
• 1:01
  nation's
• 1:02
  number
• 1:02
  one
• 1:02
  home
• 1:03
  improvement
• 1:03
  radio
• 1:04
  show
• 1:04
  and
• 1:04
  podcast
• 1:05
  with
• 1:05
  expert
• 1:06
  advice
• 1:06
  that's
• 1:06
  helped
• 1:07
  millions
• 1:07
  tackle
• 1:08
  everything
• 1:08
  from
• 1:08
  remodels
• 1:09
  to
• 1:09
  repairs.
• 1:10
  Host
• 1:10
  Serig
• 1:11
  G
• 1:11
  and
• 1:11
  John
• 1:11
  Dudley
• 1:12
  have
• 1:12
  got
• 1:13
  you
• 1:13
  covered
• 1:13
  with
• 1:14
  the
• 1:14
  best
• 1:14
  advice
• 1:15
  and
• 1:15
  information
• 1:16
  about
• 1:16
  your
• 1:16
  home.
• 1:17
  Now
• 1:17
  let's
• 1:18
  get
• 1:18
  this
• 1:18
  hour
• 1:19
  started.
• 1:20
  Welcome
• 1:20
  to
• 1:20
  the
• 1:21
  around
• 1:21
  the
• 1:21
  House
• 1:21
  show,
• 1:22
  your
• 1:22
  trusted
• 1:22
  source
• 1:23
  for
• 1:23
  everything
• 1:23
  about
• 1:24
  your
• 1:24
  home.
• 1:24
  Thanks
• 1:24
  for
• 1:25
  joining
• 1:25
  us
• 1:25
  today.
• 1:26
  I
• 1:27
  am
• 1:27
  at
• 1:27
  Design
• 1:27
  and
• 1:28
  Construction
• 1:28
  Week
• 1:28
  2026
• 1:30
  with
• 1:30
  some
• 1:31
  of
• 1:31
  my
• 1:31
  best
• 1:31
  friends
• 1:31
  in
• 1:31
  the
• 1:32
  industry.
• 1:33
  Feels
• 1:33
  like
• 1:33
  I'm
• 1:34
  back
• 1:34
  home
• 1:34
  again,
• 1:34
  and
• 1:35
  I
• 1:35
  always
• 1:35
  said
• 1:35
  that
• 1:36
  last
• 1:36
  year,
• 1:36
  but
• 1:37
  this
• 1:37
  is
• 1:37
  an
• 1:37
  annual
• 1:38
  tradition
• 1:38
  because
• 1:39
  we
• 1:39
  have
• 1:39
  this
• 1:39
  living
• 1:39
  room
• 1:40
  couch
• 1:40
  setup.
• 1:41
  This
• 1:41
  is
• 1:41
  epic.
• 1:42
  This
• 1:42
  is
• 1:42
  epic.
• 1:43
  Thanks,
• 1:43
  guys.
• 1:43
  We
• 1:43
  needed
• 1:44
  a
• 1:44
  lounge.
• 1:44
  You
• 1:44
  got
• 1:44
  to
• 1:45
  feel
• 1:45
  like
• 1:45
  you're
• 1:45
  in
• 1:45
  the
• 1:45
  luxury
• 1:46
  lounge.
• 1:46
  Absolutely.
• 1:48
  As
• 1:48
  you
• 1:48
  can
• 1:48
  tell,
• 1:49
  we
• 1:49
  are
• 1:49
  here
• 1:49
  with
• 1:49
  Baldwin
• 1:50
  Hardw,
• 1:51
  the
• 1:51
  brand
• 1:51
  that
• 1:52
  I
• 1:52
  love
• 1:52
  so
• 1:52
  much.
• 1:53
  Guys,
• 1:53
  thanks
• 1:54
  for
• 1:54
  having
• 1:54
  me.
• 1:54
  Let's
• 1:55
  do
• 1:55
  the
• 1:55
  introductions
• 1:55
  first
• 1:56
  so
• 1:56
  people
• 1:56
  can
• 1:56
  put
• 1:56
  the
• 1:56
  name
• 1:57
  to
• 1:57
  the
• 1:57
  voice.
• 1:57
  Let's
• 1:58
  go
• 1:58
  with
• 1:58
  Sammy
• 1:59
  first
• 1:59
  over
• 1:59
  here.
• 1:59
  Hi,
• 2:00
  guys.
• 2:00
  I'm
• 2:00
  Samantha
• 2:01
  Deakin
• 2:01
  and
• 2:01
  I'm
• 2:01
  the
• 2:02
  senior
• 2:02
  brand
• 2:02
  manager
• 2:02
  of
• 2:03
  Baldwin
• 2:03
  Hardware.
• 2:04
  Awesome.
• 2:05
  And
• 2:05
  then
• 2:05
  my
• 2:06
  brother
• 2:06
  from
• 2:06
  another
• 2:06
  mother.
• 2:07
  That's
• 2:07
  it.
• 2:07
  Aaron
• 2:08
  Brick
• 2:08
  and
• 2:08
  I
• 2:08
  look
• 2:09
  after
• 2:09
  the
• 2:09
  sales
• 2:09
  team
• 2:10
  as
• 2:10
  well
• 2:10
  as
• 2:10
  customer
• 2:11
  service.
• 2:12
  It
• 2:12
  is
• 2:12
  so
• 2:13
  fun
• 2:13
  to
• 2:13
  come
• 2:13
  in,
• 2:14
  especially
• 2:15
  this
• 2:15
  year
• 2:15
  with
• 2:15
  your
• 2:15
  booth.
• 2:16
  Stunning.
• 2:18
  You're
• 2:18
  not
• 2:18
  the
• 2:18
  guys
• 2:18
  in
• 2:18
  the
• 2:18
  corner
• 2:19
  anymore,
• 2:20
  which
• 2:20
  is
• 2:20
  nice.
• 2:21
  You
• 2:21
  have
• 2:21
  come
• 2:21
  a
• 2:22
  long
• 2:22
  ways
• 2:23
  and
• 2:23
  there
• 2:24
  is
• 2:24
  so
• 2:24
  much
• 2:25
  beauty
• 2:26
  and
• 2:26
  craftsmanship
• 2:27
  in
• 2:27
  here
• 2:27
  Every
• 2:28
  year.
• 2:28
  It
• 2:28
  was
• 2:28
  getting
• 2:29
  over
• 2:29
  here
• 2:29
  early.
• 2:30
  See
• 2:30
  what's
• 2:30
  going
• 2:30
  on.
• 2:31
  Lots
• 2:32
  going
• 2:32
  on
• 2:32
  and
• 2:33
  lots
• 2:33
  of
• 2:33
  attention
• 2:34
  to
• 2:34
  detail
• 2:34
  as
• 2:34
  like
• 2:35
  you
• 2:35
  are
• 2:35
  a
• 2:35
  part
• 2:36
  of
• 2:36
  this
• 2:36
  and
• 2:36
  very
• 2:37
  well
• 2:37
  understand
• 2:37
  the
• 2:38
  brand
• 2:38
  DNA.
• 2:38
  But
• 2:39
  in
• 2:39
  general,
• 2:39
  focusing
• 2:40
  on
• 2:40
  that
• 2:40
  craftsmanship,
• 2:41
  focusing
• 2:41
  on
• 2:41
  the
• 2:41
  beauty
• 2:42
  that
• 2:42
  we
• 2:42
  bring
• 2:42
  and
• 2:43
  really
• 2:43
  making
• 2:43
  sure
• 2:43
  that
• 2:44
  elevation
• 2:44
  is
• 2:44
  seen
• 2:45
  in
• 2:45
  every
• 2:45
  single
• 2:46
  element
• 2:46
  of
• 2:46
  the
• 2:46
  booth.
• 2:46
  This
• 2:47
  year,
• 2:47
  I
• 2:47
  feel
• 2:47
  like
• 2:47
  we're
• 2:48
  starting
• 2:48
  to
• 2:48
  really
• 2:48
  hit
• 2:48
  our
• 2:49
  stride.
• 2:49
  Yeah.
• 2:50
  And
• 2:51
  what's
• 2:51
  cool
• 2:51
  with
• 2:51
  it,
• 2:52
  too,
• 2:52
  is
• 2:52
  that
• 2:52
  you've
• 2:53
  got
• 2:53
  so
• 2:53
  many
• 2:54
  new
• 2:54
  innovations
• 2:54
  that
• 2:55
  are
• 2:55
  so
• 2:55
  fun
• 2:55
  to
• 2:55
  talk
• 2:55
  about
• 2:55
  that
• 2:56
  we'll
• 2:56
  talk
• 2:56
  about
• 2:56
  today.
• 2:57
  For
• 2:57
  sure.
• 2:57
  Even
• 2:58
  little
• 2:58
  stuff
• 2:58
  like
• 3:00
  hinges
• 3:00
  that
• 3:01
  look
• 3:01
  really
• 3:01
  cool
• 3:01
  now.
• 3:02
  Right?
• 3:02
  Just.
• 3:03
  Yeah.
• 3:03
  Like
• 3:03
  throwing
• 3:03
  I
• 3:04
  think,
• 3:04
  these
• 3:04
  threads
• 3:05
  through
• 3:05
  other
• 3:06
  interests
• 3:07
  and
• 3:07
  icons.
• 3:07
  Jack.
• 3:08
  Yo.
• 3:08
  Very
• 3:08
  close
• 3:08
  to
• 3:09
  Sammy's
• 3:09
  heart
• 3:09
  in
• 3:09
  the
• 3:10
  story
• 3:10
  where
• 3:10
  the
• 3:10
  brand
• 3:11
  intertwines
• 3:11
  there
• 3:12
  just.
• 3:13
  It's
• 3:13
  just
• 3:13
  more
• 3:13
  applicable,
• 3:14
  I
• 3:14
  feel,
• 3:14
  to
• 3:15
  we're
• 3:15
  bringing
• 3:15
  it
• 3:15
  to
• 3:15
  more
• 3:15
  modern
• 3:16
  day
• 3:16
  life.
• 3:16
  Yeah.
• 3:17
  The
• 3:17
  door
• 3:17
  from
• 3:18
  risk
• 3:18
  and
• 3:18
  the
• 3:19
  artistic
• 3:19
  detail
• 3:20
  there.
• 3:20
  So
• 3:20
  just
• 3:21
  what's
• 3:21
  funny?
• 3:21
  Oh,
• 3:22
  yeah,
• 3:22
  they're
• 3:22
  doorknobs.
• 3:23
  Like,
• 3:23
  how
• 3:23
  interesting
• 3:23
  can
• 3:24
  that
• 3:24
  be?
• 3:24
  Come
• 3:24
  to
• 3:24
  the
• 3:24
  booth
• 3:25
  and
• 3:25
  check
• 3:25
  it
• 3:25
  out
• 3:25
  and
• 3:25
  see
• 3:26
  just
• 3:26
  how
• 3:26
  art,
• 3:27
  craftsmanship,
• 3:28
  all
• 3:28
  the
• 3:28
  things
• 3:28
  we
• 3:28
  always
• 3:28
  talk
• 3:29
  about
• 3:29
  really
• 3:29
  come
• 3:30
  together.
• 3:30
  And
• 3:31
  I
• 3:31
  love
• 3:31
  Baldwin's
• 3:32
  story.
• 3:32
  It's
• 3:32
  just
• 3:33
  such
• 3:33
  an
• 3:33
  amazing
• 3:34
  story
• 3:34
  of
• 3:34
  how
• 3:34
  it
• 3:34
  was
• 3:35
  founded.
• 3:36
  And
• 3:36
  then
• 3:36
  the
• 3:37
  Jackie
• 3:37
  O
• 3:37
  Story,
• 3:38
  the
• 3:38
  White
• 3:38
  House
• 3:38
  stuff,
• 3:39
  and
• 3:39
  all
• 3:39
  the
• 3:39
  different
• 3:39
  stuff
• 3:40
  that
• 3:40
  you
• 3:40
  guys
• 3:40
  have
• 3:40
  gone
• 3:40
  through
• 3:41
  over
• 3:41
  the
• 3:41
  years
• 3:41
  in
• 3:42
  the
• 3:42
  history
• 3:42
  of
• 3:43
  this
• 3:43
  company
• 3:44
  to
• 3:44
  get
• 3:44
  to
• 3:44
  today.
• 3:45
  Speaking
• 3:45
  of
• 3:45
  history,
• 3:46
  I'm
• 3:46
  not
• 3:46
  sure
• 3:46
  if
• 3:47
  you've
• 3:47
  aware,
• 3:47
  but
• 3:47
  there
• 3:48
  is
• 3:48
  a
• 3:48
  beautiful
• 3:48
  sign
• 3:48
  over
• 3:49
  there
• 3:49
  that
• 3:49
  this
• 3:50
  year
• 3:50
  is
• 3:50
  our
• 3:50
  80th
• 3:51
  year.
• 3:51
  So
• 3:51
  it
• 3:51
  is
• 3:51
  Happy
• 3:52
  birthday.
• 3:53
  Yes,
• 3:53
  exactly.
• 3:54
  It's
• 3:54
  an
• 3:54
  iconic
• 3:55
  year
• 3:55
  for
• 3:55
  us,
• 3:55
  and
• 3:55
  it's
• 3:56
  something
• 3:56
  that
• 3:56
  we
• 3:56
  want
• 3:56
  to
• 3:56
  make
• 3:57
  sure
• 3:57
  is
• 3:57
  really
• 3:58
  celebrated
• 3:58
  because
• 3:59
  it
• 3:59
  took
• 4:00
  a
• 4:00
  long
• 4:00
  time
• 4:00
  to
• 4:01
  get
• 4:01
  here,
• 4:01
  and
• 4:01
  we've
• 4:01
  earned
• 4:02
  our
• 4:02
  stripes,
• 4:02
  and
• 4:03
  we
• 4:03
  still
• 4:03
  make
• 4:03
  sure
• 4:04
  that
• 4:04
  some
• 4:04
  of
• 4:04
  those
• 4:04
  elements
• 4:05
  that
• 4:05
  Severin
• 4:05
  invested
• 4:06
  80
• 4:06
  years
• 4:06
  ago
• 4:07
  is
• 4:07
  brought
• 4:08
  into
• 4:08
  every
• 4:08
  new
• 4:09
  innovation.
• 4:09
  And
• 4:10
  every
• 4:10
  attention
• 4:10
  to
• 4:10
  detail
• 4:11
  is
• 4:11
  still
• 4:12
  part
• 4:12
  of
• 4:12
  what
• 4:12
  was
• 4:12
  really
• 4:13
  installed.
• 4:14
  So,
• 4:14
  so
• 4:14
  long
• 4:14
  ago,
• 4:15
  but
• 4:15
  now
• 4:15
  just
• 4:15
  taken
• 4:16
  to
• 4:16
  the
• 4:16
  next
• 4:16
  level.
• 4:17
  Absolutely.
• 4:18
  And
• 4:18
  you've
• 4:18
  got
• 4:18
  that
• 4:18
  history,
• 4:19
  and
• 4:19
  now
• 4:20
  you
• 4:20
  stretch
• 4:20
  that
• 4:21
  looking
• 4:21
  forward
• 4:22
  with
• 4:22
  some
• 4:22
  of
• 4:22
  the
• 4:22
  new
• 4:22
  products
• 4:23
  that
• 4:23
  you
• 4:23
  guys
• 4:23
  have
• 4:23
  out.
• 4:24
  For
• 4:24
  instance,
• 4:24
  this
• 4:25
  year,
• 4:25
  where,
• 4:26
  yeah,
• 4:26
  it
• 4:27
  was
• 4:27
  good
• 4:27
  enough
• 4:27
  for
• 4:27
  the
• 4:27
  White
• 4:28
  House,
• 4:29
  but
• 4:29
  now
• 4:29
  you're
• 4:29
  going
• 4:29
  out
• 4:30
  and
• 4:30
  it's
• 4:30
  good
• 4:30
  enough
• 4:30
  for
• 4:31
  everybody.
• 4:31
  And
• 4:32
  the
• 4:32
  stuff
• 4:33
  that
• 4:33
  you're
• 4:33
  putting
• 4:33
  in
• 4:33
  with
• 4:33
  the
• 4:34
  home
• 4:34
  tech
• 4:35
  and
• 4:35
  that
• 4:36
  just
• 4:36
  beautiful.
• 4:37
  When
• 4:37
  you
• 4:38
  grab
• 4:38
  a
• 4:38
  piece
• 4:38
  of
• 4:38
  Baldwin
• 4:39
  hardware,
• 4:40
  this
• 4:41
  is
• 4:41
  not
• 4:41
  plated
• 4:41
  sheet
• 4:42
  metal,
• 4:42
  you
• 4:42
  go,
• 4:42
  oh,
• 4:43
  wow.
• 4:43
  This
• 4:44
  is
• 4:44
  machined
• 4:45
  billet
• 4:46
  brass.
• 4:46
  This
• 4:47
  is
• 4:47
  the
• 4:47
  real
• 4:48
  thing.
• 4:48
  Yeah.
• 4:49
  And
• 4:49
  nothing
• 4:50
  is
• 4:50
  more,
• 4:50
  I
• 4:50
  think,
• 4:50
  synonymous
• 4:51
  with
• 4:51
  what
• 4:51
  s
• 4:51
  built
• 4:52
  over
• 4:52
  the
• 4:52
  past
• 4:52
  80
• 4:53
  years
• 4:53
  than
• 4:54
  brass.
• 4:54
  It's
• 4:55
  always
• 4:55
  will
• 4:56
  be
• 4:56
  at
• 4:56
  the
• 4:56
  court,
• 4:56
  what
• 4:56
  we
• 4:57
  do.
• 4:57
  And
• 4:57
  it's,
• 4:57
  I
• 4:57
  think,
• 4:57
  more
• 4:57
  important
• 4:58
  than
• 4:58
  ever
• 4:58
  with
• 4:58
  the
• 4:59
  global
• 4:59
  trends
• 4:59
  we've
• 4:59
  seen
• 5:00
  over
• 5:00
  the
• 5:00
  past
• 5:00
  few
• 5:00
  years.
• 5:00
  And
• 5:01
  it's.
• 5:01
  I'm
• 5:02
  happy
• 5:02
  to
• 5:02
  be
• 5:02
  able
• 5:02
  to
• 5:02
  sit
• 5:02
  here
• 5:03
  and
• 5:03
  say
• 5:03
  it's
• 5:03
  refreshing
• 5:04
  to
• 5:04
  say
• 5:05
  we
• 5:05
  will
• 5:05
  not
• 5:06
  stray
• 5:06
  from
• 5:07
  brass,
• 5:07
  period.
• 5:07
  Doesn't
• 5:08
  matter
• 5:09
  where
• 5:09
  it
• 5:09
  comes
• 5:10
  from,
• 5:10
  what
• 5:10
  the.
• 5:11
  What
• 5:11
  the
• 5:11
  value
• 5:12
  is.
• 5:12
  We
• 5:13
  will
• 5:13
  continue
• 5:13
  to
• 5:13
  rise
• 5:14
  with
• 5:14
  that
• 5:14
  because
• 5:15
  it's
• 5:15
  in
• 5:15
  our
• 5:15
  DNA.
• 5:16
  So
• 5:16
  that
• 5:16
  that
• 5:16
  remains
• 5:17
  in
• 5:17
  touches
• 5:17
  of
• 5:18
  brass
• 5:18
  and
• 5:18
  gold
• 5:18
  everywhere
• 5:19
  in
• 5:19
  the
• 5:19
  booth,
• 5:19
  especially
• 5:20
  synonymous
• 5:20
  with
• 5:21
  the
• 5:21
  80.
• 5:21
  It's
• 5:22
  that
• 5:22
  heritage
• 5:22
  that
• 5:23
  you
• 5:23
  see
• 5:23
  there,
• 5:23
  that
• 5:24
  it's
• 5:24
  a
• 5:24
  responsibility
• 5:25
  to
• 5:25
  what
• 5:25
  severance
• 5:25
  started.
• 5:26
  Absolutely.
• 5:27
  And
• 5:27
  there's
• 5:27
  just
• 5:28
  that
• 5:28
  feel
• 5:28
  of
• 5:28
  quality.
• 5:29
  You
• 5:29
  can.
• 5:29
  There's
• 5:30
  a
• 5:30
  lock
• 5:30
  for
• 5:30
  everybody
• 5:31
  out
• 5:31
  there
• 5:31
  in
• 5:31
  the
• 5:31
  price
• 5:31
  point.
• 5:32
  But
• 5:32
  I
• 5:32
  think
• 5:32
  one
• 5:33
  of
• 5:33
  the
• 5:33
  things
• 5:33
  that
• 5:33
  I
• 5:33
  like
• 5:33
  About
• 5:33
  Baldwin.
• 5:34
  This
• 5:34
  isn't
• 5:35
  the
• 5:35
  Rolls
• 5:35
  Royce
• 5:36
  that
• 5:36
  people
• 5:36
  wish
• 5:36
  they
• 5:36
  could
• 5:37
  have.
• 5:37
  This
• 5:37
  is
• 5:37
  something
• 5:38
  you
• 5:38
  could
• 5:38
  put
• 5:38
  in
• 5:38
  your
• 5:38
  home
• 5:39
  for
• 5:39
  everybody
• 5:40
  when
• 5:40
  you
• 5:40
  want
• 5:40
  to
• 5:40
  put
• 5:40
  it
• 5:41
  in
• 5:41
  the
• 5:41
  right
• 5:41
  spaces.
• 5:41
  Whether
• 5:42
  it's
• 5:42
  just
• 5:42
  your
• 5:42
  entry
• 5:43
  door
• 5:43
  to
• 5:44
  make
• 5:44
  that
• 5:44
  bold
• 5:44
  statement
• 5:45
  coming
• 5:45
  in,
• 5:45
  or
• 5:46
  it's
• 5:46
  your
• 5:46
  cabinetry
• 5:47
  hardware
• 5:47
  for
• 5:47
  the
• 5:48
  kitchen,
• 5:48
  or
• 5:49
  it's
• 5:49
  in
• 5:49
  every
• 5:49
  room
• 5:50
  of
• 5:50
  your
• 5:50
  house,
• 5:51
  you
• 5:52
  can
• 5:52
  play
• 5:52
  with
• 5:52
  those
• 5:52
  pieces
• 5:53
  to
• 5:53
  fit
• 5:54
  in
• 5:54
  your
• 5:54
  budget
• 5:55
  of
• 5:55
  what
• 5:55
  you're
• 5:55
  trying
• 5:55
  to
• 5:55
  do,
• 5:56
  especially
• 5:57
  if
• 5:57
  you
• 5:57
  take
• 5:57
  a
• 5:57
  look.
• 5:58
  And
• 5:58
  I
• 5:58
  know
• 5:58
  last
• 5:59
  year
• 5:59
  we
• 6:00
  didn't
• 6:00
  have
• 6:01
  at
• 6:01
  the
• 6:01
  show
• 6:01
  reserve
• 6:02
  in
• 6:02
  the
• 6:02
  way
• 6:02
  that
• 6:02
  we
• 6:03
  do
• 6:03
  now,
• 6:03
  but
• 6:03
  reserve
• 6:04
  is
• 6:04
  something
• 6:05
  that
• 6:05
  has
• 6:05
  been
• 6:05
  a
• 6:05
  part
• 6:06
  of
• 6:06
  our
• 6:06
  line,
• 6:06
  but
• 6:06
  really
• 6:07
  went
• 6:07
  through
• 6:07
  a
• 6:07
  reinvigoration
• 6:08
  over
• 6:09
  the
• 6:09
  past
• 6:09
  year.
• 6:10
  The
• 6:10
  amount
• 6:10
  of
• 6:11
  new
• 6:11
  levers,
• 6:11
  new
• 6:12
  knobs
• 6:12
  and
• 6:12
  new
• 6:12
  roses
• 6:13
  has
• 6:13
  brought
• 6:13
  a
• 6:14
  whole
• 6:14
  new
• 6:14
  life
• 6:15
  to
• 6:15
  that
• 6:15
  whole
• 6:16
  entire
• 6:16
  line.
• 6:16
  And
• 6:17
  really
• 6:17
  the
• 6:17
  design
• 6:17
  options
• 6:18
  that
• 6:18
  are
• 6:18
  available
• 6:19
  at
• 6:19
  a
• 6:20
  somewhat
• 6:20
  more
• 6:21
  opening
• 6:21
  price
• 6:22
  point
• 6:22
  within
• 6:22
  the
• 6:22
  luxury
• 6:23
  segment
• 6:23
  is
• 6:24
  absolutely
• 6:24
  impeccable.
• 6:25
  It's
• 6:25
  allowed
• 6:26
  for
• 6:27
  really
• 6:27
  high
• 6:27
  level
• 6:28
  design
• 6:28
  with
• 6:28
  same
• 6:29
  quality
• 6:29
  of
• 6:30
  brass
• 6:30
  that
• 6:31
  we
• 6:31
  know
• 6:31
  and
• 6:31
  love
• 6:32
  and
• 6:32
  the
• 6:32
  same
• 6:32
  amazing
• 6:33
  finishes.
• 6:33
  The
• 6:34
  Baldwin
• 6:34
  is
• 6:34
  very
• 6:35
  well
• 6:35
  known
• 6:35
  for,
• 6:36
  but
• 6:36
  now
• 6:36
  just
• 6:37
  so
• 6:37
  many
• 6:37
  more
• 6:37
  options.
• 6:39
  I
• 6:39
  think
• 6:39
  the
• 6:39
  synonymous
• 6:40
  part,
• 6:40
  you
• 6:40
  nailed
• 6:40
  it.
• 6:40
  Sami
• 6:41
  is
• 6:41
  again
• 6:42
  being
• 6:42
  flexible
• 6:43
  in
• 6:43
  that
• 6:43
  luxury
• 6:44
  price
• 6:44
  point.
• 6:44
  And
• 6:45
  we
• 6:45
  have
• 6:46
  our
• 6:46
  options
• 6:47
  that
• 6:47
  are
• 6:47
  a
• 6:47
  little
• 6:48
  more
• 6:48
  user
• 6:48
  friendly.
• 6:48
  For
• 6:49
  the
• 6:49
  designer
• 6:50
  that's
• 6:50
  just
• 6:50
  getting
• 6:51
  off
• 6:51
  the
• 6:51
  ground
• 6:51
  and
• 6:51
  making
• 6:52
  a
• 6:52
  name
• 6:52
  for
• 6:52
  him
• 6:52
  or
• 6:52
  herself
• 6:53
  or
• 6:53
  the
• 6:54
  custom
• 6:54
  builder
• 6:54
  doing
• 6:55
  a
• 6:55
  few
• 6:55
  homes
• 6:55
  a
• 6:55
  year
• 6:55
  and
• 6:56
  has
• 6:56
  that
• 6:57
  customer
• 6:57
  that
• 6:57
  wants
• 6:57
  to
• 6:57
  take
• 6:58
  that
• 6:58
  step
• 6:58
  up
• 6:58
  to
• 6:58
  something
• 6:59
  that.
• 6:59
  That
• 6:59
  is
• 6:59
  solid
• 7:00
  brass
• 7:00
  that
• 7:00
  you
• 7:00
  can
• 7:01
  feel,
• 7:01
  feel
• 7:01
  that
• 7:02
  weight
• 7:02
  and
• 7:02
  that
• 7:03
  and
• 7:03
  that
• 7:03
  dedication
• 7:04
  to.
• 7:04
  And
• 7:04
  that
• 7:04
  follows
• 7:05
  through
• 7:05
  with
• 7:05
  reserve.
• 7:06
  That's
• 7:06
  not
• 7:06
  just
• 7:06
  an
• 7:06
  estate,
• 7:06
  that's
• 7:07
  just
• 7:07
  not
• 7:07
  the
• 7:07
  flagship
• 7:08
  statement.
• 7:09
  Brass
• 7:09
  throughout.
• 7:10
  Ooh,
• 7:10
  Sammy,
• 7:10
  write
• 7:11
  that
• 7:11
  down.
• 7:11
  Yeah,
• 7:12
  brass
• 7:13
  throughout.
• 7:13
  Get
• 7:13
  that
• 7:14
  commission
• 7:14
  check
• 7:14
  in
• 7:14
  the
• 7:14
  mail.
• 7:15
  Dust
• 7:15
  off
• 7:15
  that
• 7:15
  marketing.
• 7:16
  There
• 7:16
  we
• 7:16
  go.
• 7:17
  But
• 7:17
  of
• 7:18
  course,
• 7:18
  to
• 7:18
  my
• 7:19
  boy,
• 7:19
  he
• 7:19
  was
• 7:19
  here
• 7:20
  for
• 7:20
  it.
• 7:20
  But
• 7:20
  no,
• 7:20
  that.
• 7:20
  That's
• 7:21
  hit
• 7:21
  the
• 7:21
  nail
• 7:21
  on
• 7:21
  the
• 7:21
  head.
• 7:22
  It's.
• 7:22
  That's
• 7:22
  the
• 7:22
  grounding
• 7:23
  piece
• 7:23
  of
• 7:23
  this
• 7:24
  brand.
• 7:24
  And
• 7:25
  when
• 7:25
  we
• 7:25
  talk
• 7:25
  about
• 7:25
  brass,
• 7:25
  guys,
• 7:26
  we're
• 7:26
  talking
• 7:26
  about
• 7:27
  behind
• 7:27
  the
• 7:28
  finish.
• 7:29
  We're
• 7:29
  not
• 7:29
  just
• 7:29
  talking
• 7:29
  about
• 7:30
  everything
• 7:30
  is
• 7:30
  just
• 7:30
  polished
• 7:31
  brass.
• 7:32
  This
• 7:32
  is
• 7:32
  the
• 7:32
  bones.
• 7:33
  That's
• 7:33
  the
• 7:33
  pieces
• 7:34
  behind
• 7:34
  this.
• 7:35
  Whether
• 7:35
  you
• 7:35
  want
• 7:35
  it
• 7:35
  to
• 7:36
  look,
• 7:36
  whether
• 7:37
  it's
• 7:37
  polished,
• 7:38
  brushed,
• 7:38
  whether
• 7:38
  it's
• 7:39
  black,
• 7:39
  whether
• 7:39
  it's
• 7:40
  for
• 7:40
  sure
• 7:40
  go
• 7:41
  down
• 7:41
  the
• 7:41
  color
• 7:41
  list.
• 7:41
  But
• 7:42
  just
• 7:42
  as
• 7:42
  far
• 7:42
  as
• 7:42
  the
• 7:43
  structure
• 7:43
  itself,
• 7:44
  what
• 7:44
  it's
• 7:44
  truly
• 7:45
  made
• 7:45
  of,
• 7:46
  and
• 7:46
  that's
• 7:46
  just
• 7:47
  is
• 7:47
  synonymous
• 7:48
  with
• 7:48
  that
• 7:48
  quality
• 7:49
  brass.
• 7:49
  Oh,
• 7:50
  my
• 7:50
  gosh.
• 7:50
  For
• 7:50
  sure.
• 7:51
  Where
• 7:51
  the
• 7:51
  color
• 7:52
  palettes
• 7:52
  seem
• 7:52
  to
• 7:52
  be
• 7:53
  headed.
• 7:53
  And
• 7:53
  Sam
• 7:54
  can
• 7:54
  Speak
• 7:54
  to
• 7:55
  it
• 7:55
  a
• 7:55
  lot
• 7:55
  more
• 7:55
  in
• 7:56
  detail
• 7:56
  than
• 7:56
  I
• 7:56
  can.
• 7:56
  But
• 7:57
  you
• 7:57
  see
• 7:58
  these
• 7:58
  different
• 7:58
  levels
• 7:59
  of
• 7:59
  variation
• 7:59
  within
• 7:59
  what
• 8:00
  we
• 8:00
  call,
• 8:00
  like
• 8:00
  a
• 8:00
  muted
• 8:01
  brass.
• 8:01
  Right?
• 8:01
  Yeah.
• 8:02
  There's
• 8:02
  polish,
• 8:03
  there's
• 8:03
  unlacquered
• 8:04
  polish.
• 8:04
  But
• 8:05
  what
• 8:05
  are
• 8:05
  these
• 8:05
  different
• 8:05
  variations
• 8:06
  we
• 8:06
  can
• 8:06
  start
• 8:07
  to
• 8:07
  play
• 8:07
  with?
• 8:07
  So
• 8:07
  deepening
• 8:08
  that
• 8:08
  at
• 8:08
  the
• 8:08
  show
• 8:09
  this
• 8:09
  year
• 8:09
  with
• 8:09
  our
• 8:09
  new
• 8:09
  heirloom
• 8:10
  brass.
• 8:11
  Not
• 8:11
  launched
• 8:11
  yet,
• 8:12
  but
• 8:12
  just
• 8:13
  here.
• 8:13
  Exactly.
• 8:14
  It
• 8:15
  is
• 8:15
  a
• 8:15
  very
• 8:15
  sexy
• 8:15
  brass.
• 8:16
  Sexy
• 8:16
  Brass
• 8:16
  was
• 8:17
  taken.
• 8:17
  We
• 8:17
  couldn't
• 8:17
  name
• 8:17
  it
• 8:18
  that,
• 8:18
  so
• 8:18
  we
• 8:18
  went
• 8:18
  with
• 8:19
  heirloom
• 8:19
  brass.
• 8:19
  Heirloom
• 8:20
  brass,
• 8:20
  yeah.
• 8:21
  Sexy
• 8:21
  brass.
• 8:22
  Sexy
• 8:22
  Brass.
• 8:23
  I
• 8:23
  can't
• 8:23
  imagine,
• 8:24
  honestly,
• 8:24
  me
• 8:25
  going
• 8:25
  to
• 8:25
  Legal.
• 8:26
  Call
• 8:26
  JT
• 8:27
  already.
• 8:27
  Exactly.
• 8:28
  What
• 8:29
  are
• 8:29
  we
• 8:29
  doing?
• 8:29
  He's
• 8:29
  bringing
• 8:30
  it
• 8:30
  back.
• 8:30
  Exactly.
• 8:31
  Hey,
• 8:31
  Legal,
• 8:31
  I'd
• 8:32
  like
• 8:32
  to
• 8:32
  name
• 8:32
  my
• 8:32
  newest
• 8:33
  finish
• 8:33
  Sexy
• 8:34
  Brass,
• 8:34
  please.
• 8:35
  Can
• 8:35
  we
• 8:35
  get
• 8:35
  that
• 8:35
  cleared?
• 8:36
  Sexy
• 8:36
  with
• 8:36
  an
• 8:37
  I
• 8:37
  might
• 8:37
  help.
• 8:37
  Exactly.
• 8:38
  Oh,
• 8:39
  C,
• 8:39
  E,
• 8:40
  O.
• 8:40
  Something
• 8:41
  like
• 8:41
  that.
• 8:41
  It's
• 8:41
  European.
• 8:43
  Well,
• 8:43
  there's
• 8:43
  a
• 8:43
  lot
• 8:43
  of
• 8:44
  different
• 8:44
  ways
• 8:44
  we
• 8:44
  can
• 8:44
  do
• 8:44
  this,
• 8:45
  depending
• 8:45
  on
• 8:45
  what
• 8:45
  the
• 8:45
  website
• 8:46
  looks
• 8:46
  like
• 8:46
  and
• 8:47
  perfect
• 8:47
  branding,
• 8:47
  of
• 8:48
  course.
• 8:48
  But
• 8:48
  that's
• 8:48
  the
• 8:49
  thing.
• 8:49
  When
• 8:49
  you
• 8:49
  look
• 8:49
  at
• 8:49
  this
• 8:50
  and
• 8:52
  the
• 8:52
  finishes
• 8:52
  and
• 8:53
  the
• 8:53
  textures,
• 8:53
  whether
• 8:54
  it's
• 8:54
  knurling,
• 8:54
  whether
• 8:55
  it's
• 8:55
  just
• 8:55
  something
• 8:56
  very
• 8:56
  simple
• 8:57
  where
• 8:57
  it's
• 8:57
  really
• 8:58
  clean,
• 8:58
  lines
• 8:58
  on
• 8:58
  a
• 8:59
  knob
• 8:59
  that's
• 8:59
  understated,
• 9:01
  depending
• 9:01
  on
• 9:01
  what
• 9:02
  wow
• 9:03
  factor
• 9:03
  you're
• 9:03
  looking
• 9:04
  for,
• 9:04
  it
• 9:04
  doesn't
• 9:04
  matter
• 9:04
  if
• 9:04
  you've
• 9:04
  got
• 9:05
  like
• 9:05
  the
• 9:05
  most
• 9:05
  Italian
• 9:06
  contemporary
• 9:06
  home
• 9:07
  or
• 9:08
  you've
• 9:08
  got
• 9:08
  that
• 9:08
  1920s
• 9:10
  classic
• 9:10
  look
• 9:11
  that
• 9:11
  you
• 9:11
  want.
• 9:12
  Yeah.
• 9:12
  Elegance
• 9:13
  comes
• 9:13
  in
• 9:13
  all
• 9:13
  forms.
• 9:13
  Right.
• 9:14
  It
• 9:14
  can
• 9:14
  be
• 9:15
  just,
• 9:15
  you
• 9:15
  know
• 9:15
  that
• 9:16
  the
• 9:16
  right
• 9:16
  angle
• 9:17
  of.
• 9:17
  We're
• 9:17
  in
• 9:17
  Palm
• 9:18
  Springs
• 9:18
  a
• 9:18
  lot.
• 9:18
  Right.
• 9:18
  The
• 9:19
  mid
• 9:19
  century
• 9:19
  modern,
• 9:20
  where
• 9:20
  it's
• 9:20
  just
• 9:20
  that
• 9:20
  attention
• 9:21
  to
• 9:21
  that
• 9:21
  proportion
• 9:22
  being
• 9:22
  absolutely
• 9:22
  perfect.
• 9:23
  Right?
• 9:23
  Yeah.
• 9:23
  And
• 9:24
  that's
• 9:24
  the
• 9:24
  elegance
• 9:25
  versus,
• 9:26
  like
• 9:26
  you
• 9:26
  said,
• 9:26
  the
• 9:27
  knurling,
• 9:27
  the
• 9:28
  attention
• 9:28
  to
• 9:28
  that
• 9:28
  process
• 9:29
  and
• 9:29
  you
• 9:29
  don't
• 9:30
  feel
• 9:30
  it,
• 9:30
  it
• 9:30
  doesn't
• 9:31
  scrape
• 9:31
  your
• 9:31
  finger
• 9:32
  because
• 9:32
  it's
• 9:32
  under
• 9:33
  that
• 9:33
  finish.
• 9:33
  Right.
• 9:34
  And
• 9:34
  it's
• 9:34
  so
• 9:35
  it's
• 9:35
  as
• 9:35
  much
• 9:36
  knurling
• 9:36
  as
• 9:36
  it
• 9:36
  is
• 9:36
  just
• 9:37
  like
• 9:37
  a
• 9:37
  crosshatch
• 9:37
  pattern
• 9:38
  woven
• 9:38
  in
• 9:39
  that
• 9:39
  attention
• 9:39
  to
• 9:40
  detail
• 9:40
  we
• 9:40
  talked
• 9:40
  about.
• 9:40
  Sammy
• 9:41
  mentioned
• 9:41
  earlier.
• 9:42
  It's
• 9:42
  almost
• 9:42
  like
• 9:43
  with
• 9:43
  a
• 9:43
  state,
• 9:44
  every
• 9:44
  single
• 9:44
  thing
• 9:45
  has
• 9:45
  been
• 9:45
  considered
• 9:46
  and
• 9:46
  they
• 9:46
  have
• 9:47
  been
• 9:47
  in
• 9:47
  reserve
• 9:47
  as
• 9:47
  well.
• 9:48
  But
• 9:48
  there's
• 9:49
  the
• 9:49
  choices
• 9:49
  that
• 9:49
  have
• 9:49
  been
• 9:50
  made
• 9:50
  to
• 9:50
  say,
• 9:50
  look,
• 9:51
  this
• 9:51
  is
• 9:51
  what's
• 9:51
  important
• 9:52
  to
• 9:52
  you
• 9:52
  at
• 9:52
  this.
• 9:52
  We
• 9:53
  think
• 9:53
  at
• 9:53
  this
• 9:53
  level,
• 9:54
  we're
• 9:55
  going
• 9:55
  to
• 9:55
  amplify
• 9:55
  those
• 9:55
  parts.
• 9:56
  And
• 9:56
  I
• 9:56
  think
• 9:56
  it's
• 9:57
  important
• 9:57
  to
• 9:57
  point
• 9:57
  out
• 9:57
  that
• 9:58
  same
• 9:58
  level
• 9:58
  of
• 9:58
  detail,
• 9:59
  especially
• 9:59
  as
• 10:00
  we
• 10:00
  look
• 10:00
  into
• 10:00
  what's
• 10:01
  happening
• 10:01
  over
• 10:02
  2026
• 10:03
  is
• 10:03
  being
• 10:04
  brought
• 10:04
  into
• 10:04
  cabinet
• 10:05
  hardware
• 10:05
  and
• 10:05
  the
• 10:06
  way
• 10:06
  that
• 10:06
  we're
• 10:06
  looking
• 10:06
  at
• 10:07
  hardware
• 10:07
  because.
• 10:08
  Absolutely.
• 10:08
  Some
• 10:08
  of
• 10:09
  those
• 10:09
  details,
• 10:09
  like
• 10:10
  you're
• 10:10
  talking
• 10:10
  about
• 10:10
  knurling
• 10:11
  and
• 10:11
  even
• 10:11
  we're
• 10:12
  bringing
• 10:12
  fluted
• 10:13
  elements
• 10:13
  and
• 10:13
  beautiful
• 10:14
  hammered
• 10:14
  elements.
• 10:15
  We're
• 10:15
  really
• 10:16
  expanding
• 10:16
  that
• 10:16
  cabinet
• 10:17
  hardware
• 10:17
  because
• 10:18
  we
• 10:18
  know
• 10:18
  brass
• 10:19
  very
• 10:19
  well,
• 10:19
  we
• 10:20
  know
• 10:20
  finishes
• 10:20
  amazingly
• 10:21
  well,
• 10:21
  and
• 10:21
  we've
• 10:21
  had
• 10:22
  cabinet
• 10:22
  hardware
• 10:22
  in
• 10:22
  our
• 10:23
  line.
• 10:23
  But
• 10:23
  now
• 10:24
  it's
• 10:24
  time
• 10:24
  to
• 10:24
  make
• 10:24
  a
• 10:24
  statement.
• 10:25
  It's
• 10:25
  time
• 10:25
  to
• 10:25
  say
• 10:26
  we
• 10:26
  have
• 10:26
  the
• 10:27
  options
• 10:27
  for
• 10:27
  you
• 10:28
  to
• 10:28
  really
• 10:29
  fit
• 10:29
  your
• 10:29
  space.
• 10:30
  Yeah.
• 10:30
  You
• 10:30
  guys
• 10:31
  brought
• 10:31
  out
• 10:31
  the
• 10:31
  cabinet
• 10:31
  hardware,
• 10:32
  which,
• 10:32
  you
• 10:32
  know,
• 10:32
  as
• 10:32
  a
• 10:32
  kitchen
• 10:32
  designer
• 10:33
  myself,
• 10:33
  I
• 10:33
  really
• 10:34
  geek
• 10:34
  out
• 10:34
  on
• 10:34
  that.
• 10:34
  And
• 10:35
  you
• 10:35
  went,
• 10:35
  okay,
• 10:35
  we're
• 10:36
  gonna
• 10:36
  come
• 10:36
  out
• 10:36
  with
• 10:36
  some
• 10:36
  iconic
• 10:37
  foundational
• 10:37
  pieces.
• 10:39
  But
• 10:39
  now
• 10:39
  you
• 10:39
  got
• 10:39
  that.
• 10:40
  Now
• 10:40
  you
• 10:40
  can
• 10:41
  go,
• 10:41
  let's
• 10:41
  have
• 10:41
  a
• 10:41
  little
• 10:42
  fun.
• 10:43
  And
• 10:43
  then
• 10:43
  you
• 10:43
  can
• 10:44
  make
• 10:44
  that
• 10:44
  play
• 10:44
  with
• 10:45
  other
• 10:45
  hardware.
• 10:46
  The
• 10:46
  door
• 10:46
  hardware
• 10:47
  going
• 10:47
  in,
• 10:47
  or
• 10:47
  the
• 10:47
  pantry
• 10:48
  door
• 10:48
  that's
• 10:48
  in
• 10:48
  the
• 10:48
  kitchen
• 10:49
  or
• 10:50
  the
• 10:50
  door
• 10:50
  to
• 10:50
  the
• 10:50
  outside
• 10:51
  patio
• 10:51
  where
• 10:51
  the
• 10:52
  barbecue
• 10:52
  is.
• 10:53
  You
• 10:53
  can
• 10:53
  make
• 10:53
  those
• 10:53
  things
• 10:54
  all
• 10:54
  play
• 10:54
  together
• 10:55
  so
• 10:55
  well.
• 10:55
  Yeah.
• 10:56
  I
• 10:56
  play.
• 10:56
  It's
• 10:56
  if
• 10:57
  someone
• 10:57
  comes
• 10:57
  in
• 10:57
  and
• 10:57
  sees
• 10:58
  the
• 10:58
  pan,
• 10:58
  some
• 10:58
  of
• 10:58
  the
• 10:59
  new
• 10:59
  panels,
• 10:59
  the
• 10:59
  bespoke
• 11:00
  collection
• 11:00
  and
• 11:01
  so
• 11:01
  great
• 11:01
  mix
• 11:02
  and
• 11:02
  match.
• 11:02
  New
• 11:02
  idea.
• 11:03
  Yeah.
• 11:03
  It's
• 11:04
  not
• 11:04
  anything
• 11:04
  new
• 11:04
  to
• 11:05
  that
• 11:05
  approach.
• 11:05
  Right.
• 11:05
  Something
• 11:06
  that's
• 11:06
  very,
• 11:07
  very
• 11:07
  common
• 11:08
  right
• 11:08
  now.
• 11:08
  But
• 11:09
  I
• 11:09
  think
• 11:10
  where
• 11:10
  it
• 11:10
  translates
• 11:11
  for
• 11:11
  Baldwin
• 11:12
  so
• 11:12
  nicely
• 11:12
  is
• 11:13
  to
• 11:13
  our
• 11:13
  story.
• 11:14
  What
• 11:14
  we're
• 11:14
  known
• 11:14
  for
• 11:14
  in
• 11:14
  estate
• 11:15
  is
• 11:15
  it
• 11:15
  almost
• 11:15
  gives
• 11:16
  us
• 11:16
  that
• 11:16
  a
• 11:16
  la
• 11:16
  carte
• 11:17
  piece
• 11:18
  within
• 11:18
  cabinet
• 11:19
  hardware
• 11:19
  to
• 11:19
  say,
• 11:19
  look,
• 11:20
  here's
• 11:20
  five
• 11:20
  new
• 11:21
  styles.
• 11:21
  Here's.
• 11:22
  And
• 11:22
  you
• 11:22
  said
• 11:22
  it
• 11:23
  perfectly,
• 11:23
  Eric.
• 11:24
  There's
• 11:24
  five
• 11:25
  sets
• 11:26
  that
• 11:26
  are
• 11:26
  like
• 11:27
  that
• 11:27
  one's
• 11:27
  on
• 11:28
  five
• 11:28
  day
• 11:28
  lead
• 11:28
  time.
• 11:28
  You
• 11:29
  can.
• 11:29
  That's
• 11:29
  the
• 11:29
  set.
• 11:30
  That's
• 11:30
  the
• 11:30
  standard.
• 11:30
  That's
• 11:31
  the
• 11:31
  new.
• 11:31
  What's
• 11:32
  one
• 11:32
  of
• 11:32
  the
• 11:32
  names?
• 11:32
  That's
• 11:32
  the
• 11:32
  new
• 11:32
  soho
• 11:33
  Pull.
• 11:34
  But
• 11:34
  you
• 11:34
  can
• 11:34
  take
• 11:35
  the
• 11:35
  components
• 11:36
  of
• 11:36
  that
• 11:37
  and
• 11:37
  make
• 11:38
  whatever
• 11:38
  you
• 11:38
  want
• 11:38
  across
• 11:39
  texture,
• 11:39
  across
• 11:39
  finish
• 11:40
  at
• 11:40
  some
• 11:40
  point,
• 11:40
  maybe
• 11:41
  substance,
• 11:41
  additional
• 11:42
  material,
• 11:42
  sign
• 11:43
  in
• 11:43
  marketing,
• 11:43
  signing
• 11:44
  product
• 11:44
  up
• 11:44
  for
• 11:44
  new
• 11:45
  projects
• 11:45
  on
• 11:45
  the
• 11:45
  spot.
• 11:46
  But.
• 11:46
  Yeah.
• 11:46
  But
• 11:46
  it
• 11:47
  almost.
• 11:48
  Yeah.
• 11:48
  So
• 11:48
  it
• 11:49
  really
• 11:49
  lets
• 11:49
  us
• 11:49
  bring
• 11:49
  this
• 11:50
  a
• 11:50
  la
• 11:50
  carte
• 11:51
  thought
• 11:51
  process
• 11:52
  to
• 11:52
  it
• 11:52
  while
• 11:53
  still
• 11:53
  having
• 11:53
  the
• 11:53
  standards
• 11:54
  going
• 11:54
  forward.
• 11:55
  You'll.
• 11:55
  I
• 11:56
  think
• 11:56
  everyone
• 11:56
  will
• 11:56
  see
• 11:56
  Baldwin
• 11:57
  cabinet
• 11:58
  hardware
• 11:58
  really
• 11:58
  stand
• 11:59
  on
• 11:59
  its
• 11:59
  own.
• 11:59
  Absolutely.
• 12:00
  In
• 12:00
  what
• 12:00
  has
• 12:01
  become
• 12:01
  its
• 12:01
  own
• 12:01
  industry.
• 12:02
  But
• 12:02
  better
• 12:02
  than
• 12:03
  anybody,
• 12:03
  Eric.
• 12:03
  And
• 12:04
  that's.
• 12:05
  To
• 12:05
  me,
• 12:05
  so
• 12:06
  many
• 12:06
  things.
• 12:06
  Be
• 12:06
  excited
• 12:07
  about
• 12:07
  leaving
• 12:07
  the
• 12:07
  show.
• 12:08
  That's
• 12:09
  just.
• 12:09
  Yeah.
• 12:09
  That's
• 12:09
  right
• 12:09
  at
• 12:10
  the
• 12:10
  top
• 12:10
  of
• 12:10
  the
• 12:10
  list.
• 12:10
  Yeah.
• 12:11
  Is
• 12:11
  being.
• 12:12
  Being
• 12:12
  a
• 12:12
  real
• 12:13
  considered
• 12:13
  player
• 12:14
  in
• 12:14
  that
• 12:14
  space.
• 13:45
  And
• 13:46
  what's
• 13:46
  cool
• 13:46
  too
• 13:46
  is
• 13:46
  with
• 13:47
  our
• 13:47
  kind
• 13:47
  of
• 13:47
  new
• 13:47
  maximalism
• 13:48
  design
• 13:48
  trend
• 13:49
  out
• 13:49
  there.
• 13:49
  Right.
• 13:49
  That
• 13:50
  now
• 13:50
  you're
• 13:50
  not
• 13:51
  just
• 13:51
  seeing.
• 13:52
  Ten
• 13:52
  years
• 13:52
  ago,
• 13:53
  everything
• 13:53
  was
• 13:53
  oil
• 13:53
  rub
• 13:54
  bronze
• 13:54
  in
• 13:54
  the
• 13:54
  entire
• 13:55
  house,
• 13:56
  we've
• 13:56
  gone
• 13:56
  beyond
• 13:57
  that.
• 13:57
  But
• 13:57
  now
• 13:57
  the
• 13:57
  powder
• 13:58
  room
• 13:58
  may
• 13:58
  be
• 13:59
  matte
• 13:59
  black
• 14:00
  mixed
• 14:00
  with
• 14:01
  something
• 14:02
  brushed.
• 14:02
  And
• 14:03
  the
• 14:03
  kitchen
• 14:04
  could
• 14:04
  be
• 14:04
  something
• 14:05
  different
• 14:05
  for
• 14:05
  sure.
• 14:06
  Give
• 14:06
  me
• 14:06
  some
• 14:06
  master
• 14:07
  or
• 14:07
  primary,
• 14:08
  whatever
• 14:08
  you
• 14:08
  want
• 14:08
  to
• 14:09
  call
• 14:09
  that
• 14:09
  is
• 14:09
  different.
• 14:10
  And
• 14:10
  now
• 14:10
  it's
• 14:11
  not
• 14:11
  the
• 14:12
  one
• 14:12
  style,
• 14:12
  one
• 14:13
  color,
• 14:13
  whole
• 14:13
  house.
• 14:14
  It's.
• 14:15
  Each
• 14:15
  room
• 14:16
  is
• 14:16
  its
• 14:16
  own
• 14:16
  bespoke
• 14:17
  piece.
• 14:17
  Like
• 14:18
  it's
• 14:18
  an
• 14:18
  art
• 14:18
  project
• 14:18
  of
• 14:19
  its
• 14:19
  own.
• 14:19
  It's
• 14:19
  like
• 14:19
  we
• 14:19
  show
• 14:19
  the
• 14:20
  mix
• 14:20
  and
• 14:20
  match
• 14:21
  cabinet
• 14:21
  hardware.
• 14:22
  Right.
• 14:22
  Like
• 14:22
  within
• 14:22
  one
• 14:22
  piece.
• 14:23
  Or
• 14:23
  mix
• 14:23
  and
• 14:23
  match,
• 14:23
  where
• 14:24
  you
• 14:24
  have
• 14:24
  two
• 14:24
  finishes
• 14:24
  within
• 14:25
  one
• 14:25
  knot.
• 14:25
  They
• 14:25
  may
• 14:25
  not.
• 14:26
  The
• 14:26
  average
• 14:26
  person
• 14:27
  may
• 14:27
  not
• 14:27
  have
• 14:27
  up
• 14:27
  choosing
• 14:28
  that,
• 14:28
  but
• 14:29
  they
• 14:29
  may
• 14:30
  go
• 14:30
  to
• 14:30
  the
• 14:30
  middle
• 14:31
  of
• 14:31
  that
• 14:31
  concept,
• 14:31
  which
• 14:31
  is,
• 14:32
  well,
• 14:32
  mixed,
• 14:32
  mixed
• 14:32
  metal
• 14:33
  within
• 14:33
  or
• 14:33
  mixed
• 14:33
  finish
• 14:34
  within
• 14:34
  the
• 14:34
  house.
• 14:35
  To
• 14:35
  your
• 14:35
  points,
• 14:36
  even
• 14:36
  within
• 14:36
  one
• 14:36
  set
• 14:36
  of
• 14:37
  cabinets,
• 14:37
  say
• 14:37
  that
• 14:37
  this
• 14:38
  cabinet
• 14:38
  is
• 14:38
  a.
• 14:38
  It's
• 14:39
  a
• 14:39
  nice
• 14:39
  dark,
• 14:39
  I
• 14:39
  don't
• 14:39
  know,
• 14:40
  deep
• 14:40
  blue,
• 14:40
  and
• 14:40
  that
• 14:41
  has
• 14:41
  a
• 14:41
  nice
• 14:41
  soft
• 14:42
  oil
• 14:42
  or
• 14:42
  lacquered
• 14:43
  brass
• 14:43
  on
• 14:43
  the
• 14:44
  top.
• 14:44
  Cabinets
• 14:44
  are
• 14:44
  a
• 14:45
  slate,
• 14:45
  and
• 14:45
  they're
• 14:45
  dark
• 14:46
  black.
• 14:46
  Very
• 14:47
  contemporary
• 14:47
  long
• 14:47
  poles.
• 14:48
  It's
• 14:48
  like
• 14:48
  all
• 14:49
  of
• 14:49
  a
• 14:49
  sudden,
• 14:49
  that
• 14:49
  works.
• 14:50
  Right.
• 14:50
  And
• 14:51
  old
• 14:52
  uniformity
• 14:52
  of
• 14:53
  the
• 14:53
  past
• 14:54
  15
• 14:54
  years,
• 14:54
  whatever
• 14:55
  goes
• 14:55
  out
• 14:55
  the
• 14:55
  window,
• 14:56
  it's
• 14:56
  changed.
• 14:56
  Yeah.
• 14:57
  And
• 14:57
  so
• 14:57
  it's
• 14:57
  fun
• 14:57
  to
• 14:58
  see
• 14:58
  that
• 14:58
  because
• 14:58
  it
• 14:58
  really
• 14:59
  lends
• 14:59
  to
• 14:59
  design.
• 15:00
  It
• 15:00
  really
• 15:00
  lends
• 15:01
  to
• 15:01
  making
• 15:01
  each
• 15:01
  room
• 15:02
  tell
• 15:02
  its
• 15:02
  own
• 15:03
  story.
• 15:04
  And
• 15:04
  then
• 15:04
  all
• 15:05
  you
• 15:05
  have
• 15:05
  to
• 15:05
  do
• 15:05
  sometimes
• 15:06
  is
• 15:06
  change
• 15:07
  out
• 15:07
  of
• 15:07
  rows.
• 15:08
  It's
• 15:08
  those
• 15:08
  minor
• 15:09
  things.
• 15:09
  You
• 15:09
  can
• 15:10
  still
• 15:10
  have
• 15:10
  one
• 15:10
  detail
• 15:11
  change.
• 15:11
  It
• 15:11
  can
• 15:11
  change
• 15:12
  so
• 15:12
  much.
• 15:12
  And
• 15:12
  you
• 15:12
  can
• 15:13
  change
• 15:13
  it,
• 15:13
  but
• 15:13
  still
• 15:13
  keep
• 15:14
  the
• 15:14
  theme
• 15:14
  throughout.
• 15:15
  So
• 15:15
  it
• 15:15
  ties
• 15:15
  together.
• 15:15
  Absolutely.
• 15:16
  We
• 15:16
  love
• 15:16
  encouraging
• 15:17
  creativity,
• 15:17
  and
• 15:18
  I
• 15:18
  feel
• 15:18
  like
• 15:18
  this
• 15:18
  a
• 15:19
  lot
• 15:19
  of
• 15:19
  the
• 15:19
  elements
• 15:19
  that
• 15:20
  we're
• 15:20
  bringing
• 15:20
  to
• 15:20
  the
• 15:20
  show
• 15:20
  this
• 15:21
  year,
• 15:21
  and
• 15:21
  as
• 15:21
  we
• 15:21
  look
• 15:22
  forward
• 15:22
  within
• 15:23
  different
• 15:23
  elements
• 15:23
  of
• 15:23
  what
• 15:24
  we're
• 15:24
  calling
• 15:24
  our
• 15:24
  bespoke
• 15:25
  collection,
• 15:25
  really
• 15:25
  allowing
• 15:26
  designers
• 15:26
  to
• 15:27
  be
• 15:27
  creative
• 15:28
  or
• 15:29
  create
• 15:29
  something
• 15:30
  that
• 15:31
  will
• 15:31
  allow
• 15:31
  their
• 15:31
  project
• 15:32
  to
• 15:32
  be
• 15:32
  really
• 15:32
  special
• 15:33
  just
• 15:33
  to
• 15:33
  them.
• 15:34
  Yeah.
• 15:34
  And
• 15:34
  that's
• 15:34
  the
• 15:34
  cool
• 15:35
  thing
• 15:35
  with
• 15:35
  the
• 15:35
  way
• 15:35
  you
• 15:35
  guys
• 15:36
  do
• 15:36
  stuff
• 15:36
  as
• 15:36
  well,
• 15:36
  is
• 15:37
  that
• 15:37
  when
• 15:37
  you
• 15:38
  take
• 15:38
  the
• 15:38
  time
• 15:38
  and
• 15:39
  specify
• 15:39
  things,
• 15:40
  you
• 15:40
  can
• 15:40
  swap
• 15:41
  things
• 15:41
  out
• 15:41
  without
• 15:41
  going,
• 15:43
  I
• 15:43
  gotta
• 15:43
  buy
• 15:43
  four.
• 15:44
  I'm
• 15:44
  gonna
• 15:44
  have
• 15:44
  a
• 15:44
  box
• 15:45
  of
• 15:45
  double
• 15:45
  triple
• 15:46
  parts.
• 15:47
  Nobody
• 15:48
  likes
• 15:48
  buying
• 15:48
  expensive
• 15:49
  stuff
• 15:49
  and
• 15:49
  going.
• 15:49
  And
• 15:50
  I
• 15:50
  can't
• 15:50
  use
• 15:50
  it
• 15:50
  because
• 15:50
  I
• 15:51
  had
• 15:51
  to
• 15:51
  try
• 15:51
  to
• 15:51
  make
• 15:51
  these
• 15:51
  things
• 15:52
  work
• 15:52
  together.
• 15:52
  I
• 15:52
  mean,
• 15:53
  it's
• 15:54
  again,
• 15:54
  back
• 15:54
  to
• 15:54
  Severin.
• 15:55
  So
• 15:55
  germane
• 15:56
  to
• 15:56
  where
• 15:57
  he
• 15:57
  started
• 15:57
  was,
• 15:58
  hey,
• 15:58
  I
• 15:58
  need
• 15:58
  to
• 15:58
  cobble
• 15:59
  together
• 15:59
  a
• 15:59
  sample
• 16:00
  to
• 16:00
  go
• 16:01
  sell
• 16:01
  to
• 16:01
  maybe
• 16:02
  make
• 16:02
  for
• 16:02
  somebody
• 16:03
  someday.
• 16:03
  That's
• 16:03
  how
• 16:03
  the
• 16:03
  letterbox
• 16:04
  played.
• 16:04
  Our
• 16:04
  first
• 16:05
  piece
• 16:05
  came
• 16:05
  about.
• 16:06
  Yeah.
• 16:06
  So
• 16:06
  it's
• 16:07
  bringing
• 16:07
  that
• 16:07
  mindset
• 16:08
  into
• 16:09
  an
• 16:09
  applicable,
• 16:10
  repeatable
• 16:11
  process.
• 16:11
  For
• 16:11
  the
• 16:11
  client
• 16:12
  to
• 16:12
  say,
• 16:13
  I
• 16:14
  can
• 16:14
  be
• 16:14
  creative,
• 16:15
  I
• 16:15
  can
• 16:16
  be.
• 16:16
  Get
• 16:16
  this
• 16:16
  level
• 16:17
  of.
• 16:17
  Again,
• 16:17
  this
• 16:18
  inherent
• 16:18
  little
• 16:18
  bit
• 16:19
  of
• 16:19
  custom
• 16:19
  tweak
• 16:20
  without
• 16:20
  the
• 16:20
  dirty,
• 16:21
  messy.
• 16:21
  It
• 16:22
  takes
• 16:22
  forever.
• 16:22
  It's
• 16:23
  a
• 16:23
  junky
• 16:24
  process.
• 16:24
  You
• 16:24
  need
• 16:24
  to
• 16:24
  combine
• 16:25
  things
• 16:25
  for
• 16:25
  one
• 16:25
  box.
• 16:26
  We're
• 16:27
  almost
• 16:27
  backing
• 16:27
  all
• 16:27
  that
• 16:28
  up
• 16:28
  in
• 16:28
  the
• 16:28
  supply
• 16:28
  chain
• 16:29
  to.
• 16:29
  We're
• 16:29
  bringing
• 16:30
  you
• 16:30
  that
• 16:30
  capability.
• 16:31
  Yep.
• 16:31
  In
• 16:32
  a
• 16:32
  nice
• 16:32
  clean.
• 16:33
  In
• 16:33
  a
• 16:33
  nice
• 16:33
  clean
• 16:34
  box
• 16:34
  in
• 16:34
  a
• 16:34
  standard
• 16:35
  lead
• 16:35
  time.
• 16:35
  I
• 16:36
  wanted
• 16:36
  to.
• 16:36
  Can
• 16:36
  we
• 16:37
  tell
• 16:37
  the
• 16:37
  White
• 16:37
  House
• 16:38
  story?
• 16:38
  Because
• 16:38
  we
• 16:38
  haven't
• 16:39
  ever
• 16:39
  talked
• 16:39
  about
• 16:39
  that
• 16:40
  on
• 16:40
  the
• 16:40
  radio
• 16:40
  and
• 16:40
  podcast
• 16:41
  before.
• 16:41
  Absolutely.
• 16:42
  Because
• 16:42
  I
• 16:42
  think
• 16:42
  that's
• 16:43
  such
• 16:43
  a
• 16:43
  cool
• 16:43
  story
• 16:44
  that
• 16:44
  people
• 16:44
  relate
• 16:44
  to
• 16:45
  for
• 16:45
  sure.
• 16:46
  You
• 16:46
  know,
• 16:46
  about
• 16:46
  how
• 16:47
  all
• 16:48
  of
• 16:48
  a
• 16:48
  sudden
• 16:48
  Baldwin
• 16:49
  had
• 16:49
  to
• 16:49
  create
• 16:50
  this
• 16:51
  project
• 16:52
  that
• 16:52
  could
• 16:53
  never
• 16:53
  be
• 16:53
  duplicated.
• 16:54
  Right?
• 16:54
  Absolutely.
• 16:54
  Absolutely.
• 16:55
  Who
• 16:55
  wants
• 16:55
  to
• 16:55
  tell
• 16:56
  that
• 16:56
  one?
• 16:56
  So
• 16:57
  I
• 16:57
  will
• 16:57
  at
• 16:57
  least
• 16:57
  say
• 16:57
  that
• 16:58
  Jackie
• 16:58
  O
• 16:58
  is
• 16:59
  an
• 16:59
  icon
• 16:59
  and
• 17:00
  a
• 17:00
  legend,
• 17:01
  not
• 17:01
  just
• 17:02
  within
• 17:03
  my
• 17:03
  world,
• 17:04
  but
• 17:04
  also
• 17:05
  within
• 17:06
  the
• 17:06
  whole
• 17:07
  world.
• 17:07
  And
• 17:07
  Baldwin
• 17:08
  Hardware,
• 17:08
  she's
• 17:08
  the
• 17:09
  person
• 17:09
  who
• 17:09
  really,
• 17:09
  I
• 17:09
  feel
• 17:10
  like
• 17:10
  from
• 17:11
  almost
• 17:11
  a
• 17:11
  celebrity
• 17:12
  standpoint,
• 17:12
  as
• 17:13
  we
• 17:13
  now
• 17:13
  call
• 17:13
  them,
• 17:13
  influencers
• 17:14
  of
• 17:14
  sorts.
• 17:15
  The
• 17:15
  original
• 17:15
  influencer.
• 17:16
  She
• 17:17
  was
• 17:17
  honest
• 17:18
  when
• 17:18
  it
• 17:18
  comes
• 17:18
  to
• 17:18
  Baldwin
• 17:19
  Hardware,
• 17:19
  was
• 17:19
  the
• 17:19
  original
• 17:20
  influencer.
• 17:20
  Yeah.
• 17:21
  And
• 17:21
  she
• 17:21
  loved
• 17:22
  her
• 17:22
  RIM
• 17:23
  locks
• 17:23
  so
• 17:24
  much
• 17:24
  and
• 17:24
  loved
• 17:24
  the
• 17:25
  design
• 17:25
  concept
• 17:26
  of
• 17:26
  a
• 17:26
  RIM
• 17:26
  lock
• 17:27
  that
• 17:27
  she
• 17:27
  went
• 17:27
  to
• 17:27
  Severin
• 17:28
  and
• 17:28
  asked,
• 17:28
  hey,
• 17:29
  can
• 17:29
  you
• 17:29
  help
• 17:29
  custom
• 17:30
  make
• 17:30
  a
• 17:30
  RIM
• 17:30
  lock
• 17:31
  to
• 17:31
  go
• 17:31
  on
• 17:32
  my
• 17:32
  project?
• 17:33
  They
• 17:33
  got
• 17:33
  in.
• 17:33
  When
• 17:34
  they
• 17:34
  got
• 17:35
  into
• 17:35
  the
• 17:35
  White
• 17:35
  House,
• 17:36
  I
• 17:36
  think
• 17:36
  it
• 17:36
  was
• 17:36
  the
• 17:37
  pre.
• 17:37
  And
• 17:37
  again,
• 17:38
  there's
• 17:39
  either
• 17:39
  someone
• 17:39
  from
• 17:40
  the
• 17:40
  customer
• 17:40
  service
• 17:40
  team
• 17:41
  or
• 17:41
  customer
• 17:41
  out
• 17:42
  there
• 17:42
  that's
• 17:42
  going
• 17:42
  to
• 17:42
  hear
• 17:42
  this.
• 17:42
  And
• 17:42
  they
• 17:43
  tell
• 17:43
  Eric,
• 17:43
  he'll
• 17:44
  tell
• 17:44
  me
• 17:44
  what
• 17:44
  I
• 17:44
  got
• 17:44
  wrong.
• 17:45
  So
• 17:45
  you
• 17:45
  get
• 17:45
  my
• 17:45
  red
• 17:46
  lines.
• 17:46
  But
• 17:47
  the
• 17:47
  version
• 17:47
  of
• 17:47
  the
• 17:47
  lore,
• 17:47
  because
• 17:48
  it
• 17:48
  really
• 17:48
  is
• 17:48
  at
• 17:48
  this
• 17:48
  point,
• 17:49
  someone.
• 17:50
  I
• 17:50
  was
• 17:50
  telling
• 17:50
  some
• 17:50
  of
• 17:50
  the
• 17:50
  story
• 17:50
  of
• 17:51
  the
• 17:51
  show
• 17:51
  yesterday.
• 17:52
  Wow,
• 17:52
  that's
• 17:53
  some
• 17:53
  serious
• 17:53
  lore.
• 17:53
  I
• 17:54
  was
• 17:54
  like,
• 17:54
  it
• 17:54
  really
• 17:55
  kind
• 17:55
  of.
• 17:55
  It's
• 17:55
  again,
• 17:56
  iconographic.
• 17:57
  The.
• 17:57
  So
• 17:57
  I
• 17:58
  think
• 17:58
  the
• 17:58
  previous
• 17:58
  administration,
• 17:59
  I
• 17:59
  think
• 17:59
  was
• 17:59
  the
• 17:59
  Eisenhower
• 18:00
  administration,
• 18:00
  brought
• 18:00
  it
• 18:00
  into
• 18:01
  the
• 18:01
  White
• 18:01
  House,
• 18:01
  brought
• 18:02
  the
• 18:02
  rim
• 18:02
  locks
• 18:03
  version
• 18:03
  that
• 18:03
  you
• 18:03
  see
• 18:03
  right
• 18:04
  there
• 18:04
  into
• 18:04
  the
• 18:04
  White
• 18:05
  House.
• 18:05
  Jackie
• 18:06
  obviously
• 18:06
  saw
• 18:06
  them
• 18:06
  there
• 18:07
  and
• 18:07
  reached
• 18:08
  out
• 18:08
  to
• 18:08
  Severn
• 18:08
  and
• 18:09
  said,
• 18:09
  hey,
• 18:09
  I
• 18:09
  have
• 18:09
  an
• 18:09
  interpretation
• 18:10
  of
• 18:10
  this
• 18:10
  I
• 18:11
  want
• 18:11
  you
• 18:11
  to
• 18:11
  make
• 18:11
  for
• 18:11
  me.
• 18:12
  Then
• 18:12
  you
• 18:12
  need
• 18:12
  to
• 18:13
  destroy
• 18:13
  the
• 18:13
  molds
• 18:13
  and
• 18:13
  then
• 18:13
  break
• 18:14
  it
• 18:14
  again.
• 18:14
  So
• 18:14
  we.
• 18:14
  I
• 18:15
  can
• 18:15
  look
• 18:15
  back
• 18:15
  at
• 18:15
  our.
• 18:16
  And
• 18:16
  to.
• 18:16
  Yes.
• 18:16
  Of
• 18:17
  our
• 18:17
  old
• 18:17
  books
• 18:17
  and
• 18:18
  blueprints.
• 18:19
  They're
• 18:19
  not
• 18:19
  there.
• 18:20
  So
• 18:20
  that's
• 18:20
  the
• 18:20
  lore
• 18:21
  of
• 18:21
  it
• 18:21
  for
• 18:21
  real.
• 18:21
  And
• 18:22
  that's
• 18:22
  what's
• 18:22
  cool
• 18:22
  about
• 18:23
  that.
• 18:23
  And
• 18:24
  there's
• 18:24
  so
• 18:24
  much
• 18:24
  heritage
• 18:25
  to
• 18:25
  that.
• 18:25
  And
• 18:26
  you
• 18:26
  think
• 18:26
  about
• 18:26
  it
• 18:26
  every.
• 18:27
  That
• 18:27
  it's.
• 18:28
  The
• 18:28
  White
• 18:28
  House
• 18:28
  is
• 18:28
  still
• 18:29
  A
• 18:29
  house.
• 18:29
  It's
• 18:29
  heavily
• 18:29
  used,
• 18:30
  so
• 18:31
  it
• 18:31
  has
• 18:31
  to
• 18:31
  be
• 18:31
  remodeled
• 18:32
  like
• 18:32
  her
• 18:32
  own
• 18:32
  home.
• 18:32
  It's
• 18:32
  probably
• 18:33
  even
• 18:33
  more.
• 18:33
  Because
• 18:33
  you
• 18:33
  want
• 18:33
  to
• 18:33
  just
• 18:34
  keep
• 18:34
  it
• 18:34
  at
• 18:34
  that
• 18:35
  higher
• 18:35
  level.
• 18:36
  Yep.
• 18:36
  And
• 18:36
  she
• 18:37
  came
• 18:37
  in
• 18:37
  and
• 18:37
  went,
• 18:37
  all
• 18:37
  right,
• 18:39
  nice
• 18:39
  job,
• 18:39
  but
• 18:40
  let's
• 18:40
  elevate
• 18:40
  that.
• 18:40
  Let's
• 18:41
  make
• 18:41
  it
• 18:41
  better.
• 18:41
  Yep,
• 18:41
  let's
• 18:42
  make
• 18:42
  it
• 18:42
  better.
• 18:42
  Absolutely.
• 18:43
  And
• 18:43
  the
• 18:43
  designer
• 18:43
  me
• 18:44
  goes,
• 18:44
  nice
• 18:45
  work,
• 18:45
  nice
• 18:45
  work.
• 18:46
  Come
• 18:46
  in
• 18:47
  and
• 18:47
  do
• 18:47
  that.
• 18:47
  And
• 18:48
  that
• 18:48
  really
• 18:48
  leads
• 18:49
  into
• 18:49
  what
• 18:49
  you
• 18:49
  guys
• 18:50
  are
• 18:50
  doing
• 18:50
  today.
• 18:51
  You
• 18:52
  don't
• 18:52
  have
• 18:52
  to
• 18:52
  reach
• 18:52
  out
• 18:52
  and
• 18:52
  say,
• 18:53
  hey,
• 18:53
  make
• 18:53
  me
• 18:53
  this.
• 18:54
  You
• 18:54
  can
• 18:55
  select
• 18:55
  it
• 18:55
  and
• 18:55
  do
• 18:55
  it
• 18:56
  yourself.
• 18:56
  What
• 18:56
  I
• 18:56
  love
• 18:57
  about
• 18:57
  it,
• 18:58
  and
• 18:58
  for
• 18:58
  anyone
• 18:59
  that
• 18:59
  knows
• 18:59
  Severn,
• 18:59
  if
• 19:00
  they
• 19:00
  hear
• 19:00
  this,
• 19:00
  they'll
• 19:00
  smile.
• 19:01
  I
• 19:01
  think
• 19:01
  when
• 19:01
  they
• 19:01
  hear
• 19:01
  me
• 19:01
  say,
• 19:02
  this
• 19:02
  is
• 19:03
  what
• 19:03
  I
• 19:04
  see
• 19:04
  in
• 19:04
  that.
• 19:04
  For
• 19:04
  Severin,
• 19:05
  the
• 19:05
  most
• 19:05
  important
• 19:06
  thing
• 19:06
  was
• 19:07
  one
• 19:07
  word.
• 19:08
  Trust.
• 19:09
  She
• 19:09
  said,
• 19:10
  I'm
• 19:10
  trusting
• 19:11
  you.
• 19:11
  Make
• 19:11
  this
• 19:11
  for
• 19:12
  me.
• 19:13
  What
• 19:13
  could
• 19:13
  Severin
• 19:14
  have
• 19:14
  done?
• 19:14
  I'm
• 19:14
  sure
• 19:14
  there
• 19:14
  were
• 19:14
  legal
• 19:15
  things
• 19:15
  he
• 19:15
  signed
• 19:15
  and
• 19:16
  everything,
• 19:16
  but
• 19:17
  hey,
• 19:17
  he
• 19:17
  probably
• 19:18
  could
• 19:18
  have
• 19:18
  tried
• 19:18
  to
• 19:18
  knock
• 19:19
  it
• 19:19
  off
• 19:19
  and
• 19:19
  make
• 19:19
  it
• 19:20
  and
• 19:20
  tweak
• 19:21
  this
• 19:21
  one
• 19:21
  little
• 19:21
  thing.
• 19:22
  Nothing
• 19:22
  like
• 19:22
  it.
• 19:22
  That's
• 19:23
  something
• 19:23
  that
• 19:23
  I
• 19:24
  think
• 19:24
  we
• 19:24
  take
• 19:24
  seriously.
• 19:25
  It's
• 19:25
  iconic
• 19:25
  to
• 19:26
  the
• 19:26
  brand
• 19:26
  and
• 19:27
  I
• 19:27
  think
• 19:27
  it's
• 19:28
  synonymous
• 19:28
  with
• 19:28
  what
• 19:29
  the
• 19:29
  brand's
• 19:29
  going
• 19:29
  through
• 19:29
  today.
• 19:30
  As
• 19:30
  we
• 19:31
  enter,
• 19:31
  I
• 19:31
  think
• 19:31
  year
• 19:32
  three,
• 19:32
  soon
• 19:32
  a
• 19:33
  new
• 19:33
  ownership
• 19:33
  group
• 19:33
  or
• 19:34
  not
• 19:34
  so
• 19:34
  new
• 19:34
  anymore.
• 19:34
  ASO
• 19:35
  Belloi.
• 19:35
  And
• 19:36
  a
• 19:36
  lot
• 19:36
  of
• 19:37
  that.
• 19:37
  That's
• 19:37
  probably
• 19:37
  the
• 19:37
  most.
• 19:38
  That's
• 19:38
  probably
• 19:38
  one
• 19:38
  of
• 19:38
  the
• 19:39
  most
• 19:39
  exciting
• 19:39
  things
• 19:39
  I
• 19:39
  look
• 19:39
  at
• 19:40
  the
• 19:40
  booth
• 19:40
  is
• 19:40
  the
• 19:40
  trust
• 19:41
  they're
• 19:41
  extending
• 19:41
  to
• 19:42
  us.
• 19:42
  Yeah.
• 19:43
  Because
• 19:43
  they
• 19:43
  see
• 19:44
  the
• 19:44
  value,
• 19:44
  they
• 19:44
  know
• 19:45
  the
• 19:45
  story.
• 19:45
  And
• 19:46
  together
• 19:47
  the
• 19:47
  collaboration
• 19:48
  of
• 19:49
  bringing
• 19:49
  this
• 19:49
  brand
• 19:50
  that
• 19:50
  we
• 19:50
  all
• 19:50
  love
• 19:50
  so
• 19:51
  much
• 19:51
  back
• 19:51
  to
• 19:51
  the
• 19:52
  continued
• 19:52
  prominence
• 19:53
  we
• 19:53
  all
• 19:53
  know
• 19:53
  we
• 19:53
  should
• 19:53
  be
• 19:54
  in.
• 19:54
  And
• 19:54
  from
• 19:54
  my
• 19:55
  point
• 19:55
  of
• 19:55
  view,
• 19:55
  it
• 19:55
  has
• 19:55
  been
• 19:56
  so
• 19:56
  fun
• 19:56
  to
• 19:56
  watch
• 19:57
  over
• 19:57
  the
• 19:57
  last
• 19:57
  near
• 19:58
  decade.
• 19:58
  Probably
• 19:59
  you
• 19:59
  and
• 19:59
  I
• 19:59
  are
• 19:59
  trying
• 19:59
  to
• 19:59
  figure
• 20:00
  that
• 20:00
  out.
• 20:00
  Easy.
• 20:00
  Yeah.
• 20:00
  Easy
• 20:01
  decade
• 20:01
  to
• 20:02
  watch
• 20:02
  the
• 20:02
  elevation
• 20:04
  that
• 20:04
  has
• 20:04
  come
• 20:04
  from
• 20:04
  this
• 20:05
  brand
• 20:05
  of
• 20:05
  being
• 20:06
  this
• 20:06
  classic
• 20:07
  hardware
• 20:07
  brand.
• 20:08
  But
• 20:09
  to
• 20:09
  go
• 20:09
  from
• 20:09
  just
• 20:09
  being
• 20:10
  that
• 20:10
  classic
• 20:10
  hardware
• 20:11
  brand
• 20:12
  to
• 20:13
  industry
• 20:13
  leader
• 20:14
  and
• 20:14
  to
• 20:15
  watch
• 20:15
  the.
• 20:16
  Just
• 20:16
  the
• 20:16
  growth
• 20:17
  and
• 20:17
  the
• 20:17
  beauty
• 20:18
  and
• 20:19
  the
• 20:19
  stuff
• 20:20
  that
• 20:20
  really
• 20:20
  makes
• 20:21
  a
• 20:21
  difference
• 20:21
  in
• 20:21
  the.
• 20:21
  It's
• 20:22
  the
• 20:22
  jewelry
• 20:22
  of
• 20:22
  the
• 20:23
  home.
• 20:24
  And
• 20:24
  to
• 20:24
  really
• 20:24
  take
• 20:25
  that
• 20:25
  to
• 20:25
  the
• 20:25
  next
• 20:25
  level
• 20:26
  and
• 20:26
  to
• 20:26
  be
• 20:27
  industry
• 20:27
  leading
• 20:27
  in
• 20:27
  that
• 20:28
  is
• 20:28
  just
• 20:28
  absolutely
• 20:29
  stunning.
• 20:29
  And
• 20:29
  it's
• 20:29
  the
• 20:29
  hard
• 20:30
  work
• 20:30
  of
• 20:30
  your
• 20:30
  guys
• 20:31
  team.
• 20:31
  And
• 20:31
  I
• 20:31
  know
• 20:31
  there's
• 20:32
  all
• 20:32
  these
• 20:33
  people
• 20:33
  behind
• 20:33
  it
• 20:33
  besides
• 20:34
  you
• 20:34
  two,
• 20:34
  but
• 20:34
  it's
• 20:35
  fun
• 20:35
  to
• 20:35
  watch
• 20:36
  the
• 20:36
  new
• 20:36
  stuff
• 20:37
  come
• 20:37
  out
• 20:37
  and
• 20:37
  go,
• 20:38
  oh,
• 20:38
  that's
• 20:39
  awesome.
• 20:40
  I
• 20:40
  actually
• 20:40
  do
• 20:41
  want
• 20:41
  to
• 20:41
  give
• 20:41
  a
• 20:41
  chance
• 20:42
  for
• 20:42
  one
• 20:43
  of
• 20:43
  the
• 20:43
  behind
• 20:43
  the
• 20:43
  scenes
• 20:44
  people
• 20:44
  to
• 20:44
  actually
• 20:44
  Join.
• 20:45
  So
• 20:45
  in
• 20:45
  the
• 20:45
  next
• 20:45
  couple
• 20:45
  of
• 20:45
  minutes,
• 20:46
  I
• 20:46
  actually
• 20:46
  have
• 20:46
  a
• 20:46
  meeting
• 20:47
  and
• 20:47
  I'm
• 20:47
  going
• 20:47
  to
• 20:47
  pull
• 20:48
  him
• 20:48
  over
• 20:48
  here
• 20:49
  in
• 20:49
  the
• 20:49
  thrust
• 20:49
  of
• 20:50
  this
• 20:50
  so
• 20:50
  he
• 20:50
  can
• 20:50
  talk
• 20:51
  a
• 20:51
  little
• 20:51
  bit
• 20:51
  about
• 20:52
  some
• 20:52
  of
• 20:52
  the
• 20:52
  backgrounds
• 20:53
  of
• 20:53
  creating
• 20:53
  that
• 20:54
  product
• 20:54
  and
• 20:54
  the
• 20:54
  process
• 20:55
  that
• 20:55
  goes
• 20:55
  into
• 20:55
  it.
• 20:55
  But
• 20:56
  there's
• 20:56
  a
• 20:56
  lot
• 20:56
  of
• 20:56
  people
• 20:57
  that
• 20:58
  go
• 20:58
  into
• 20:59
  making
• 20:59
  this
• 20:59
  product
• 20:59
  what
• 21:00
  it
• 21:00
  is.
• 21:00
  And
• 21:01
  the
• 21:01
  cool
• 21:01
  thing
• 21:01
  is,
• 21:01
  we're
• 21:01
  not
• 21:01
  going
• 21:02
  to
• 21:02
  get
• 21:02
  our
• 21:02
  hand
• 21:02
  slapped
• 21:02
  like
• 21:02
  last
• 21:03
  year,
• 21:03
  because
• 21:03
  this
• 21:03
  time
• 21:03
  we're
• 21:03
  going
• 21:04
  to
• 21:04
  talk
• 21:04
  about
• 21:04
  it.
• 21:04
  That's
• 21:04
  it.
• 21:05
  Actually.
• 21:06
  Here
• 21:06
  he
• 21:06
  is.
• 21:07
  Censorship.
• 21:08
  Absolutely.
• 21:09
  Exactly.
• 21:10
  You
• 21:10
  and
• 21:10
  I
• 21:10
  were
• 21:10
  talking
• 21:11
  into
• 21:11
  that
• 21:11
  one
• 21:11
  and
• 21:11
  we
• 21:11
  were
• 21:12
  like,
• 21:12
  hey,
• 21:12
  Sammy's
• 21:13
  going
• 21:16
  to
• 21:16
  shut
• 21:16
  my
• 21:16
  mouth.
• 21:17
  Exactly.
• 21:17
  You
• 21:18
  and
• 21:18
  I
• 21:18
  had
• 21:18
  to
• 21:18
  save
• 21:18
  it.
• 21:20
  But
• 21:21
  it's
• 21:21
  been
• 21:21
  a
• 21:21
  party
• 21:21
  hanging
• 21:21
  out.
• 21:22
  But
• 21:22
  I
• 21:22
  do
• 21:22
  want
• 21:23
  to
• 21:23
  let
• 21:23
  you.
• 21:23
  Great
• 21:23
  to
• 21:24
  see
• 21:24
  you,
• 21:24
  my
• 21:24
  friend.
• 21:24
  Put
• 21:25
  in
• 21:25
  a
• 21:25
  lot
• 21:25
  of
• 21:26
  effort
• 21:26
  into
• 21:26
  all
• 21:26
  this
• 21:27
  stuff.
• 21:27
  You
• 21:27
  can
• 21:28
  get
• 21:28
  your
• 21:28
  flowers
• 21:28
  and
• 21:29
  you
• 21:29
  can
• 21:29
  brag
• 21:29
  about
• 21:29
  all
• 21:30
  the
• 21:30
  hard
• 21:30
  work
• 21:30
  you
• 21:30
  put
• 21:31
  in.
• 21:31
  Yep.
• 21:32
  Here
• 21:32
  we
• 21:32
  go.
• 21:32
  Great
• 21:33
  to
• 21:33
  see
• 21:33
  you,
• 21:33
  Seb.
• 23:17
  All
• 23:17
  right,
• 23:17
  let's
• 23:18
  get
• 23:18
  this
• 23:18
  out
• 23:18
  of
• 23:18
  the
• 23:18
  way.
• 23:19
  Yeah.
• 23:19
  Introductions,
• 23:20
  brother.
• 23:21
  This
• 23:21
  is
• 23:21
  about
• 23:21
  to
• 23:22
  be
• 23:22
  your
• 23:22
  highest
• 23:23
  rated
• 23:23
  episode.
• 23:24
  Awesome.
• 23:25
  Thank.
• 23:25
  Gosh.
• 23:26
  Come
• 23:26
  on.
• 23:26
  I
• 23:26
  was
• 23:27
  waiting
• 23:27
  for
• 23:27
  that.
• 23:27
  Let's
• 23:27
  go,
• 23:27
  Eric.
• 23:28
  Let's
• 23:28
  go.
• 23:29
  I'm
• 23:29
  Conrad
• 23:29
  Wong.
• 23:30
  I'm
• 23:30
  a
• 23:31
  product
• 23:31
  manager
• 23:32
  for
• 23:32
  Baldwin,
• 23:33
  working
• 23:33
  with
• 23:33
  Tim
• 23:33
  Burdette,
• 23:34
  and
• 23:34
  I'm
• 23:34
  here
• 23:35
  to
• 23:35
  talk
• 23:35
  to
• 23:35
  you
• 23:35
  guys
• 23:35
  about
• 23:36
  level
• 23:36
  and
• 23:37
  all
• 23:37
  things.
• 23:37
  Baldwin,
• 23:38
  huh?
• 23:38
  This
• 23:38
  is
• 23:38
  awesome.
• 23:39
  Little
• 23:39
  background.
• 23:39
  Aaron
• 23:40
  and
• 23:40
  I
• 23:40
  got
• 23:40
  our
• 23:40
  hand
• 23:40
  slapped
• 23:41
  kind
• 23:41
  of
• 23:41
  last
• 23:41
  year
• 23:41
  about
• 23:42
  it.
• 23:42
  We
• 23:42
  started
• 23:42
  to
• 23:42
  talk
• 23:43
  about.
• 23:43
  Starting
• 23:43
  to
• 23:43
  talk.
• 23:43
  We're
• 23:44
  starting
• 23:44
  to
• 23:44
  talk
• 23:44
  about
• 23:44
  it
• 23:45
  last
• 23:45
  year.
• 23:45
  And
• 23:45
  Sam's
• 23:46
  going,
• 23:46
  no,
• 23:46
  no,
• 23:47
  no.
• 23:47
  Really?
• 23:48
  We're
• 23:48
  seeing
• 23:48
  things
• 23:49
  from
• 23:49
  the
• 23:49
  rooftops
• 23:49
  a
• 23:50
  little
• 23:50
  more
• 23:50
  now,
• 23:50
  I
• 23:50
  think.
• 23:52
  Fun
• 23:52
  fact.
• 23:53
  I'm
• 23:53
  the
• 23:53
  one
• 23:53
  who
• 23:54
  told
• 23:54
  Sammy
• 23:55
  to
• 23:55
  slap
• 23:55
  your
• 23:55
  hands
• 23:56
  for
• 23:56
  talking
• 23:56
  about.
• 23:56
  Okay,
• 23:57
  this
• 23:57
  is
• 23:57
  the
• 23:57
  wizard
• 23:58
  of
• 23:58
  Oz.
• 23:58
  This
• 23:58
  is
• 23:58
  the
• 23:58
  wizard
• 23:59
  of
• 23:59
  Oz
• 23:59
  right
• 23:59
  here.
• 24:00
  Don't
• 24:00
  look
• 24:00
  behind.
• 24:01
  And
• 24:02
  there's
• 24:02
  a
• 24:02
  lot
• 24:02
  of
• 24:02
  curtains
• 24:02
  in
• 24:03
  here.
• 24:03
  So
• 24:03
  that
• 24:03
  makes
• 24:03
  sense.
• 24:04
  The
• 24:04
  curtains
• 24:04
  are
• 24:05
  all
• 24:05
  over
• 24:05
  the
• 24:05
  place.
• 24:06
  No,
• 24:06
  but
• 24:06
  it's
• 24:07
  cool.
• 24:07
  What
• 24:07
  I'll
• 24:07
  say.
• 24:08
  What
• 24:08
  I'll
• 24:08
  say
• 24:08
  about
• 24:09
  Conrad
• 24:09
  is
• 24:09
  that
• 24:10
  he
• 24:10
  won't
• 24:10
  say
• 24:10
  about
• 24:10
  himself.
• 24:11
  Oh.
• 24:11
  Is
• 24:12
  I'm
• 24:12
  the
• 24:12
  old
• 24:13
  not
• 24:13
  old
• 24:13
  fart.
• 24:14
  That
• 24:14
  doesn't
• 24:14
  sound
• 24:14
  right.
• 24:15
  I've
• 24:15
  been
• 24:15
  around,
• 24:15
  like,
• 24:16
  again.
• 24:17
  Yeah.
• 24:18
  You're
• 24:18
  the
• 24:19
  legend.
• 24:19
  I
• 24:19
  wasn't
• 24:19
  fishing,
• 24:23
  but
• 24:23
  thank
• 24:23
  you.
• 24:24
  But
• 24:24
  what's
• 24:24
  cool
• 24:25
  about
• 24:25
  Conrad
• 24:25
  is
• 24:26
  I'm
• 24:26
  gonna
• 24:26
  get
• 24:27
  the
• 24:27
  years
• 24:27
  wrong.
• 24:27
  I'm
• 24:28
  gonna
• 24:28
  say
• 24:28
  between
• 24:28
  two
• 24:29
  to
• 24:29
  three
• 24:29
  years.
• 24:30
  Is
• 24:30
  that.
• 24:30
  Am
• 24:30
  I.
• 24:30
  That's
• 24:31
  about
• 24:31
  right.
• 24:31
  I'm
• 24:32
  right
• 24:32
  there.
• 24:32
  Feels
• 24:32
  like
• 24:32
  sales
• 24:33
  guy.
• 24:33
  Sales
• 24:33
  guy.
• 24:34
  Because
• 24:34
  of
• 24:34
  him.
• 24:34
  Yeah.
• 24:35
  We
• 24:36
  Come
• 24:36
  doorknob
• 24:36
  years.
• 24:37
  Dog
• 24:37
  years.
• 24:38
  Yeah.
• 24:38
  That's
• 24:39
  the
• 24:39
  gray
• 24:39
  beard
• 24:39
  here.
• 24:40
  Yeah.
• 24:40
  I'm
• 24:40
  26.
• 24:41
  Yes,
• 24:42
  you
• 24:42
  are.
• 24:43
  But
• 24:43
  Conrad
• 24:44
  is.
• 24:44
  Has.
• 24:45
  He
• 24:45
  came
• 24:45
  in
• 24:46
  quick
• 24:46
  and
• 24:46
  just
• 24:47
  put
• 24:47
  his
• 24:47
  hands
• 24:47
  around
• 24:47
  it.
• 24:48
  But
• 24:48
  again,
• 24:48
  Sam
• 24:49
  talked
• 24:49
  a
• 24:49
  little
• 24:49
  bit
• 24:50
  about
• 24:50
  reserve
• 24:51
  and
• 24:52
  it
• 24:52
  having
• 24:52
  its
• 24:53
  own.
• 24:53
  A
• 24:53
  little
• 24:53
  bit
• 24:53
  of
• 24:54
  its
• 24:54
  own
• 24:54
  energy
• 24:55
  and
• 24:55
  a
• 24:56
  bit
• 24:56
  of
• 24:56
  this
• 24:56
  younger
• 24:56
  vibe
• 24:57
  and.
• 24:57
  Absolutely.
• 24:58
  And
• 24:58
  again,
• 24:59
  evolving
• 24:59
  for
• 25:00
  where
• 25:00
  it
• 25:00
  needs
• 25:00
  to
• 25:00
  be
• 25:00
  in
• 25:00
  the
• 25:01
  market.
• 25:01
  Conrad
• 25:01
  was
• 25:02
  instrumental
• 25:02
  not
• 25:02
  only
• 25:03
  to
• 25:03
  bringing
• 25:04
  those
• 25:04
  designs
• 25:05
  forward
• 25:05
  again.
• 25:06
  We
• 25:06
  got
• 25:06
  our
• 25:06
  hand
• 25:06
  slapped
• 25:07
  last
• 25:07
  year,
• 25:07
  but
• 25:07
  that
• 25:07
  product
• 25:08
  was
• 25:08
  all
• 25:08
  over
• 25:09
  the
• 25:09
  place
• 25:09
  last
• 25:10
  year.
• 25:10
  And
• 25:10
  because
• 25:11
  of
• 25:11
  all
• 25:11
  that
• 25:11
  early
• 25:12
  efforts,
• 25:13
  that's
• 25:13
  why
• 25:13
  we
• 25:13
  see
• 25:14
  it
• 25:14
  doing
• 25:14
  as
• 25:14
  well
• 25:14
  as
• 25:14
  this
• 25:15
  today.
• 25:15
  So,
• 25:15
  yeah,
• 25:16
  the
• 25:16
  new
• 25:16
  age,
• 25:16
  the
• 25:17
  new
• 25:17
  school.
• 25:17
  So
• 25:18
  for
• 25:18
  the
• 25:18
  people
• 25:18
  who
• 25:18
  weren't
• 25:18
  listening
• 25:19
  last
• 25:19
  year,
• 25:19
  let's
• 25:19
  talk
• 25:19
  about
• 25:20
  level
• 25:20
  now
• 25:20
  of
• 25:20
  what
• 25:21
  that
• 25:21
  is,
• 25:21
  because
• 25:22
  I
• 25:22
  love
• 25:22
  it.
• 25:22
  I
• 25:23
  had
• 25:23
  the
• 25:23
  old
• 25:23
  system
• 25:23
  of
• 25:24
  my
• 25:24
  house.
• 25:24
  It
• 25:24
  was
• 25:25
  great.
• 25:25
  It
• 25:25
  was
• 25:25
  reliable.
• 25:27
  However,
• 25:28
  it
• 25:28
  did
• 25:28
  give
• 25:28
  you
• 25:29
  a
• 25:29
  larger
• 25:29
  keypad
• 25:30
  that
• 25:30
  was
• 25:30
  maybe
• 25:31
  not
• 25:31
  for
• 25:31
  everyone.
• 25:32
  True.
• 25:32
  And
• 25:33
  for
• 25:33
  those
• 25:33
  people
• 25:33
  that
• 25:34
  are
• 25:34
  maybe
• 25:34
  not
• 25:34
  even
• 25:35
  techie,
• 25:35
  but
• 25:35
  there's
• 25:36
  that
• 25:36
  one
• 25:36
  person
• 25:36
  techie
• 25:37
  in
• 25:37
  the
• 25:37
  house.
• 25:37
  It's
• 25:38
  that
• 25:38
  great
• 25:38
  piece
• 25:39
  that
• 25:39
  it
• 25:40
  looks
• 25:40
  like
• 25:40
  a
• 25:40
  regular
• 25:41
  deadbolt
• 25:42
  style
• 25:42
  lock,
• 25:43
  but
• 25:44
  now
• 25:44
  you
• 25:44
  can
• 25:44
  control
• 25:45
  it
• 25:45
  way
• 25:45
  easier
• 25:46
  than
• 25:46
  anything
• 25:46
  else.
• 25:47
  And
• 25:48
  it's
• 25:48
  got
• 25:48
  multiple
• 25:49
  ways
• 25:49
  you
• 25:50
  can
• 25:50
  control
• 25:50
  it
• 25:51
  that
• 25:51
  it's
• 25:51
  kind
• 25:51
  of
• 25:52
  completely
• 25:52
  hidden
• 25:53
  within
• 25:53
  the
• 25:53
  door,
• 25:53
  like
• 25:53
  you're
• 25:54
  saying,
• 25:54
  Eric,
• 25:55
  for
• 25:55
  us,
• 25:55
  it
• 25:56
  was
• 25:56
  so
• 25:56
  important
• 25:57
  to
• 25:57
  maintain
• 25:58
  that
• 25:58
  quality,
• 26:00
  timeless
• 26:01
  aesthetic.
• 26:02
  Yeah.
• 26:02
  In
• 26:02
  our
• 26:03
  finishes.
• 26:03
  Seven
• 26:04
  of
• 26:04
  them
• 26:04
  right
• 26:05
  now.
• 26:05
  More
• 26:05
  coming
• 26:06
  down
• 26:06
  the
• 26:06
  line.
• 26:06
  But
• 26:06
  you
• 26:06
  do
• 26:07
  have
• 26:07
  those
• 26:07
  PVD
• 26:08
  finishes.
• 26:08
  And
• 26:08
  then
• 26:09
  what's
• 26:09
  special
• 26:09
  about
• 26:09
  us
• 26:10
  is
• 26:10
  that
• 26:11
  back
• 26:11
  in
• 26:11
  late,
• 26:12
  let's
• 26:13
  say
• 26:13
  2024,
• 26:14
  that's
• 26:15
  when
• 26:15
  ASSA
• 26:16
  acquired
• 26:17
  level
• 26:17
  locks.
• 26:18
  And
• 26:18
  we
• 26:19
  strategically
• 26:19
  decided
• 26:20
  we're
• 26:20
  gonna
• 26:20
  go
• 26:21
  real
• 26:21
  fast
• 26:21
  and
• 26:22
  develop
• 26:23
  a
• 26:23
  Baldwin
• 26:24
  level
• 26:24
  trim
• 26:25
  to
• 26:26
  dress
• 26:26
  up
• 26:27
  this
• 26:27
  product.
• 26:28
  Okay.
• 26:28
  And
• 26:29
  we
• 26:29
  made
• 26:29
  some
• 26:29
  critical
• 26:30
  decisions
• 26:30
  that
• 26:31
  maintains
• 26:31
  that
• 26:32
  quality
• 26:32
  that
• 26:32
  customers
• 26:33
  at
• 26:33
  this
• 26:33
  level
• 26:34
  expect.
• 26:35
  Okay.
• 26:36
  One
• 26:36
  of
• 26:36
  which
• 26:36
  being
• 26:37
  the
• 26:37
  square
• 26:38
  face.
• 26:39
  Latch,
• 26:39
  latch,
• 26:40
  face.
• 26:40
  Okay.
• 26:40
  The
• 26:41
  square
• 26:41
  trim.
• 26:41
  Latch
• 26:42
  face.
• 26:42
  Incredible
• 26:44
  decision
• 26:44
  by
• 26:44
  us
• 26:45
  to
• 26:46
  make
• 26:46
  sure
• 26:46
  that
• 26:46
  customers
• 26:47
  can
• 26:47
  get
• 26:48
  that
• 26:48
  level
• 26:48
  of
• 26:48
  detail.
• 26:49
  That's
• 26:49
  what
• 26:49
  they're
• 26:49
  expecting.
• 26:50
  That,
• 26:50
  in
• 26:51
  fact
• 26:51
  hides
• 26:52
  the
• 26:52
  electronics,
• 26:53
  the
• 26:53
  ugly
• 26:54
  electronics
• 26:54
  away
• 26:55
  even
• 26:55
  more.
• 26:56
  Yeah,
• 26:56
  yeah.
• 26:56
  I
• 26:57
  think
• 26:57
  that
• 26:57
  you
• 26:57
  said
• 26:58
  the
• 26:58
  word
• 26:58
  detail
• 26:58
  and
• 26:59
  I
• 26:59
  think
• 26:59
  it
• 26:59
  goes
• 26:59
  back
• 26:59
  to
• 26:59
  what
• 26:59
  you're
• 27:00
  saying
• 27:00
  earlier
• 27:00
  of
• 27:01
  sometimes
• 27:02
  for
• 27:02
  us,
• 27:02
  it's
• 27:03
  that
• 27:03
  manipulation
• 27:04
  of
• 27:04
  one
• 27:04
  or
• 27:04
  two
• 27:04
  details
• 27:05
  to
• 27:05
  make
• 27:05
  the
• 27:05
  change
• 27:06
  where
• 27:06
  it's
• 27:06
  okay.
• 27:06
  Yeah.
• 27:06
  Level
• 27:07
  trim
• 27:08
  looks
• 27:08
  great,
• 27:08
  has
• 27:09
  no
• 27:09
  issues.
• 27:09
  It's
• 27:10
  sleek.
• 27:10
  They've
• 27:10
  got
• 27:10
  the.
• 27:11
  They've
• 27:11
  got.
• 27:11
  We've
• 27:11
  got
• 27:12
  all
• 27:12
  the
• 27:12
  finishes,
• 27:12
  etc.
• 27:13
  But
• 27:14
  you
• 27:14
  know
• 27:14
  what?
• 27:14
  We
• 27:15
  bring
• 27:15
  in
• 27:16
  this
• 27:16
  Collaboration,
• 27:16
  I
• 27:17
  think,
• 27:17
  is
• 27:17
  we
• 27:17
  tweak
• 27:17
  one
• 27:17
  or
• 27:18
  two
• 27:18
  of
• 27:18
  those
• 27:18
  details.
• 27:18
  Like
• 27:18
  Conrad
• 27:19
  said,
• 27:20
  there.
• 27:20
  There's
• 27:20
  a
• 27:20
  level
• 27:21
  of
• 27:21
  architectural
• 27:21
  specification
• 27:22
  that,
• 27:23
  you
• 27:23
  know,
• 27:23
  a
• 27:23
  higher
• 27:24
  end
• 27:24
  door
• 27:24
  will
• 27:24
  have
• 27:25
  that
• 27:25
  now
• 27:25
  we
• 27:25
  can
• 27:26
  cater
• 27:26
  to.
• 27:26
  We'll
• 27:27
  have.
• 27:27
  We'll
• 27:27
  have
• 27:28
  the
• 27:28
  finishes
• 27:28
  that
• 27:28
  are
• 27:29
  expected
• 27:29
  to
• 27:30
  be
• 27:30
  had
• 27:30
  and
• 27:30
  can
• 27:31
  match
• 27:31
  to
• 27:31
  the
• 27:31
  other
• 27:31
  parts
• 27:32
  of
• 27:32
  other
• 27:32
  Baldwin
• 27:33
  park
• 27:33
  in
• 27:33
  the
• 27:34
  house.
• 27:34
  Yep.
• 27:35
  But
• 27:35
  now,
• 27:35
  to
• 27:35
  Conrad's
• 27:36
  point,
• 27:36
  you
• 27:36
  don't
• 27:37
  even
• 27:37
  know
• 27:37
  it's
• 27:37
  an
• 27:37
  electronic
• 27:38
  lock.
• 27:38
  And
• 27:39
  because
• 27:39
  it
• 27:39
  matches,
• 27:40
  it
• 27:41
  matches
• 27:41
  the
• 27:41
  finish
• 27:42
  perfectly.
• 27:42
  Not
• 27:42
  a
• 27:42
  complimentary.
• 27:43
  It's
• 27:43
  perfectly
• 27:44
  matched.
• 27:44
  And
• 27:44
  the
• 27:44
  style
• 27:45
  matches
• 27:45
  as
• 27:45
  well.
• 27:46
  Yeah.
• 27:46
  Comes
• 27:46
  in
• 27:47
  three
• 27:47
  styles.
• 27:47
  We've
• 27:48
  got
• 27:48
  two
• 27:48
  modern
• 27:49
  styles,
• 27:49
  a
• 27:49
  square
• 27:50
  and
• 27:50
  a
• 27:50
  round,
• 27:51
  and
• 27:51
  a
• 27:51
  traditional
• 27:52
  round
• 27:52
  style
• 27:53
  as
• 27:53
  well.
• 27:53
  And
• 27:54
  going
• 27:54
  back
• 27:54
  to
• 27:54
  what
• 27:55
  you
• 27:55
  were
• 27:55
  saying
• 27:55
  about
• 27:55
  access,
• 27:56
  it's
• 27:56
  really
• 27:56
  easy.
• 27:57
  You
• 27:57
  can
• 27:57
  get
• 27:58
  a
• 27:58
  separate
• 27:58
  keypad
• 27:59
  accessory
• 27:59
  if
• 28:00
  you
• 28:00
  want
• 28:00
  to
• 28:00
  have
• 28:01
  that
• 28:01
  haptic
• 28:02
  experience.
• 28:03
  But
• 28:03
  you
• 28:03
  also
• 28:04
  have
• 28:04
  remote
• 28:05
  and
• 28:05
  wireless
• 28:06
  connectivity.
• 28:07
  You
• 28:07
  can
• 28:08
  even
• 28:08
  get
• 28:08
  it
• 28:08
  connected
• 28:09
  to
• 28:09
  your
• 28:09
  stock
• 28:10
  Apple
• 28:11
  home
• 28:11
  experience
• 28:12
  through
• 28:12
  the
• 28:12
  matter
• 28:13
  unit.
• 28:14
  Getting
• 28:14
  connected
• 28:14
  through
• 28:15
  matter.
• 28:16
  So
• 28:16
  I
• 28:16
  really
• 28:17
  enjoy
• 28:17
  mine
• 28:18
  at
• 28:18
  home.
• 28:18
  When
• 28:18
  I
• 28:19
  walk
• 28:19
  up,
• 28:19
  I've
• 28:19
  got
• 28:19
  the
• 28:19
  GEO
• 28:20
  fencing
• 28:20
  turned
• 28:21
  on.
• 28:21
  So
• 28:22
  as
• 28:22
  soon
• 28:22
  as
• 28:22
  it
• 28:22
  senses
• 28:23
  that
• 28:23
  me
• 28:23
  or
• 28:24
  my
• 28:24
  phone
• 28:24
  or
• 28:24
  my
• 28:25
  watch
• 28:25
  is
• 28:26
  within
• 28:26
  the
• 28:26
  perimeter,
• 28:28
  door
• 28:29
  unlocks.
• 28:29
  Right.
• 28:30
  Or
• 28:30
  my
• 28:31
  wife
• 28:31
  hates
• 28:31
  me
• 28:32
  for
• 28:32
  this,
• 28:32
  I
• 28:32
  always
• 28:33
  forget
• 28:33
  to
• 28:34
  lock
• 28:35
  the
• 28:35
  door
• 28:35
  when
• 28:36
  I
• 28:36
  leave.
• 28:36
  Classic
• 28:37
  Conrad.
• 28:38
  No,
• 28:38
  same
• 28:38
  here.
• 28:39
  Same
• 28:39
  here.
• 28:39
  Everybody,
• 28:40
  come
• 28:40
  on
• 28:40
  in.
• 28:40
  Come
• 28:40
  on
• 28:41
  inside.
• 28:41
  He's
• 28:41
  just
• 28:41
  such
• 28:42
  a
• 28:42
  trusting
• 28:42
  guy.
• 28:42
  Yeah,
• 28:43
  no,
• 28:43
  he's
• 28:43
  probably
• 28:43
  like
• 28:44
  me,
• 28:44
  where
• 28:44
  it's
• 28:44
  just.
• 28:44
  I
• 28:45
  just
• 28:45
  didn't
• 28:45
  lock
• 28:45
  it.
• 28:46
  Yeah,
• 28:46
  it's
• 28:46
  not
• 28:46
  even
• 28:46
  a
• 28:46
  trusting
• 28:47
  thing.
• 28:47
  It's
• 28:47
  like
• 28:47
  trying
• 28:47
  to
• 28:48
  throw
• 28:48
  my
• 28:48
  guy
• 28:48
  a
• 28:48
  bone.
• 28:48
  I
• 28:49
  know
• 28:49
  you're
• 28:49
  doing
• 28:49
  it.
• 28:49
  You're
• 28:50
  doing
• 28:50
  it.
• 28:50
  But
• 28:51
  that's
• 28:51
  the
• 28:51
  thing,
• 28:51
  though.
• 28:51
  It's
• 28:52
  thinking
• 28:52
  for
• 28:53
  you.
• 28:53
  Exactly.
• 28:54
  But
• 28:54
  you
• 28:54
  have
• 28:54
  a
• 28:54
  control.
• 28:54
  If
• 28:55
  you
• 28:55
  don't
• 28:55
  want
• 28:55
  that,
• 28:56
  you
• 28:56
  just
• 28:56
  turn
• 28:56
  that
• 28:57
  feature
• 28:57
  off.
• 28:57
  Exactly,
• 28:58
  exactly.
• 28:58
  That's
• 28:59
  the
• 28:59
  cool
• 28:59
  part.
• 28:59
  For
• 28:59
  me,
• 29:00
  I'd
• 29:00
  have
• 29:00
  that
• 29:00
  thing
• 29:00
  on
• 29:00
  all
• 29:01
  the
• 29:01
  time
• 29:01
  because
• 29:02
  that
• 29:02
  way,
• 29:02
  when
• 29:02
  I
• 29:02
  walk
• 29:02
  away,
• 29:03
  it's
• 29:03
  locked.
• 29:04
  Yeah.
• 29:04
  If
• 29:04
  I'm
• 29:04
  there,
• 29:04
  it's
• 29:05
  unlocked.
• 29:05
  You
• 29:06
  can
• 29:06
  choose
• 29:06
  the
• 29:06
  amount
• 29:07
  of
• 29:07
  time.
• 29:07
  If
• 29:08
  30
• 29:08
  seconds
• 29:08
  is
• 29:09
  enough,
• 29:10
  it'll
• 29:10
  automatically
• 29:11
  lock
• 29:11
  for
• 29:11
  you
• 29:11
  once
• 29:12
  you
• 29:12
  step
• 29:12
  away.
• 29:13
  Nice.
• 29:13
  And
• 29:13
  again,
• 29:14
  I
• 29:14
  think
• 29:14
  just
• 29:14
  more
• 29:15
  versatility
• 29:15
  of.
• 29:16
  Like
• 29:17
  I
• 29:17
  said,
• 29:17
  level
• 29:17
  existed
• 29:18
  and
• 29:18
  had
• 29:18
  a
• 29:18
  great
• 29:18
  platform
• 29:19
  before
• 29:19
  we
• 29:19
  came
• 29:20
  along.
• 29:20
  We're
• 29:20
  an
• 29:20
  enhanced,
• 29:21
  called
• 29:21
  a
• 29:21
  partnership
• 29:22
  enhancement.
• 29:22
  But
• 29:23
  the
• 29:23
  cool
• 29:23
  part
• 29:24
  is
• 29:24
  if
• 29:24
  there's
• 29:24
  an
• 29:24
  existing
• 29:25
  level
• 29:26
  customer
• 29:26
  and
• 29:26
  they
• 29:26
  decide,
• 29:27
  oh,
• 29:27
  I
• 29:27
  want
• 29:27
  to
• 29:27
  add
• 29:28
  to
• 29:28
  this
• 29:28
  door,
• 29:28
  I'm
• 29:29
  getting
• 29:29
  a
• 29:29
  new
• 29:29
  door,
• 29:30
  man.
• 29:31
  I
• 29:31
  already
• 29:31
  have
• 29:31
  this
• 29:31
  account
• 29:31
  with
• 29:32
  all
• 29:32
  my
• 29:32
  information
• 29:32
  on
• 29:33
  it.
• 29:33
  Right.
• 29:34
  So
• 29:34
  it's.
• 29:34
  We
• 29:34
  can
• 29:35
  translate
• 29:35
  it
• 29:35
  translates
• 29:36
  it
• 29:36
  talks
• 29:36
  across
• 29:37
  one
• 29:37
  app.
• 29:37
  It's
• 29:38
  again,
• 29:38
  simplicity.
• 29:39
  Yeah.
• 29:40
  And
• 29:40
  you're
• 29:40
  not
• 29:40
  having
• 29:40
  to
• 29:40
  do
• 29:41
  a
• 29:41
  bunch
• 29:41
  of
• 29:41
  crazy
• 29:41
  stuff
• 29:41
  to
• 29:42
  the
• 29:42
  door
• 29:42
  to
• 29:42
  put
• 29:42
  that
• 29:42
  in
• 29:42
  either.
• 29:43
  No,
• 29:43
  not
• 29:43
  at
• 29:44
  a
• 29:44
  single
• 29:44
  part.
• 29:45
  Tubular.
• 29:46
  Standard
• 29:46
  bore
• 29:47
  installation.
• 29:48
  There
• 29:49
  we
• 29:49
  go.
• 29:49
  It's
• 29:49
  amazing
• 29:50
  door
• 29:50
  you
• 29:51
  can
• 29:51
  fit
• 29:51
  that.
• 29:52
  All
• 29:52
  that
• 29:52
  technology
• 29:53
  and
• 29:54
  still
• 29:54
  have
• 29:54
  a
• 29:54
  key.
• 29:55
  What's
• 29:55
  the.
• 29:56
  Are
• 29:56
  you
• 29:56
  going
• 29:56
  to
• 29:56
  show
• 29:56
  the
• 29:56
  cool
• 29:57
  part?
• 29:57
  Show
• 29:57
  the
• 29:57
  little
• 29:58
  magic
• 29:58
  trick?
• 29:58
  What?
• 29:59
  What?
• 29:59
  Oh,
• 30:00
  like
• 30:00
  letting
• 30:02
  in
• 30:02
  the
• 30:02
  bolt.
• 30:02
  In
• 30:02
  the
• 30:03
  bolt?
• 30:03
  Oh,
• 30:03
  the
• 30:03
  bolt.
• 30:04
  Yes.
• 30:04
  In
• 30:04
  the.
• 30:05
  Oh.
• 30:05
  I
• 30:05
  thought
• 30:05
  he
• 30:05
  teed
• 30:06
  it
• 30:06
  up.
• 30:06
  Well,
• 30:06
  of.
• 30:06
  How
• 30:07
  do
• 30:07
  you
• 30:07
  fit
• 30:07
  it
• 30:07
  all
• 30:07
  in?
• 30:08
  Yeah,
• 30:08
  I
• 30:08
  thought
• 30:08
  you
• 30:08
  would
• 30:09
  have
• 30:09
  said,
• 30:10
  oh,
• 30:10
  the
• 30:11
  batteries
• 30:11
  in
• 30:11
  the
• 30:11
  bolt.
• 30:11
  Check
• 30:12
  this
• 30:12
  out.
• 30:12
  Yeah.
• 30:14
  I'm
• 30:14
  setting
• 30:14
  the
• 30:15
  ball
• 30:15
  high.
• 30:15
  We'll
• 30:15
  get
• 30:15
  there.
• 30:16
  Oh,
• 30:17
  man.
• 30:18
  We'll
• 30:18
  get
• 30:18
  there.
• 30:18
  That's
• 30:19
  within
• 30:19
  the
• 30:19
  bolt.
• 30:20
  You've
• 30:20
  got
• 30:20
  your
• 30:21
  CR2
• 30:22
  battery.
• 30:23
  Oh,
• 30:23
  nice,
• 30:24
  man.
• 30:24
  But
• 30:24
  even
• 30:25
  just
• 30:25
  like.
• 30:25
  Like
• 30:25
  that,
• 30:26
  the.
• 30:26
  The
• 30:27
  magnet.
• 30:27
  The
• 30:27
  magnet.
• 30:28
  Magnetization.
• 30:29
  That's
• 30:29
  not
• 30:29
  a
• 30:29
  word.
• 30:30
  That's
• 30:31
  magnetic.
• 30:31
  Yeah.
• 30:31
  So
• 30:32
  the
• 30:32
  battery
• 30:32
  sticks
• 30:32
  it
• 30:33
  align.
• 30:33
  It
• 30:33
  just
• 30:33
  again,
• 30:34
  makes
• 30:34
  it
• 30:34
  easy,
• 30:35
  saves
• 30:36
  space.
• 30:36
  Yeah.
• 30:37
  And
• 30:38
  also,
• 30:38
  Conrad
• 30:39
  can
• 30:39
  fill
• 30:39
  in
• 30:39
  the
• 30:39
  details
• 30:40
  of
• 30:40
  what's
• 30:40
  the
• 30:40
  durability.
• 30:41
  Testing
• 30:42
  passes.
• 30:43
  Ansi
• 30:43
  Bhma.
• 30:44
  Am
• 30:44
  I
• 30:44
  getting
• 30:44
  that
• 30:44
  right?
• 30:45
  Yes.
• 30:45
  Nice.
• 30:46
  Again.
• 30:47
  Not
• 30:47
  only
• 30:47
  is
• 30:47
  it
• 30:48
  good,
• 30:48
  conceptually
• 30:48
  looks
• 30:49
  sleek,
• 30:49
  but
• 30:50
  durable.
• 30:52
  And
• 30:52
  hits
• 30:52
  the
• 30:52
  testing
• 30:53
  of
• 30:53
  our
• 30:54
  mechanical
• 30:54
  product
• 30:54
  more
• 30:55
  or
• 30:55
  less,
• 30:55
  right?
• 30:55
  Yeah.
• 30:56
  That's
• 30:56
  awesome.
• 30:56
  And
• 30:57
  that
• 30:57
  just
• 30:57
  really
• 30:57
  helps
• 30:58
  people.
• 30:58
  And
• 30:58
  I
• 30:59
  think
• 30:59
  for
• 30:59
  families,
• 31:00
  I
• 31:00
  think
• 31:01
  for
• 31:02
  just
• 31:02
  carrying.
• 31:03
  I'm
• 31:03
  a
• 31:04
  guy,
• 31:04
  when
• 31:04
  I
• 31:04
  go
• 31:04
  to
• 31:04
  the
• 31:04
  grocery
• 31:05
  store,
• 31:05
  I
• 31:06
  don't
• 31:06
  carry
• 31:06
  two
• 31:07
  bags
• 31:07
  in.
• 31:07
  I
• 31:07
  try
• 31:08
  to
• 31:08
  get
• 31:08
  them
• 31:08
  all.
• 31:08
  You
• 31:08
  have
• 31:08
  to.
• 31:09
  That's
• 31:09
  just
• 31:09
  my
• 31:10
  style.
• 31:10
  I
• 31:11
  assumed
• 31:11
  it
• 31:11
  was
• 31:11
  a
• 31:11
  rule.
• 31:12
  We
• 31:12
  just
• 31:12
  all
• 31:12
  knew
• 31:12
  exactly.
• 31:13
  You
• 31:13
  know,
• 31:13
  I
• 31:13
  was
• 31:14
  born
• 31:14
  that
• 31:14
  take
• 31:14
  multiple
• 31:15
  trips.
• 31:16
  One
• 31:16
  trip
• 31:16
  Brick
• 31:16
  is
• 31:17
  what
• 31:17
  I
• 31:17
  call
• 31:17
  myself.
• 31:18
  Do
• 31:18
  you
• 31:18
  call
• 31:18
  yourself
• 31:19
  that?
• 31:19
  In
• 31:19
  my
• 31:19
  head,
• 31:19
  okay.
• 31:20
  Literally,
• 31:21
  I
• 31:21
  know
• 31:21
  I
• 31:21
  can
• 31:22
  fit
• 31:22
  five
• 31:22
  or
• 31:22
  six
• 31:22
  bags
• 31:23
  through
• 31:23
  the
• 31:23
  handles
• 31:24
  in
• 31:24
  my
• 31:24
  arms.
• 31:24
  If
• 31:24
  we
• 31:24
  got
• 31:24
  that.
• 31:25
  Come
• 31:25
  on.
• 31:25
  You
• 31:26
  throw
• 31:26
  one
• 31:26
  more
• 31:26
  on
• 31:26
  the.
• 31:26
  Just
• 31:27
  the
• 31:27
  pinky.
• 31:28
  That's
• 31:28
  risking.
• 31:28
  That's
• 31:29
  very.
• 31:29
  I
• 31:30
  got
• 31:30
  a
• 31:30
  sling
• 31:30
  for
• 31:30
  that.
• 31:31
  That
• 31:31
  explains
• 31:32
  a
• 31:32
  lot.
• 31:32
  It
• 31:32
  does.
• 31:33
  When
• 31:33
  you're
• 31:33
  coming
• 31:33
  up,
• 31:33
  whether
• 31:34
  you're
• 31:34
  carrying
• 31:34
  stuff
• 31:35
  in,
• 31:35
  whether
• 31:36
  you've
• 31:36
  got
• 31:36
  a
• 31:36
  little
• 31:36
  one
• 31:37
  that
• 31:37
  you're
• 31:37
  carrying
• 31:37
  in
• 31:37
  the
• 31:37
  car
• 31:38
  seat
• 31:38
  and
• 31:38
  you
• 31:38
  got
• 31:38
  your
• 31:39
  purse
• 31:39
  or
• 31:39
  whatever
• 31:39
  on
• 31:39
  the
• 31:40
  other
• 31:40
  side,
• 31:40
  whatever
• 31:40
  is
• 31:41
  going
• 31:41
  on,
• 31:42
  and
• 31:42
  you
• 31:42
  get
• 31:43
  close
• 31:43
  and
• 31:43
  it
• 31:43
  goes,
• 31:44
  oh,
• 31:44
  you're
• 31:44
  here.
• 31:46
  Yeah,
• 31:46
  you're
• 31:47
  ready
• 31:47
  to
• 31:47
  go.
• 31:48
  And
• 31:48
  what
• 31:48
  I
• 31:49
  think
• 31:49
  is
• 31:49
  cool,
• 31:49
  too,
• 31:49
  is
• 31:49
  it
• 31:50
  fits
• 31:50
  on
• 31:50
  so
• 31:50
  many
• 31:50
  different
• 31:51
  door
• 31:51
  systems.
• 31:51
  Right.
• 31:51
  Whether
• 31:52
  it's
• 31:52
  the
• 31:52
  patio
• 31:52
  door,
• 31:53
  whether
• 31:53
  it's
• 31:53
  the.
• 31:54
  Whether
• 31:54
  it's
• 31:54
  the
• 31:54
  back
• 31:54
  door
• 31:55
  coming
• 31:55
  out
• 31:55
  of
• 31:55
  the
• 31:55
  garage,
• 31:55
  there's
• 31:56
  just.
• 31:56
  You
• 31:56
  can
• 31:56
  have
• 31:57
  that
• 31:57
  wherever
• 31:57
  you
• 31:57
  want
• 31:57
  to
• 31:58
  within
• 31:58
  the
• 31:58
  home.
• 31:58
  And
• 31:58
  then
• 31:59
  set
• 31:59
  different
• 32:00
  locking
• 32:01
  expectations
• 32:02
  rhythms
• 32:03
  for
• 32:03
  each
• 32:04
  lock.
• 32:05
  Specifically,
• 32:06
  you
• 32:06
  use
• 32:06
  your
• 32:07
  front
• 32:07
  door
• 32:07
  less
• 32:07
  often
• 32:08
  than
• 32:08
  the
• 32:08
  back
• 32:08
  door.
• 32:09
  You
• 32:09
  take
• 32:09
  the
• 32:09
  back
• 32:09
  door
• 32:10
  to
• 32:10
  go
• 32:10
  out
• 32:10
  for
• 32:10
  a
• 32:10
  run
• 32:11
  or
• 32:11
  walk
• 32:11
  your
• 32:12
  dog.
• 32:12
  You
• 32:12
  can
• 32:13
  set
• 32:13
  the
• 32:13
  auto
• 32:13
  lock
• 32:13
  to
• 32:14
  a
• 32:14
  much
• 32:14
  shorter
• 32:15
  interval.
• 32:16
  Yeah.
• 32:16
  Like
• 32:16
  for
• 32:16
  instance
• 32:17
  at
• 32:17
  our
• 32:17
  house,
• 32:17
  the
• 32:18
  garage
• 32:18
  is
• 32:18
  used
• 32:18
  way
• 32:19
  more
• 32:19
  than
• 32:20
  the
• 32:20
  front
• 32:20
  door
• 32:20
  because
• 32:21
  it's
• 32:21
  easy
• 32:21
  to
• 32:21
  go
• 32:21
  in
• 32:21
  the
• 32:22
  garage
• 32:22
  door.
• 32:22
  So
• 32:22
  that
• 32:23
  gets
• 32:23
  treated
• 32:23
  differently
• 32:24
  than
• 32:24
  the
• 32:24
  front
• 32:24
  door.
• 32:25
  That's
• 32:25
  95%
• 32:26
  time.
• 32:26
  I'm
• 32:26
  not
• 32:27
  going
• 32:27
  through
• 32:27
  that
• 32:28
  moment.
• 32:28
  A
• 32:28
  couple
• 32:28
  weeks
• 32:29
  ago,
• 32:29
  you
• 32:29
  know
• 32:30
  this
• 32:30
  polar
• 32:30
  vortex
• 32:31
  in
• 32:31
  the
• 32:31
  northeast.
• 32:31
  I'm
• 32:32
  still
• 32:32
  in.
• 32:32
  I'm
• 32:32
  still
• 32:32
  in
• 32:33
  Reading.
• 32:33
  It
• 32:34
  was
• 32:34
  like
• 32:34
  minus
• 32:34
  15
• 32:35
  wind
• 32:35
  chill.
• 32:35
  Yeah.
• 32:36
  My
• 32:36
  garage
• 32:36
  just
• 32:37
  out
• 32:37
  of
• 32:37
  standard
• 32:37
  garage
• 32:38
  door
• 32:38
  opener
• 32:38
  in
• 32:38
  my
• 32:38
  car
• 32:39
  wouldn't
• 32:39
  open.
• 32:40
  Maybe
• 32:40
  it
• 32:40
  was
• 32:40
  the
• 32:40
  cold.
• 32:41
  I
• 32:41
  don't
• 32:41
  know.
• 32:41
  Could
• 32:41
  have
• 32:41
  been.
• 32:42
  Guess
• 32:42
  what?
• 32:43
  I
• 32:43
  work
• 32:43
  for
• 32:43
  a
• 32:43
  lot
• 32:43
  company.
• 32:44
  I
• 32:44
  did
• 32:44
  not
• 32:44
  have
• 32:44
  a
• 32:45
  key
• 32:45
  to
• 32:46
  my
• 32:46
  house.
• 32:47
  So
• 32:47
  I
• 32:47
  was
• 32:47
  like,
• 32:47
  okay,
• 32:48
  now
• 32:49
  stuck.
• 32:49
  Right?
• 32:49
  Yeah.
• 32:50
  I
• 32:51
  have
• 32:51
  a
• 32:51
  level
• 32:51
  to
• 32:51
  put
• 32:52
  on
• 32:52
  my
• 32:52
  house
• 32:52
  that's
• 32:53
  on
• 32:53
  a
• 32:53
  mount.
• 32:53
  I
• 32:54
  put
• 32:54
  it
• 32:54
  on
• 32:54
  a
• 32:54
  mount.
• 32:54
  I
• 32:55
  put
• 32:55
  on
• 32:55
  a
• 32:55
  mount
• 32:55
  so
• 32:55
  I
• 32:55
  could
• 32:56
  use
• 32:56
  it.
• 32:56
  So
• 32:56
  I
• 32:56
  haven't
• 32:57
  put
• 32:57
  on
• 32:57
  my
• 32:57
  house
• 32:57
  yet
• 32:57
  but.
• 32:58
  So
• 32:58
  it's
• 32:58
  a
• 32:58
  real
• 32:59
  life
• 32:59
  example
• 32:59
  of
• 33:00
  not
• 33:00
  only
• 33:00
  is
• 33:00
  it
• 33:00
  battery
• 33:01
  powered,
• 33:01
  but
• 33:02
  the
• 33:02
  app
• 33:02
  will
• 33:02
  tell
• 33:02
  you
• 33:03
  when
• 33:03
  the
• 33:03
  battery's
• 33:03
  low
• 33:04
  as
• 33:04
  well.
• 33:04
  So
• 33:04
  it's
• 33:05
  not
• 33:05
  only
• 33:06
  a
• 33:06
  convenience
• 33:06
  thing,
• 33:07
  it's
• 33:07
  now
• 33:07
  you've
• 33:07
  got
• 33:07
  a
• 33:07
  backup
• 33:08
  for
• 33:09
  when
• 33:09
  you
• 33:09
  don't
• 33:10
  have
• 33:10
  a
• 33:10
  key
• 33:11
  in
• 33:11
  your
• 33:11
  garage
• 33:11
  door.
• 33:12
  Your
• 33:12
  other
• 33:12
  means
• 33:12
  of
• 33:13
  entrance
• 33:13
  doesn't
• 33:14
  work.
• 33:14
  I
• 33:15
  had
• 33:15
  the
• 33:15
  previous
• 33:15
  system
• 33:15
  on
• 33:15
  my
• 33:16
  house.
• 33:16
  When
• 33:16
  I
• 33:16
  sold
• 33:17
  it,
• 33:17
  I
• 33:17
  had
• 33:17
  to
• 33:17
  actually
• 33:17
  go
• 33:18
  look
• 33:18
  for
• 33:18
  keys
• 33:18
  cuz
• 33:19
  I
• 33:19
  never.
• 33:19
  That's
• 33:20
  a
• 33:20
  pain.
• 33:21
  And
• 33:21
  I'm
• 33:21
  like
• 33:22
  where
• 33:22
  were
• 33:22
  those?
• 33:23
  Never
• 33:24
  needed
• 33:24
  those.
• 33:24
  And
• 33:24
  I've
• 33:25
  never
• 33:25
  used
• 33:25
  them
• 33:25
  for.
• 33:25
  And
• 33:25
  they
• 33:26
  were
• 33:26
  still
• 33:26
  brand
• 33:26
  new.
• 33:27
  All
• 33:27
  hooked
• 33:27
  together.
• 33:28
  Yeah,
• 33:28
  they're
• 33:28
  all
• 33:28
  in.
• 33:29
  Oh
• 33:29
  they're
• 33:30
  by.
• 33:30
  They're
• 33:30
  in
• 33:30
  the
• 33:30
  bottom
• 33:31
  of
• 33:31
  the
• 33:31
  mail
• 33:31
  thing
• 33:31
  by
• 33:32
  the
• 33:32
  door
• 33:32
  that
• 33:32
  we
• 33:32
  drop
• 33:32
  our
• 33:33
  mail
• 33:33
  in.
• 33:33
  And
• 33:33
  it
• 33:33
  was
• 33:33
  like
• 33:35
  good.
• 33:35
  And
• 33:36
  I
• 33:36
  handed
• 33:36
  the
• 33:36
  keys
• 33:36
  over
• 33:37
  like
• 33:37
  these.
• 33:37
  Never
• 33:37
  been
• 33:37
  used.
• 33:38
  No,
• 33:38
  they
• 33:38
  hadn't.
• 33:39
  You'll
• 33:39
  see.
• 33:39
  You'll
• 33:40
  see.
• 33:40
  Same
• 33:41
  kind
• 33:41
  of
• 33:41
  thing.
• 33:41
  And
• 33:41
  so
• 33:42
  that
• 33:42
  was
• 33:42
  really
• 33:42
  cool
• 33:42
  but
• 33:43
  to
• 33:43
  me
• 33:43
  that's
• 33:43
  just
• 33:43
  the
• 33:44
  ultimate
• 33:44
  classic
• 33:45
  move
• 33:45
  with
• 33:45
  that,
• 33:45
  with
• 33:45
  that
• 33:46
  lock
• 33:46
  now.
• 33:46
  And
• 33:47
  for
• 33:47
  a
• 33:47
  homeowner
• 33:48
  being
• 33:48
  smart,
• 33:48
  matter
• 33:49
  is
• 33:49
  such
• 33:49
  an
• 33:49
  easy
• 33:50
  platform
• 33:50
  to
• 33:50
  use.
• 33:51
  Yes.
• 33:51
  This
• 33:52
  isn't
• 33:52
  something
• 33:52
  I'm
• 33:52
  going
• 33:52
  to
• 33:53
  call
• 33:53
  my
• 33:53
  home
• 33:53
  tech
• 33:53
  guy
• 33:53
  to
• 33:53
  put
• 33:54
  this
• 33:54
  in.
• 33:54
  No,
• 33:55
  this
• 33:55
  is
• 33:55
  simple.
• 33:55
  And
• 33:56
  I
• 33:56
  think
• 33:56
  the
• 33:56
  other
• 33:56
  place
• 33:57
  and
• 33:57
  I
• 33:57
  think
• 33:58
  we're
• 33:58
  still
• 33:58
  getting
• 33:58
  there.
• 33:59
  But
• 33:59
  anyone
• 33:59
  that's
• 34:00
  listening
• 34:00
  to
• 34:00
  this
• 34:00
  and
• 34:01
  thinking
• 34:01
  like,
• 34:02
  oh
• 34:03
  my
• 34:03
  Airbnb,
• 34:03
  my
• 34:04
  vrbo,
• 34:05
  this
• 34:05
  is
• 34:05
  perfect
• 34:05
  for
• 34:06
  that.
• 34:07
  Whether
• 34:07
  it's
• 34:07
  a
• 34:07
  secondary
• 34:08
  home
• 34:08
  that's
• 34:09
  being
• 34:09
  rented
• 34:09
  out
• 34:09
  or
• 34:10
  just
• 34:10
  a
• 34:10
  secondary.
• 34:11
  If
• 34:11
  you're
• 34:12
  like
• 34:12
  Conrad,
• 34:12
  you
• 34:13
  got.
• 34:13
  What
• 34:13
  are
• 34:13
  we
• 34:13
  up
• 34:13
  to?
• 34:13
  Palm
• 34:14
  Springs,
• 34:14
  Aspen,
• 34:16
  seventh
• 34:16
  one.
• 34:17
  Yeah,
• 34:19
  he
• 34:19
  just
• 34:19
  swipes
• 34:20
  through
• 34:20
  him
• 34:20
  a
• 34:20
  little
• 34:20
  lap.
• 34:21
  But
• 34:21
  true.
• 34:22
  All
• 34:22
  condos,
• 34:23
  though.
• 34:23
  Yeah.
• 34:23
  Okay.
• 34:24
  Sensible,
• 34:25
  you
• 34:25
  know,
• 34:25
  there
• 34:25
  we
• 34:26
  go.
• 34:26
  Duplexes.
• 34:27
  There
• 34:27
  we
• 34:27
  go.
• 34:27
  Both
• 34:28
  sides.
• 34:28
  Yeah,
• 34:29
  nice.
• 34:29
  But
• 34:30
  again,
• 34:30
  it's
• 34:30
  conducive
• 34:30
  to
• 34:31
  that.
• 34:31
  Right.
• 34:31
  Because
• 34:32
  you
• 34:32
  have
• 34:33
  the
• 34:33
  sense
• 34:33
  of
• 34:34
  security.
• 34:35
  If
• 34:35
  someone
• 34:35
  was
• 34:36
  going
• 34:36
  to
• 34:36
  use
• 34:36
  your
• 34:36
  for
• 34:37
  access,
• 34:37
  they
• 34:38
  joined
• 34:38
  the
• 34:38
  app.
• 34:38
  You
• 34:39
  can
• 34:39
  gauge
• 34:39
  access.
• 34:40
  So
• 34:41
  again,
• 34:41
  another
• 34:42
  thing
• 34:42
  of
• 34:42
  take
• 34:42
  the
• 34:42
  key
• 34:43
  out
• 34:43
  of
• 34:43
  the
• 34:43
  equation
• 34:43
  for,
• 34:44
  for
• 34:44
  something
• 34:44
  moving
• 34:45
  quickly
• 34:45
  and
• 34:46
  it's
• 34:46
  just
• 34:46
  more
• 34:46
  secure
• 34:47
  because,
• 34:47
  you
• 34:47
  know,
• 34:47
  it's
• 34:48
  easy
• 34:48
  to
• 34:48
  lose
• 34:48
  your
• 34:48
  keys.
• 34:49
  And
• 34:50
  now
• 34:50
  you've
• 34:51
  got
• 34:51
  something
• 34:51
  that
• 34:51
  you
• 34:51
  have
• 34:51
  more
• 34:52
  control
• 34:52
  over.
• 34:52
  Yes,
• 34:53
  you
• 34:53
  can.
• 34:54
  And
• 34:54
  if
• 34:54
  you're
• 34:54
  connected
• 34:55
  via
• 34:55
  matter,
• 34:55
  you've
• 34:56
  got
• 34:56
  it
• 34:56
  set
• 34:56
  up
• 34:57
  on
• 34:57
  the
• 34:57
  home
• 34:58
  app.
• 34:58
  For
• 34:59
  example,
• 34:59
  with
• 34:59
  Apple,
• 35:00
  you
• 35:00
  can
• 35:00
  even
• 35:01
  assign
• 35:01
  it
• 35:01
  like
• 35:02
  here,
• 35:02
  I
• 35:02
  can
• 35:02
  unlock
• 35:03
  my
• 35:03
  garage
• 35:04
  door
• 35:04
  right
• 35:04
  now
• 35:05
  via
• 35:05
  my
• 35:06
  watch.
• 35:06
  Right.
• 35:06
  So
• 35:07
  you
• 35:07
  got
• 35:07
  a
• 35:07
  cellular
• 35:08
  watch.
• 35:08
  You
• 35:08
  don't
• 35:08
  even
• 35:08
  have
• 35:09
  to
• 35:09
  take
• 35:09
  your
• 35:09
  phone
• 35:10
  with
• 35:10
  you.
• 35:11
  It's
• 35:11
  so
• 35:11
  simple.
• 35:12
  And
• 35:13
  that's
• 35:13
  the
• 35:13
  cool
• 35:13
  thing.
• 35:14
  And
• 35:14
  when
• 35:14
  you
• 35:14
  put
• 35:15
  this
• 35:15
  around
• 35:15
  your
• 35:15
  house,
• 35:15
  you
• 35:15
  have
• 35:16
  to
• 35:16
  worry
• 35:16
  about.
• 35:16
  And
• 35:16
  it
• 35:16
  warns
• 35:17
  you
• 35:17
  when
• 35:17
  the
• 35:17
  battery's
• 35:17
  going,
• 35:18
  you
• 35:18
  know,
• 35:18
  a
• 35:19
  year
• 35:19
  or
• 35:19
  two
• 35:19
  later
• 35:19
  when
• 35:20
  the
• 35:20
  battery
• 35:20
  may.
• 35:21
  What's
• 35:21
  the
• 35:21
  average
• 35:21
  battery
• 35:22
  life
• 35:22
  do
• 35:22
  you
• 35:22
  see
• 35:22
  on
• 35:22
  that?
• 35:23
  So
• 35:24
  we're
• 35:24
  seeing
• 35:24
  around
• 35:25
  eight
• 35:25
  months
• 35:26
  is
• 35:26
  a
• 35:26
  good
• 35:26
  time
• 35:26
  to
• 35:27
  switch
• 35:27
  it
• 35:27
  out
• 35:27
  is
• 35:27
  when
• 35:27
  you'll
• 35:28
  get
• 35:28
  that
• 35:28
  notification.
• 35:29
  A
• 35:29
  long
• 35:29
  time.
• 35:30
  That's
• 35:31
  pretty
• 35:31
  good.
• 35:31
  That's
• 35:32
  most
• 35:32
  of
• 35:32
  the
• 35:32
  year.
• 35:32
  Yeah.
• 35:33
  How
• 35:33
  about
• 35:33
  that?
• 35:33
  Yeah,
• 35:34
  it
• 35:34
  varies
• 35:34
  depending
• 35:35
  on
• 35:35
  usage.
• 35:36
  Right.
• 35:36
  So
• 35:36
  like
• 35:36
  my
• 35:37
  front
• 35:37
  door,
• 35:37
  it
• 35:37
  would
• 35:37
  be
• 35:37
  probably
• 35:38
  longer
• 35:38
  where
• 35:38
  the
• 35:38
  garage
• 35:39
  door
• 35:39
  would
• 35:39
  go
• 35:39
  sooner
• 35:40
  because
• 35:40
  it's
• 35:40
  10x.
• 35:42
  I
• 35:42
  think
• 35:42
  there's
• 35:43
  a
• 35:43
  lot
• 35:43
  of
• 35:43
  cases
• 35:43
  where,
• 35:44
  you
• 35:44
  know,
• 35:44
  if,
• 35:46
  if
• 35:46
  the
• 35:46
  front
• 35:46
  door
• 35:46
  is
• 35:47
  not
• 35:47
  the
• 35:47
  main.
• 35:47
  The
• 35:48
  main
• 35:48
  use.
• 35:48
  Right.
• 35:48
  It's
• 35:49
  the
• 35:49
  garage
• 35:49
  door
• 35:49
  or
• 35:49
  a
• 35:49
  mud
• 35:49
  room,
• 35:50
  room
• 35:50
  door,
• 35:50
  side
• 35:50
  door
• 35:51
  or
• 35:51
  whatever.
• 35:52
  We
• 35:52
  see
• 35:52
  this
• 35:52
  going
• 35:52
  a
• 35:53
  lot
• 35:53
  there
• 35:53
  with
• 35:53
  the
• 35:53
  deadbolt
• 35:54
  and
• 35:54
  a
• 35:54
  knob
• 35:54
  or
• 35:54
  a
• 35:54
  lever.
• 35:55
  So
• 35:55
  if
• 35:55
  someone
• 35:55
  still
• 35:55
  wants
• 35:56
  that
• 35:56
  nice
• 35:56
  big
• 35:56
  grip
• 35:57
  handle
• 35:57
  set
• 35:57
  or
• 35:57
  something
• 35:58
  else
• 35:58
  on
• 35:58
  the
• 35:58
  front
• 35:58
  door,
• 35:59
  you
• 35:59
  can
• 35:59
  still
• 36:00
  keep
• 36:00
  that
• 36:00
  cool
• 36:00
  aesthetic.
• 36:01
  Now
• 36:01
  what
• 36:02
  we
• 36:02
  want
• 36:02
  to
• 36:02
  go
• 36:02
  towards.
• 36:03
  And
• 36:03
  again,
• 36:03
  this
• 36:04
  is
• 36:04
  where
• 36:04
  I'll
• 36:04
  get
• 36:04
  my
• 36:04
  hand
• 36:04
  slapped.
• 36:05
  I
• 36:05
  gotta
• 36:05
  get
• 36:07
  about
• 36:08
  it
• 36:08
  from
• 36:08
  you
• 36:08
  later.
• 36:08
  Tradition.
• 36:09
  Yeah,
• 36:09
  you're
• 36:09
  gonna
• 36:10
  say
• 36:10
  it
• 36:10
  in
• 36:10
  this
• 36:10
  conversation
• 36:11
  or
• 36:11
  you'll
• 36:11
  hear
• 36:12
  me
• 36:12
  like
• 36:12
  later.
• 36:12
  Yeah,
• 36:13
  I'm
• 36:13
  gonna
• 36:13
  slap
• 36:13
  you
• 36:14
  Later.
• 36:14
  Okay.
• 36:14
  There
• 36:15
  we
• 36:15
  go.
• 36:16
  You
• 36:16
  can
• 36:16
  say
• 36:16
  it
• 36:17
  right
• 36:17
  now.
• 36:17
  Yeah,
• 36:17
  yeah,
• 36:18
  exactly.
• 36:18
  Yeah.
• 36:18
  So
• 36:19
  where
• 36:19
  we're
• 36:19
  headed,
• 36:20
  like
• 36:20
  Conrad
• 36:20
  said,
• 36:21
  level
• 36:22
  became
• 36:23
  into
• 36:23
  the
• 36:23
  family
• 36:24
  of
• 36:24
  brands
• 36:24
  I
• 36:25
  think
• 36:25
  September
• 36:25
  of
• 36:25
  2024.
• 36:27
  And
• 36:28
  it
• 36:28
  was.
• 36:29
  We
• 36:29
  were.
• 36:29
  We
• 36:30
  moved
• 36:30
  with
• 36:30
  speed.
• 36:31
  Our
• 36:31
  marketing
• 36:31
  team.
• 36:31
  Shout
• 36:32
  out
• 36:32
  to
• 36:32
  Tim
• 36:32
  Burdette.
• 36:33
  Oh,
• 36:33
  Tim.
• 36:35
  Nine
• 36:35
  months.
• 36:36
  Yeah.
• 36:38
  It
• 36:38
  was
• 36:38
  awesome.
• 36:39
  Shout
• 36:39
  out
• 36:39
  level
• 36:39
  side
• 36:40
  as
• 36:40
  well.
• 36:40
  Yep.
• 36:41
  Probably
• 36:41
  should
• 36:41
  say
• 36:41
  Melissa.
• 36:42
  Melissa
• 36:42
  Zellner.
• 36:43
  Melissa
• 36:43
  Zellner.
• 36:44
  Absolutely.
• 36:45
  Of
• 36:45
  course.
• 36:46
  That's
• 36:46
  awesome.
• 36:47
  But
• 36:47
  yeah,
• 36:48
  I
• 36:48
  don't
• 36:48
  even
• 36:48
  know
• 36:48
  where
• 36:49
  we
• 36:49
  were
• 36:49
  going.
• 36:49
  Oh,
• 36:49
  I
• 36:49
  know.
• 36:50
  What's
• 36:50
  next,
• 36:50
  Aaron?
• 36:51
  Yeah,
• 36:51
  what's
• 36:51
  next,
• 36:51
  brother?
• 36:52
  I'm
• 36:52
  going
• 36:52
  to
• 36:52
  scold
• 36:52
  you
• 36:52
  later,
• 36:53
  but
• 36:53
  go
• 36:53
  ahead.
• 36:54
  But
• 36:54
  like
• 36:54
  we
• 36:54
  said
• 36:54
  right
• 36:55
  now
• 36:55
  deadbolt
• 36:56
  focused
• 36:56
  on
• 36:56
  the
• 36:56
  side
• 36:56
  door.
• 36:57
  Get
• 36:57
  that
• 36:57
  out
• 36:57
  with
• 36:57
  one
• 36:57
  year.
• 36:58
  And
• 36:58
  we
• 36:58
  said,
• 36:58
  hey,
• 36:59
  the
• 36:59
  front
• 36:59
  door
• 37:00
  still
• 37:00
  being
• 37:00
  this
• 37:00
  big,
• 37:00
  beautiful
• 37:01
  handle
• 37:01
  set.
• 37:02
  We're
• 37:02
  going
• 37:02
  towards
• 37:03
  integration
• 37:03
  into
• 37:03
  that
• 37:03
  as
• 37:04
  well.
• 37:04
  So
• 37:04
  what
• 37:04
  about
• 37:05
  full
• 37:05
  discussion.
• 37:06
  Yeah.
• 37:07
  Three
• 37:07
  quarter
• 37:08
  handle
• 37:08
  set.
• 37:08
  How
• 37:09
  about
• 37:09
  that?
• 37:09
  Yeah.
• 37:10
  Long
• 37:10
  way
• 37:10
  to
• 37:10
  get
• 37:11
  there.
• 37:11
  But
• 37:11
  we
• 37:11
  got
• 37:11
  there.
• 37:11
  Oh
• 37:12
  yeah.
• 37:12
  You
• 37:12
  slap
• 37:12
  my
• 37:12
  hand.
• 37:13
  But
• 37:13
  it's
• 37:13
  just
• 37:14
  like
• 37:14
  you
• 37:14
  said
• 37:14
  Eric
• 37:15
  at
• 37:15
  the.
• 37:15
  The
• 37:15
  front
• 37:15
  innovation.
• 37:16
  Yeah.
• 37:16
  And
• 37:17
  that
• 37:17
  is
• 37:17
  a
• 37:17
  great
• 37:17
  example
• 37:18
  of
• 37:18
  pushing
• 37:19
  that
• 37:19
  envelope
• 37:19
  on
• 37:20
  again.
• 37:20
  It's
• 37:21
  invisible.
• 37:21
  What
• 37:21
  other
• 37:21
  doors
• 37:22
  can
• 37:22
  we
• 37:22
  get
• 37:22
  it
• 37:22
  into?
• 38:59
  Yeah.
• 39:00
  It
• 39:00
  was
• 39:00
  funny.
• 39:00
  The
• 39:00
  old
• 39:01
  lock
• 39:01
  said
• 39:01
  I
• 39:01
  like
• 39:01
  that
• 39:01
  better
• 39:02
  cuz
• 39:02
  I
• 39:02
  was.
• 39:02
  My
• 39:03
  dogs
• 39:03
  learned
• 39:05
  to
• 39:05
  try
• 39:05
  to
• 39:05
  hit
• 39:05
  the
• 39:05
  code
• 39:06
  to
• 39:06
  get
• 39:06
  in.
• 39:07
  They
• 39:07
  got
• 39:08
  through
• 39:08
  my
• 39:08
  door
• 39:09
  twice
• 39:10
  with
• 39:10
  the
• 39:10
  door
• 39:10
  locked
• 39:11
  out
• 39:11
  back.
• 39:12
  That's
• 39:12
  amazing.
• 39:13
  However
• 39:13
  they
• 39:14
  hit
• 39:14
  it,
• 39:15
  they
• 39:15
  did
• 39:15
  it.
• 39:16
  Oh,
• 39:16
  that's
• 39:16
  exciting.
• 39:16
  You
• 39:17
  should
• 39:17
  give
• 39:17
  them
• 39:17
  a
• 39:17
  podcast.
• 39:18
  See,
• 39:18
  I
• 39:18
  was
• 39:19
  in
• 39:19
  the
• 39:19
  kitchen.
• 39:19
  I
• 39:19
  hear
• 39:19
  the
• 39:20
  thing
• 39:20
  going.
• 39:21
  I'm
• 39:21
  like,
• 39:22
  man.
• 39:23
  And
• 39:23
  the
• 39:24
  dog.
• 39:24
  And
• 39:24
  the
• 39:24
  dog
• 39:25
  hits
• 39:25
  the
• 39:25
  thing
• 39:25
  again
• 39:26
  and
• 39:26
  this
• 39:26
  is
• 39:26
  a
• 39:26
  full
• 39:26
  on.
• 39:27
  Oh
• 39:28
  my
• 39:28
  God,
• 39:28
  that's
• 39:28
  so
• 39:29
  funny.
• 39:29
  And
• 39:29
  the
• 39:29
  door
• 39:29
  comes
• 39:30
  in
• 39:30
  and
• 39:30
  I'm
• 39:30
  like,
• 39:31
  I
• 39:31
  wish
• 39:31
  I
• 39:31
  had
• 39:32
  that
• 39:32
  on
• 39:32
  video.
• 39:33
  Did
• 39:33
  it
• 39:34
  twice.
• 39:34
  I'm
• 39:35
  like,
• 39:35
  I
• 39:35
  need.
• 39:35
  Yeah,
• 39:35
  it
• 39:36
  was
• 39:36
  crazy.
• 39:36
  And
• 39:36
  that
• 39:37
  would
• 39:37
  go
• 39:37
  viral.
• 39:37
  That's
• 39:38
  pretty
• 39:38
  incredible.
• 39:38
  It
• 39:38
  was
• 39:39
  incredible.
• 39:39
  And
• 39:39
  I
• 39:39
  still
• 39:39
  kicked
• 39:40
  myself.
• 39:40
  I'm
• 39:40
  like,
• 39:40
  I
• 39:41
  should
• 39:41
  have
• 39:41
  put
• 39:41
  a
• 39:41
  camera
• 39:41
  system
• 39:41
  in
• 39:42
  just
• 39:42
  for
• 39:42
  that.
• 39:43
  Yeah.
• 39:43
  Oh
• 39:43
  yeah.
• 39:43
  I
• 39:44
  need
• 39:44
  to
• 39:44
  get.
• 39:44
  If
• 39:44
  you,
• 39:44
  you
• 39:44
  know
• 39:45
  with
• 39:45
  the
• 39:45
  Apple
• 39:45
  watch
• 39:45
  proximity
• 39:46
  it
• 39:46
  to
• 39:46
  the
• 39:47
  collar.
• 39:47
  Dog
• 39:47
  can
• 39:48
  take
• 39:48
  it.
• 39:49
  I
• 39:49
  actually
• 39:49
  had
• 39:50
  to
• 39:50
  put
• 39:50
  it.
• 39:50
  So
• 39:50
  I
• 39:51
  actually
• 39:51
  put
• 39:51
  a
• 39:51
  smart.
• 39:52
  I
• 39:52
  put
• 39:52
  a
• 39:53
  smart
• 39:53
  dog
• 39:53
  door
• 39:53
  in
• 39:54
  my
• 39:54
  house.
• 39:54
  Yeah.
• 39:54
  Oh,
• 39:54
  no
• 39:55
  way.
• 39:55
  It
• 39:55
  was
• 39:55
  on
• 39:55
  the
• 39:55
  collar.
• 39:56
  It
• 39:57
  came
• 39:57
  up
• 39:57
  and
• 39:57
  you
• 39:57
  could
• 39:57
  set
• 39:58
  on
• 39:58
  a
• 39:58
  knob
• 39:58
  on
• 39:58
  the
• 39:58
  side
• 39:59
  of
• 39:59
  the
• 39:59
  door.
• 39:59
  The
• 40:00
  proximity
• 40:00
  when
• 40:00
  the
• 40:01
  dog
• 40:01
  got
• 40:01
  within
• 40:01
  three
• 40:01
  feet
• 40:02
  the
• 40:02
  door
• 40:02
  open.
• 40:03
  Man,
• 40:03
  that's
• 40:04
  pretty
• 40:04
  good.
• 40:04
  Time
• 40:04
  to
• 40:05
  be.
• 40:05
  That
• 40:05
  was
• 40:05
  pretty
• 40:05
  good.
• 40:05
  And
• 40:06
  it
• 40:06
  was
• 40:06
  cool.
• 40:06
  But
• 40:06
  that's
• 40:07
  again,
• 40:07
  that's
• 40:08
  that
• 40:08
  home
• 40:08
  tech
• 40:08
  in
• 40:08
  me
• 40:09
  going,
• 40:09
  okay,
• 40:09
  great.
• 40:10
  It
• 40:10
  did
• 40:11
  ruin
• 40:11
  the
• 40:11
  excuse
• 40:12
  of,
• 40:12
  hey,
• 40:12
  guys,
• 40:13
  it's
• 40:13
  been
• 40:13
  great
• 40:13
  at
• 40:13
  your
• 40:13
  dinner
• 40:14
  party.
• 40:15
  Let
• 40:15
  the
• 40:15
  dog
• 40:15
  out.
• 40:16
  It
• 40:17
  eliminated
• 40:17
  that
• 40:17
  excuse.
• 40:18
  Come
• 40:18
  on
• 40:18
  now.
• 40:18
  Sorry.
• 40:18
  The
• 40:19
  robot
• 40:19
  door
• 40:19
  is
• 40:19
  broken.
• 40:21
  You
• 40:21
  gotta
• 40:21
  go
• 40:21
  deep
• 40:22
  on
• 40:22
  that
• 40:22
  one.
• 40:22
  But
• 40:22
  that's
• 40:23
  what
• 40:23
  I
• 40:23
  love
• 40:23
  about
• 40:23
  this
• 40:24
  technology,
• 40:24
  is
• 40:24
  that
• 40:25
  you
• 40:25
  can
• 40:25
  really
• 40:25
  do
• 40:25
  something.
• 40:26
  And
• 40:26
  it's
• 40:27
  sexy
• 40:27
  still.
• 40:27
  For
• 40:28
  sure.
• 40:29
  And
• 40:29
  that's
• 40:29
  great.
• 40:30
  And
• 40:30
  it.
• 40:30
  I
• 40:30
  think
• 40:30
  that's
• 40:31
  the
• 40:31
  fun
• 40:31
  part
• 40:31
  is
• 40:31
  you're
• 40:32
  gonna
• 40:32
  get
• 40:32
  really
• 40:32
  into
• 40:32
  the
• 40:33
  stuff.
• 40:33
  When
• 40:33
  you're
• 40:33
  getting
• 40:33
  into
• 40:34
  the
• 40:34
  different
• 40:34
  lock
• 40:34
  sets.
• 40:34
  When
• 40:35
  you
• 40:35
  get
• 40:35
  into
• 40:35
  the
• 40:36
  true.
• 40:36
  Really
• 40:37
  into
• 40:37
  the
• 40:37
  front
• 40:37
  door
• 40:38
  for
• 40:38
  sure.
• 40:38
  Yeah.
• 40:38
  And
• 40:39
  we
• 40:39
  figured
• 40:39
  out
• 40:40
  the.
• 40:40
  The
• 40:41
  double
• 40:41
  door
• 40:41
  French
• 40:42
  door
• 40:42
  application
• 40:43
  for
• 40:43
  front
• 40:43
  doors
• 40:44
  as
• 40:44
  well.
• 40:44
  We
• 40:45
  came
• 40:45
  out
• 40:45
  with
• 40:45
  the
• 40:45
  dummy
• 40:46
  equivalent.
• 40:47
  Yep.
• 40:47
  So
• 40:47
  you
• 40:47
  can
• 40:48
  put
• 40:48
  it
• 40:48
  on
• 40:48
  that
• 40:48
  static
• 40:49
  door
• 40:49
  sign.
• 40:50
  We've
• 40:50
  thought
• 40:50
  of
• 40:51
  every
• 40:52
  solution
• 40:52
  when
• 40:53
  it
• 40:53
  comes
• 40:53
  to
• 40:53
  what
• 40:54
  people
• 40:54
  want.
• 40:55
  Yeah.
• 40:55
  When
• 40:55
  it
• 40:56
  comes
• 40:56
  to
• 40:56
  elevating
• 40:57
  their
• 40:58
  entryways,
• 40:59
  you
• 40:59
  know.
• 40:59
  Absolutely.
• 41:00
  From
• 41:00
  the
• 41:00
  electronic
• 41:01
  side
• 41:02
  to
• 41:02
  keeping
• 41:02
  it
• 41:02
  beautiful.
• 41:03
  Yeah.
• 41:04
  And
• 41:04
  masterfully
• 41:05
  designed.
• 41:06
  Jason
• 41:06
  likes
• 41:06
  to
• 41:06
  say,
• 41:07
  level
• 41:07
  up.
• 41:08
  Jason
• 41:08
  Chow.
• 41:08
  Yeah.
• 41:09
  New
• 41:09
  gm.
• 41:10
  Level
• 41:10
  up
• 41:10
  your.
• 41:10
  Level
• 41:11
  up.
• 41:11
  You
• 41:11
  get
• 41:12
  it.
• 41:12
  See,
• 41:12
  I
• 41:12
  like
• 41:13
  it.
• 41:13
  I
• 41:13
  see.
• 41:14
  I
• 41:14
  understand.
• 41:15
  You're
• 41:15
  really
• 41:15
  on
• 41:15
  the
• 41:15
  level
• 41:16
  guy.
• 41:17
  So
• 41:17
  he's
• 41:17
  pretty
• 41:17
  good.
• 41:19
  This
• 41:20
  is
• 41:20
  great.
• 41:20
  And
• 41:20
  that's
• 41:21
  out
• 41:21
  there
• 41:21
  for
• 41:21
  now
• 41:21
  for
• 41:22
  people
• 41:22
  to
• 41:22
  grab,
• 41:22
  to
• 41:22
  put
• 41:22
  on
• 41:23
  their
• 41:23
  own.
• 41:23
  Absolutely.
• 41:24
  Yeah.
• 41:24
  Available
• 41:24
  now.
• 41:25
  That's
• 41:25
  awesome.
• 41:25
  Seven
• 41:26
  finishes,
• 41:26
  three
• 41:27
  trim
• 41:27
  styles,
• 41:28
  and
• 41:28
  all
• 41:28
  the
• 41:28
  functions.
• 41:29
  Week,
• 41:29
  Two
• 41:30
  weeks.
• 41:30
  Yeah.
• 41:31
  Five
• 41:31
  business
• 41:32
  days.
• 41:32
  Five
• 41:33
  business
• 41:33
  days.
• 41:33
  Quick
• 41:34
  ship
• 41:35
  sales
• 41:35
  hedge.
• 41:36
  Hashtag.
• 41:38
  That's
• 41:38
  the
• 41:38
  cool
• 41:38
  part
• 41:38
  is
• 41:39
  it
• 41:39
  that
• 41:40
  unfortunately,
• 41:41
  hardware
• 41:43
  gets
• 41:43
  forgotten
• 41:44
  in
• 41:44
  the
• 41:44
  design
• 41:44
  build
• 41:45
  process.
• 41:45
  We're
• 41:46
  at
• 41:46
  the
• 41:46
  end.
• 41:46
  And
• 41:47
  it
• 41:47
  always
• 41:47
  drove
• 41:48
  me
• 41:48
  nuts
• 41:48
  as
• 41:48
  an
• 41:48
  interior
• 41:49
  designer
• 41:49
  working
• 41:49
  on
• 41:49
  big
• 41:50
  projects.
• 41:50
  I
• 41:50
  would
• 41:51
  be
• 41:51
  talking
• 41:51
  about
• 41:51
  the
• 41:51
  hardware
• 41:52
  before
• 41:52
  the
• 41:52
  doors
• 41:53
  because
• 41:54
  to
• 41:54
  me,
• 41:55
  I
• 41:55
  wanted
• 41:55
  to
• 41:56
  go
• 41:56
  talk
• 41:56
  about
• 41:56
  the
• 41:56
  lock
• 41:57
  set
• 41:57
  that
• 41:57
  was
• 41:57
  going
• 41:57
  in
• 41:58
  so
• 41:58
  we
• 41:59
  could
• 41:59
  pick
• 41:59
  the
• 41:59
  door
• 41:59
  that
• 41:59
  was
• 42:00
  gonna
• 42:00
  work
• 42:00
  with
• 42:00
  the
• 42:00
  lock
• 42:00
  set.
• 42:01
  You
• 42:01
  did
• 42:01
  that,
• 42:01
  huh?
• 42:01
  Yeah.
• 42:03
  More
• 42:03
  possibilities.
• 42:04
  Well,
• 42:04
  yeah,
• 42:04
  because
• 42:04
  depending
• 42:05
  on
• 42:05
  what
• 42:05
  you're
• 42:05
  doing,
• 42:05
  maybe
• 42:06
  that
• 42:06
  door
• 42:06
  is
• 42:06
  not
• 42:06
  gonna
• 42:07
  accept
• 42:07
  that.
• 42:07
  Boring.
• 42:07
  For
• 42:08
  instance.
• 42:08
  Just
• 42:08
  because
• 42:08
  that's
• 42:09
  what
• 42:09
  it
• 42:09
  is.
• 42:09
  Well,
• 42:09
  you
• 42:09
  see
• 42:10
  more
• 42:10
  longer
• 42:10
  pulls,
• 42:11
  people
• 42:11
  going
• 42:11
  over
• 42:11
  size.
• 42:12
  Yeah.
• 42:12
  Just.
• 42:13
  And
• 42:13
  it's
• 42:13
  cool.
• 42:14
  It's
• 42:14
  cool
• 42:14
  to
• 42:14
  see
• 42:14
  more
• 42:14
  creativity.
• 42:15
  So.
• 42:16
  Yeah.
• 42:16
  Knowing
• 42:16
  earlier
• 42:16
  on
• 42:17
  what
• 42:17
  your
• 42:17
  options
• 42:17
  are
• 42:18
  just
• 42:18
  opens
• 42:18
  the
• 42:18
  parameters.
• 42:19
  Then
• 42:19
  when
• 42:19
  I'm
• 42:19
  ordering
• 42:20
  the
• 42:20
  doors
• 42:20
  and
• 42:20
  they're
• 42:21
  gonna
• 42:21
  be
• 42:21
  machining
• 42:21
  things,
• 42:21
  I
• 42:22
  can
• 42:22
  be
• 42:22
  going,
• 42:22
  I
• 42:22
  know
• 42:23
  what
• 42:23
  box
• 42:23
  set
• 42:23
  this
• 42:23
  is.
• 42:23
  I
• 42:24
  know
• 42:24
  what
• 42:24
  this
• 42:24
  is.
• 42:25
  And
• 42:25
  you
• 42:25
  can
• 42:25
  go,
• 42:25
  here's
• 42:26
  the
• 42:26
  specs
• 42:26
  for
• 42:26
  that.
• 42:26
  Come
• 42:27
  on.
• 42:27
  That
• 42:27
  you
• 42:28
  should
• 42:28
  be
• 42:28
  starting
• 42:28
  with
• 42:28
  that
• 42:29
  before
• 42:29
  the
• 42:29
  doors.
• 42:30
  That
• 42:30
  way
• 42:30
  you.
• 42:30
  The
• 42:31
  world's
• 42:31
  Your
• 42:31
  oyster
• 42:32
  versus.
• 42:33
  Oh,
• 42:34
  that's
• 42:34
  what
• 42:34
  I
• 42:34
  order.
• 42:34
  Budget.
• 42:35
  I
• 42:35
  can
• 42:35
  only
• 42:35
  work
• 42:36
  with
• 42:36
  this.
• 42:36
  And
• 42:36
  you
• 42:37
  can
• 42:37
  make
• 42:37
  it
• 42:37
  work
• 42:37
  that
• 42:37
  way.
• 42:38
  And
• 42:38
  I
• 42:38
  do
• 42:38
  want
• 42:39
  to
• 42:39
  touch
• 42:39
  real
• 42:39
  quick
• 42:39
  before
• 42:40
  we
• 42:40
  go
• 42:40
  because
• 42:40
  we
• 42:40
  are
• 42:40
  running
• 42:41
  out
• 42:41
  of
• 42:41
  time.
• 42:41
  But
• 42:42
  dude,
• 42:42
  those
• 42:43
  new
• 42:43
  hinges.
• 42:43
  Finally
• 42:44
  we
• 42:44
  have
• 42:44
  sexy
• 42:44
  hinges.
• 42:45
  Yeah,
• 42:45
  that's
• 42:46
  what.
• 42:46
  Hey,
• 42:46
  tell
• 42:47
  this
• 42:47
  guy.
• 42:47
  Sexy
• 42:48
  hinges.
• 42:48
  Yes.
• 42:49
  Square
• 42:49
  barrel
• 42:50
  hinges.
• 42:50
  He
• 42:50
  pointed.
• 42:51
  He
• 42:51
  pointed
• 42:51
  at
• 42:52
  the
• 42:52
  man.
• 42:53
  Not
• 42:53
  a
• 42:53
  sculpture.
• 42:53
  What
• 42:54
  would
• 42:54
  you
• 42:54
  call
• 42:54
  it?
• 42:54
  Art
• 42:55
  installation.
• 42:57
  Yes.
• 42:57
  And
• 42:58
  said
• 42:58
  sexy
• 42:59
  hinges.
• 42:59
  Sexy
• 43:00
  hinges.
• 43:01
  But
• 43:01
  now
• 43:01
  we're
• 43:01
  gonna.
• 43:01
  We're
• 43:02
  gonna
• 43:02
  use
• 43:02
  sexi
• 43:05
  involved.
• 43:06
  Yeah,
• 43:06
  we'll
• 43:06
  talk
• 43:07
  about
• 43:07
  that
• 43:07
  later.
• 43:07
  I
• 43:07
  see.
• 43:08
  Bring
• 43:08
  sexy
• 43:09
  brass.
• 43:10
  Wow.
• 43:10
  I
• 43:11
  heard
• 43:11
  that
• 43:11
  earlier.
• 43:11
  Yeah,
• 43:13
  it's
• 43:13
  already
• 43:13
  out
• 43:14
  there.
• 43:17
  Perfect.
• 43:18
  Wow.
• 43:19
  I'm
• 43:19
  gonna
• 43:19
  slap
• 43:20
  him
• 43:20
  for
• 43:20
  that
• 43:20
  later
• 43:21
  too.
• 43:21
  It's
• 43:21
  the
• 43:21
  new
• 43:22
  six.
• 43:22
  Seven.
• 43:23
  Exactly.
• 43:27
  Wow.
• 43:27
  We
• 43:27
  go
• 43:27
  downhill
• 43:28
  always.
• 43:28
  Every
• 43:28
  single
• 43:29
  time.
• 43:29
  Look
• 43:29
  at
• 43:29
  that
• 43:29
  time.
• 43:31
  My
• 43:31
  son
• 43:32
  will
• 43:32
  be
• 43:32
  proud.
• 43:34
  So
• 43:35
  great.
• 43:35
  Oh,
• 43:35
  you
• 43:35
  bet
• 43:36
  on
• 43:36
  that
• 43:36
  too,
• 43:36
  didn't
• 43:36
  you?
• 43:37
  So
• 43:37
  you
• 43:37
  were
• 43:37
  sitting
• 43:37
  there
• 43:38
  with
• 43:38
  the
• 43:38
  hard
• 43:38
  rock,
• 43:39
  putting
• 43:39
  that
• 43:39
  in
• 43:39
  beforehand.
• 43:40
  Okay,
• 43:41
  I
• 43:41
  understand.
• 43:42
  So
• 43:43
  anyway,
• 43:43
  this
• 43:44
  is
• 43:44
  always
• 43:44
  fun
• 43:44
  coming
• 43:45
  in
• 43:45
  here
• 43:45
  with
• 43:45
  you
• 43:45
  guys.
• 43:45
  Aaron,
• 43:46
  you
• 43:46
  guys,
• 43:46
  we've
• 43:46
  been
• 43:47
  doing
• 43:47
  this
• 43:47
  for
• 43:47
  years.
• 43:47
  So
• 43:47
  much
• 43:48
  fun,
• 43:48
  man.
• 43:49
  Thanks
• 43:49
  for
• 43:49
  coming
• 43:49
  on
• 43:49
  again
• 43:50
  because
• 43:51
  now
• 43:51
  you.
• 43:51
  Now
• 43:52
  we're
• 43:52
  starting
• 43:52
  the
• 43:52
  annual
• 43:53
  thing.
• 43:53
  We
• 43:53
  got
• 43:53
  some
• 43:53
  new
• 43:53
  blood
• 43:54
  in
• 43:54
  here
• 43:54
  too,
• 43:54
  so.
• 43:55
  Got
• 43:55
  the
• 43:55
  cast
• 43:55
  of
• 43:56
  characters.
• 43:56
  Thank
• 43:56
  you
• 43:56
  for
• 43:57
  having
• 43:57
  me.
• 43:57
  Yeah.
• 43:58
  I
• 43:58
  hope
• 43:58
  I
• 43:58
  didn't
• 43:59
  scare
• 43:59
  you
• 43:59
  away.
• 44:00
  No,
• 44:01
  not
• 44:01
  possible.
• 44:01
  I've
• 44:02
  been
• 44:02
  with
• 44:02
  him.
• 44:02
  What
• 44:02
  are
• 44:02
  you
• 44:02
  talking
• 44:03
  about?
• 44:03
  Coming?
• 44:03
  Yeah,
• 44:04
  he
• 44:04
  knows
• 44:04
  me
• 44:04
  that
• 44:05
  long.
• 44:05
  And
• 44:05
  it's
• 44:05
  so
• 44:05
  fun
• 44:06
  again.
• 44:06
  It's
• 44:07
  so
• 44:07
  great
• 44:07
  to
• 44:07
  see
• 44:09
  all
• 44:10
  the
• 44:11
  design,
• 44:12
  texture,
• 44:13
  boldness,
• 44:14
  bespoke,
• 44:15
  all
• 44:15
  the
• 44:16
  different
• 44:16
  things
• 44:16
  that
• 44:16
  you
• 44:16
  see
• 44:17
  in
• 44:17
  here.
• 44:18
  Yeah,
• 44:18
  yeah.
• 44:18
  And
• 44:19
  it's
• 44:19
  just
• 44:19
  really
• 44:19
  refreshing
• 44:20
  to
• 44:20
  see.
• 44:20
  I
• 44:21
  love
• 44:21
  the
• 44:21
  new
• 44:21
  design
• 44:22
  concepts
• 44:22
  with
• 44:22
  everything.
• 44:23
  And
• 44:23
  of
• 44:23
  course,
• 44:24
  just
• 44:24
  it's
• 44:24
  so
• 44:25
  exciting
• 44:25
  every
• 44:25
  year
• 44:25
  to
• 44:26
  see.
• 44:26
  Yeah.
• 44:26
  And
• 44:27
  the
• 44:27
  show's
• 44:27
  been
• 44:28
  great.
• 44:28
  Yeah.
• 44:29
  It's
• 44:29
  just
• 44:29
  indication
• 44:30
  of
• 44:30
  just
• 44:30
  what
• 44:31
  we're
• 44:31
  getting
• 44:32
  on
• 44:32
  the
• 44:32
  rails
• 44:32
  to
• 44:33
  do
• 44:33
  on
• 44:33
  a
• 44:33
  year
• 44:33
  over
• 44:34
  year
• 44:34
  basis
• 44:34
  going
• 44:34
  forward.
• 44:35
  And
• 44:35
  guys
• 44:35
  out
• 44:35
  there,
• 44:35
  whether
• 44:36
  you're
• 44:36
  a
• 44:36
  builder,
• 44:36
  designer,
• 44:37
  homeowner,
• 44:37
  anything
• 44:37
  else,
• 44:38
  check
• 44:38
  this
• 44:38
  stuff
• 44:39
  out
• 44:39
  because
• 44:40
  it's
• 44:40
  gorgeous.
• 44:41
  You
• 44:41
  really
• 44:42
  now
• 44:42
  have
• 44:42
  access.
• 44:43
  You'll
• 44:43
  know
• 44:43
  when
• 44:44
  the
• 44:44
  kids
• 44:44
  come
• 44:44
  home
• 44:45
  from
• 44:45
  school
• 44:45
  if
• 44:45
  you
• 44:45
  do
• 44:46
  this.
• 44:46
  That's
• 44:46
  true.
• 44:46
  Kids
• 44:47
  have
• 44:47
  the
• 44:47
  phones.
• 44:47
  Come
• 44:47
  on.
• 44:47
  I
• 44:47
  know
• 44:48
  you
• 44:48
  got
• 44:48
  them
• 44:48
  and
• 44:49
  you
• 44:49
  can
• 44:49
  do
• 44:50
  that.
• 44:50
  They're
• 44:50
  not
• 44:50
  losing
• 44:50
  the
• 44:51
  key.
• 44:52
  As
• 44:52
  a
• 44:52
  parent,
• 44:52
  that's
• 44:52
  one
• 44:53
  of
• 44:53
  the
• 44:53
  biggest
• 44:53
  things,
• 44:53
  is
• 44:53
  that
• 44:54
  you
• 44:54
  give
• 44:54
  them
• 44:54
  the
• 44:54
  key.
• 44:55
  And
• 44:56
  where's
• 44:56
  your
• 44:56
  key?
• 44:56
  Oh,
• 44:56
  I
• 44:57
  don't
• 44:57
  know.
• 44:58
  Attended
• 44:58
  to
• 44:58
  your
• 44:58
  backpack.
• 44:59
  I
• 44:59
  don't
• 44:59
  know
• 44:59
  where
• 44:59
  it
• 44:59
  is.
• 45:00
  I
• 45:00
  lose
• 45:00
  it.
• 45:00
  I'll
• 45:00
  lose
• 45:00
  the
• 45:00
  phone.
• 45:01
  But
• 45:01
  that'll
• 45:01
  be
• 45:01
  temporary.
• 45:01
  Yeah,
• 45:02
  exactly.
• 45:02
  That
• 45:03
  means
• 45:03
  more
• 45:03
  to
• 45:03
  them
• 45:03
  than
• 45:03
  the
• 45:03
  key.
• 45:04
  Yes,
• 45:04
  that's
• 45:04
  what
• 45:04
  I
• 45:04
  mean.
• 45:04
  Exactly.
• 45:05
  And
• 45:05
  that
• 45:05
  works
• 45:05
  that
• 45:05
  way.
• 45:06
  All
• 45:06
  right,
• 45:07
  guys,
• 45:07
  what's
• 45:08
  the
• 45:08
  best
• 45:08
  way
• 45:08
  for
• 45:08
  people
• 45:09
  to
• 45:09
  go?
• 45:09
  You
• 45:09
  guys
• 45:09
  have
• 45:09
  such
• 45:10
  a
• 45:10
  great
• 45:11
  partner
• 45:12
  network
• 45:12
  across
• 45:12
  the
• 45:13
  country
• 45:13
  with
• 45:13
  showrooms
• 45:14
  and
• 45:14
  things
• 45:14
  like
• 45:14
  that.
• 45:15
  That
• 45:15
  is,
• 45:15
  to
• 45:15
  me,
• 45:16
  so
• 45:16
  valuable
• 45:16
  because
• 45:17
  this
• 45:17
  isn't
• 45:18
  stuff.
• 45:18
  This
• 45:18
  is
• 45:18
  something
• 45:19
  that
• 45:19
  you,
• 45:19
  when
• 45:19
  you
• 45:19
  go
• 45:19
  through
• 45:20
  and
• 45:21
  take
• 45:21
  the
• 45:21
  time
• 45:21
  to
• 45:22
  lay
• 45:22
  it
• 45:22
  out,
• 45:22
  there's
• 45:23
  a
• 45:23
  design
• 45:23
  detail
• 45:24
  to
• 45:24
  this
• 45:24
  that
• 45:25
  you
• 45:25
  want
• 45:25
  things
• 45:25
  to
• 45:26
  work
• 45:26
  correctly.
• 45:26
  And
• 45:27
  I
• 45:27
  love
• 45:27
  sitting
• 45:27
  down
• 45:28
  with
• 45:28
  someone
• 45:28
  that
• 45:28
  knows
• 45:29
  what's
• 45:29
  going
• 45:30
  on
• 45:30
  for
• 45:30
  sure,
• 45:31
  that
• 45:31
  speaks
• 45:31
  the
• 45:31
  language
• 45:32
  that
• 45:32
  can
• 45:33
  get
• 45:33
  everything
• 45:33
  perfectly
• 45:34
  for
• 45:34
  you.
• 45:34
  So
• 45:34
  when
• 45:35
  the
• 45:35
  job
• 45:35
  site
• 45:35
  hits
• 45:36
  and
• 45:36
  you're
• 45:36
  putting
• 45:36
  everything
• 45:37
  on
• 45:37
  there,
• 45:37
  it's
• 45:37
  flawless.
• 45:39
  Resources
• 45:39
  is
• 45:39
  a
• 45:40
  big
• 45:40
  word
• 45:40
  I
• 45:40
  would
• 45:40
  say
• 45:40
  is
• 45:41
  whether
• 45:41
  you're
• 45:41
  sitting
• 45:41
  in
• 45:42
  a
• 45:42
  showroom
• 45:42
  and
• 45:42
  you're
• 45:42
  feeling
• 45:43
  the
• 45:43
  weight
• 45:43
  of
• 45:43
  the
• 45:43
  brass
• 45:43
  and
• 45:44
  you're
• 45:44
  emoting
• 45:44
  on
• 45:44
  that,
• 45:45
  or
• 45:45
  you're
• 45:46
  browsing
• 45:46
  on
• 45:46
  someone's
• 45:46
  website.
• 45:47
  Whether
• 45:47
  purchasing
• 45:48
  there,
• 45:48
  just
• 45:48
  getting
• 45:49
  some
• 45:49
  conceptual
• 45:49
  ideas.
• 45:50
  Our
• 45:50
  commitment
• 45:51
  to.
• 45:51
  Yeah,
• 45:52
  you'll
• 45:52
  have
• 45:52
  those
• 45:52
  representative
• 45:53
  samples
• 45:53
  in
• 45:53
  person.
• 45:54
  You'll
• 45:55
  have
• 45:55
  the
• 45:55
  content,
• 45:56
  the
• 45:56
  digital
• 45:56
  content.
• 45:57
  Conrad's
• 45:57
  got
• 45:57
  a
• 45:57
  hand
• 45:58
  in
• 45:58
  that.
• 45:58
  But
• 45:59
  yeah.
• 45:59
  So
• 45:59
  the
• 45:59
  focus
• 45:59
  on
• 46:00
  the
• 46:00
  resource
• 46:00
  being
• 46:00
  there
• 46:01
  no
• 46:01
  matter
• 46:02
  how
• 46:02
  you
• 46:02
  seek
• 46:02
  or
• 46:02
  find.
• 46:03
  Baldwin,
• 46:03
  we
• 46:04
  want
• 46:04
  to
• 46:04
  give
• 46:04
  you
• 46:04
  that
• 46:05
  balanced
• 46:05
  level
• 46:06
  resource.
• 46:07
  You
• 46:07
  can
• 46:07
  find
• 46:08
  everything
• 46:08
  on
• 46:08
  our
• 46:09
  website.
• 46:10
  Installation
• 46:10
  guides,
• 46:11
  product
• 46:11
  specs,
• 46:12
  all
• 46:13
  of
• 46:13
  the
• 46:13
  finishes,
• 46:13
  imagery
• 46:14
  to
• 46:14
  help
• 46:14
  you
• 46:15
  get
• 46:15
  into
• 46:15
  the
• 46:15
  space,
• 46:16
  follow
• 46:16
  the
• 46:17
  socials.
• 46:17
  Oh,
• 46:18
  yeah,
• 46:18
  absolutely.
• 46:19
  Trying
• 46:19
  to
• 46:19
  get.
• 46:19
  There's
• 46:20
  now
• 46:20
  again,
• 46:20
  as
• 46:20
  the
• 46:21
  team's
• 46:21
  grown
• 46:21
  again,
• 46:21
  resource
• 46:22
  true.
• 46:22
  Just
• 46:23
  seeing
• 46:23
  more
• 46:23
  regular
• 46:23
  stories
• 46:24
  and
• 46:24
  posts
• 46:24
  that
• 46:25
  are
• 46:25
  showing
• 46:25
  the
• 46:26
  product
• 46:26
  in
• 46:27
  real
• 46:27
  form
• 46:28
  out
• 46:28
  in
• 46:28
  the
• 46:28
  world,
• 46:28
  out
• 46:29
  in
• 46:29
  projects
• 46:30
  and
• 46:30
  collaborations
• 46:31
  and
• 46:31
  demonstrations.
• 46:32
  So
• 46:32
  a
• 46:33
  great
• 46:33
  way
• 46:33
  to
• 46:33
  see
• 46:34
  different
• 46:34
  ideas
• 46:34
  and
• 46:34
  concepts
• 46:35
  in
• 46:36
  motion.
• 46:36
  We've
• 46:36
  deployed
• 46:37
  quite
• 46:37
  a
• 46:37
  few
• 46:38
  of
• 46:38
  these
• 46:38
  displays,
• 46:39
  so
• 46:39
  it's
• 46:40
  quite
• 46:40
  likely
• 46:40
  you
• 46:41
  can
• 46:41
  find
• 46:41
  one
• 46:41
  at
• 46:42
  your
• 46:42
  local
• 46:42
  showroom.
• 46:44
  Go
• 46:44
  play
• 46:45
  with
• 46:45
  it.
• 46:45
  Touch
• 46:45
  it.
• 46:45
  That's
• 46:46
  it.
• 46:46
  Have
• 46:46
  a
• 46:46
  good
• 46:46
  time.
• 46:46
  Yeah,
• 46:47
  brother.
• 46:47
  Thank
• 46:47
  you.
• 46:48
  As
• 46:48
  always.
• 46:49
  Good.
• 46:49
  Thanks,
• 46:49
  Eric.
• 46:50
  Thanks,
• 46:50
  guys.
• 46:51
  All
• 46:51
  right.
• 46:51
  I'm
• 46:52
  Eric
• 46:52
  G.
• 46:53
  Out
• 46:53
  here
• 46:53
  with
• 46:53
  my
• 46:53
  friends
• 46:54
  at
• 46:54
  Baldwin
• 46:54
  Hardware.
• 46:55
  You've
• 46:55
  been
• 46:55
  catching
• 46:56
  around
• 46:56
  the
• 46:56
  house.
• 46:57
  We're
• 46:57
  all
• 46:57
  over
• 46:58
  the
• 46:58
  radio
• 47:00
  Take
• 47:00
  my
• 47:01
  hands
• 47:01
  out
• 47:01
  Nowhere
• 47:02
  to
• 47:02
  go
• 47:04
  all
• 47:04
  over
• 47:04
  the
• 47:05
  radio
• 47:06
  with
• 47:06
  you
• 47:10
  we're
• 47:10
  all
• 47:11
  over
• 47:11
  radio.