Latest / Success Story with Scott Clary / Lessons - The Brutal Truth About Why Most Online Courses Are Dying | Wes Kao - Marketing Executive, Entrepreneur, and Advisor

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Lessons - The Brutal Truth About Why Most Online Courses Are Dying | Wes Kao - Marketing Executive, Entrepreneur, and Advisor · Success Story with Scott Clary

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  for thousand dollars off in this lessons episode explore cohort based learning an interactive model
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  combining accountability hands on practice and expert led instruction discover how it helps
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  professionals up skill offering practical industry relevant skills beyond traditional education and
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  MOOCs just to tee it up for cohort based learning I just want to understand from your perspective
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  and for people that are listening to this who don't know what cohort based learning is because
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  that's going to that's what maven is what is it replacing is it replacing like MOOCs is it
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  replacing university what is who who would benefit from this and who have you found to be the
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  target audience for a cohort based learning front core based courses are really simple it's learning
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  online with a group of people with a set start and end date so you might do a course with 30 other
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  people on UX design over a two week period that's core based course you might do a course with a
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  thousand people section four with professor galloway has a thousand people in their course but either
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  way there's a lot more interactivity there's a lot more hands-on doing and it's not passively
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  consuming content you're not just reading by yourself watching videos you're actually putting
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  the lessons that you learned in practice so with this design course for example instead of reading
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  about white space and color and balance and proportions you're actually designing a flyer using
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  these principles and then maybe sharing a figment link in Slack where the other classmates and your
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  instructor can critique your design and then everyone talks about it learns here's what this person
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  dwell here's what could be where you could fix and it's much more about that hands-on doing
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  so with core based courses what does it replace I like thinking about learning experiences not
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  necessarily as as replacing something but adding another option for learners so there are times when
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  you might want something that's pre-recorded you might want the flexibility to watch videos and
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  and kind of get that information download from something especially through a beginner but then
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  there are other times when you want to learn with a group of people and you want to actually put
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  those lessons into practice and you want someone to keep your accountable you want that community
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  and in that case a core based course is an amazing option same with you know does do core based
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  courses replace higher education you know I get that I get that question a lot and I don't think
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  especially in the short term it's going to replace higher education I think higher education is
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  is no less so for the information that you're learning more so for the credential you know we still
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  live in a society where a lot of jobs say four-year degree required right like bachelor's degree
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  required and and it's kind of a gatekeeping tool to keep people out and so I totally get if people
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  still want to do college because like that makes sense like in our current society I think more
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  and more the beauty of the internet is that the internet allows you to show proof of work
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  proof points of your ability so instead of saying I went to advertising school got you know
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  they know what that is like an MFA or something whatever whether it's masters or not on a
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  grad degree in advertising if I post it in ad every day on Instagram that's pretty cool like if
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  if future employer sees thousands of re hundreds of ads that I've traded or mocked up or you know
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  edited that's a great proof of work I'd much rather hire someone who has proof of work with either
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  podcasts that they've created a blog that they've written articles in strand Twitter following that
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  they've grown all of the shows their ability to build and their ability to ship much more than
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  hey I studied mass comm in college so I think I think the the beauty of the internet is that it
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  does open up much more opportunities for people to show their work and it also opens up opportunities
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  to read a learn from amazing operators so with core based courses you know instead of learning
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  from a professor of product management who hasn't been in industry for 25 years you can learn
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  from Lenny or Jitski who was an early product manager at Airbnb now makes a living writing his
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  sub sack newsletter and he has a product management course on maven and you can learn directly from
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  him on what it took to be a successful product manager for him and and you know all the learnings
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  that he's gathered along the way so it's much more practical it's much more concrete it's much more
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  relevant and timely you know instead of learning about investing from professor again who you know
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  is rooted in academia you can learn from Lee Jin who is a former VC at Andreessen Horowitz who
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  now is her own firm she coined the term passion economy and is known for for investing in
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  passion economy companies supporting passion economy founders so if you're if you're a fellow VC
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  and you want to get in the in the creator economy game and start investing in that kind of company
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  or if you're a founder of a creator economy type company like maven is who better to learn from
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  than someone like Lee right and so I think that the exciting thing about core based courses is that
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  it provides opportunities to supplement your your learning and to allow working professionals to
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  continue retooling upscaling and deepening their craft I just want to take a second and thank
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  from people who are actually doing an act that's actually bringing a full circle to actually the
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  first point you made about that ideal employee who is somebody who can execute and if you want to
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  be that ideal employee if you want to be the employee like you know of the future who can be creative
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  to take on challenges and to not just ideate on them but to actually execute on them well this is
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  a great way to start turning yourself into one of those people because now you're letting people
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  that have actually done those things so if you want to for if you're a marketer and you want to for
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  example did to go back to your your example to run videos on LinkedIn well maybe you should be
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  learning from somebody who's actually executed on that successfully so that you can now figure out
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  step by step how to execute on that successfully and learn every single piece that could eventually
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  do that and to even put it in front of a manager or a leader versus taking a more academic
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  lens to that topic that you want to learn about and then you're like learning theoretical about
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  how to optimize for conversions or how to you know how to set up a campaign like you can actually
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  work with somebody who's done it before and I think that that also that that the person who
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  is that kind of employee who does take action and who does not just ideate on things with builds
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  builds things that could also be the ideal consumer of a cohort based course realistically that's
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  I just I'm just trying to think about like the the personality that would also enjoy this and find
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  it useful be somebody who is a doer who wants to learn the practical step by step yeah absolutely
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  I think if you if you want to sit back and you know kick your feet up cross your arms and wait
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  for someone to entertain you a core base course isn't right for you if you're ready to dive in and
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  do the work and you want to learn by doing hands-on whether it's with exercises projects breakouts
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  shipping actual copy that you're writing that's that's what a court base course is great for it
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  provides that is a lot of availability exactly yeah I was going to say because every like there is so
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  with the core big cohort based course excuse me there's accountability for everything that you're
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  putting out and and you have peers you have your instructor and you're working one-on-one every
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  step of the way everything that you're learning everything you have to ship things you have to
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  create things in a cohort based course usually and then that's part of the the accountability piece
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  to yeah I think the other part of accountability is that just by virtue of you having paid a premium
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  for a course you're way more likely to take it seriously so I personally signed up for you know
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  $10 or $15 you to me courses I think I have one on classical music appreciation and one on hand
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  lettering calligraphy where I watched maybe 15 minutes of the first lecture and then said oh I'm
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  going to come back to this later and five years later it's still gathering digital dust so yeah
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  right like that's there's no accountability there there's no there's no skin off my back if
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  if I don't go back it's only you know ten fifteen bucks whereas most core based courses are in
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  the the several hundred dollar range or a few thousand dollar range so if you're paying let's say
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  seven hundred fifty dollars to learn this topic there's a certain there's there's way more
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  commitment on you the learner even if even if you know the instructor isn't bringing down your
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  neck or coaches aren't bringing down your neck it's it's something that you already feel committed to
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  that's why you're even even paying this not doing this course in the first place so it's it's kind
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  of like a personal trainer at the gym right like theoretically we could all work out in our living room
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  from YouTube videos why don't we all do that because life gets in the way we get distracted
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  no one's holding us accountable no one notices if we don't do it right whereas if if I've paid
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  a personal trainer you know seven bucks an hour hundred bucks an hour um you bet I'm going to show
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  you never miss an episode and if you want to dive deeper into this conversation check out the
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