Latest / How Fitting: design a slow fashion business that fits
Why This Brand Launched Without Social Media and What They Did Instead with Maria Alejandra Alvarado of ZADIMA
Changing algorithms, the constant time investment, and, with the rise of AI, even more content to compete with for customers’ attention make many of us want to avoid social media altogether. However, it can seem like a necessary evil. Isn’t every brand on social platforms? But what if staying off socials as a fashion brand isn’t just the right choice for your mental health as a founder, but also for your business strategy?
This is the choice that Maria Alejandra Alvarado has made for her luxury workwear brand ZADIMA. In episode 127, she shares how she’s connecting with people to market her…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.