010: Clarify your brand message so you can make the impact you really want to make, with marketing strategist Teri Crenshaw
One of the BEST investments I made over the past year was doing the work to clarify the brand messaging behind Powerhouse Women so that we could better connect with the women who we are here to serve - and today's guest was instrumental in helping me do that.
Teri Crenshaw is a marketing strategist and StoryBrand Certified Guide - which is a fancy way of saying that she helps entrepreneurs create brand stories that connect with their ideal clients.
The book that her marketing framework is based on (Building a StoryBrand by Donald Miller) was THE most influential book I read last year, and…
The skinny
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