Latest / Retail Media Breakfast Club
"Late By Design" - Molly Hjelm from Ace Hardware's RedVest Media Shares her Retail Media Gameplan
I first met Molly Hjelm, Head of Retail Media at Ace Hardware, during a panel at the RMN Ascendant Event in Silicon Valley, and right away I was struck by her candor and data-driven mindset. In this episode, I share the highlights from our conversation that didn’t make it into my full profile piece for The Drum.
We dive into how Ace Hardware has intentionally taken its time entering retail media, what it means to integrate retail media into a merchant’s P&L, and how Molly’s pragmatic approach to data, partnerships, and culture is helping Ace build Red Vest Media the right way. From leveraging…
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