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11. The Emotional Unsubscribe, and other Marketing Automation Pitfalls to Avoid, with Misty Dykema and Abby Bell from Simantel
With great marketing tools comes great responsibility--and marketing automation, email marketing and customer relationship management are no exception.
Use them correctly, and you can tap into the efficiencies inherent in automation, with a demonstrable return on investment. Use them incorrectly, and you can crater your customer relationships with the touch of a button.
Misty Dykema and Abby Bell from Simantel Group have watched these dramas play out, over and over, as they try to coach different businesses through the marketing automation learning curve. They've seen the worst-case…
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