Latest / Mini Scroll / MINI RECAP: Centennial World on The TikTok Awards Red Carpet!

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MINI RECAP: Centennial World on The TikTok Awards Red Carpet! · Mini Scroll

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  Hi everyone. Welcome to Mini Scroll, the
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  daily Internet culture podcast bringing you the biggest stories
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  from social media, the creator economy and the digital space.
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  Every Monday through Thursday and sometimes Fridays.
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  I'm your host, Lauren Meisner, the founder of the youth digital
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  media brand Centennial World. Welcome back to Mini Scroll,
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  everyone. OK, today's episode is a bit of
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  a different one. I'm not going to be doing a
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  traditional Mini Scroll episode. I do apologize because I know
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  Mini, she's tried and true. You guys are so loyal and I know
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  what you come here for, but I'm going to be doing a TikTok
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  awards recap for you guys because this was a huge moment
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  for us. We got to do the red carpet.
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  We were the only independent media brand on the red carpet.
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  It was so cool. Every other publisher there was
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  huge. They were part of a big
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  conglomerate like the ABC, Channel 10, The Daily Telegraph,
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  We had pedestrian group, Val Morgan, like huge, huge titles.
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  And then there was us. It was a really, really big
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  event for us. So I'm excited to talk about it
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  in general, but also it was a huge undertaking.
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  So it has really taken over the past two days for us.
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  And I just did not have time to put together a meaningful
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  episode for you guys today. So tomorrow for a Friday mini, I
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  will give you guys a meaty good episode, I promise.
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  But I didn't want to leave you guys hanging.
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  So before I get into it, Please remember to rate, review and
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  subscribe. We are trying to get to 1000
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  Spotify star ratings by the end of the year.
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  Please Spotify star rate US. OK, thank you.
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  OK, so let me set the scene in terms of our history with the
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  TikTok Awards. So the TikTok Awards, they
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  launched maybe just a year or two after Centennial launched.
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  And we've always been invited, like since their inception, we
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  have always had a spot on the guest list, which is really
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  cool. And they used to be much
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  smaller. And this year it was at the ICC.
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  Well, actually not. It's been renamed.
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  TikTok bought the rights to the Convention Center in Sydney.
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  So the name has changed from the ICC to the TikTok Entertainment
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  Center, which is so crazy. And that was only announced like
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  2 days before the TikTok Awards. I thought it was like a stick,
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  like for the TikTok Awards to be like, yeah, the TikTok
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  Entertainment Center. No, no, no, it's like fully
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  rebranded to that now, which is so wild.
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  So it's now this like huge scale event.
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  As I've told you guys so many times, Centennial, we were one
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  of the first ever publishers in Australia to use TikTok, first
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  of all, consistently, but also to report news.
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  When we started on TikTok in December 2019, which is when we
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  launched, there were some publishers on the platform, but
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  they were doing like office content behind the scenes.
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  Nobody was using it for news. And it was actually my husband
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  Sean who suggested to us, like, if you know, people are putting
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  news on Instagram and carousels and stuff and like basically
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  taking their stories that they would be reporting on on dot
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  coms in newspapers and magazines and putting them in digestible
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  formats for social. Like why don't you just do that
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  in short form video for TikTok. So our first video that we did
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  was the very first. I think it was like January 2nd,
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  maybe January 2nd or 3rd. We posted a video like that
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  about Nikki tutorials coming out as trans and it like went so
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  viral. It did so well.
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  And we were like, OK, this is our our strategy.
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  I guess young people want to consume entertainment news on
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  TikTok. And obviously that is like a no
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  brainer now. And none of us are surprised to
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  hear that. But that was like revolutionary
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  at the time. So it was very cool to be
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  recognized by TikTok early on for that.
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  We did some media for TikTok in those early days as well.
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  Like we were on TV talking about how we use TikTok and stuff
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  because they were really trying to build their legitimacy.
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  So for the first several years, like I said, we were always
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  invited. And then about two years ago, I
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  asked, can we be on the red carpet like we always get
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  invited? We're a TikTok first publisher.
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  TikTok is the main pillar of our brand.
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  We don't publish on Meta. You know, we really don't use a
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  lot of other socials like TikTok is our main one.
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  And obviously you guys know who listen to mini everyday.
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  Like TikTok is our bread and butter in terms of what we're
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  reporting on. Like we are reporting on
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  Internet culture And TikTok at the moment is the most
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  influential platform when it comes to Internet culture and
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  therefore culture at large in many ways.
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  When I first asked for and carpet access, like I said, this
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  was only a couple years ago. So publishers, yes, they were
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  covering TikTok by this point, but you know, it really felt
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  like people were cutting our grass like we were first.
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  So I was like, please. And they said there was, you
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  know, very limited access. And the publishers that ended up
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  getting access were the huge ones, right?
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  Like the ABC Channel 9, like all the mainstream ones.
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  OK. And that was honestly a little
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  bit disappointing to see because I really believe for the TikTok
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  Awards, the access should be first and foremost granted to
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  social first publishers like TikTok first publishers,
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  publishers that are new media that are trying to change the
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  game. Like that's what TikTok is
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  trying to do, and that's what they're celebrating at the
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  TikTok Awards. But whatever, I was like, I get
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  it. Like it's building that
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  legitimacy to have the huge name brands that are willing to be on
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  the red carpet. But I mean, I wouldn't say
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  actually willing, like people are fighting to get on that red
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  carpet because we know that like creators are the new celebrities
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  for young people and everybody wants to tap the young audience,
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  right? So that was fine.
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  OK. And then last year we were in
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  conversations about doing the red carpet, but it ended up not
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  working out. We ended up not getting a spot.
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  I think I was really gutted because I, I really, I believe I
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  thought we were more in the running than we actually were to
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  get it. And I was really upset when it
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  turned out that we didn't. And so I actually pushed back
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  and this was a really big moment for me because, you know, I just
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  become a solo founder. And in becoming a solo founder,
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  it's been quite the journey of me, like finding my voice and
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  being able to stand up for myself and my brand without
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  having, you know, like a business partner alongside with
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  you, like having to do everything yourself and like, be
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  that boss. It's been a challenge for me
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  these past couple of years. And so I really pushed back.
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  And I was like, you know, we are a TikTok first publisher.
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  We cover TikTok every single day.
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  Like what is happening with these creators, what's happening
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  online? And that has been our bread and
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  butter since we launched. For years.
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  I stayed in my case. And ANYWAYS, they were really,
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  really sweet about it. Like there was nothing that
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  could be done at the time, but they understood my frustrations.
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  And so, yeah, this year I didn't have to fight for it.
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  They offered us red carpet. And it felt like this full
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  circle moment for me, this moment where I was like, Oh my
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  God, like standing up for myself and making my case.
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  And, you know, just being like, This is why we deserve to be
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  here. Like fighting for that and
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  knowing we deserve to be there. It worked because I didn't even
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  have to ask this year. They offered it to us.
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  And like I said, we were the only independent media on that
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  carpet. It was so cool.
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  So the event itself was pretty amazing.
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  Like I said, the scale was massive this year.
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  There were floors of activations.
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  I'm going to say there are probably thousands of people.
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  It was huge. It was amazing.
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  Everybody was like dressed to the nines, OK.
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  However, the weather was crazy yesterday.
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  We had this wild tropical thunderstorm in the middle of
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  the day. So the red carpet, which was
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  supposed to be outside was moved to inside because of the
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  weather. Obviously makes sense.
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  I'm sure you guys have been getting content on your For You
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  page, especially if you're in Australia, about like the red
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  carpet situation and about the TikTok awards like before where
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  the award ceremony actually started and how it was really
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  busy and over stimulating. And that I believe is because of
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  the weather. Like as somebody who was there
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  like the whole day and like understood what happened
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  logistically because they had to move things inside because of
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  the weather. Like obviously that just changes
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  things in terms of like event logistics.
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  So we got to speak to so many huge creators in Australia.
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  We spoke to Leticia Clark, we spoke to Leah Halton, sofa dopa
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  and Bailey Rowie sing like it was so cool.
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  Oh and I asked Rowie about being Chapel roans makeup artist and
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  she said that Chapel just DM her out of the blue and was like I
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  want you to do my makeup And Rowie was like I don't do other
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  people's makeup. And she was like, that's fine.
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  Like I still want you to do my makeup.
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  Let me just play the clip. This DMS me like she.
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  Literally just DMS me maybe like a.
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  Year ago and was like, hey, I love your makeup.
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  Would you do like one of my shows or like, for like a red
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  carpet? And I was like, I don't do other
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  people's makeup. And she was like, that's fine, I
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  don't care. And then it just so happened
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  that we were in New York at the same time, and it made it work.
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  Also, friend of the pod, Cody Simpson, he was there.
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  We actually didn't get to talk to him because he had to present
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  an award or something. So he could only do a few quick
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  interviews and then he was whisked away.
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  But he saw us and he like tried to photobomb one of our videos,
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  but Annabelle didn't quite catch it.
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  Like he wasn't quite in frame, but he was like, Oh my God, hey.
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  And I was like Cody, my bestie. So we started posting the
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  content. It's all doing really well on
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  Centennial's TikTok and the videos of Leah.
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  Like, I, I mean, I know she has so many followers, but I didn't
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  realize she was so culty. You guys.
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  Like she has dance. Like literally the second those
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  videos are going up, people are like, first, Oh my God, live
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  laugh, Leah. I love you so much, Leah.
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  Like, it's crazy people love her.
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  So yeah, it was about two hours of red carpet interviews.
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  It was so buzzy. Like, there was such a rush.
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  It was so cool. You're like wrangling
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  celebrities, like pulling creators over and being like,
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  please talk to me and, like, firing questions off at them.
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  And it was just like the most exciting, exhilarating
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  experience, experience. And I feel like if you're
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  somebody who really enjoys a fast-paced whirlwind type of
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  experience like that, like if you work in event planning or
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  PR, you know, you understand what I mean by this.
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  And it is such a rush and it's so exhilarating, but it is so
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  exhausting. So when the carpet was mostly
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  over, we were like, OK, we want to start getting this content
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  up. And they had a media room.
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  So we went to the media room and we started getting our content
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  up as the award started and they were playing the awards in the
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  media room and they actually brought in catering for the
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  media. So, you know, we had like French
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  fries, pizza, chicken fingers. There was like healthy
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  sandwiches, salads. Like I didn't have any of that.
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  I obviously had the fries and pizza, but it was really good.
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  So All in all, it was honestly a really fun experience.
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  I genuinely had such a good time.
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  The content we got is doing really well on socials and I
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  don't know, I just had a really good time.
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  I felt like I was in my element and like Centennial finally got
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  there after like years of fighting for a spot on that red
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  carpet. Like we finally did it and I
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  think it was worth it. Like I had a really great time
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  and I think the content that we got is going to really perform
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  and hopefully that shows TikTok and TikTok awards in the future.
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  Like This is why we should be there, you know.
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  So I wanted to go over some of the awards for you guys.
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  So creator of the year was Javea video of the year was Leo
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  Haltons iconic inverted behind the scenes video.
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  It has 150 million views. Insane.
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  I remember when that video was everywhere on the free page
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  TikTok Business of the year was all for Mimi, which is sofa Dove
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  and Bailey White's company Beauty and fashion creator of
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  the year was Ask Ellen Beauty. Actually, I think it was Rowie
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  that said to me on the red carpet that So one of the
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  questions I was asking attendees or nominees was what is 1
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  category that doesn't exist at the TikTok awards that you wish
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  did. And she actually said, I think
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  fashion and beauty should be separated because fashion and
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  beauty as art forms, as disciplines are so completely
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  different. And I couldn't agree more.
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  I am absolutely a beauty girl. But if you asked me anything
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  about fashion, like I barely have a sense of personal style.
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  Like I don't know anything about fashion, but beauty, I could
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  tell you everything. Like I am such a beauty girl.
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  And like they are so completely different in such different art
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  forms. So yes, I actually really agree
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  with that. But ask Allen, beauty is mostly,
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  I would say a makeup creator, food creator of the year was
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  Andy Cooks. You know, what I would love to
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  see next year is media brand or like TikTok journalist, like
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  news fluencer type of category that I think is absolutely
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  missing. TikTok has been so influential
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  in media, but media has also been so influential in Tik Tok's
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  growth and Tik Tok's influence. Oh, and then one of the craziest
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  things that happened at the event was Jonathan Bailey showed
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  up as a surprise to present the TikTok for Good award.
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  He's been showing up all over Sydney at these press events.
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  Like so many people I know have just gone to random like brand
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  events, different things like this, like media events, and
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  he's just shown up there doing like a performance or a
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  presentation or like an award, like whatever.
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  It's so funny, it's so random. So that was really cool.
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  And then, yeah, like I said, while the event was going on, we
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  were publishing our content. I actually published mini scroll
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  from yesterday at the event at the Tick Tock Awards backstage.
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  And then we went home with our box of fries and our pizza.
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  It was so much fun. It was such a great experience
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  for us And yeah, that's the T on our experience at the TikTok
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  Awards and how that all went down for us.
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  And I hope you guys enjoyed this.
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  I guess more like behind the scenes of the business kind of
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  episode. Obviously the TikTok Awards is
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  very relevant to mini scroll. I didn't want to leave you guys
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  with nothing today, but like I said, I it's important that I do
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  my due diligence when I am, you know, reporting on different
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  stories and I just did not have time to do the proper research
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  into the stories that I wanted to cover today.
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  So all that to say, thank you guys so much for listening.
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  I love you guys. Please remember to rate, review
• 13:51
  and subscribe. Please Spotify star rate US and
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  I will talk to you guys tomorrow for a mini scroll episode that
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  will be back to normal. Bye.