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Is Your Brand as Effective as It Could Be? | Dan Sumpter
A strong brand is about much more than a logo, color palette, or tagline. It begins with clarity about who your organization is, what makes it distinct, and the consistent promise it makes to the people it serves.
In this episode of the Cause+Effect Podcast, Trent Dunham is joined by Dan Sumpter, Chief Product Officer at Dunham+Co, to explore what brand strategy really means and why it matters for nonprofits, churches, and ministries. From defining your brand promise and aligning your team to managing sub-brands and connecting with the next generation, Trent and Dan discuss how organizations…
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