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Alabama Tourism Leadership Transition | Birmingham News
After 20 years at the helm, Alabama’s tourism director Lee Sentell is retiring, leaving behind a legacy of explosive growth—tourism revenue soared from $6 billion to nearly $25 billion under his leadership. Known for his passion and innovation, Sentell championed everything from beaches and barbecue to civil rights history and space exploration, earning six national Mercury Awards and creating thousands of jobs. He’s being replaced by Glenda Allred, a seasoned marketing veteran with 20 years of private sector experience and a background as deputy state treasurer. Governor Ivey praised…
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