Latest / Business Brain – The Entrepreneurs’ Podcast / Getting Comfortable in Front of the Camera

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Getting Comfortable in Front of the Camera · Business Brain – The Entrepreneurs’ Podcast

• 0:01
  Dave Hamilton: Business Brain, episode 798, for Wednesday, October 21st, Back to the Future Day, 2026.
• 0:09
  Shannon Jean: I love that. Plus, you just got to drive the...
• 0:13
  Dave Hamilton: Whatever, the car. The DeLorean.
• 0:15
  Shannon Jean: The DeLorean, the time machine.
• 0:17
  Dave Hamilton: Yeah.
• 0:18
  Shannon Jean: We had that in our Macworld booth.
• 0:19
  Dave Hamilton: I was going to say, you had,
• 0:23
  Dave Hamilton: the thing. Yeah, October 21st, 2015 was featured in Back to the Future Part
• 0:27
  Dave Hamilton: 2, which is why it's that day. Yeah, yeah, yeah.
• 0:31
  Dave Hamilton: Nice. Greetings, folks, and welcome to Business Brain, the show where we take
• 0:34
  Dave Hamilton: some ideas, we dissect them, we share them, we discuss them.
• 0:40
  Dave Hamilton: In order to better tune our business brains so that we can keep on leveling up our charmed lives.
• 0:48
  Dave Hamilton: And speaking of leveling up our charmed lives, our sponsors today include NordLayer
• 0:53
  Dave Hamilton: AI Scout, which figures out how you're using AI across your workforce and helps
• 1:00
  Dave Hamilton: you figure out how to manage that.
• 1:03
  Dave Hamilton: And also Perplexity Computer, where you can start your free trial at pplx.ai slash brain.
• 1:11
  Dave Hamilton: All those links are always in the show notes so that you can just click on them and make it easy.
• 1:15
  Dave Hamilton: And in fact, if you sign up for the Business Brain mailing list,
• 1:18
  Dave Hamilton: we will email you the show notes every week when the episodes come out so you
• 1:22
  Dave Hamilton: can just click on all the things that we discussed, the ads,
• 1:25
  Dave Hamilton: of course, but all the other stuff too.
• 1:27
  Dave Hamilton: So we'll talk more about those sponsors in depth in a little bit.
• 1:30
  Dave Hamilton: For now, here in Durham, New Hampshire, I'm Dave Hamilton.
• 1:33
  Shannon Jean: And here in northern california i'm shannon gene welcome to the flannel brothers
• 1:37
  Dave Hamilton: Podcast that's right if you're watching on the on the.
• 1:40
  Shannon Jean: If you're on the tube
• 1:41
  Dave Hamilton: Yeah so the uh watching is an interesting thing we were having a conversation
• 1:46
  Dave Hamilton: pre-show that made it clear we needed to continue this conversation and it was
• 1:51
  Dave Hamilton: it's fall here in new england and we were talking about how beautiful uh,
• 1:55
  Dave Hamilton: the leaves and you know the foliage and all that is just that the environment is gorgeous here,
• 2:01
  Dave Hamilton: in New Hampshire and this time of year.
• 2:04
  Dave Hamilton: And Shannon said, oh, you should share some of that stuff online because people
• 2:07
  Dave Hamilton: would love to see it. Yeah, I'd love to see it. Right.
• 2:10
  Dave Hamilton: No, I get that you would like to see it. Like that, that's great.
• 2:13
  Dave Hamilton: And I said, yeah, you know, I started thinking about it. And this is something I've thought about.
• 2:19
  Dave Hamilton: Many times over the last several decades, I thought it was back.
• 2:24
  Dave Hamilton: I first noticed it when we were running Mac Observer because we had this this
• 2:29
  Dave Hamilton: website called Mac Observer. Now, when we started it, content was not my job.
• 2:35
  Dave Hamilton: My job was the back end and all of that other stuff. And my business partner's
• 2:38
  Dave Hamilton: job was the content. That's how we divvied up the labor and did all that stuff.
• 2:42
  Dave Hamilton: Over time, I became involved in content. Now, most of you know that this kind
• 2:49
  Dave Hamilton: of content, the podcasting kind, is what I what I did. And certainly,
• 2:54
  Dave Hamilton: obviously, that's true.
• 2:55
  Dave Hamilton: But there were some false starts, too. I had a column at Mac Observer called
• 2:59
  Dave Hamilton: Ask Dave where people would send in questions and I would answer the questions.
• 3:03
  Dave Hamilton: And that eventually became the podcast, but almost accidentally.
• 3:07
  Dave Hamilton: But but I never stayed consistent with it.
• 3:11
  Dave Hamilton: And uh it's similar to my posting on social media where i'm not consistent with
• 3:16
  Dave Hamilton: it and it and i realized like when i was at macworld expo watching steve jobs on stage,
• 3:22
  Dave Hamilton: and i've done it both ways where i literally live streamed the whole thing and
• 3:26
  Dave Hamilton: like typed what he was saying this is before you could uh yeah before you could
• 3:30
  Dave Hamilton: actually video see the video remotely right you know we would go and and not oh.
• 3:35
  Shannon Jean: I followed those feeds
• 3:36
  Dave Hamilton: Not transcribed but yeah.
• 3:37
  Shannon Jean: But i can remember refreshing the
• 3:39
  Dave Hamilton: Page just we say everybody be refreshing the page we had systems and it's great,
• 3:44
  Dave Hamilton: Once they stopped, once it, once that was no longer a necessary thing to do,
• 3:49
  Dave Hamilton: we did it for a while anyway.
• 3:51
  Dave Hamilton: And then we stopped and it was like, this is a much better way to experience this because,
• 3:56
  Dave Hamilton: one way of doing it, I was not paying attention to what was being said in like
• 4:04
  Dave Hamilton: in the grand scheme of things.
• 4:06
  Dave Hamilton: I was paying attention word for word and trying to like in the moment process
• 4:11
  Dave Hamilton: and publish and like do all the things.
• 4:13
  Dave Hamilton: Whereas just sitting there and being an audience member and experiencing the
• 4:18
  Dave Hamilton: event, I actually got more out of it.
• 4:21
  Dave Hamilton: I knew what happened, even though the other way I was literally typing it,
• 4:26
  Dave Hamilton: it didn't matter, you know?
• 4:27
  Dave Hamilton: And so, and I realized that for me, I'd rather experience life than share life.
• 4:37
  Dave Hamilton: And that's just my default.
• 4:38
  Dave Hamilton: It doesn't mean that people wouldn't want to see the things that I would want to share.
• 4:43
  Dave Hamilton: But it is, like, I like being, like, doing this is the way that I would like
• 4:49
  Dave Hamilton: to share things. Like, I'm going to have a conversation, and we're going to
• 4:52
  Dave Hamilton: do a thing, and it's very personal, and I like that. But, like,
• 4:55
  Dave Hamilton: the people at concerts that are just videoing.
• 4:58
  Shannon Jean: No, that's ridiculous. It's like, I joke. Yes.
• 5:00
  Dave Hamilton: That's the, oh, look, the official videographers happen to be standing right next to us. Dude.
• 5:05
  Shannon Jean: Dude. Yeah. Nobody wants to see your concert footage. Nobody wants to watch
• 5:08
  Shannon Jean: your fireworks display that you've filmed. Right. Nobody cares.
• 5:13
  Dave Hamilton: But that's not true people like concert footage of,
• 5:17
  Dave Hamilton: the latest Rush tour right people are posting that and it is garnering you know
• 5:23
  Dave Hamilton: thousands and tens of thousands of views people want to see every night's different
• 5:27
  Dave Hamilton: like slightly different take on things and it's all the social media that's doing it,
• 5:31
  Dave Hamilton: so I know that people do want to watch that stuff I don't want to be the one publishing it.
• 5:37
  Shannon Jean: Yeah and I agree like so let's back this up yeah
• 5:42
  Shannon Jean: I used to not be really into social media either.
• 5:47
  Dave Hamilton: Yeah.
• 5:47
  Shannon Jean: And actually, you pushed me to get into it more. Sure. Because to figure out
• 5:52
  Shannon Jean: this platform, like, okay, great.
• 5:54
  Shannon Jean: And what I've learned over the last couple of years of being very consistent,
• 6:01
  Shannon Jean: first and foremost, it depends what you want to achieve.
• 6:04
  Dave Hamilton: Yes. Right?
• 6:05
  Shannon Jean: It's if you have something that you're trying to drive traffic to,
• 6:11
  Shannon Jean: whether it's your business, your podcast, your YouTube channel,
• 6:15
  Shannon Jean: and you're posting, okay, that's great. And that's what you post about. Yeah.
• 6:19
  Shannon Jean: But what happens, what I've learned the last couple of years is if you also
• 6:25
  Shannon Jean: post about your life, it builds a credibility funnel.
• 6:30
  Shannon Jean: For sure. You're very credible, you know, right? And that's no problem.
• 6:34
  Shannon Jean: Sure. But it builds followers because they're interested in the,
• 6:39
  Shannon Jean: for whatever reason the minutiae of your life the small things and i think you
• 6:43
  Shannon Jean: can do experience life and still share certain things you can't think
• 6:52
  Shannon Jean: uh like talk about the the the
• 6:54
  Shannon Jean: fall leaves i was talking about yeah you experience them all the time it
• 6:58
  Shannon Jean: nothing would stop you from just being like you know what hey shannon asked
• 7:01
  Shannon Jean: me to take up these pictures and as you're walking back to your house you snap
• 7:04
  Shannon Jean: a few pictures you post you say man it's just gorgeous out here it's my favorite
• 7:08
  Shannon Jean: your time of year. That's it.
• 7:09
  Dave Hamilton: Yep.
• 7:09
  Shannon Jean: That's all I'm talking about. Because that allows people to connect with Dave
• 7:16
  Shannon Jean: Hamilton on a different level than Gagab and your business and everything else.
• 7:23
  Shannon Jean: And I believe that opening up and sharing those things
• 7:29
  Shannon Jean: It's very interesting. You know, I went to a Christmas tree outlet this weekend,
• 7:33
  Shannon Jean: and I was like, this is ridiculous how expensive these trees were,
• 7:36
  Shannon Jean: like fake trees. Yeah, yeah, yeah. And I was like, man, I'm going to talk about
• 7:40
  Shannon Jean: this because this is business and whatever. Sure.
• 7:44
  Shannon Jean: I kind of liken it to this show. We talk about any topic we want.
• 7:48
  Dave Hamilton: Well, that's where I was going. That's where I was going to go with this is, like,
• 7:54
  Dave Hamilton: we've proven with GeekGab, and we're starting to prove it with MacGeekGab,
• 7:58
  Dave Hamilton: and I'm sure we'll prove it with Business Brain too, is that when you post consistently
• 8:04
  Dave Hamilton: the things, like you said, that are going to drive people to your business,
• 8:06
  Dave Hamilton: posting them to the GigGab channels.
• 8:10
  Dave Hamilton: Helpful information, not please go listen to the podcast 85 times a week.
• 8:15
  Dave Hamilton: No, it doesn't work. Like tips that would also be in the podcast or whatever,
• 8:19
  Dave Hamilton: but just putting them out there in the format that is appropriate for that particular
• 8:25
  Dave Hamilton: platform, whatever it is.
• 8:26
  Dave Hamilton: And every platform has its own little vibe and its own little thing and yeah
• 8:30
  Dave Hamilton: you know you you post the appropriate things,
• 8:32
  Dave Hamilton: and you're consistent about it and it is actually helpful information not just
• 8:37
  Dave Hamilton: pandering all the time yeah you're giving value it give give give give give
• 8:40
  Dave Hamilton: right give give give then that will grow that that business's presence,
• 8:45
  Dave Hamilton: and if those people want to learn more about what makes dave tick,
• 8:50
  Dave Hamilton: They can come listen to the podcast where I share this stuff.
• 8:56
  Dave Hamilton: It's just not, I can't, try as I have, I will not be, I've learned that I will
• 9:06
  Dave Hamilton: not be consistent posting the minutiae of my life.
• 9:09
  Dave Hamilton: I will post bits and pieces of the minutiae of my life, but it's just not going to be a daily thing.
• 9:14
  Dave Hamilton: And it's unnecessary for growing. I think you need to give people some way of
• 9:19
  Dave Hamilton: feeling like they've connected with you.
• 9:22
  Shannon Jean: I agree.
• 9:23
  Dave Hamilton: But it doesn't have to be that, right? It can be this.
• 9:27
  Shannon Jean: Oh, yeah. It can be anything. Yeah. It's not one right answer.
• 9:30
  Dave Hamilton: No, that's what I'm saying. Yeah. It's what works for you and your audiences.
• 9:34
  Shannon Jean: And what you're trying to achieve. It's different.
• 9:37
  Shannon Jean: Yeah. If you're, you know, we're going to have a topic here.
• 9:43
  Shannon Jean: We're going to also talk today about the importance of getting comfortable behind the camera.
• 9:47
  Shannon Jean: Or in front of the camera, sorry. Yeah. And I think this is part of it as well.
• 9:51
  Shannon Jean: It's authenticity, credibility.
• 9:54
  Shannon Jean: You happen to have a lot of that
• 9:57
  Dave Hamilton: Because you've been around a long time. Well, I've developed a lot of that.
• 9:58
  Shannon Jean: You've developed a lot of it over years and decades.
• 10:01
  Dave Hamilton: Yes.
• 10:02
  Shannon Jean: Where a lot of people have not. And like, so I believe that sharing
• 10:09
  Shannon Jean: small snippets of just interesting things or day-to-day stuff has accelerated
• 10:17
  Shannon Jean: my credibility tremendously
• 10:19
  Dave Hamilton: For sure in the last couple and and i and it's also like the algorithm you need
• 10:25
  Dave Hamilton: to feed the algorithm yes and,
• 10:28
  Dave Hamilton: teach the algorithm show the algorithm that it can rely on you as a source of
• 10:34
  Dave Hamilton: content right and once the algorithms quote-unquote learn that or see that then
• 10:39
  Dave Hamilton: they will start promoting your things and,
• 10:42
  Dave Hamilton: to more people and all that stuff so consistency but you can be consistent with
• 10:45
  Dave Hamilton: anything it doesn't have to be your personal life but yeah that that if you
• 10:49
  Dave Hamilton: don't have something else with which to be consistent your personal life is
• 10:53
  Dave Hamilton: also totally fine it doesn't
• 10:55
  Dave Hamilton: you know it's what gary v says all the time it doesn't matter what you post
• 10:58
  Dave Hamilton: just post consistently yeah i mean it does matter but yeah and if you're not
• 11:03
  Dave Hamilton: posting it doesn't matter it.
• 11:04
  Shannon Jean: Does yeah that's correct but it's like it even doesn't have to be your personal
• 11:08
  Shannon Jean: life it can just be personal observations it could be that's it yeah check this
• 11:12
  Shannon Jean: out look at this i saw this billboard this is crazy i posted a survey
• 11:16
  Shannon Jean: that i saw this weekend that i thought was insane i'm like is this right do
• 11:19
  Shannon Jean: you guys agree with this you know that kind of thing it's just i'm interacting and
• 11:25
  Shannon Jean: uh it does help it when you get those big viral posts
• 11:30
  Shannon Jean: It lifts up your other content. For sure. But it is challenging to be consistent.
• 11:36
  Shannon Jean: I schedule a ton of my posts. I'm sure there's a post of mine going to get posted
• 11:40
  Shannon Jean: on X while we're sitting here talking.
• 11:42
  Shannon Jean: While I'm sitting down, I'm like, oh, okay, great. This is this,
• 11:45
  Shannon Jean: this. And I tend to post out or schedule out the day.
• 11:47
  Shannon Jean: And that's one way that I can be consistent and not be sharing all the time
• 11:52
  Shannon Jean: versus experiencing all of it. you know?
• 11:54
  Dave Hamilton: Yeah. No, that, the batching of things is the only reason that I have had success
• 11:59
  Dave Hamilton: with any of the, the socials it's like that. You have to do that.
• 12:04
  Dave Hamilton: And otherwise, definitely.
• 12:06
  Dave Hamilton: Otherwise, what do you, you know, then you, then you really won't be experiencing
• 12:10
  Dave Hamilton: life. Yeah. It's interesting.
• 12:11
  Shannon Jean: You're just stuck on your phone.
• 12:13
  Dave Hamilton: You're stuck on your phone. Yeah, exactly.
• 12:14
  Shannon Jean: It's just horrific.
• 12:15
  Dave Hamilton: All right. We are going to talk about getting comfortable in front of a camera,
• 12:21
  Dave Hamilton: and that will happen in a minute. The next thing that we're going to do is tell you about our sponsors.
• 12:26
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• 12:32
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• 12:36
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• 12:41
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• 12:42
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• 13:00
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• 13:14
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• 13:17
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• 13:19
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• 13:24
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• 13:49
  Dave Hamilton: And our thanks to Perplexity Computer for sponsoring this episode.
• 13:53
  Dave Hamilton: Quick question for anyone with a team. Do you actually know which AI tools your
• 13:57
  Dave Hamilton: people are using right now? Not the approved list, the real one.
• 14:01
  Dave Hamilton: Because I'll tell you what I know from my own setup, right? I've got agents
• 14:05
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• 14:08
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• 14:14
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• 15:00
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• 15:17
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• 15:19
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• 15:26
  Dave Hamilton: All right, Shannon. All right. Cameras, video cameras, specifically.
• 15:32
  Dave Hamilton: Publishing yourself after recording yourself on video.
• 15:36
  Shannon Jean: Yeah, getting comfortable in front of the camera. Number one,
• 15:38
  Shannon Jean: why you need to get comfortable?
• 15:39
  Dave Hamilton: Because- I think we just talked about that.
• 15:41
  Shannon Jean: We did just talk about it. And I always tell people want to buy from people,
• 15:46
  Shannon Jean: no matter what you're selling.
• 15:48
  Shannon Jean: If you're in business, people want to know who you are. And whether it's you,
• 15:52
  Shannon Jean: your employees, or whatever, I think it should be you. I think founder-led content
• 15:56
  Shannon Jean: is really powerful, especially with so much AI slop going on.
• 16:01
  Shannon Jean: And you just see a lot of AI backlash online about even just images being made,
• 16:06
  Shannon Jean: posters made that you can just tell were put together.
• 16:10
  Shannon Jean: And so you talking to the camera is very powerful. You know,
• 16:15
  Shannon Jean: no one's going to tell your message and your noble cause and all these things like you will. Yeah.
• 16:23
  Shannon Jean: And if you can't do it, again, you can have your employees do it,
• 16:25
  Shannon Jean: but it's better, I think, if you do it.
• 16:28
  Shannon Jean: And I kind of have this three-step process is the way I think about it. Number one is,
• 16:35
  Shannon Jean: You start recording yourself, and you don't share it with anybody.
• 16:39
  Shannon Jean: Just like when we started this podcast, Dave didn't post any of the shows.
• 16:42
  Dave Hamilton: Yeah, we did. I mean, we didn't do it for that long.
• 16:44
  Shannon Jean: This is a better origin story.
• 16:46
  Dave Hamilton: A couple of times. Sorry. Yeah.
• 16:48
  Shannon Jean: No, it's okay. So the first few episodes never went anywhere because I didn't
• 16:51
  Shannon Jean: know what I was doing. And Dave had been podcasting for like a decade already.
• 16:55
  Shannon Jean: So you just put in the reps, and you practice, and you look, and you won't like it.
• 17:00
  Shannon Jean: You'll just be like, oh, I look terrible. I do this. I do that.
• 17:03
  Shannon Jean: It's just I can't talk. I can't do this.
• 17:04
  Dave Hamilton: But you will notice things. I mean, that's why we did the first couple episodes
• 17:08
  Dave Hamilton: was to just get a rhythm together. Like I knew we knew how to talk with each
• 17:12
  Dave Hamilton: other that we'd proven over, you know, decades.
• 17:16
  Dave Hamilton: But yes, like figuring out, okay, here's the flow. Hey, we should have some
• 17:20
  Dave Hamilton: hand signals. Hey, we should like learn how do we get in or out of this?
• 17:24
  Shannon Jean: Like, let's not talk over each other, this kind of thing.
• 17:26
  Dave Hamilton: But also like, and we did, we did a couple of those until we got to a point
• 17:31
  Dave Hamilton: where we were comfortable with our discomfort.
• 17:35
  Dave Hamilton: And that's the moment that we published the first episode.
• 17:38
  Dave Hamilton: And you can't wait until it's perfect. I get this question, like my entire life,
• 17:44
  Dave Hamilton: I've gotten this question from musicians. And at one point I was that musician.
• 17:48
  Dave Hamilton: And I remember someone like I was asking, like, when do you think you're you're ready?
• 17:55
  Dave Hamilton: And it was a guy who played in a band that had been playing for a long time
• 17:58
  Dave Hamilton: and he said, oh, no, no, no, no, no, no.
• 18:00
  Dave Hamilton: He's like, just go start playing gigs.
• 18:04
  Dave Hamilton: He's like, every gig is worth 10 rehearsals.
• 18:07
  Dave Hamilton: You will learn things and then you will do better at the following gig and better
• 18:11
  Dave Hamilton: at the following gig. You can't, your first gig isn't going to be perfect. No gig is.
• 18:17
  Shannon Jean: You should never think it's going to be.
• 18:18
  Dave Hamilton: And that's true here. If you wait until your video is what you want it to be,
• 18:24
  Dave Hamilton: you will never publish the first one. You just have to keep going.
• 18:28
  Dave Hamilton: Do a couple to get your lighting right, get your sound right.
• 18:32
  Shannon Jean: Lighting? I didn't have any lighting. You just sold your phone up.
• 18:35
  Shannon Jean: That's fair. Yeah. And now...
• 18:38
  Shannon Jean: The thing that helped me the most is when i eventually hired someone to help
• 18:42
  Shannon Jean: me edit these the tools for editing are so good now
• 18:46
  Dave Hamilton: It's crazy and.
• 18:46
  Shannon Jean: They i was like stopping and like starting overnight and they finally were like
• 18:51
  Shannon Jean: why are you stopping just keep talking just keep going don't stop you screw up you say okay yeah
• 18:58
  Shannon Jean: i'm i'm on this then you just keep going keep going keep going because the the
• 19:02
  Shannon Jean: tools now that you know whether you use cap cut or you know opus or whatever
• 19:07
  Shannon Jean: software you want to play with, it'll clean all that up for you.
• 19:10
  Shannon Jean: It'll clip it so much better. Yep. And so you just have to keep talking.
• 19:15
  Shannon Jean: So you start out just to yourself, and then you need to find a small group that
• 19:18
  Shannon Jean: you can share with, either business guys that you know or some friends that
• 19:24
  Shannon Jean: you could just share, just so you get comfortable. It doesn't matter what they say.
• 19:27
  Dave Hamilton: It doesn't. No, it's right. Yep.
• 19:29
  Shannon Jean: You don't even, don't ask them for critiques. Say, guys, I'm going to start,
• 19:31
  Shannon Jean: I'm going to do this. Like, we have it in, like, we have people in our reseller
• 19:37
  Shannon Jean: mastermind that It's like, I don't want to go post online where there's thousands,
• 19:41
  Shannon Jean: you know, where everyone gets seen by everybody, but I'll post it here.
• 19:44
  Shannon Jean: Great. So you just build your comfort level up to eventually –
• 19:50
  Shannon Jean: You just don't care because you know what? Nobody else cares.
• 19:52
  Dave Hamilton: That's the thing. Everybody cares about themselves. The amount that you care
• 19:56
  Dave Hamilton: about you is valid and true. Of course it's true. Like we're not going to tell
• 20:00
  Dave Hamilton: you, you don't care the way amount you actually care.
• 20:02
  Dave Hamilton: But the thing to remember is everybody else thinks about themselves first, the same way.
• 20:08
  Dave Hamilton: All the little nitpicks that you do. I happened to notice just last week,
• 20:12
  Dave Hamilton: a video that I recorded last week.
• 20:15
  Dave Hamilton: It wasn't some old video or whatever. It was a new video.
• 20:18
  Dave Hamilton: I was scrolling Instagram and I saw it and I was like oh my god the lighting
• 20:21
  Dave Hamilton: is awful on this like okay but it was all that I all that I took from that was
• 20:27
  Dave Hamilton: okay next time I just got to make sure I have lighting behind me it wasn't like,
• 20:30
  Dave Hamilton: I need to delete this video yeah it's it's imperfect no no I'm,
• 20:36
  Dave Hamilton: if if other people noticed it fine I mean I'm sure there's some people that
• 20:39
  Dave Hamilton: are into lighting that are like oh my god that's that lighting's terrible,
• 20:42
  Dave Hamilton: They're still going to watch the thing if the message is applicable for them.
• 20:46
  Dave Hamilton: Most of them will. They might comment, your lighting sucks. Love the message.
• 20:50
  Dave Hamilton: You know, the same thing.
• 20:51
  Shannon Jean: That's great. You want their comments. That means they watched you.
• 20:54
  Dave Hamilton: That's it. Yeah. No, you just, but I would also, especially in today's world, I would post sooner.
• 21:04
  Dave Hamilton: Share with your friend group. I like that idea. That's good to get feedback.
• 21:07
  Dave Hamilton: But at some point, just post on one of your channels and say,
• 21:11
  Dave Hamilton: hey, I'm testing a thing out.
• 21:15
  Dave Hamilton: I'm not ready to publish yet. Would love your feedback on this.
• 21:18
  Dave Hamilton: What you have done is published.
• 21:21
  Dave Hamilton: But you've done it in a safe way, right? You've said, I'm not ready to publish
• 21:25
  Dave Hamilton: yet, so I just want your feedback on this thing.
• 21:27
  Dave Hamilton: That's literally publishing. But everybody will take it as, oh,
• 21:31
  Dave Hamilton: let me give you feedback and let me tweak this. And then it's like,
• 21:34
  Dave Hamilton: okay, well, there's my first video. Now here's my next one. So there you go.
• 21:37
  Shannon Jean: Yeah, that's great. And when you first start, especially if you're posting publicly,
• 21:42
  Shannon Jean: you don't probably have many followers. My first post on X after Dave told me
• 21:45
  Shannon Jean: to go start posting on X, I got six views,
• 21:48
  Dave Hamilton: Right?
• 21:49
  Shannon Jean: And I was talking about business brain. So it's not like you're going,
• 21:54
  Shannon Jean: oh, wow, I'm going to put it out there. I'm going to have millions of people. No, no, you're not.
• 21:57
  Dave Hamilton: Probably not. You just do it.
• 21:58
  Shannon Jean: Yeah, and Dave, I stole this from Dave and modified it a little bit,
• 22:03
  Shannon Jean: but he has this thing where he'll say, oh, wow.
• 22:05
  Shannon Jean: When you're rolling something new out in your business, one of the good ways
• 22:09
  Shannon Jean: to get acceptance is to say, hey, this is a two-week experiment. Yeah.
• 22:12
  Shannon Jean: We're going to try. Even if you're ahead, you're like, man, this is a new policy.
• 22:15
  Dave Hamilton: There's no way this is changing. That's right.
• 22:17
  Shannon Jean: Yeah, we're staying there. But when you announce it, you say,
• 22:19
  Shannon Jean: hey, it's a two-week experiment. So we can see. It just gets everybody's buy-in.
• 22:23
  Shannon Jean: I use the same tactic. I always say, hey, I love experiments.
• 22:27
  Shannon Jean: So I'm going to try this thing. I have no idea how it's going to work.
• 22:31
  Shannon Jean: But let's figure, I'm just going to do it publicly and maybe it'll bomb,
• 22:35
  Shannon Jean: but maybe it'll do good. And I did the same thing for posting online.
• 22:39
  Shannon Jean: It's like, I have no idea what I'm doing. I still don't know,
• 22:41
  Shannon Jean: but I'm going to experiment. I'm going to figure it out.
• 22:44
  Shannon Jean: And that attracts a lot of people.
• 22:47
  Dave Hamilton: The low lighting. Because we all think that way.
• 22:49
  Shannon Jean: Yes. The low lighting attracts people because they're like, oh,
• 22:52
  Shannon Jean: this is real. This is Dave. I know who Dave Hamilton is. He's just sitting in his whole tent.
• 22:56
  Dave Hamilton: It's a proof of life video.
• 22:58
  Shannon Jean: Correct. It's true. I make all kinds of grammatical errors in my post,
• 23:02
  Shannon Jean: and I had somebody call me out the other day. I'm like, that's how you know it's me.
• 23:06
  Shannon Jean: I'm not proofreading something I'm firing off really quick.
• 23:11
  Shannon Jean: It's real, and it just kind of goes through.
• 23:12
  Dave Hamilton: I do recommend you proofread for spelling errors, folks.
• 23:15
  Shannon Jean: Dave's a spelling guy.
• 23:17
  Dave Hamilton: I do that too.
• 23:17
  Shannon Jean: For general.
• 23:19
  Dave Hamilton: No, but that's the thing. We all have our own.
• 23:22
  Dave Hamilton: If I posted stuff where there were spelling errors all over,
• 23:25
  Dave Hamilton: I mean, they come out sometimes because you just don't notice it.
• 23:28
  Shannon Jean: It doesn't happen all the time.
• 23:28
  Dave Hamilton: Right. But people know you. You have your brand. Yeah.
• 23:33
  Shannon Jean: I often use the wrong word. Yeah. I'll just be like, da-da-da.
• 23:35
  Shannon Jean: And it'll say, oh, and then gives me a chance to go back and say,
• 23:38
  Shannon Jean: well, actually, what I meant was this and everything.
• 23:40
  Dave Hamilton: Yeah. It was just also fine. That's real. Yeah. Yeah. The more you go record something.
• 23:46
  Dave Hamilton: I, when I taught that podcasting class, the business of podcasting, I, the first time,
• 23:54
  Dave Hamilton: This assignment that I gave to people, and I really like this.
• 24:01
  Dave Hamilton: It was my first time teaching anything, and here I was teaching juniors and
• 24:04
  Dave Hamilton: seniors in college in the business school, who were going to have a college
• 24:08
  Dave Hamilton: degree in two years that I still don't have, which I thought was ironic.
• 24:12
  Dave Hamilton: But anyway, they I had them record themselves talking for three minutes and
• 24:21
  Dave Hamilton: it could it had to be they could talk off the cuff for three minutes if they wanted.
• 24:26
  Dave Hamilton: OK. Or they could read something that they wrote, but not something that they
• 24:32
  Dave Hamilton: had written previously. You need to write a script for this.
• 24:36
  Dave Hamilton: Now, if you can take that script and repurpose it for an assignment for another
• 24:39
  Dave Hamilton: class, Like if you have to write something and it hasn't been written yet,
• 24:42
  Dave Hamilton: go ahead and write it, read it, submit it for the other class. I don't care.
• 24:46
  Dave Hamilton: But I wanted something new from you that you recorded to learn how long three minutes is.
• 24:52
  Dave Hamilton: For video, I would give you the same assignment. Record something that is 60 seconds long.
• 24:59
  Dave Hamilton: It can be you just talking, and you don't have to share it with anybody.
• 25:02
  Dave Hamilton: Or it can be you reading a script that you wrote for the purpose of that thing.
• 25:07
  Dave Hamilton: And then again, you can repurpose it for whatever you want. But learn what 60
• 25:11
  Dave Hamilton: seconds is because that's what you're going to be targeting and get a sense
• 25:14
  Dave Hamilton: of that. It's longer than most people think.
• 25:16
  Shannon Jean: Oh, my gosh.
• 25:17
  Dave Hamilton: It's shorter than some people think.
• 25:19
  Shannon Jean: Yeah, that's right. And it can be daunting.
• 25:22
  Shannon Jean: And so starting it and just doing it over and over and over.
• 25:27
  Shannon Jean: And everybody has this thing that we all own that you can start with immediately.
• 25:33
  Shannon Jean: You don't need any other tools.
• 25:35
  Shannon Jean: All you do is turn that camera around and start talking.
• 25:38
  Shannon Jean: And you'll get used to it. and it'll benefit your business and your i think your life dramatically
• 25:43
  Dave Hamilton: So right now we have hit 60 seconds since i brought that subject in it's it's
• 25:49
  Dave Hamilton: that much content folks yeah yep all right uh what is the big takeaway here
• 25:56
  Dave Hamilton: shannon for this episode.
• 25:59
  Shannon Jean: My big takeaway is that you should build whatever you're doing in public. It makes you –
• 26:07
  Shannon Jean: it attracts people to your business or your cause or whatever it is,
• 26:11
  Shannon Jean: and it's more authentic, and you share the successes and the failures.
• 26:16
  Shannon Jean: You'll attract often more people by sharing the things you fail at.
• 26:20
  Shannon Jean: And I just think that building in public is just super powerful and easy to start.
• 26:27
  Dave Hamilton: Yeah, I mean, I think this part is obvious, but I'll say it.
• 26:31
  Dave Hamilton: Building in public with intention, I think, is the important part.
• 26:35
  Shannon Jean: Yeah, what is the purpose of what you're doing?
• 26:37
  Dave Hamilton: Yeah, even though you might achieve a different result than you intended, that's fine.
• 26:44
  Shannon Jean: Yeah, you may not know in the beginning. Like, I did not know.
• 26:47
  Dave Hamilton: But you're intentionally building and making it clear that you're intentional
• 26:52
  Dave Hamilton: about that. Like, I'm doing this.
• 26:53
  Dave Hamilton: I'm experimenting. I don't know why. like that that's that's actually an intention
• 26:58
  Dave Hamilton: even though it doesn't sound like one so yeah and then what we do is we'll take this uh,
• 27:03
  Dave Hamilton: the the the big takeaway and we will churn it
• 27:07
  Dave Hamilton: we'll crunch it and we will turn it into a business brain blueprint that you
• 27:13
  Dave Hamilton: can go get at businessbrain.show slash blueprint so go check it out because
• 27:19
  Dave Hamilton: you're going to want to go
• 27:20
  Dave Hamilton: and see that at businessbrain.show slash blueprint and we'll teach you how to
• 27:24
  Dave Hamilton: apply this in your business.
• 27:26
  Dave Hamilton: Have a great day and we'll keep living that charmed life. We'll see you on Friday.
• 27:32
  Shannon Jean: See you Friday.