Where Strategy Meets Soul: The Brand Storyteller Who Believes Every Voice Is Worth Hearing/Madeline
Most brands do not have a strategy problem.
They have a story problem.
They know what they sell. They know what they do. But when they sit down to say who they are and why it matters, the words come out flat. Generic. Like someone else entirely. And no amount of marketing budget or content strategy fixes a story that was never really found in the first place.
Madeline Sargent has spent her career fixing exactly that.
She started by writing for Alaska Airlines Magazine , learning early that the best stories are never the ones with the most impressive credentials. They are the ones that make…
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