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The Counterfeit Effect

Counterfeit consumer goods are a multi-billion dollar shadow industry that affects us all. In this episode of Captain Overfit, we’re taking a no-nonsense flight into the world of counterfeits, revealing the psychology behind why we buy fakes and how to spot them. The allure of the "almost-real" is powerful, but the implications run deep—impacting health, safety, and even funding criminal enterprises.

Key Takeaways:

Understanding Counterfeits: Learn how the counterfeit market has ballooned to nearly $464 billion.

Psychological Insights: Discover why Generation Z is leading the charge in…

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