Cultivating Endless Referrals The Power of Relationships with Bob Burg - 379

Profit with Law: Profitable Law Firm Growth · May 18, 2023 · 44m

Send us Fan Mail

Shownotes can be found at https://www.profitwithlaw.com/379.

Sales and marketing strategies come and go. But one method that never goes out of style is word of mouth—referrals. As a lawyer, doing business doesn’t only mean being good at your practice. You also have to know how to sell your services.

The problem is many lawyers have preconceived notions about what it means to be in sales. So first, you have to reframe your understanding of selling. It's the first step to developing relationships in a way that people will know, like, and trust you enough to refer you endlessly…