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Pod Crashing 101 Episode 504 Facing Defeat With Copyright Laws But Not Tik Tok · Arroe Collins Like It's Live

• 0:00
  Speaker 1: I really do love it when people say, your podcast
• 0:02
  Speaker 1: is all over the place. You're not focused. I know.
• 0:05
  Speaker 1: That's exactly the way that we lead our lives, right?
• 0:07
  Speaker 1: What are you doing today versus what you did yesterday?
• 0:10
  Speaker 1: How about five minutes from now? How about in maybe
• 0:12
  Speaker 1: a quarter of an hour to three days? We're all
• 0:15
  Speaker 1: over the place. So why shouldn't your podcast? It's about
• 0:18
  Speaker 1: your taste. Arrow.net. A-R-R-O-E.net. Enjoy your exploration. There are 21
• 0:26
  Speaker 1: different podcasts to explore. Now, It's time for you to
• 0:31
  Speaker 1: accept the journey and go grow forward. Hey, what's going on?
• 0:34
  Speaker 1: My name is Harold, host of the weekly podcast, Podcrashing
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  Speaker 1: and Podcrashing One-on-One. These episodes are connected to listeners and
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  Speaker 1: podcast specialists around the world. The goal has always been
• 0:46
  Speaker 1: to inform our podcast community with subjects that deal with
• 0:50
  Speaker 1: everything and beyond. Podcrashing One-on-One has been around since March
• 0:55
  Speaker 1: of 2019. The original goal was was to really put
• 0:59
  Speaker 1: focus on helping up-and-coming podcasters to have their right information
• 1:03
  Speaker 1: about hosting as well as surviving inside the podcast world.
• 1:06
  Speaker 1: I am a podcast instructor. When students come in thinking
• 1:10
  Speaker 1: they know more than the instructor, you got to step
• 1:13
  Speaker 1: back about 10 steps and reevaluate the situation. The purpose
• 1:18
  Speaker 1: of Podcrashing One-on-One is to help you build your own platform,
• 1:23
  Speaker 1: promote it, and learn how to make some money. This
• 1:27
  Speaker 1: is Podcrashing One-on-One, episode number 504. Why is TikTok getting
• 1:33
  Speaker 1: away with playing music, but podcasters can't even do 30
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  Speaker 1: seconds of a song? Well, it's all about the licensing platform,
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  Speaker 1: and the deals that they've made, and how the content
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  Speaker 1: is actually being used. It's not because podcasting is worse
• 1:48
  Speaker 1: than TikTok. The Chinese-led digital app has negotiated massive licensing
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  Speaker 1: agreements with the actual labels. The publishers, oh, they've got
• 1:57
  Speaker 1: their performing rights. That means when TikTok users choose songs
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  Speaker 1: from the TikTok library, the platform has paid for certain
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  Speaker 1: rights behind the scenes. Just know that TikTok is endlessly
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  Speaker 1: working on blanket agreements. But, but, but, but, songs can
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  Speaker 1: easily disappear when the licensing expires. Some tracks are actually
• 2:17
  Speaker 1: banned from certain countries. Full-length songs are muted or removed. So,
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  Speaker 1: in its own way, TikTok is paying a hefty price
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  Speaker 1: so that you can have your art shine. Here's where
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  Speaker 1: they win. The music used is short-term and not a
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  Speaker 1: full-length song to endlessly come back to whenever you want to.
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  Speaker 1: And that being said... I was kicked off SoundCloud for
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  Speaker 1: song hooks from artists that I was interviewing. I mean,
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  Speaker 1: why did TikTok win? But on this platform, I can't
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  Speaker 1: even get back on it. Hmm. Coming up next, show
• 2:53
  Speaker 1: me any real podcaster who has not received that email
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  Speaker 1: accusing them of tampering with copyright laws. Hey, thanks for
• 3:04
  Speaker 1: coming back to Podcrashing One-on-One. Okay, show me anybody, any podcaster,
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  Speaker 1: who has not received an email accusing them of tampering
• 3:12
  Speaker 1: with copyright laws associated with music. I mean, why does
• 3:16
  Speaker 1: TikTok get away with it? Well, podcasts grew up differently
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  Speaker 1: on a platform unlike Spotify, Apple, iHeart, and anybody else
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  Speaker 1: who's delivering music. Podcasters don't get that blanket music sync
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  Speaker 1: licensing agreement. A podcaster also needs mechanical rights, synchronization rights,
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  Speaker 1: master rights, and performance rights. I mean, it is complicated
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  Speaker 1: and very expensive. Podcasters have been labeled download material. Oh God,
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  Speaker 1: please don't wake up Metallica and tell them that. Podcasters
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  Speaker 1: are on demand and are seen as being what's called
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  Speaker 1: evergreen programming. Basically meaning that music labels really do see
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  Speaker 1: podcasters as being great competition rather than promoting the artists
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  Speaker 1: that they're featuring. Bands want podcasters to play their music.
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  Speaker 1: Here's why it's not happening. Copyright laws are more ancient
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  Speaker 1: than the first book of Genesis. Podcasters have united and
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  Speaker 1: call this licensing rule unfair. Music interviews are still treated
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  Speaker 1: like live radio, which I laugh at. Because in my
• 4:20
  Speaker 1: 47 years of terrestrial radio, no program director has ever
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  Speaker 1: come in to me to say, don't talk about that.
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  Speaker 1: It's copyright material. I can't talk about it? Hmm. In fact,
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  Speaker 1: is that where we're growing? I'm Errol, and that's Podcrashing One-on-One.