Latest / Orthodontic Products Podcast

Is Your Website Ready for ChatGPT, Siri, and Google’s AI Overviews? Understanding AEO and GEO
Guest: Jeff Slater, Vice President of Operations, Kaleidoscope
📌 Episode Overview:
Search is changing—and fast. In this episode, Orthodontic Products editor Alison Werner sits down with Jeff Slater of Kaleidoscope to explore how orthodontic practices can stay visible as patients turn to AI tools like ChatGPT, Siri, and Google’s AI Overviews for answers. Building on his recent article for Orthodontic Products, Jeff breaks down the differences between SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) and explains what your website must…
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